WorldCat Identities

McKenna, Regis

Overview
Works: 75 works in 210 publications in 9 languages and 6,036 library holdings
Genres: Abstracts  Lectures  Nonfiction films 
Roles: Author, Author of introduction
Publication Timeline
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Most widely held works about Regis McKenna
 
Most widely held works by Regis McKenna
Real time : preparing for the age of the never satisfied customer by Regis McKenna( Book )

23 editions published between 1997 and 2005 in 3 languages and held by 2,059 WorldCat member libraries worldwide

The pace of change is speeding up: we get cash in seconds from ATMs, we watch wars unfold instantaneously on television. Almost all technology today compresses to zero the time we need to acquire information, to make decisions, to deploy resources and innovate. What does all this change mean to managers who want to lead their organizations successfully in the real time world? Speed - in terms of strategic thinking. Management must be prepared for the eventuality of anything - anytime, anywhere, and in-your-face. To compete in a real time world, says McKenna, managers must create a sensing organization that constantly monitors, feeds, queries, verifies, adjusts, tries, and initiates
Total access : giving customers what they want in an anytime, anywhere world by Regis McKenna( )

21 editions published between 2002 and 2003 in 6 languages and held by 1,598 WorldCat member libraries worldwide

"What does this displacement mean for the future of marketing and its role in today's increasingly networked organizations? Who will manage the all-important customer relationship - and how? In this new book, McKenna marshals over forty years of experience as a marketing innovator, investor, and industry visionary to explore an emerging - and essentially different - marketing paradigm."--Jacket
Relationship marketing : successful strategies for the age of the customer by Regis McKenna( Book )

34 editions published between 1991 and 2005 in 4 languages and held by 580 WorldCat member libraries worldwide

Marketing e tudo; Novos temas para o novo marketing; Marketing de relações: tudo começa com o consumidor; Posicionamento do produto: a abordagem holística; O porque do sucesso e do fracasso de produtos; Posicionamento no mercado: o desenvolvimento de relações; Comunicaçes: do monólogo ao diálogo; Posicionamento da empresa: só uma coisa importa; Desenvolvimento de uma estratégia: o marketing do conhecimento e o marketing da experiência; Coisas que aparecem da noite para o dia: os dez maiores concorrentes; A longa estrada do sucesso: a história da Macintosh; O marketing no seculo XXI; Teste o QI de sua emnpresa com relação ao marketing
The Regis touch : million-dollar advice from America's top marketing consultant by Regis McKenna( Book )

7 editions published in 1985 in English and held by 580 WorldCat member libraries worldwide

Who's afraid of Big Blue? : how companies are challenging IBM-- and winning by Regis McKenna( Book )

9 editions published between 1988 and 1989 in English and Dutch and held by 545 WorldCat member libraries worldwide

Beschrijving van de aantasting van de vooraanstaande positie van IBM binnen de computerindustrie
Crossing the chasm : marketing and selling high-tech products to mainstream customers by Geoffrey A Moore( Book )

13 editions published between 1995 and 2006 in English and held by 101 WorldCat member libraries worldwide

In Crossing the Chasm, Geoffrey Moore, the world´s leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web. -- Publisher description
The Regis touch : new marketing strategies for uncertain times by Regis McKenna( Book )

5 editions published between 1985 and 1990 in English and held by 82 WorldCat member libraries worldwide

The idea of marketing in the real-time, total access marketplace by Regis McKenna( Visual )

2 editions published in 2005 in English and held by 76 WorldCat member libraries worldwide

"The traditional broadcast model of marketing is disappearing rapidly as consumers grow to expect total access to, and interaction with, the marketplace ... to earn brand loyalty, businesses need to use technology to establish a dialogue that gets and keeps customers"--Container
Le Marketing selon McKenna by Regis McKenna( Book )

4 editions published in 1985 in French and held by 50 WorldCat member libraries worldwide

Dynamisches Marketing : Positionierungsstrategien für technologieorientierte Unternehmen by Regis McKenna( Book )

6 editions published between 1985 and 1986 in German and Undetermined and held by 45 WorldCat member libraries worldwide

Wan quan tong lu xing xiao by Mai Jin Na( Book )

1 edition published in 2003 in Chinese and held by 35 WorldCat member libraries worldwide

Marketing de relaciones : cómo crear y mantener un vínculo permanente entre la empresa y sus clientes by Regis McKenna( Book )

4 editions published between 1994 and 1995 in Spanish and held by 34 WorldCat member libraries worldwide

El marketing lo es todo - Nuevos tema para el nuevo marketing - Marketing de relaciones : todo comienza con el cliente - Posicionamiento del producto : el enfoque holístico - Por qué los productos triunfan. Por qué fracasan - Posición en el mercado : desarrollo de relaciones - Comunicaciones : del monólogo al diálogo - Posición empresarial de un grupo económico : sólo una cosa cuenta realmente - Desarrollo de una estrategia : marketing del conocimiento y marketing de la experiencia - Cosas con las que tropezamos en la oscuridad : los diez mayores competidores - El largo camino hacia el éxito : la historia de Macintosh
En temps réel : s'ouvrir au client toujours plus exigeant by Regis McKenna( Book )

1 edition published in 1998 in French and held by 33 WorldCat member libraries worldwide

Tous contre IBM : les stratégies gagnantes des challengers de Big Blue by Regis McKenna( Book )

1 edition published in 1989 in French and held by 21 WorldCat member libraries worldwide

Wer hat Angst vor IBM? : Das Geschäft im Windschatten des Computer-Riesen by Regis McKenna( Book )

1 edition published in 1990 in German and held by 19 WorldCat member libraries worldwide

Tiao zhanIBM : xiao gong si ru he da bai ju ren qi ye by Mai jin na( Book )

1 edition published in 1991 in Chinese and held by 18 WorldCat member libraries worldwide

The marketing gurus : lessons from the best marketing books of all time by Chris Murray( Book )

1 edition published in 2013 in English and held by 17 WorldCat member libraries worldwide

"Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET
El toque Regis nuevas estrategias de márketing para tiempos inciertos by Regis McKenna( Book )

3 editions published in 1988 in Spanish and held by 14 WorldCat member libraries worldwide

Real time : prepararsi all'era del consumatore mai soddisfatto by Regis McKenna( Book )

1 edition published in 1999 in Italian and held by 10 WorldCat member libraries worldwide

Guan xi xing xiao : dian fu chuan tong de xin xing xiao xue by Mai Ken Na( Book )

1 edition published in 1997 in Chinese and held by 9 WorldCat member libraries worldwide

 
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Audience level: 0.24 (from 0.14 for Real time ... to 0.98 for Real time ...)

Real time : preparing for the age of the never satisfied customer
Covers
Total access : giving customers what they want in an anytime, anywhere worldRelationship marketing : successful strategies for the age of the customerCrossing the chasm : marketing and selling high-tech products to mainstream customers
Alternative Names
Mac Kenna Regis

MacKenna Regis

Mc Kenna Regis

Regis McKenna Amerikaans econoom

Regis McKenna economista estadounidense

Regis McKenna economista estauxunidense

Реджис Макена

Реджис МакКенна

멕케나, 레지스

マッケンナ, レジス

Languages