WorldCat Identities

Dodge, H. Robert 1929-

Overview
Works: 16 works in 66 publications in 2 languages and 2,045 library holdings
Genres: Case studies 
Classifications: HF5438.25, 658.85
Publication Timeline
Key
Publications about  H. Robert Dodge Publications about H. Robert Dodge
Publications by  H. Robert Dodge Publications by H. Robert Dodge
Most widely held works by H. Robert Dodge
Professional selling by David L Kurtz ( Book )
18 editions published between 1976 and 1991 in English and held by 635 WorldCat member libraries worldwide
Pricing policies and procedures by Nessim Hanna ( Book )
14 editions published between 1995 and 1997 in English and held by 492 WorldCat member libraries worldwide
Undoubtedly the most visible of the decisions made by management, pricing has a direct impact on a firm's market performance and its overall level of profitability. The overpowering forces of the marketplace make it imperative that pricing decisions be recognized as marketing decisions rather than accounting or finance decisions. The risks are too great to rely on a simplified cost-plus approach. The theme of this book is that the price for a product meshes marketing and manufacturing strategies in maximizing the long-term profitability of the firm within the constraints of cost structure and the marketplace. Rather than look at the mechanics of pricing, this text shifts the emphasis to the meshing of the total product concept with the concepts of value and quality as interpreted by price while looking at other factors which affect decision-making with regard to price
Industrial marketing by H. Robert Dodge ( Book )
11 editions published between 1970 and 1975 in English and Undetermined and held by 361 WorldCat member libraries worldwide
Field sales management; text and cases by H. Robert Dodge ( Book )
4 editions published in 1973 in English and held by 226 WorldCat member libraries worldwide
Marketing research by H. Robert Dodge ( Book )
4 editions published in 1982 in English and held by 161 WorldCat member libraries worldwide
A Collection of outstanding cases in marketing management by H. Robert Dodge ( Book )
3 editions published in 1987 in English and held by 83 WorldCat member libraries worldwide
Fundamentals of professional selling by David L Kurtz ( Book )
2 editions published in 1989 in English and held by 72 WorldCat member libraries worldwide
Non-financial incentives for first-level sales executives by H. Robert Dodge ( Book )
2 editions published in 1962 in English and held by 3 WorldCat member libraries worldwide
Brand-store image dyad in the consumer purchase decision by H. Robert Dodge ( Book )
1 edition published in 1977 in English and held by 3 WorldCat member libraries worldwide
Professional selling : a relationship approach by H. Robert Dodge ( Book )
1 edition published in 2004 in English and held by 3 WorldCat member libraries worldwide
KsztaƂtowanie cen : strategie i procedury by Nessim Hanna ( Book )
1 edition published in 1997 in Polish and held by 2 WorldCat member libraries worldwide
Fundamentals of professional selling by David L Kurtz ( Recording )
1 edition published in 1989 in English and held by 1 WorldCat member library worldwide
Instructor's manual for Marketing research by H. Robert Dodge ( Book )
1 edition published in 1982 in English and held by 1 WorldCat member library worldwide
Training investment salesmen. by H. Robert Dodge ( Book )
1 edition published in 1954 in English and held by 1 WorldCat member library worldwide
Instructor's manual to accompany A collection of cases in marketing management, second edition by H. Robert Dodge ( Book )
1 edition published in 1987 in English and held by 1 WorldCat member library worldwide
Michigan golf : attitudes, play & economic impact : State of Michigan 1997 survey of Michigan golfers ( Book )
1 edition published in 1997 in English and held by 0 WorldCat member libraries worldwide
 
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Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.58 (from 0.00 for Fundamenta ... to 1.00 for Training i ...)
Alternative Names
Dodge, H. R. 1929-
Dodge, H. Robert.
Dodge, H. Robert 1929-
Dodge, Harry Robert, 1929-
Languages
English (63)
Polish (1)
Covers