WorldCat Identities

Buzzell, Robert D. (Robert Dow) 1933-

Overview
Works: 102 works in 386 publications in 9 languages and 6,676 library holdings
Genres: Case studies  Bibliography  Conference papers and proceedings 
Roles: Author, Editor, Other, Compiler, Translator, Contributor
Classifications: HF5415.13, 658.802
Publication Timeline
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Most widely held works by Robert D Buzzell
The PIMS principles : linking strategy to performance by Robert D Buzzell( Book )

23 editions published between 1987 and 2014 in 5 languages and held by 1,040 WorldCat member libraries worldwide

The authors explain PIMS methodology and applications to help managers understand and predict how strategic choices and market conditions affect business performance
Marketing in an electronic age by Robert D Buzzell( Book )

30 editions published between 1985 and 1988 in 6 languages and held by 613 WorldCat member libraries worldwide

Die Harvard University Graduate School of Business wurde im Jahr 1908 gegriindet und feierte im akademischen Jahr 1983-84 ihren 75. Geburtstag. Wir beschlossen, diese Gele genheit zu ergreifen, urn den Lehrkorper der Fakultiit zu veranlassen, sich weitreichende Gedanken tiber die Herausforderungen und Moglichkeiten der Zukunft zu machen, die wichtige Disziplinen in Forschung und Lehre des Bereichs UntemehmensfUhrung bestim men werden. Die empirische Forschung auf der Basis von Feldstudien, und zwar sowohl innerbetrieb lich als auch betriebstibergreifend, war schon immer die Grundlage daffu, daB die Harvard Business School ihr Ziel, Ftihrungskrafte auszubilden und die Managementpraxis verbes sem zu helfen, erreichen konnte. In mancher Hinsicht kreieren wir sogar unverwechselba re Forschungsmodelle. Oft haben wir die Grenzen traditioneller Forschungsbereiche und Methoden durchbrochen, urn der "Werkzeuge" und Konzeptionen habhaft werden zu kon nen, die wir fUr eine bestimmte Untersuchung benotigten. Dariiber hinaus haben wir uns schon immer weniger mit der Analyse existierender Theorien, als vielmehr mit der Erar beitung neuer Erkenntnisse beschaftigt. Und wenn wir uns auch oft zu Problemen hinge zogen fUhlen, die sehr breitgefachert angelegt sind, so bemtihen wir uns doch immer urn Ergebnisse, die ftir die Tatigkeit des Managers von praktischer Bedeutung sind. Da die Mitglieder des Lehrkorpers der Harvard Business School ihre Verpflichtung darin sehen, sich im Rahmen ihrer Forschungsarbeit mit der Frage auseinanderzusetzen, wie ein Betrieb tatsiichlich funktioniert, und theoretische Erwagungen dartiber anzustellen, wie er unter Umstanden funktionieren soUte, konnen sie dem Studenten und dem Mana ger wichtige Einsichten tiber die betriebliche Praxis vermitteln
Global marketing management : cases and readings by John A Quelch( Book )

28 editions published between 1452 and 1995 in English and Thai and held by 523 WorldCat member libraries worldwide

Designing strategies for global competition; Global marketing programs; Organizing and controlling global marketing operations; Special issues in global marketing
Marketing research and information systems; text and cases by Robert D Buzzell( Book )

13 editions published in 1969 in English and held by 443 WorldCat member libraries worldwide

Mathematical models and marketing management by Robert D Buzzell( Book )

32 editions published between 1964 and 1980 in 4 languages and held by 437 WorldCat member libraries worldwide

The marketing challenge of 1992 by John A Quelch( Book )

15 editions published between 1984 and 1992 in English and French and held by 362 WorldCat member libraries worldwide

Ouvrage collectif rédigé par une équipe internationale de treize universitaires, consultants en management et cadres supérieurs d'entreprises. Neuf études de cas réels accompagnées de commentaires
Marketing: a contemporary analysis( Book )

12 editions published between 1972 and 1974 in English and held by 323 WorldCat member libraries worldwide

Product innovation in food processing, 1954-1964 by Robert D Buzzell( Book )

9 editions published in 1967 in English and held by 307 WorldCat member libraries worldwide

Abstract (4 p.) inserted
Product profitability measurement and merchandising decisions : a pilot study in retail food stores by Robert D Buzzell( Book )

9 editions published between 1965 and 1987 in English and held by 261 WorldCat member libraries worldwide

The marketing challenge of Europe 1992 by John A Quelch( Book )

17 editions published between 1990 and 1992 in English and held by 253 WorldCat member libraries worldwide

Marketing management by Benson P Shapiro( Book )

12 editions published between 1987 and 1988 in English and held by 243 WorldCat member libraries worldwide

Ben shu ji lu le shu shi ge lai zi yu ha fo da xue guan li xue fang mian de jing dian an li,Zhu yao bao kuo:< shi chang xi fen:mu biao shi chang xuan ze he chan pin ding wei>,< zheng he ying xiao chuan bo>,< ji yu jia zhi de ding jia fang fa> deng
The profit impact of marketing strategy project : retrospect and prospects( Book )

8 editions published between 2004 and 2009 in English and held by 230 WorldCat member libraries worldwide

Appealing to scholars and reflective practitioners interested in fostering new practical knowledge about business innovation and changes, this book not only explores new ways of thinking about and working with PIMS but also explores the unresolved issues arising from the original data."--Jacket
A basic bibliography on mathematical methods in marketing by Robert D Buzzell( Book )

8 editions published in 1962 in English and held by 186 WorldCat member libraries worldwide

Strategic marketing by John Frank Cady( Book )

5 editions published in 1986 in English and Undetermined and held by 184 WorldCat member libraries worldwide

Value added by industrial distributors and their productivity by Robert D Buzzell( Book )

3 editions published in 1959 in English and held by 115 WorldCat member libraries worldwide

Adaptive behavior in marketing : proceedings of the Winter conference, American Marketing Association, Cleveland, Ohio, Dec. 27-29, 1956, held under the auspices of the Committee on the Teaching of Marketing by American Marketing Association( Book )

7 editions published between 1957 and 1981 in English and held by 75 WorldCat member libraries worldwide

Market share, profitability and business strategy by Robert D Buzzell( Book )

7 editions published in 1974 in English and held by 74 WorldCat member libraries worldwide

Relationships between changes in industrial advertising and promotion expenditures and changes in market share by Paul W Farris( Book )

5 editions published in 1976 in English and held by 72 WorldCat member libraries worldwide

Marketing costs in consumer goods industries by Robert D Buzzell( Book )

5 editions published in 1976 in English and held by 69 WorldCat member libraries worldwide

Industrial marketing costs : an analysis of variations in manufacturers' marketing expenditures by Robert D Buzzell( Book )

6 editions published in 1976 in English and held by 66 WorldCat member libraries worldwide

 
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The PIMS principles : linking strategy to performance
Alternative Names
Buzzell, Robert D.

Buzzell, Robert Dow

Buzzell, Robert Dow 1933-

バゼル, ロバート・D

Languages
English (212)

German (12)

Italian (11)

French (4)

Japanese (4)

Spanish (4)

Chinese (2)

Catalan (1)

Thai (1)

Covers
Global marketing management : cases and readingsThe marketing challenge of Europe 1992The profit impact of marketing strategy project : retrospect and prospects