WorldCat Identities

Stevens, Robert E. 1942-

Works: 112 works in 249 publications in 2 languages and 7,258 library holdings
Genres: Case studies  Encyclopedias  Examinations, questions, etc  Programmed instruction  Genealogy  History  Biography  Terminology  Dictionaries 
Roles: Author, Editor
Classifications: HF5415.2, 658.83
Publication Timeline
Most widely held works by Robert E Stevens
The marketing research guide by Robert E Stevens( Book )

13 editions published between 1996 and 2008 in English and held by 1,173 WorldCat member libraries worldwide

"The Marketing Research Guide carries readers step-by-step through the complete marketing research process, providing worksheets, sample proposals, questionnaires, and a copy of a final report to give insight into the tools and techniques of marketing research. It is ideal for managers who must negotiate, evaluate, and use marketing research as a part of the decision-making process; for individuals involved in the research process who need to review marketing research procedures or find examples of specific techniques; and as a college text for courses in marketing research, especially those that focus on conducting actual marketing research project." "Worksheets at the end of each chapter help you develop outlines of your own marketing research projects, while the appendixes provide examples that help you visualize what your reports should look like. Another useful feature is the description of the major forecasting, sampling, and analysis techniques without the use of mathematical formulas - a quality sure to be appreciated by marketers and those ambivalent toward mathematics."--Jacket
Marketing planning guide by Robert E Stevens( Book )

19 editions published between 1991 and 2014 in English and Chinese and held by 1,163 WorldCat member libraries worldwide

"With over 50 pages of new and updated material, this textbook contains the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own plan - once all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, approximately 100 slide transparencies, and a detailed sample course syllabus along with a test bank featuring multiple-choice and true-false questions for each chapter with answers."--BOOK JACKET
Marketing research text and cases by Bruce Wrenn( )

14 editions published between 2001 and 2007 in English and held by 828 WorldCat member libraries worldwide

This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results. Marketing research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp. The practice cases (including an SPSS data disk) offer engaging real-world problems that test the student's research and analysis skills
Market opportunity analysis : text and cases by Robert E Stevens( Book )

16 editions published between 1986 and 2012 in English and held by 665 WorldCat member libraries worldwide

The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product's marketabilityMarket Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. As financial markets struggle with changing interest rates, government policies shift back and forth on tax increases, decreases, and deficit spending, and international competition in major product categories is at an all-time high, business managers are forced to reevaluate the basis
Concise encyclopedia of professional services marketing by Kenneth E Clow( )

10 editions published between 2008 and 2009 in English and held by 470 WorldCat member libraries worldwide

Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services--including dozens of essay-length articles and detailed expositions of the theories and techniques necessary to formulating and executing a successful marketing plan
Marketing management text and cases by David L Loudon( )

7 editions published between 2004 and 2007 in English and held by 423 WorldCat member libraries worldwide

Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want to maximize efficiency in their marketing departments. This volume integrates understandable concepts and techniques with demonstrative tables, graphs, and case studies. Three leading experts in marketing management teach you how to market any business, from waterparks to algae-harvesting
Market analysis : assessing your business opportunities by Robert E Stevens( Book )

8 editions published between 1992 and 2013 in English and held by 381 WorldCat member libraries worldwide

Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study are emphasized and can easily be applied directly from the book to real situations. Three sample feasibility studies are included to demonstrate the application of tools in manufacturing, service, and non-profit settings
How to prepare a feasibility study : a step-by-step guide including 3 model studies by Robert E Stevens( Book )

3 editions published in 1982 in English and held by 360 WorldCat member libraries worldwide

The marketing research handbook : a decision-oriented approach by Morris E Ruddick( Book )

6 editions published in 1983 in English and held by 300 WorldCat member libraries worldwide

Marketing for churches and ministries by Robert E Stevens( Book )

8 editions published between 1992 and 1996 in English and held by 241 WorldCat member libraries worldwide

Church and ministry strategic planning : from concept to success by R. Henry Migliore( Book )

6 editions published in 1994 in English and held by 190 WorldCat member libraries worldwide

Strategic marketing plan master guide by Robert E Stevens( Book )

3 editions published in 1982 in English and held by 150 WorldCat member libraries worldwide

Concise encyclopedia of insurance terms by Lawrence S Silver( Book )

9 editions published in 2010 in English and held by 148 WorldCat member libraries worldwide

"The purpose of the book is to provide insurance practitioners, consumers, and students with definitions of common insurance terms in both the property/casualty and life/health insurance industries. The unique feature of the book is that many of the definitions contain detailed explanations of coverage provided by certain types of insurance and/or examples that illustrate how a particular coverage works. The book should be helpful to insurance agents and to new insurance agency/company personnel. It will also be helpful to consumers to use as a reference guide to better understand insurance products the consumer needs. Finally, it will be useful as a reference guide for students in business courses."--Publisher's website
Concise encyclopedia of church and religious organization marketing by Robert E Stevens( Book )

4 editions published between 2006 and 2013 in English and held by 140 WorldCat member libraries worldwide

Discover the marketing basics to draw new members?and more funds?to your church!Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such as benefits to constituents, target markets, market research
Instructor's manual, the Marketing research guide, Robert E. Stevens [and others] by Robert E Stevens( Book )

1 edition published in 1997 in English and held by 103 WorldCat member libraries worldwide

The essentials of marketing research by Lawrence S Silver( )

4 editions published between 2012 and 2013 in English and held by 69 WorldCat member libraries worldwide

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:Secondary research and data miningInternet marketing researchQualitative and exploratory researchStatistical analysisMarketing research ethicsWith learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offer
Study guide to Boone/Kurtz Contemporary marketing by Stephen K Keiser( Book )

6 editions published between 1974 and 1983 in English and held by 38 WorldCat member libraries worldwide

Instructor's manual, Marketing planning guide by Robert E Stevens( Book )

3 editions published in 1997 in English and held by 32 WorldCat member libraries worldwide

Calhoun county in the Civil War by Robert J Knotts( Book )

2 editions published in 1982 in English and held by 26 WorldCat member libraries worldwide

Legal services marketing : a planning guide by Robert E Stevens( Book )

1 edition published in 1989 in English and held by 22 WorldCat member libraries worldwide

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Audience level: 0.52 (from 0.35 for Concise en ... to 0.74 for Strategic ...)

The marketing research guide
Alternative Names
Stevens, Robert

Stevens, Robert 1942-

English (141)

Chinese (2)

Marketing planning guideMarketing research text and casesMarket opportunity analysis : text and casesConcise encyclopedia of professional services marketingMarketing management text and casesMarket analysis : assessing your business opportunitiesMarketing for churches and ministriesConcise encyclopedia of insurance termsConcise encyclopedia of church and religious organization marketing