WorldCat Identities

Buzzell, Robert D. (Robert Dow) 1933-

Overview
Works: 110 works in 414 publications in 8 languages and 6,567 library holdings
Genres: Case studies  Bibliography  Bibliographies  Conference papers and proceedings 
Roles: Author, Editor, Other, Compiler, Translator, Contributor, Producer
Publication Timeline
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Most widely held works by Robert D Buzzell
The PIMS principles : linking strategy to performance by Robert D Buzzell( Book )

24 editions published between 1987 and 2014 in 5 languages and held by 1,024 WorldCat member libraries worldwide

The authors explain PIMS methodology and applications to help managers understand and predict how strategic choices and market conditions affect business performance
Global marketing management : cases and readings by Robert D Buzzell( Book )

31 editions published between 1452 and 1995 in 3 languages and held by 526 WorldCat member libraries worldwide

Designing strategies for global competition; Global marketing programs; Organizing and controlling global marketing operations; Special issues in global marketing
Marketing in an electronic age( Book )

13 editions published between 1985 and 1987 in English and Undetermined and held by 490 WorldCat member libraries worldwide

Mathematical models and marketing management by Robert D Buzzell( Book )

32 editions published between 1964 and 1980 in 3 languages and held by 430 WorldCat member libraries worldwide

Marketing research and information systems; text and cases by Robert D Buzzell( Book )

16 editions published in 1969 in English and held by 429 WorldCat member libraries worldwide

The profit impact of marketing strategy project : retrospect and prospects( Book )

8 editions published between 2004 and 2009 in English and held by 376 WorldCat member libraries worldwide

"New developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy project. Here, Paul Farris and Michael Moore gather together contributions from experts across the USA and Europe to offer a retrospective analysis alongside innovative perspectives on future marketing strategy and performance assessment methods
Marketing: a contemporary analysis( Book )

14 editions published between 1972 and 1974 in English and held by 311 WorldCat member libraries worldwide

The marketing challenge of 1992 by John A Quelch( Book )

12 editions published between 1989 and 1990 in English and held by 308 WorldCat member libraries worldwide

Product innovation in food processing, 1954-1964 by Robert D Buzzell( Book )

9 editions published in 1967 in English and held by 302 WorldCat member libraries worldwide

Abstract (4 p.) inserted
Product profitability measurement and merchandising decisions : a pilot study in retail food stores by Robert D Buzzell( Book )

9 editions published between 1965 and 1987 in English and held by 255 WorldCat member libraries worldwide

The marketing challenge of Europe 1992 by John A Quelch( Book )

17 editions published between 1990 and 1992 in English and held by 247 WorldCat member libraries worldwide

Multinational marketing management : cases and readings by Robert D Buzzell( Book )

13 editions published between 1987 and 1988 in English and held by 242 WorldCat member libraries worldwide

A basic bibliography on mathematical methods in marketing by Robert D Buzzell( Book )

8 editions published in 1962 in English and held by 194 WorldCat member libraries worldwide

Strategic marketing by John F Cady( Book )

7 editions published in 1986 in English and Undetermined and held by 184 WorldCat member libraries worldwide

Value added by industrial distributors and their productivity by Robert D Buzzell( Book )

3 editions published in 1959 in English and held by 112 WorldCat member libraries worldwide

Adaptive behavior in marketing : proceedings of the Winter conference, American Marketing Association, Cleveland, Ohio, Dec. 27-29, 1956, held under the auspices of the Committee on the Teaching of Marketing by American Marketing Association( Book )

8 editions published between 1956 and 1981 in English and held by 76 WorldCat member libraries worldwide

Relationships between changes in industrial advertising and promotion expenditures and changes in market share by Paul W Farris( Book )

5 editions published in 1976 in English and held by 73 WorldCat member libraries worldwide

Market share, profitability and business strategy by Robert D Buzzell( Book )

7 editions published in 1974 in English and held by 70 WorldCat member libraries worldwide

Marketing costs in consumer goods industries by Robert D Buzzell( Book )

5 editions published in 1976 in English and held by 69 WorldCat member libraries worldwide

Industrial marketing costs : an analysis of variations in manufacturers' marketing expenditures by Robert D Buzzell( Book )

6 editions published in 1976 in English and held by 67 WorldCat member libraries worldwide

 
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Audience Level
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Audience level: 0.52 (from 0.43 for Marketing ... to 0.61 for Value adde ...)

The PIMS principles : linking strategy to performance
Covers
Global marketing management : cases and readingsThe profit impact of marketing strategy project : retrospect and prospectsThe marketing challenge of Europe 1992
Alternative Names
Buzzel, Robert Dow, 1933-

Buzzell, Robert 1933-

Buzzell, Robert D.

Buzzell, Robert D. 1933-

Buzzell, Robert Dow

Buzzell, Robert Dow 1933-

バゼル, ロバート・D

Languages