WorldCat Identities

Stevens, Robert E. 1942-

Works: 110 works in 288 publications in 2 languages and 8,713 library holdings
Genres: Encyclopedias  Case studies  Examinations  Programmed instructional materials  Terminology  Dictionaries 
Roles: Author, Other, Editor, Contributor
Classifications: HF5415.2, 658.83
Publication Timeline
Most widely held works by Robert E Stevens
The marketing research guide by Robert E Stevens( Book )

21 editions published between 1996 and 2008 in English and Undetermined and held by 1,635 WorldCat member libraries worldwide

"The Marketing Research Guide carries readers step-by-step through the complete marketing research process, providing worksheets, sample proposals, questionnaires, and a copy of a final report to give insight into the tools and techniques of marketing research. It is ideal for managers who must negotiate, evaluate, and use marketing research as a part of the decision-making process; for individuals involved in the research process who need to review marketing research procedures or find examples of specific techniques; and as a college text for courses in marketing research, especially those that focus on conducting actual marketing research project." "Worksheets at the end of each chapter help you develop outlines of your own marketing research projects, while the appendixes provide examples that help you visualize what your reports should look like. Another useful feature is the description of the major forecasting, sampling, and analysis techniques without the use of mathematical formulas - a quality sure to be appreciated by marketers and those ambivalent toward mathematics."--Jacket
Marketing planning guide by Robert E Stevens( Book )

24 editions published between 1991 and 2014 in 3 languages and held by 1,126 WorldCat member libraries worldwide

"With over 50 pages of new and updated material, this textbook contains the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own plan - once all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, approximately 100 slide transparencies, and a detailed sample course syllabus along with a test bank featuring multiple-choice and true-false questions for each chapter with answers."--Jacket
Marketing research : text and cases by Bruce Wrenn( )

21 editions published between 2001 and 2007 in English and held by 927 WorldCat member libraries worldwide

This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results. Marketing research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp
Market opportunity analysis : text and cases by Robert E Stevens( Book )

19 editions published between 1986 and 2012 in English and held by 650 WorldCat member libraries worldwide

"Market Opportunity Analysis: Text and Cases guides students (and professionals) step-by-step through the complicated process of determining the feasibility of marketing a new product or service. As financial markets struggle with changing interest rates, governmental policies shift back and forth on tax increases, decreases, and deficit spending, and international competition in major product categories is at an all-time high, business managers are forced to reevaluate the basis for success. The authors of this textbook combine decades of practical experience in market research, strategic management, consumer behavior, and new venture creation to help readers develop the analytical skills they need to focus on what needs to be done - and how to do it."--BOOK JACKET
Concise encyclopedia of professional services marketing by Kenneth E Clow( )

11 editions published between 2008 and 2009 in English and held by 483 WorldCat member libraries worldwide

"In addition to essay-length articles arranged from A to Z, and detailed expositions of both the theories and practical techniques necessary to formulating and executing a successful marketing plan, Concise Encyclopedia of Professional Services Marketing contains an appendix of information on launching a multimedia advertising campaign, with special focus on effective website design and other contemporary media formats. For anyone creating their own business or looking to expand an already existing one, Concise Encyclopedia of Professional Services Marketing is a comprehensive and vital reference."--Jacket
Marketing management : text and cases by David L Loudon( )

9 editions published between 2004 and 2012 in English and held by 454 WorldCat member libraries worldwide

"Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want to maximize efficiency in their marketing departments. This volume integrates understandable concepts and techniques with demonstrative tables, graphs, and case studies. Three leading experts in marketing management teach you how to market any business efficiently and effectively."--Jacket
Market analysis : assessing your business opportunities by Robert E Stevens( Book )

12 editions published between 1992 and 2011 in English and Undetermined and held by 377 WorldCat member libraries worldwide

Part I. Introduction to assessing business opportunities -- part. II. External analysis -- part. III. Financial analysis -- part. IV. Internal analysis
How to prepare a feasibility study : a step-by-step guide including 3 model studies by Robert E Stevens( Book )

4 editions published in 1982 in English and held by 341 WorldCat member libraries worldwide

