WorldCat Identities

Stevens, Robert E. 1942-

Overview
Works: 93 works in 225 publications in 1 language and 7,106 library holdings
Genres: Case studies  Encyclopedias  Examinations, questions, etc  Programmed instruction  Genealogy  History  Biography  Terminology  Dictionaries  Handbooks, manuals, etc 
Roles: Editor
Classifications: HF5415.2, 658.83
Publication Timeline
Key
Publications about  Robert E Stevens Publications about Robert E Stevens
Publications by  Robert E Stevens Publications by Robert E Stevens
Most widely held works by Robert E Stevens
The marketing research guide by Robert E Stevens ( Book )
15 editions published between 1996 and 2008 in English and held by 1,186 WorldCat member libraries worldwide
"The Marketing Research Guide carries readers step-by-step through the complete marketing research process, providing worksheets, sample proposals, questionnaires, and a copy of a final report to give insight into the tools and techniques of marketing research. It is ideal for managers who must negotiate, evaluate, and use marketing research as a part of the decision-making process; for individuals involved in the research process who need to review marketing research procedures or find examples of specific techniques; and as a college text for courses in marketing research, especially those that focus on conducting actual marketing research project." "Worksheets at the end of each chapter help you develop outlines of your own marketing research projects, while the appendixes provide examples that help you visualize what your reports should look like. Another useful feature is the description of the major forecasting, sampling, and analysis techniques without the use of mathematical formulas - a quality sure to be appreciated by marketers and those ambivalent toward mathematics."--BOOK JACKET
Marketing planning guide by Robert E Stevens ( Book )
15 editions published between 1991 and 2006 in English and held by 1,149 WorldCat member libraries worldwide
"With over 50 pages of new and updated material, this textbook contains the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own plan - once all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, approximately 100 slide transparencies, and a detailed sample course syllabus along with a test bank featuring multiple-choice and true-false questions for each chapter with answers."--BOOK JACKET
Marketing research text and cases by Bruce Wrenn ( )
12 editions published between 2002 and 2007 in English and held by 778 WorldCat member libraries worldwide
This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results. Marketing research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp. The practice cases (including an SPSS data disk) offer engaging real-world problems that test the student's research and analysis skills
Market opportunity analysis : text and cases by Robert E Stevens ( Book )
15 editions published between 1986 and 2012 in English and held by 665 WorldCat member libraries worldwide
The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product's marketabilityMarket Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. As financial markets struggle with changing interest rates, government policies shift back and forth on tax increases, decreases, and deficit spending, and international competition in major product categories is at an all-time high, business managers are forced to reevaluate the basis
Concise encyclopedia of professional services marketing by Kenneth E Clow ( )
11 editions published between 2008 and 2009 in English and held by 467 WorldCat member libraries worldwide
Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services--including dozens of essay-length articles and detailed expositions of the theories and techniques necessary to formulating and executing a successful marketing plan
Marketing management text and cases by David L Loudon ( )
6 editions published between 2004 and 2005 in English and held by 415 WorldCat member libraries worldwide
"Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want to maximize efficiency in their marketing departments. This volume integrates understandable concepts and techniques with demonstrative tables, graphs, and case studies. Three leading experts in marketing management teach you how to market any business efficiently and effectively."--BOOK JACKET
Market analysis : assessing your business opportunities by Robert E Stevens ( Book )
7 editions published between 1992 and 2013 in English and held by 381 WorldCat member libraries worldwide
Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study are emphasized and can easily be applied directly from the book to real situations. Three sample feasibility studies are included to demonstrate the application of tools in manufacturing, service, and non-profit settings
How to prepare a feasibility study : a step-by-step guide including 3 model studies by Robert E Stevens ( Book )
