WorldCat Identities

Cline, Carolyn Garrett 1947-

Works: 12 works in 23 publications in 1 language and 67 library holdings
Genres: Bibliography  Academic theses 
Roles: Author
Classifications: HD6054.2.U6, 331.48165920973
Publication Timeline
Most widely held works by Carolyn Garrett Cline
The velvet ghetto : the impact of the increasing percentage of women in public relations and business communication( Book )

2 editions published in 1986 in English and held by 21 WorldCat member libraries worldwide

Evaluation and measurement in public relations and organizational communication : a literature review by Carolyn Garrett Cline( Book )

3 editions published in 1984 in English and held by 19 WorldCat member libraries worldwide

Our neglected neighbors : how the U.S. elite media covered Latin America in 1977 by Carolyn Garrett Cline( )

7 editions published between 1979 and 1982 in English and held by 10 WorldCat member libraries worldwide

An examination of the coverage of Latin America during 1977 by "Newsweek,""Time," and "U.S. News and World Report" was undertaken to compare the number of stories and the amount of space devoted to that region with that afforded other areas of the world. The results showed that of the major areas of the world, only Canada and Australia received less coverage than did Latin America. Coverage of United States-oriented stories was predominant, with the Panama Canal issue dominating "Time" and "U.S. News" and U.S. diplomatic efforts in Cuba dominating the reporting of "Newsweek." Each newsmagazine chose a different approach to Latin America--"U.S. News" provided coverage of economic issues and a broad, if brief, view of the region; "Time," with the smallest number of Latin American stories, ran longer articles, with more indepth examination of nations and issues; while "Newsweek," with the largest number of stories, offered broader, general coverage concerned with United States-dominated issues such as economics and tourism. (Author/FL)
Beyond the velvet ghetto( Book )

1 edition published in 1989 in English and held by 6 WorldCat member libraries worldwide

To Be or Not to Be Ethical. That's the Question for Advertising Students and Practitioners by Michael H Mcbride( Book )

2 editions published in 1990 in English and held by 3 WorldCat member libraries worldwide

A study examined the business and personal ethics of advertising students and advertising practitioners to determine whether important differences exist between the two groups. Data were gathered from 256 advertising professionals and from 178 students majoring in advertising at a Southwestern university. Subjects responded to twelve "ethical/unethical" scenarios in business dealings originally published in "Advertising Age." Results revealed several statistically significant differences which contradict findings from earlier studies which found little or no difference in the business ethics of students versus practitioners. Students and practitioners tended to agree only on half of the scenarios, which indicates that either: (1) practitioners understand "acceptable" limits given real-world situational factors considerably better than students without similar experience, or that (2) students indicate a naivete by maintaining higher standards prior to real-world experience. Results also indicated that female ethics standards are higher than male standards. Further research regarding ethical decision-making by both groups and the need for ethics courses within the university curriculum are called for. (Three tables containing data and the Ethics questionnaire are included; 28 references are attached.) (Keh)
The Israeli Invasion of Southern Lebanon An Expanded Directional Analysis of Middle East Crisis Coverage on ABC, CBS and NBC by David L Reed( Book )

1 edition published in 1981 in English and held by 2 WorldCat member libraries worldwide

Following a 1978 commando raid by the Palestine Liberation Organization (PLO), Israeli troops crossed the Israeli-Lebanese border to establish a "security belt" to prevent further PLO action in Israel. A study was conducted to determine whether the coverage of the Israeli invasion by the three commercial television networks in the United States was balanced favorably or unfavorably toward the two sides. News coverage of the Middle East by the three networks was randomly selected from three time periods: one year before the invasion, the period from the PLO raid until the cease fire ten days later, and the 30-day period following the cease fire. Statements about the Israelis and the PLO were rated as either favorable or unfavorable, generally reflecting a value judgment or editorial position on the part of the news anchorperson or correspondent. Results showed that (1) the Palestinians received the greatest number of unfavorable references on all three networks during the year prior to the raid, (2) the Israelis received almost equal degrees of favorable content on all three networks, (3) all three networks showed a still more unfavorable attitude toward Palestinians and somewhat less positive coverage of Israel during the crisis, and (4) all three networks reversed the direction of their Palestinian coverage in the 30 days after the cease fire. (HTH)
The Tip of the Iceberg Bibliographic Essay on Measurement and Evaluation in Public Relations, 1974-1984 by Carolyn Garrett Cline( Book )

1 edition published in 1985 in English and held by 2 WorldCat member libraries worldwide

A bibliographic research project was conducted to identify the major articles published from 1974 to 1984 on measurement and evaluation in public relations, business, and organizational communication. The major findings of the project were as follows: (1) Some kind of evaluation and measurement is needed; (2) There is no concensus about the type of methodology that might be most effective; (3) Most research consisted of either feedback considered as evaluation, surveys to see what research is being done, limited attitude or opinion surveys, one-shot experimental studies, readership and readability formulae, or a program evaluation that counted column inches or television time; and (4) There is a pervasive desire to reinvent the wheel. Methods for the instructor to use in overcoming some of the limitations imposed by the restricted standing of measurement and evaluation include seeking out agencies and competitive corporations using high-level, quality research, and being aware of evaluation methodologies used in collateral disciplines, with consideration of a centralized method for distributing bibliographies of such disciplines. (EL)
Our neglected neighbours : how the U.S. elite media covered Latin America in 1977 by Carolyn Garrett Cline( Book )

2 editions published in 1987 in English and held by 2 WorldCat member libraries worldwide

Teaching online technology in public relations by Carolyn Garrett Cline( Book )

1 edition published in 1994 in English and held by 1 WorldCat member library worldwide

The Hell-Fire Club: a study of the men who founded the New England Courant and the inoculation dispute they fathered by Carolyn Garrett Cline( )

1 edition published in 1976 in English and held by 1 WorldCat member library worldwide

A functional gender-aschematic approach to the feminization of public relations : a review of the literature and the possibilities by Carolyn Garrett Cline( Book )

1 edition published in 1990 in English and held by 0 WorldCat member libraries worldwide

Public relations practitioner attitudes toward gender issues : a benchmark study by Elizabeth L Toth( Book )

1 edition published in 1990 in English and held by 0 WorldCat member libraries worldwide

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English (23)