WorldCat Identities

McKenna, Regis

Overview
Works: 81 works in 226 publications in 9 languages and 6,022 library holdings
Genres: Abstracts  Lectures 
Roles: Author, Author of introduction
Classifications: HF5415, 658.8
Publication Timeline
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Most widely held works about Regis McKenna
 
Most widely held works by Regis McKenna
Real time : preparing for the age of the never satisfied customer by Regis McKenna( Book )

31 editions published between 1997 and 2005 in 5 languages and held by 2,064 WorldCat member libraries worldwide

The companies best equipped for the twenty-first century - Intuit, Federal Express, and McKesson Corporation, for instance - are seizing the opportunities that this real time reality presents. Their leaders understand that real time means exceptional responsiveness to customer expectations and ongoing adjustments to deliver. Fresh with inside stories from McKenna's own experience as entrepreneur and consultant to the world's most influential leaders, Real Time will move readers to think in new ways, act with lightning speed, and break sound barriers of innovation
Total access : giving customers what they want in an anytime, anywhere world by Regis McKenna( )

20 editions published between 2002 and 2003 in 5 languages and held by 1,556 WorldCat member libraries worldwide

"Marketing as we know it is disappearing, declares industry legend Regis McKenna. As marketers focus on advertising and promotion, the chief information officer is automating their core functions. As they obsess over brand, the chief strategy officer is dispersing their responsibilities throughout the organization. And as they squabble over whether marketing is an art or a science, McKenna argues that they're completely overlooking what marketing has become: a technology."
Relationship marketing : successful strategies for the age of the customer by Regis McKenna( Book )

34 editions published between 1991 and 2005 in 4 languages and held by 579 WorldCat member libraries worldwide

Marketing e tudo; Novos temas para o novo marketing; Marketing de relações: tudo começa com o consumidor; Posicionamento do produto: a abordagem holística; O porque do sucesso e do fracasso de produtos; Posicionamento no mercado: o desenvolvimento de relações; Comunicaçes: do monólogo ao diálogo; Posicionamento da empresa: só uma coisa importa; Desenvolvimento de uma estratégia: o marketing do conhecimento e o marketing da experiência; Coisas que aparecem da noite para o dia: os dez maiores concorrentes; A longa estrada do sucesso: a história da Macintosh; O marketing no seculo XXI; Teste o QI de sua emnpresa com relação ao marketing
The Regis touch : million-dollar advice from America's top marketing consultant by Regis McKenna( Book )

7 editions published in 1985 in English and held by 566 WorldCat member libraries worldwide

Who's afraid of Big Blue? : how companies are challenging IBM-- and winning by Regis McKenna( Book )

9 editions published between 1988 and 1989 in English and Dutch and held by 545 WorldCat member libraries worldwide

Beschrijving van de aantasting van de vooraanstaande positie van IBM binnen de computerindustrie
Crossing the chasm : marketing and selling high-tech products to mainstream customers by Geoffrey A Moore( Book )

15 editions published between 1991 and 2006 in English and held by 110 WorldCat member libraries worldwide

Examines marketing strategies for high-tech products and why they differ from those in other industries
The Regis touch : new marketing strategies for uncertain times by Regis McKenna( Book )

5 editions published between 1985 and 1990 in English and held by 86 WorldCat member libraries worldwide

The idea of marketing in the real-time, total access marketplace by Regis McKenna( Visual )

2 editions published in 2005 in English and held by 75 WorldCat member libraries worldwide

"The traditional broadcast model of marketing is disappearing rapidly as consumers grow to expect total access to, and interaction with, the marketplace ... to earn brand loyalty, businesses need to use technology to establish a dialogue that gets and keeps customers"--Container
Le Marketing selon McKenna by Regis McKenna( Book )

4 editions published in 1985 in French and held by 51 WorldCat member libraries worldwide

Dynamisches Marketing : Positionierungsstrategien für technologieorientierte Unternehmen by Regis McKenna( Book )

6 editions published between 1985 and 1986 in German and Undetermined and held by 44 WorldCat member libraries worldwide

Wan quan tong lu xing xiao by Mai Jin Na( Book )

1 edition published in 2003 in Chinese and held by 35 WorldCat member libraries worldwide

Marketing de relaciones : cómo crear y mantener un vínculo permanente entre la empresa y sus clientes by Regis McKenna( Book )

4 editions published between 1994 and 1995 in Spanish and held by 34 WorldCat member libraries worldwide

El marketing lo es todo - Nuevos tema para el nuevo marketing - Marketing de relaciones : todo comienza con el cliente - Posicionamiento del producto : el enfoque holístico - Por qué los productos triunfan. Por qué fracasan - Posición en el mercado : desarrollo de relaciones - Comunicaciones : del monólogo al diálogo - Posición empresarial de un grupo económico : sólo una cosa cuenta realmente - Desarrollo de una estrategia : marketing del conocimiento y marketing de la experiencia - Cosas con las que tropezamos en la oscuridad : los diez mayores competidores - El largo camino hacia el éxito : la historia de Macintosh
En temps réel : s'ouvrir au client toujours plus exigeant by Regis McKenna( Book )

1 edition published in 1998 in French and held by 33 WorldCat member libraries worldwide

Access-Marketing mit technologiegesteuertem Marketing Kunden überall und jederzeit erreichen by Regis McKenna( Book )

2 editions published in 2003 in German and held by 31 WorldCat member libraries worldwide

Tous contre IBM : les stratégies gagnantes des challengers de Big Blue by Regis McKenna( Book )

1 edition published in 1989 in French and held by 21 WorldCat member libraries worldwide

Wer hat Angst vor IBM? Das Geschäft im Windschatten des Computer-Riesen by Regis McKenna( Book )

1 edition published in 1990 in German and held by 19 WorldCat member libraries worldwide

Tiao zhanIBM : xiao gong si ru he da bai ju ren qi ye by Mai jin na( Book )

1 edition published in 1991 in Chinese and held by 18 WorldCat member libraries worldwide

The marketing gurus : lessons from the best marketing books of all time by Chris Murray( Book )

1 edition published in 2013 in English and held by 17 WorldCat member libraries worldwide

"Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET
El toque Regis nuevas estrategias de márketing para tiempos inciertos by Regis McKenna( Book )

3 editions published in 1988 in Spanish and held by 14 WorldCat member libraries worldwide

Guan xi xing xiao : dian fu chuan tong de xin xing xiao xue by Mai Ken Na( Book )

1 edition published in 1997 in Chinese and held by 9 WorldCat member libraries worldwide

 
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Audience level: 0.25 (from 0.13 for Total acce ... to 0.91 for The Regis ...)

Real time : preparing for the age of the never satisfied customer
Covers
Total access : giving customers what they want in an anytime, anywhere worldRelationship marketing : successful strategies for the age of the customerCrossing the chasm : marketing and selling high-tech products to mainstream customersAccess-Marketing mit technologiegesteuertem Marketing Kunden überall und jederzeit erreichen
Alternative Names
Mac Kenna Regis

MacKenna Regis

Mc Kenna Regis

Regis McKenna Amerikaans econoom

Regis McKenna economista estadounidense

Regis McKenna economista estauxunidense

Реджис Макена

Реджис МакКенна

멕케나, 레지스

マッケンナ, レジス

Languages