WorldCat Identities

Buzzell, Robert D. (Robert Dow) 1933-

Overview
Works: 129 works in 444 publications in 9 languages and 7,267 library holdings
Genres: Case studies  Bibliographies  Conference papers and proceedings 
Roles: Author, Editor, Other, Compiler, Translator, Contributor, Producer
Classifications: HF5415.13, 658.802
Publication Timeline
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Most widely held works by Robert D Buzzell
The profit impact of marketing strategy project : retrospect and prospects( )

8 editions published between 2004 and 2009 in English and held by 1,119 WorldCat member libraries worldwide

"New developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy project. Here, Paul Farris and Michael Moore gather together contributions from experts across the USA and Europe to offer a retrospective analysis alongside innovative perspectives on future marketing strategy and performance assessment methods
The PIMS principles : linking strategy to performance by Robert D Buzzell( Book )

25 editions published between 1987 and 2014 in 5 languages and held by 989 WorldCat member libraries worldwide

The authors explain PIMS methodology and applications to help managers understand and predict how strategic choices and market conditions affect business performance
Marketing in an electronic age by Robert D Buzzell( Book )

20 editions published between 1985 and 1988 in 4 languages and held by 542 WorldCat member libraries worldwide

Academics, corporate marketing managers, advertising executives, and market researchers examine the impact of new electronic technology on marketing practices. The volume begins with the scenario of a 1990s world that interacts via computer. Part I examines technology as a link between supplier and customer and the advantages of direct order entry, in-home retailing, laser-disc sales training systems, and electronic data interchange. Part II focuses on Marketing Decision Support Systems (MDSSs), along with case studies of applications. Part III deals with the effects on advertising of satellite-aided transmission, increasing the number of cable subscribers so that advertisers can "narrowcast" rather than "broadcast" their messages to consumers, the use of "infomercials" which present information along with a sales pitch, and the issue of who owns the rights to information. Part IV deals with potential developments. ISBN 0-87584-159-7 : $32.50
Global marketing management : cases and readings by Robert D Buzzell( Book )

30 editions published between 1452 and 1995 in 3 languages and held by 538 WorldCat member libraries worldwide

Case studies include IKEA, Hoover, Nestle and the Body Shop International
Marketing research and information systems; text and cases by Robert D Buzzell( Book )

13 editions published in 1969 in English and held by 422 WorldCat member libraries worldwide

Mathematical models and marketing management by Robert D Buzzell( Book )

19 editions published between 1964 and 1979 in 3 languages and held by 390 WorldCat member libraries worldwide

Marketing: a contemporary analysis by Robert D Buzzell( Book )

16 editions published between 1972 and 1974 in English and held by 308 WorldCat member libraries worldwide

Product innovation in food processing, 1954-1964 by Robert D Buzzell( Book )

10 editions published in 1967 in English and held by 296 WorldCat member libraries worldwide

Abstract (4 p.) inserted
The marketing challenge of 1992 by John A Quelch( Book )

12 editions published between 1989 and 1990 in English and held by 296 WorldCat member libraries worldwide

Product profitability measurement and merchandising decisions : a pilot study in retail food stores by Robert D Buzzell( Book )

9 editions published in 1965 in English and held by 250 WorldCat member libraries worldwide

The marketing challenge of Europe 1992 by John A Quelch( Book )

15 editions published between 1990 and 1992 in English and held by 241 WorldCat member libraries worldwide

Multinational marketing management : cases and readings by Robert D Buzzell( Book )

14 editions published between 1987 and 1988 in English and held by 240 WorldCat member libraries worldwide

Strategic marketing by John F Cady( Book )

7 editions published in 1986 in English and Undetermined and held by 185 WorldCat member libraries worldwide

A basic bibliography on mathematical methods in marketing by Robert D Buzzell( Book )

7 editions published in 1962 in English and French and held by 182 WorldCat member libraries worldwide

Value added by industrial distributors and their productivity by Robert D Buzzell( Book )

4 editions published in 1959 in English and held by 111 WorldCat member libraries worldwide

Adaptive behavior in marketing : proceedings of the Winter conference, American Marketing Association, Cleveland, Ohio, Dec. 27-29, 1956, held under the auspices of the Committee on the Teaching of Marketing by American Marketing Association( Book )

9 editions published between 1956 and 1981 in English and held by 75 WorldCat member libraries worldwide

Relationships between changes in industrial advertising and promotion expenditures and changes in market share by Paul W Farris( Book )

4 editions published in 1976 in English and held by 70 WorldCat member libraries worldwide

Industrial marketing costs : an analysis of variations in manufacturers' marketing expenditures by Robert D Buzzell( Book )

6 editions published in 1976 in English and held by 67 WorldCat member libraries worldwide

Marketing costs in consumer goods industries by Robert D Buzzell( Book )

4 editions published in 1976 in English and held by 65 WorldCat member libraries worldwide

Market share, profitability and business strategy by Robert D Buzzell( Book )

7 editions published in 1974 in English and Undetermined and held by 64 WorldCat member libraries worldwide

 
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Audience level: 0.46 (from 0.14 for The profit ... to 0.61 for Value adde ...)

The PIMS principles : linking strategy to performance
Covers
The PIMS principles : linking strategy to performanceGlobal marketing management : cases and readingsThe marketing challenge of Europe 1992
Alternative Names
Buzzel R.D.

Buzzel, Robert Dow, 1933-

Buzzell, Robert 1933-

Buzzell Robert D.

Buzzell, Robert D. 1933-

Buzzell, Robert Dow

Buzzell, Robert Dow 1933-

Баззел Р.

Баззел Р.Д.

Баззел Роберт Д.

バゼル, ロバート・D

Languages