The Marketing Research Guide Second Edition by Robert E Stevens( )

1 edition published in 2012 in English and held by 332 WorldCat member libraries worldwide

Concise encyclopedia of advertising by Kenneth E Clow( )

2 editions published in 2014 in English and held by 330 WorldCat member libraries worldwide

"From Alternative Media to the Wheeler-Lea Amendment, this book is a reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry."--Jacket
Application Service Providers in Business by Robert E Stevens( )

1 edition published in 2013 in English and held by 330 WorldCat member libraries worldwide

Learn how to use Application Service Providers to enhance the future of your business!Application Service Providers in Business is a comprehensive analysis of the present ASP model and its place in business today. Business success in today's information-intensive marketplace depends on a company's ability to acquire and fully use the latest advancements in business-critical applications. By having these applications delivered as services over the Internet, businesses can lessen the demands on company IT staff, and increase the ability to get complex software into use immediately. W
The marketing research handbook : a decision-oriented approach by Morris E Ruddick( Book )

6 editions published in 1983 in English and held by 272 WorldCat member libraries worldwide

Marketing for churches and ministries by Robert E Stevens( Book )

8 editions published between 1992 and 1996 in English and held by 252 WorldCat member libraries worldwide

This comprehensive new book is the first guide to applications in marketing concepts in church and ministry services. Demonstrations of marketing concepts and techniques for effectively meeting the needs of constituents dispel any negative connotations about marketing religious organizations. Straightforward presentations of basic marketing principles emphasize their use in churches or ministries. This invaluable book features two complete marketing plans--one for churches, one for ministries--as examples to use in developing your own marketing plan. Marketing for Churches and Ministr
Church and ministry strategic planning : from concept to success by R. Henry Migliore( Book )

6 editions published in 1994 in English and held by 197 WorldCat member libraries worldwide

Concise encyclopedia of insurance terms by Lawrence S Silver( Book )

12 editions published in 2010 in English and held by 166 WorldCat member libraries worldwide

"The purpose of the book is to provide insurance practitioners, consumers, and students with definitions of common insurance terms in both the property/casualty and life/health insurance industries. The unique feature of the book is that many of the definitions contain detailed explanations of coverage provided by certain types of insurance and/or examples that illustrate how a particular coverage works. The book should be helpful to insurance agents and to new insurance agency/company personnel. It will also be helpful to consumers to use as a reference guide to better understand insurance products the consumer needs. Finally, it will be useful as a reference guide for students in business courses."--Publisher's website
Concise encyclopedia of church and religious organization marketing by Robert E Stevens( Book )

7 editions published between 2006 and 2013 in English and held by 154 WorldCat member libraries worldwide

Discover the marketing basics to draw new members?and more funds?to your church!Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such as benefits to constituents, target markets, market research
Strategic marketing plan master guide by Robert E Stevens( Book )

3 editions published in 1982 in English and held by 145 WorldCat member libraries worldwide

Instructor's manual, the Marketing research guide, Robert E. Stevens [and others] by Robert E Stevens( Book )

1 edition published in 1997 in English and held by 90 WorldCat member libraries worldwide

The essentials of marketing research by Lawrence S Silver( )

3 editions published between 2012 and 2013 in English and held by 73 WorldCat member libraries worldwide

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:Secondary research and data miningInternet marketing researchQualitative and exploratory researchStatistical analysisMarketing research ethicsWith learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offer
Study guide to Boone/Kurtz Contemporary marketing by Stephen K Keiser( Book )

3 editions published between 1974 and 1977 in English and held by 31 WorldCat member libraries worldwide

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Audience level: 0.28 (from 0.13 for Concise en ... to 0.55 for The essent ...)

Marketing planning guideMarketing research : text and casesMarket opportunity analysis : text and casesConcise encyclopedia of professional services marketingMarketing management : text and casesMarket analysis : assessing your business opportunitiesConcise encyclopedia of advertisingMarketing for churches and ministries
Alternative Names
Stevens Robert

Stevens, Robert 1942-

English (167)

Chinese (3)