3 editions published in 1982 in English and held by 368 WorldCat member libraries worldwide
The marketing research handbook : a decision-oriented approach by Morris E Ruddick ( Book )
6 editions published in 1983 in English and held by 306 WorldCat member libraries worldwide
Marketing for churches and ministries by Robert E Stevens ( Book )
7 editions published between 1992 and 2013 in English and held by 249 WorldCat member libraries worldwide
This comprehensive new book is the first guide to applications in marketing concepts in church and ministry services. Demonstrations of marketing concepts and techniques for effectively meeting the needs of constituents dispel any negative connotations about marketing religious organizations. Straightforward presentations of basic marketing principles emphasize their use in churches or ministries. This invaluable book features two complete marketing plans--one for churches, one for ministries--as examples to use in developing your own marketing plan.Marketing for Churches and Ministr
Church and ministry strategic planning : from concept to success by R. Henry Migliore ( Book )
7 editions published in 1994 in English and held by 196 WorldCat member libraries worldwide
Spiritual management is required for spiritual organization, and yet a ministry's master plan should be the Master's plan for that ministry. Church and Ministry Strategic Planning assists readers in developing a Biblically based blueprint for carrying out the many activities in which the church or ministry is involved. The authors show clearly how careful planning is inspired by the Scriptures ("Suppose one of you wants to build a tower. Will he not first sit down and estimate the cost to see if he has enough money to complete it?"--Luke 14:28) and how it improves making decisions today which
Strategic marketing plan master guide by Robert E Stevens ( Book )
2 editions published in 1982 in English and held by 152 WorldCat member libraries worldwide
Concise encyclopedia of insurance terms by Lawrence S Silver ( Book )
9 editions published in 2010 in English and held by 145 WorldCat member libraries worldwide
"The purpose of the book is to provide insurance practitioners, consumers, and students with definitions of common insurance terms in both the property/casualty and life/health insurance industries. The unique feature of the book is that many of the definitions contain detailed explanations of coverage provided by certain types of insurance and/or examples that illustrate how a particular coverage works. The book should be helpful to insurance agents and to new insurance agency/company personnel. It will also be helpful to consumers to use as a reference guide to better understand insurance products the consumer needs. Finally, it will be useful as a reference guide for students in business courses."--Publisher's website
Concise encyclopedia of church and religious organization marketing ( Book )
3 editions published in 2006 in English and held by 130 WorldCat member libraries worldwide
Instructor's manual, the Marketing research guide, Robert E. Stevens ... [et al.] by Robert E Stevens ( Book )
2 editions published in 1997 in English and held by 106 WorldCat member libraries worldwide
Study guide to Boone/Kurtz Contemporary marketing by Stephen K Keiser ( Book )
5 editions published between 1974 and 1983 in English and held by 37 WorldCat member libraries worldwide
Instructor's manual, Marketing planning guide by Robert E Stevens ( Book )
2 editions published in 1997 in English and held by 30 WorldCat member libraries worldwide
Calhoun county in the Civil War by Robert J Knotts ( Book )
2 editions published in 1982 in English and held by 25 WorldCat member libraries worldwide
Legal services marketing : a planning guide by Robert E Stevens ( Book )
1 edition published in 1989 in English and held by 22 WorldCat member libraries worldwide
Application service providers in business by Robert E Stevens ( )
1 edition published in 2013 in English and held by 17 WorldCat member libraries worldwide
Learn how to use Application Service Providers to enhance the future of your business!Application Service Providers in Business is a comprehensive analysis of the present ASP model and its place in business today. Business success in today's information-intensive marketplace depends on a company's ability to acquire and fully use the latest advancements in business-critical applications. By having these applications delivered as services over the Internet, businesses can lessen the demands on company IT staff, and increase the ability to get complex software into use immediately. W
 
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Audience Level
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  Kids General Special  
Audience level: 0.51 (from 0.35 for Concise en ... to 0.73 for Strategic ...)
Alternative Names
Stevens, Robert
Stevens, Robert, 1942-
Languages
English (131)
Covers