WorldCat Identities

Weinberg, Charles B.

Overview
Works: 104 works in 242 publications in 1 language and 1,952 library holdings
Genres: Case studies 
Roles: Author, Editor, Other
Classifications: HF5415, 658.8
Publication Timeline
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Most widely held works by Charles B Weinberg
Marketing challenges : cases and exercises by Christopher H Lovelock( Book )

35 editions published between 1985 and 1993 in English and held by 394 WorldCat member libraries worldwide

Marketing for public and nonprofit managers by Christopher H Lovelock( Book )

10 editions published between 1983 and 1984 in English and held by 393 WorldCat member libraries worldwide

Public and nonprofit marketing--cases and readings by Christopher H Lovelock( Book )

7 editions published in 1984 in English and held by 215 WorldCat member libraries worldwide

Readings in public and nonprofit marketing by Christopher H Lovelock( Book )

6 editions published in 1978 in English and held by 137 WorldCat member libraries worldwide

Cases in public and nonprofit marketing by Christopher H Lovelock( Book )

7 editions published between 1977 and 1978 in English and held by 126 WorldCat member libraries worldwide

Public & nonprofit marketing by Christopher H Lovelock( Book )

3 editions published in 1989 in English and held by 107 WorldCat member libraries worldwide

Advertising management( Book )

5 editions published in 1974 in English and held by 79 WorldCat member libraries worldwide

Public & nonprofit marketing : readings & cases by Christopher H Lovelock( Book )

19 editions published between 1984 and 1990 in English and held by 73 WorldCat member libraries worldwide

Canadian marketing : cases and exercises by Charles B Weinberg( Book )

9 editions published between 1988 and 1999 in English and held by 72 WorldCat member libraries worldwide

Mission, Money, Merit : using the portfolio approach to drive nonprofit performance by Kersti Krug( )

7 editions published between 2011 and 2014 in English and held by 45 WorldCat member libraries worldwide

Nonprofit organizations are continually faced with the challenge of where to allocate their limited funds and other resources across the diverse range of programs that they offer. Rather than examining each program separately, nonprofits should view their activities as a portfolio of programs. Mission, Money, and Merit are the three critical axes for strategic management of a nonprofit's portfolio. The M3 portfolio approach developed here visually presents the size (typically cost) of each program, as well as the relationships among the programs relative to the nonprofit's mission, resource-cost coverage, and performance quality. The portfolio model then measures the center of gravity for the nonprofit on each axis and the overall balance of the organization's activities. By presenting the complexity of any organization visually and colorfully, management can better see and judge what programs may need enhancing, changing, or eliminating. But this is not all the model offers. Through its participatory approach of asking managers to independently rate each of the programs on the three axes, hidden assumptions are illuminated, differences are highlighted, agreements are shared, and learning takes place. The enhanced communication among managers that occurs as a result of this process contributes enormously and directly to the quality of strategic and tactical decision-making by the nonprofit toward greater productivity, effectiveness, sustainability, balance, and success
Canadian marketing cases by Gordon H. G McDougall( Book )

4 editions published between 2000 and 2003 in English and Undetermined and held by 33 WorldCat member libraries worldwide

This Editor's Choise is a collection of favourite marketing cases derived from the original casebook, along with two brand new cases
Basic Canadian marketing cases by Gordon H. G McDougall( Book )

2 editions published in 1992 in English and held by 30 WorldCat member libraries worldwide

Determinants of salesforce performance by Adrian B Ryans( Book )

3 editions published between 1978 and 1979 in English and held by 29 WorldCat member libraries worldwide

The university library : analysis and proposals by Charles B Weinberg( Book )

3 editions published in 1973 in English and held by 25 WorldCat member libraries worldwide

The past few decades have been an era of rapid growth and expansion for university and research libraries, yet their standards of library services have declined. Specifically, more people more often cannot get the information they seek from the library. The main factors in this decline in service are the rapidly increasing numbers both of volumes and of patrons and the changing nature of demand. Libraries still conduct their operations as if their strategy were to store and provide access to books, periodicals, papers and other materials. Their current strategy should be to supply information. This change in goals has implications for the library's acquisition, shelving and retention policies. The library's resources may be thought of as Information Message Units (IMU). The value of each IMU can be defined only in terms of its worth to its potential users, the members of the university community. A Bayesian approach can be used to calculate the information value of the IMU, thus affecting decisions on both the acquisition of volumes and the maintenance of collections. Although developed in the context of an individual library system, this approach can also be applied to networks of library systems. (Author/SL)
Modeling marketing phenomena : a managerial perspective by David B Montgomery( Book )

1 edition published in 1974 in English and held by 20 WorldCat member libraries worldwide

Marketing : Canadian marketing cases and exercises, McDougall-Weinberg by Gordon H. G McDougall( Book )

1 edition published in 1998 in English and held by 10 WorldCat member libraries worldwide

Analytical marketing management( Book )

1 edition published in 1974 in English and held by 9 WorldCat member libraries worldwide

Sales force management : integrating research advances by Adrian B Ryans( Book )

2 editions published in 1982 in English and held by 9 WorldCat member libraries worldwide

Building a marketing plan for the performing arts by Charles B Weinberg( Book )

2 editions published in 1977 in English and held by 7 WorldCat member libraries worldwide

The South African encyclopaedia of forms and precedents by Charles B Weinberg( Book )

5 editions published between 1978 and 1991 in English and held by 6 WorldCat member libraries worldwide

 
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Audience Level
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Audience level: 0.55 (from 0.37 for Marketing ... to 0.71 for Advertisin ...)

Canadian marketing cases
Covers
Alternative Names
Weinberg, C.

Weinberg, Charles

ウェインバーグ, C. B.

Languages
English (131)