Stevens, Robert E. 1942-
Most widely held works by Robert E Stevens
The marketing research guide ( Book )
9 editions published between 1996 and 2008 in English and held by 1,000 libraries worldwide
"The Marketing Research Guide carries readers step-by-step through the complete marketing research process, providing worksheets, sample proposals, questionnaires, and a copy of a final report to give insight into the tools and techniques of marketing research. It is ideal for managers who must negotiate, evaluate, and use marketing research as a part of the decision-making process; for individuals involved in the research process who need to review marketing research procedures or find examples of specific techniques; and as a college text for courses in marketing research, especially those that focus on conducting actual marketing research project." "Worksheets at the end of each chapter help you develop outlines of your own marketing research projects, while the appendixes provide examples that help you visualize what your reports should look like. Another useful feature is the description of the major forecasting, sampling, and analysis techniques without the use of mathematical formulas - a quality sure to be appreciated by marketers and those ambivalent toward mathematics."--BOOK JACKET.
Marketing research : text and cases by Bruce Wrenn ( Book )
7 editions published between 2002 and 2007 in English and held by 618 libraries worldwide
This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results. Marketing research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp. The practice cases (including an SPSS data disk) offer engaging real-world problems that test the student's research and analysis skills.
Marketing planning guide ( Book )
5 editions published between 1997 and 2006 in English and held by 595 libraries worldwide
[This] step-by-step guide give[s] you the tools to prepare an effective marketing plan for a company, product, or service.... It can be a practical supplement to a theoretical MBA marketing management course whose main text is Kotler; it can suffice independently for a practical, e.g., part-time, MBA marketing management course as the main text; it can also serve either function for advanced undergraduate marketing principles courses. -Back cover.
Marketing planning guide by Robert E Stevens ( Book )
1 edition published in 1991 in English and held by 511 libraries worldwide
Concise encyclopedia of professional services marketing by Kenneth E Clow ( Book )
7 editions published between 2008 and 2009 in English and held by 432 libraries worldwide
Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services--including dozens of essay-length articles and detailed expositions of the theories and techniques necessary to formulating and executing a successful marketing plan.
How to prepare a feasibility study : a step-by-step guide including 3 model studies by Robert E Stevens ( Book )
2 editions published in 1982 in English and held by 380 libraries worldwide
Market analysis : assessing your business opportunities by Robert E Stevens ( Book )
2 editions published in 1993 in English and held by 367 libraries worldwide
Market opportunity analysis : text and cases ( Book )
3 editions published between 2006 and 2007 in English and held by 323 libraries worldwide
[This book] guides students (and professionals) step-by-step through the complicated process of determining the feasibility of marketing a new product or service.... The authors ... combine [their] practical experience in market research, strategic management, consumer behavior, and new venture creation to help readers develop the analytical skills they need to focus on what needs to be done - and how to do it. -Back cover.
Marketing management text and cases by David L Loudon ( Book )
5 editions published between 2004 and 2005 in English and held by 314 libraries worldwide
Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want to maximize efficiency in their marketing departments. This volume integrates understandable concepts and techniques with demonstrative tables, graphs, and case studies. Three leading experts in marketing management teach you how to market any business, from waterparks to algae-harvesting.
The marketing research handbook : a decision-oriented approach by Morris E Ruddick ( Book )
3 editions published in 1983 in English and held by 314 libraries worldwide
Market opportunity analysis by Robert E Stevens ( Book )
3 editions published in 1987 in English and held by 296 libraries worldwide
Marketing for churches and ministries by Robert E Stevens ( Book )
1 edition published in 1992 in English and held by 223 libraries worldwide
Church and ministry strategic planning : from concept to success by R. Henry Migliore ( Book )
2 editions published in 1994 in English and held by 177 libraries worldwide
Strategic marketing plan master guide by Robert E Stevens ( Book )
1 edition published in 1982 in English and held by 158 libraries worldwide
Concise encyclopedia of church and religious organization marketing ( Book )
1 edition published in 2006 in English and held by 122 libraries worldwide
Instructor's manual, the Marketing research guide, Robert E. Stevens ... [et al by Robert E Stevens ( Book )
1 edition published in 1997 in English and held by 108 libraries worldwide
Concise encyclopedia of insurance terms by Lawrence S Silver ( Book )
4 editions published in 2010 in English and held by 100 libraries worldwide
A reference book for insurance professionals, consumers, and students. It offers definitions of common insurance terms in a detailed format with examples.
Study guide to Boone/Kurtz Contemporary marketing by Stephen K Keiser ( Book )
2 editions published between 1974 and 1977 in English and held by 34 libraries worldwide
Instructor's manual, Marketing planning guide ( Book )
1 edition published in 1997 in English and held by 33 libraries worldwide
Calhoun county in the Civil War ( Book )
1 edition published in 1982 in English and held by 24 libraries worldwide
American Civil War (1861-1865) Bark beetles Biography Case studies Church management Church marketing Church publicity Consumer behavior Cost effectiveness Decision making Dictionaries Encyclopedias Examinations, questions, etc. Feasibility studies Fir--Diseases and pests Fishes--Feeding and feeds Fish populations Food preferences Genealogy History Insurance Lawyers--Marketing Lodgepole needle miner Lodgepole pine--Diseases and pests Marine fishes--Food Marketing Marketing--Management Marketing--Management--Study and teaching Marketing research Market surveys Mississippi New business enterprises--Planning New products--Marketing Ohio Plants--Effect of DDT on Ponderosa pine tip moth Programmed instruction Quality control Rate of return Religious institutions--Marketing Seafood South Carolina Strategic planning Striped bass Taste Terminology United States West (U.S.) West Virginia--Calhoun County World War (1939-1945)
Stevens, Robert, 1942-