WorldCat Identities

Shapiro, Benson P.

Overview
Works: 141 works in 307 publications in 3 languages and 3,484 library holdings
Genres: Case studies 
Roles: Author, Editor, Other
Classifications: HF5415, 658.8
Publication Timeline
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Most widely held works by Benson P Shapiro
Seeking customers( )

12 editions published in 1993 in English and Undetermined and held by 799 WorldCat member libraries worldwide

Zawiera artykuły opubl. w "Harvard Business Review"
Segmenting the industrial market by Thomas V Bonoma( Book )

27 editions published between 1983 and 1989 in English and Undetermined and held by 583 WorldCat member libraries worldwide

Keeping customers( Book )

11 editions published in 1993 in English and held by 432 WorldCat member libraries worldwide

Sales program management : formulation and implementation by Benson P Shapiro( Book )

11 editions published in 1977 in English and Swedish and held by 266 WorldCat member libraries worldwide

Marketing management by Benson P Shapiro( Book )

8 editions published in 1985 in English and Undetermined and held by 228 WorldCat member libraries worldwide

Business marketing strategy : cases, concepts, and applications by V. Kasturi Rangan( Book )

17 editions published in 1995 in English and Undetermined and held by 220 WorldCat member libraries worldwide

Industrial market segmentation : a nested approach by Thomas V Bonoma( Book )

6 editions published in 1983 in English and held by 107 WorldCat member libraries worldwide

Industrial product policy : managing the existing product line by Benson P Shapiro( Book )

5 editions published in 1977 in English and held by 93 WorldCat member libraries worldwide

National account management : emerging insights by Benson P Shapiro( Book )

6 editions published between 1980 and 1982 in English and held by 78 WorldCat member libraries worldwide

Support systems for national account management programs : promises made, promises kept by Benson P Shapiro( Book )

7 editions published between 1983 and 1984 in English and held by 71 WorldCat member libraries worldwide

Organizing the National Account Force by Benson P Shapiro( Book )

6 editions published in 1984 in English and Undetermined and held by 62 WorldCat member libraries worldwide

National account management by Benson P Shapiro( Book )

3 editions published in 1980 in English and held by 58 WorldCat member libraries worldwide

The pricing of consumer goods: theory and practice by Benson P Shapiro( Book )

7 editions published in 1972 in English and held by 55 WorldCat member libraries worldwide

Industrial product policy : viewpoints and issues by Benson P Shapiro( Book )

3 editions published in 1976 in English and held by 54 WorldCat member libraries worldwide

Sales management by B. P Shapiro( Book )

3 editions published between 1989 and 1998 in English and held by 52 WorldCat member libraries worldwide

Marketing in nonprofit organizations by Benson P Shapiro( Book )

3 editions published in 1972 in English and held by 37 WorldCat member libraries worldwide

Marketing management : principles, analysis and applications by Benson P Shapiro( Book )

10 editions published in 1985 in English and Undetermined and held by 23 WorldCat member libraries worldwide

Marketing management readings by Benson P Shapiro( Book )

5 editions published in 1985 in English and held by 22 WorldCat member libraries worldwide

Administración del programa de ventas by Benson P Shapiro( Book )

3 editions published in 1981 in Spanish and held by 15 WorldCat member libraries worldwide

Marketing management by Benson P Shapiro( Book )

4 editions published in 1985 in English and Undetermined and held by 13 WorldCat member libraries worldwide

 
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Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.40 (from 0.19 for Seeking cu ... to 0.95 for Marketing ...)

Keeping customers
Covers
Keeping customers
Languages
English (146)

Spanish (3)

Swedish (1)