WorldCat Identities

Thomas, Michael J. 1933-

Overview
Works: 50 works in 176 publications in 3 languages and 2,956 library holdings
Genres: Handbooks and manuals  Dictionaries 
Roles: Author, Editor, Other
Classifications: HF5415.13, 658.802
Publication Timeline
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Most widely held works by Michael J Thomas
Urban environmentalism : global change and the mediation of local conflict by Peter Charles Brand( )

12 editions published between 2005 and 2013 in English and Undetermined and held by 1,168 WorldCat member libraries worldwide

This book enquires into why cities have embraced environmental issues with enthusiasm. It locates urban environmentalism within current debates on globalization and neoliberal urbanization, and critically outlines the political success of urban environmental agendas in the postmodern condition of risk and individualization. These themes are subjected to theoretical critique and methodological exploration through Marxistanalysis, discourse theory and a dialectical or relation understanding of urban environmentalism within the disruptive and often violent urban transformation of the last two decades. This approach is then applied through three in-depth second-city studies in contrasting development contexts: Birmingham in the UK, Lodz in Poland, and Medellin in Colombia
International marketing management; readings in systems and method by Michael J Thomas( Book )

7 editions published in 1969 in English and held by 277 WorldCat member libraries worldwide

International marketing by Stanley J Paliwoda( Book )

23 editions published between 1997 and 2011 in English and held by 201 WorldCat member libraries worldwide

The third edition of this popular textbook has been brought fully up-to-date to offer comprehensive coverage of international marketing issues towards the millennium and beyond
The CIM handbook of strategic marketing by Colin Egan( )

12 editions published between 1998 and 2010 in English and held by 196 WorldCat member libraries worldwide

The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors. The Handbook's strategic perspective and pragmatic outlook pervade the text and underpin its practical foundations. The rise of global competition and continuous innovation have redefined market structures, reshaped industries and given customers unprecedented value and choice. In this era of customer sovereignty there is a tremendous amount of pressure on organizations to adopt the principles of the marketing concept and to develop a much sharper strategic focus. The CIM Handbook of Strategic Marketing is a reference source to guide effective marketing practice. It provides supportive material for managers and employees who are building their marketing competence by attending training programmes, and includes contributions from leading academics - such as, Peter Doyle, Malcolm McDonald, Nigel Piercy The book amounts to a firm blueprint written by leading marketing thinkers for designing and implementing effective marketing strategies and improving business performance. Colin Egan is Professor of Strategic Management at Leicester Business School. Michael J Thomas is Professor of Marketing at the University of Strathclyde Business School. Reference source to guide effective marketing practice Supportive material for managers and employees who are building their marketing competence by attending training programmes Includes chapters written by leading authors in their field - Malcolm McDonald, Nigel Piercy and Peter Doyle
How to prepare a marketing plan by John Stapleton( Book )

9 editions published between 1997 and 1998 in English and held by 192 WorldCat member libraries worldwide

"Marketing is today more a management style than a group of activities under a department head, and is absolutely central to the success of a company as a whole. This has informed the revisions to this fifth edition throughout. Most of the earlier content is retained in an updated form, but a new structure has been introduced and a section on implementation included for the first time. All aspects of the planning process are covered, from analysing market share and deciding marketing strategy, to specific elements of the marketing mix - campaign planning, media evaluation, sales promotion, publicity, packaging and PR. An especially valuable feature is the charts and forms, over 150 of them, which are used throughout to clearly illustrate the planning process."--Jacket
Marketing handbook( Book )

7 editions published between 1988 and 1989 in English and held by 177 WorldCat member libraries worldwide

Modern marketing management: selected readings by Raymond John Lawrence( Book )

11 editions published between 1971 and 1973 in English and held by 161 WorldCat member libraries worldwide

Gower handbook of marketing( Book )

9 editions published in 1995 in English and held by 157 WorldCat member libraries worldwide

The Economist pocket guide to marketing by Michael J Thomas( Book )

8 editions published between 1986 and 1989 in English and held by 141 WorldCat member libraries worldwide

The marketing digest( Book )

13 editions published between 1987 and 1989 in English and held by 86 WorldCat member libraries worldwide

Pocket marketing by Tim Hindle( Book )

5 editions published between 1994 and 2005 in English and Chinese and held by 47 WorldCat member libraries worldwide

Two types of planning theory by Michael J Thomas( Book )

6 editions published between 1977 and 1980 in English and held by 36 WorldCat member libraries worldwide

Marketing : bridging the gap between theory and practice : proceedings, Marketing Education Group 15th annual conference, University of Lancaster, July 1982 by Marketing Education Group( Book )

1 edition published in 1982 in English and held by 11 WorldCat member libraries worldwide

El libro del año en mercadeo : los mejores artículos de el quarterly review of marketing by Michael J Thomas( Book )

3 editions published between 1988 and 1991 in Spanish and held by 11 WorldCat member libraries worldwide

Effective patterns of international marketing( Book )

2 editions published in 1981 in English and held by 8 WorldCat member libraries worldwide

Consumer market research : does it have validity? : some post-modern thoughts by Michael J Thomas( Book )

2 editions published in 1997 in English and held by 8 WorldCat member libraries worldwide

After capitalism? by Michael J Thomas( Book )

1 edition published in 1996 in English and held by 7 WorldCat member libraries worldwide

Markets and civil society by Michael J Thomas( Book )

1 edition published in 1998 in English and held by 7 WorldCat member libraries worldwide

Post-modernism for dummies : occasional paper by Michael J Thomas( Book )

2 editions published in 1996 in English and held by 7 WorldCat member libraries worldwide

The Marketing book( Book )

1 edition published in 1990 in English and held by 6 WorldCat member libraries worldwide

 
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Urban environmentalism : global change and the mediation of local conflict
Covers
International marketingThe CIM handbook of strategic marketingHow to prepare a marketing planPocket marketing
Alternative Names
Thomas, M. J. 1933-

Thomas, M. J. (Michael James), 1933-

Thomas, M. J. (Michael James), 1933-2010

Thomas, Michael

Thomas Michael 1933-

Thomas, Michael 1933 July 15-

Thomas, Michael J.

Thomas, Michael James

Languages
English (130)

Spanish (3)

Chinese (1)