WorldCat Identities

Buzzell, Robert D. (Robert Dow) 1933-

Overview
Works: 110 works in 392 publications in 7 languages and 6,675 library holdings
Genres: Case studies  Bibliography  Conference papers and proceedings 
Roles: Author, Editor, Other, Compiler, Contributor, Translator
Classifications: HF5415.13, 658.802
Publication Timeline
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Most widely held works by Robert D Buzzell
The PIMS principles : linking strategy to performance by Robert D Buzzell( Book )

11 editions published in 1987 in English and held by 940 WorldCat member libraries worldwide

The authors explain PIMS methodology and applications to help managers understand and predict how strategic choices and market conditions affect business performance
Marketing in an electronic age by Vincent P Barabba( Book )

22 editions published between 1985 and 1988 in 4 languages and held by 547 WorldCat member libraries worldwide

Global marketing management : cases and readings by John A Quelch( Book )

28 editions published between 1452 and 1995 in English and Thai and held by 524 WorldCat member libraries worldwide

Designing strategies for global competition; Global marketing programs; Organizing and controlling global marketing operations; Special issues in global marketing
Marketing research and information systems; text and cases by Robert D Buzzell( Book )

13 editions published in 1969 in English and held by 443 WorldCat member libraries worldwide

Mathematical models and marketing management by Robert D Buzzell( Book )

32 editions published between 1964 and 1980 in 4 languages and held by 438 WorldCat member libraries worldwide

The marketing challenge of 1992 by John A Quelch( Book )

15 editions published between 1984 and 1992 in English and French and held by 360 WorldCat member libraries worldwide

Ouvrage collectif rédigé par une équipe internationale de treize universitaires, consultants en management et cadres supérieurs d'entreprises. Neuf études de cas réels accompagnées de commentaires
Marketing: a contemporary analysis( Book )

12 editions published between 1972 and 1974 in English and held by 325 WorldCat member libraries worldwide

Product innovation in food processing, 1954-1964 by Robert D Buzzell( Book )

9 editions published in 1967 in English and held by 306 WorldCat member libraries worldwide

Abstract (4 p.) inserted
Product profitability measurement and merchandising decisions : a pilot study in retail food stores by Robert D Buzzell( Book )

9 editions published between 1965 and 1987 in English and held by 261 WorldCat member libraries worldwide

The marketing challenge of Europe 1992 by John A Quelch( Book )

17 editions published between 1990 and 1992 in English and held by 251 WorldCat member libraries worldwide

Marketing management by Benson P Shapiro( Book )

12 editions published between 1987 and 1988 in English and held by 243 WorldCat member libraries worldwide

Ben shu ji lu le shu shi ge lai zi yu ha fo da xue guan li xue fang mian de jing dian an li,Zhu yao bao kuo:< shi chang xi fen:mu biao shi chang xuan ze he chan pin ding wei>,< zheng he ying xiao chuan bo>,< ji yu jia zhi de ding jia fang fa> deng
The profit impact of marketing strategy project : retrospect and prospects( Book )

8 editions published between 2004 and 2009 in English and held by 230 WorldCat member libraries worldwide

Appealing to scholars and reflective practitioners interested in fostering new practical knowledge about business innovation and changes, this book not only explores new ways of thinking about and working with PIMS but also explores the unresolved issues arising from the original data."--Jacket
A basic bibliography on mathematical methods in marketing by Robert D Buzzell( Book )

8 editions published in 1962 in English and held by 186 WorldCat member libraries worldwide

Strategic marketing by John F Cady( Book )

5 editions published in 1986 in English and Undetermined and held by 183 WorldCat member libraries worldwide

Value added by industrial distributors and their productivity by Robert D Buzzell( Book )

3 editions published in 1959 in English and held by 115 WorldCat member libraries worldwide

Das PIMS-Programm : Strategien und Unternehmenserfolg by Robert D Buzzell( Book )

6 editions published between 1987 and 2014 in German and held by 77 WorldCat member libraries worldwide

Erkenntnisse aus dem PIMS-Programm sind in den letzten Jahren zunehmend in die deutschsprachige betriebswirtschaftliche Literatur eingeflossen und werden an vielen deutschen Universit?ten gelehrt. Jedoch noch wenig bekannt ist die praktische An wendung des PIMS-Programms bei deutschen Unternehmen und Managern. Sicherlich werden Sie zustimmen, daB viele FOhrungskr?fte unternehmerische Ent scheidungsprozesse unter hoher Unsicherheit treffen. W?re es da nicht wOnschens wert, eine MOglichkeit zu haben, Entscheidungen abzusichern durch Erfahrungen, die andere bereits gemacht haben, die in?hnlichen Situationen waren? Diese Fragestel lung entspricht genau dem Grundsatz, den PIMS in der Praxis fOr Unternehmen ver tritt:,!. emen aus den Erfahrungen anderer, um eigene Fehler zu vermeiden"l Dank der vielf?ltigen empirischen Erfahrungen in den PIMS-Datenbanken kann PIMS einen wesentlichen (d. h. objektiven) Beitrag zur Absicherung von Entscheidun gen liefern, kann das Problem der Unsicherheit reduziert und eindeutig festlegen, worauf sich das Management konzentrieren sollte, d. h. was fOr das jeweilige Gesch?ft wichtige und weniger wichtige Erfolgsfaktoren fOr die Zukunft sind. Dank der Empi rie kOnnen eindeutig quantifizierte OrientierungsgrOBen (z. B. HOhe des Vorratsver mOgens, HOhe und Zusammensetzung des Marketings, AusmaB der Innovationsakti vit?ten) und realistische ZielgrOBen (z. B. HOhe der zu erwartenden Rentabilit?t oder erreichbare Umsatzzuw?chse) erarbeitet werden. Wie sieht dieses l. . ernen aus den Erfahrungen anderer konkret aus? Durch eine Mit gliedschaft erwirbt ein Unternehmen das Recht, das PIMS-Programm und damit sein Datenbanksystem, sei es durch PIMS-Mitarbeiter oder durch eigene Mitarbeiter in Form eines unternehmenseigenen Datenbankanschlusses, fOr seine spezifischen Fra gestellungen und Probleme zu nutzen
Adaptive behavior in marketing : proceedings of the Winter conference, American Marketing Association, Cleveland, Ohio, Dec. 27-29, 1956, held under the auspices of the Committee on the Teaching of Marketing by American Marketing Association( Book )

7 editions published between 1957 and 1981 in English and held by 75 WorldCat member libraries worldwide

Market share, profitability and business strategy by Robert D Buzzell( Book )

7 editions published in 1974 in English and held by 74 WorldCat member libraries worldwide

Relationships between changes in industrial advertising and promotion expenditures and changes in market share by Paul W Farris( Book )

5 editions published in 1976 in English and held by 72 WorldCat member libraries worldwide

Marketing costs in consumer goods industries by Robert D Buzzell( Book )

5 editions published in 1976 in English and held by 69 WorldCat member libraries worldwide

 
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The PIMS principles : linking strategy to performance
Alternative Names
Buzzell, Robert D.

Buzzell, Robert Dow

Buzzell, Robert Dow 1933-

バゼル, ロバート・D

Languages
English (206)

Italian (9)

German (6)

French (4)

Spanish (4)

Catalan (1)

Thai (1)

Covers
Global marketing management : cases and readingsThe marketing challenge of Europe 1992The profit impact of marketing strategy project : retrospect and prospects