WorldCat Identities

Ryans, John K.

Overview
Works: 58 works in 173 publications in 1 language and 4,699 library holdings
Genres: Case studies  Abstracts 
Roles: Author, Editor, Other
Publication Timeline
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Most widely held works by John K Ryans
Essentials of marketing high technology by William L Shanklin( )

11 editions published between 1986 and 1987 in English and held by 719 WorldCat member libraries worldwide

Marketing strategies for the new Europe : a North American perspective on 1992 by John K Ryans( Book )

10 editions published in 1990 in English and held by 576 WorldCat member libraries worldwide

Marketing high technology by William L Shanklin( Book )

13 editions published between 1984 and 1985 in English and Undetermined and held by 498 WorldCat member libraries worldwide

World marketing; a multinational approach by John K. Jr Ryans( Book )

7 editions published in 1967 in English and Undetermined and held by 393 WorldCat member libraries worldwide

International business classics by James C Baker( Book )

11 editions published in 1988 in English and held by 336 WorldCat member libraries worldwide

China, the U.S.S.R., and Eastern Europe; a U.S. trade perspective by John K Ryans( Book )

7 editions published in 1974 in English and held by 305 WorldCat member libraries worldwide

Thinking strategically : planning for your company's future by William L SHANKLIN( Book )

4 editions published in 1985 in English and Undetermined and held by 269 WorldCat member libraries worldwide

Management of international advertising : a marketing approach by Dean M Peebles( Book )

9 editions published between 1984 and 1996 in English and held by 265 WorldCat member libraries worldwide

New dimensions in retailing: a decision oriented approach by John K Ryans( Book )

6 editions published in 1970 in English and Undetermined and held by 232 WorldCat member libraries worldwide

International marketing reader( Book )

12 editions published between 1994 and 1997 in English and Undetermined and held by 201 WorldCat member libraries worldwide

This collection of articles focuses on the particular challenges and issues of international marketing. How can a company break into a new foreign market? What pricing structures should be in operation for a global product? How does one manage a multilingual advertising campaign? The Reader combines previously published articles with new papers commissioned to update classic research in the field. With an international set of contributors and a range of international examples, the book offers a selection of critical studies that analyse each part of the marketing function. It then concludes by reflecting on the creation of the EU, of NAFTA and the unpredictable Westernization of emerging markets of Central and Eastern Europe, showing how the international marketing expert must be able to respond to the rapidly changing global environment
Basic marketing : concepts and decisions by Richard T Hise( Book )

6 editions published in 1979 in English and Undetermined and held by 172 WorldCat member libraries worldwide

Multinational marketing : dimensions in strategy by James Calvin Baker( Book )

8 editions published between 1975 and 1981 in English and Undetermined and held by 170 WorldCat member libraries worldwide

India business : finding opportunities in this big emerging market by Aruna Chandra( Book )

3 editions published in 2002 in English and held by 127 WorldCat member libraries worldwide

Annotation
Guide to marketing for economic development : competing in America's second Civil War by John K Ryans( Book )

2 editions published in 1986 in English and held by 97 WorldCat member libraries worldwide

Strategic planning, concepts and implementation : text, readings, and cases by John K Ryans( Book )

5 editions published between 1984 and 1985 in English and held by 96 WorldCat member libraries worldwide

The multinational business world of the 1980's; a challenge to colleges of business by John K Ryans( Book )

2 editions published in 1974 in English and held by 65 WorldCat member libraries worldwide

Marketing doctoral dissertation abstracts, 1979 by John K Ryans( Book )

2 editions published in 1980 in English and held by 28 WorldCat member libraries worldwide

Marketing : concepts, decisions, strategies by Richard T Hise( Book )

2 editions published between 1984 and 1986 in English and held by 27 WorldCat member libraries worldwide

Final report on consumerism's impact on advertising : a worldwide study by John K Ryans( Book )

2 editions published in 1979 in English and held by 21 WorldCat member libraries worldwide

Handbook of international marketing by Malcolm McDonald( Book )

4 editions published between 1981 and 1982 in English and held by 14 WorldCat member libraries worldwide

 
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Audience Level
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Audience level: 0.41 (from 0.22 for Essentials ... to 0.81 for Handbook o ...)

Essentials of marketing high technology
Covers
India business : finding opportunities in this big emerging market
Alternative Names
Ryans, John K.

Ryans, John Kelley 1932-

Languages
English (117)