WorldCat Identities

Robinson, William A. 1926-

Overview
Works: 22 works in 130 publications in 9 languages and 2,011 library holdings
Genres: Case studies  Handbooks and manuals  Periodicals 
Roles: Author
Classifications: HF5438.5, 658.82
Publication Timeline
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Most widely held works by William A Robinson
Sales promotion essentials by Don E Schultz( Book )

41 editions published between 1982 and 2013 in English and Chinese and held by 849 WorldCat member libraries worldwide

The author first describes and analyzes the breadth and depth of environmentalism as a core societal value and how marketers have responded and profited. She then defines the different kinds of green consumers and the range of their concerns and buying motivations. Next she describes the new marketing paradigm and the seven strategies that have brought success to many companies. She then turns to specific tactics, including advice on how to create new products, how to identify and capitalize on opportunities to innovate, and how to communicate effectively. She then describes how to ally with various societal stakeholders to enhance impact and how to incorporate environmental values into and throughout one's organization. She concludes with two in-depth case studies of companies that have incorporated all of these approaches successfully
Promotional marketing : ideas & techniques for success in sales promotion by William A Robinson( Book )

9 editions published between 1991 and 1995 in English and Undetermined and held by 426 WorldCat member libraries worldwide

Sales promotion management by Don E Schultz( Book )

19 editions published between 1982 and 1992 in 3 languages and held by 286 WorldCat member libraries worldwide

Best sales promotions : 6th volume by William A Robinson( Book )

25 editions published between 1979 and 1997 in English and Undetermined and held by 198 WorldCat member libraries worldwide

The Dartnell sales promotion handbook by Tamara Brezen Block( Book )

6 editions published in 1994 in English and held by 165 WorldCat member libraries worldwide

Auth: Northwestern University, Dist. by Probus, Handbook
Shi yong cu xiao shou ce by Zi Shu( Book )

1 edition published in 1992 in Chinese and held by 25 WorldCat member libraries worldwide

100 Best sales promotions of 1975/6 by William A Robinson( Book )

3 editions published in 1976 in English and held by 22 WorldCat member libraries worldwide

Como dirigir la promoción de sus ventas by Don E Schultz( Book )

4 editions published in 1995 in Spanish and held by 10 WorldCat member libraries worldwide

Analiza: Para comprender la promoción de ventas; Resolver los problemas con promoción de ventas; Evitar problemas con la promoción de ventas
Cómo promover sus ventas by Don E Schultz( Book )

3 editions published in 1994 in Spanish and held by 6 WorldCat member libraries worldwide

Se describen diversas técnicas de promoción de ventas: cupones ; concursos y sorteos ; envases oferta ; sellos ; descuentos ; in-packs, on-packs, near-packs y envases reutilizables ; premios por correo ; premios autoamortizables ; reembolsos ; cupones comerciales ; concesiones y tratos comerciales ; muestreo y materiales del punto de compra
100 best sales promotions : 4th annual by William A Robinson( Book )

2 editions published in 1980 in English and held by 4 WorldCat member libraries worldwide

Promosi penjualan terbail by William A Robinson( Book )

3 editions published between 1987 and 1991 in Indonesian and Malay and held by 3 WorldCat member libraries worldwide

Annual 100 best sales promotions( )

in English and held by 3 WorldCat member libraries worldwide

100 best sales promotions of 1976/7 by William A Robinson( Book )

2 editions published in 1977 in English and held by 3 WorldCat member libraries worldwide

Catch! : a fishmonger's guide to greatness by Cyndi Laurin( Book )

1 edition published in 2005 in Chinese and held by 2 WorldCat member libraries worldwide

Ben shu jiang shu de shi guan yu pai ke yu shi de na xie tian hua luan zhui de bao dao bei hou de zhen shi gu shi, ta miao shu le zai zhe ge yu shi gong zuo de yu fan de zhen shi jing li. tong guo zhe xie gu shi, ni jiang hui xue dao yi ge qi ye de yuan gong men shi ru he gong tong qu pei yang he bao chi yi ge jian kang de gong zuo huan jing de
Shi yong cu xiao shou ce = Sales promotion essentials by Don E Schultz( Book )

1 edition published in 1992 in Chinese and held by 2 WorldCat member libraries worldwide

Promuovere le vendite : sconti, omaggi, concorsi, raccolte punti : l'uso strategico ed efficace delle offerte promozionali by Don E Schultz( Book )

1 edition published in 2000 in Italian and held by 1 WorldCat member library worldwide

Shingekisuru esupī( Book )

1 edition published in 1993 in Japanese and held by 1 WorldCat member library worldwide

Best sales promotions of 1977/78 by William A Robinson( Book )

1 edition published in 1979 in English and held by 1 WorldCat member library worldwide

Best sales promotion of 1977/78 by William A Robinson( Book )

1 edition published in 1979 in English and held by 1 WorldCat member library worldwide

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2 editions published in 2003 in Korean and held by 1 WorldCat member library worldwide

 
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Promotional marketing : ideas & techniques for success in sales promotion
Covers
Promotional marketing : ideas & techniques for success in sales promotionBest sales promotions : 6th volumeThe Dartnell sales promotion handbookComo dirigir la promoción de sus ventasPromosi penjualan terbail
Alternative Names
Robinson, William

William G. Robinson American politician who served in the Massachusetts House of Representatives

William G. Robinson Amerikaans politicus (1926-2011)

William G. Robinson amerikansk politikar

William G. Robinson amerikansk politiker

William G. Robinson homme politique américain

William G. Robinson políticu estauxunidense (1926–2011)

William G. Robinson yhdysvaltalainen poliitikko

ويليام جي. روبنسون سياسي من الولايات المتحدة الأمريكية

ویلیام جی. رابینسون سیاست‌مدار آمریکایی

ロビンソン, ウィリアム・A

Languages