WorldCat Identities

McKenna, Regis

Overview
Works: 67 works in 188 publications in 9 languages and 6,240 library holdings
Genres: Abstracts  Filmed lectures 
Roles: Author, Author of introduction
Classifications: HF5415, 658.8
Publication Timeline
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Most widely held works about Regis McKenna
 
Most widely held works by Regis McKenna
Real time : preparing for the age of the never satisfied customer by Regis McKenna( Book )

23 editions published between 1995 and 2005 in 3 languages and held by 1,125 WorldCat member libraries worldwide

The pace of change is speeding up: we get cash in seconds from ATMs, we watch wars unfold instantaneously on television. Almost all technology today compresses to zero the time we need to acquire information, to make decisions, to deploy resources and innovate. What does all this change mean to managers who want to lead their organizations successfully in the real time world? Speed - in terms of strategic thinking. Management must be prepared for the eventuality of anything - anytime, anywhere, and in-your-face. To compete in a real time world, says McKenna, managers must create a sensing organization that constantly monitors, feeds, queries, verifies, adjusts, tries, and initiates
Total access : giving customers what they want in an anytime, anywhere world by Regis McKenna( Book )

11 editions published in 2002 in English and held by 705 WorldCat member libraries worldwide

"What does this displacement mean for the future of marketing and its role in today's increasingly networked organizations? Who will manage the all-important customer relationship - and how? In this new book, McKenna marshals over forty years of experience as a marketing innovator, investor, and industry visionary to explore an emerging - and essentially different - marketing paradigm."--Jacket
Relationship marketing : successful strategies for the age of the customer by Regis McKenna( Book )

33 editions published between 1991 and 2005 in 6 languages and held by 620 WorldCat member libraries worldwide

El marketing lo es todo - Nuevos tema para el nuevo marketing - Marketing de relaciones : todo comienza con el cliente - Posicionamiento del producto : el enfoque holístico - Por qué los productos triunfan. Por qué fracasan - Posición en el mercado : desarrollo de relaciones - Comunicaciones : del monólogo al diálogo - Posición empresarial de un grupo económico : sólo una cosa cuenta realmente - Desarrollo de una estrategia : marketing del conocimiento y marketing de la experiencia - Cosas con las que tropezamos en la oscuridad : los diez mayores competidores - El largo camino hacia el éxito : la historia de Macintosh
The Regis touch : million-dollar advice from America's top marketing consultant by Regis McKenna( Book )

6 editions published in 1985 in English and held by 620 WorldCat member libraries worldwide

Who's afraid of Big Blue? : how companies are challenging IBM-- and winning by Regis McKenna( Book )

8 editions published between 1988 and 1989 in English and Dutch and held by 571 WorldCat member libraries worldwide

Beschrijving van de aantasting van de vooraanstaande positie van IBM binnen de computerindustrie
The Regis touch : new marketing strategies for uncertain times by Regis McKenna( Book )

4 editions published between 1985 and 1990 in English and held by 86 WorldCat member libraries worldwide

The idea of marketing in the real-time, total access marketplace by Regis McKenna( Visual )

4 editions published in 2005 in English and held by 82 WorldCat member libraries worldwide

"The traditional broadcast model of marketing is disappearing rapidly as consumers grow to expect total access to, and interaction with, the marketplace ... to earn brand loyalty, businesses need to use technology to establish a dialogue that gets and keeps customers"--Container
Access-Marketing : mit technologiegesteuertem Marketing Kunden überall und jederzeit erreichen by Regis McKenna( Book )

6 editions published between 2002 and 2003 in 3 languages and held by 62 WorldCat member libraries worldwide

Le Marketing selon McKenna by Regis McKenna( Book )

4 editions published in 1985 in French and held by 54 WorldCat member libraries worldwide

Crossing the chasm by Geoffrey A Moore( Book )

5 editions published between 1998 and 2003 in English and held by 44 WorldCat member libraries worldwide

Every year companies gamble away millions and countless hours of technical talent on doomed efforts to market technology products. Filled with practical insights, this text continues to define high-tech marketing and selling
Dynamisches Marketing : Positionierungsstrategien für technologieorientierte Unternehmen by Regis McKenna( Book )

6 editions published between 1985 and 1986 in German and held by 40 WorldCat member libraries worldwide

Wan quan tong lu xing xiao by Mai Jin Na( Book )

1 edition published in 2003 in Chinese and held by 35 WorldCat member libraries worldwide

En temps réel : s'ouvrir au client toujours plus exigeant by Regis McKenna( Book )

1 edition published in 1998 in French and held by 34 WorldCat member libraries worldwide

Crossing the chasm : marketing and selling high-tech products to mainstream customers by Geoffrey A Moore( Book )

7 editions published between 1995 and 2006 in English and held by 23 WorldCat member libraries worldwide

Examines marketing strategies for high-tech products, with advice for techology companies on how to increase their market share more rapidly when new technologies are introduced to consumers
Tous contre IBM : les stratégies gagnantes des challengers de Big Blue by Regis McKenna( Book )

1 edition published in 1989 in French and held by 21 WorldCat member libraries worldwide

Tiao zhanIBM : xiao gong si ru he da bai ju ren qi ye by Regis McKenna( Book )

2 editions published in 1991 in Chinese and held by 20 WorldCat member libraries worldwide

The marketing gurus : lessons from the best marketing books of all time by Chris Murray( Book )

1 edition published in 2013 in English and held by 18 WorldCat member libraries worldwide

"Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET
Wer hat Angst vor IBM? : Das Geschäft im Windschatten des Computer-Riesen by Regis McKenna( Book )

1 edition published in 1990 in German and held by 14 WorldCat member libraries worldwide

El toque Regis : nuevas estrategias de márketing para tiempos inciertos by Regis McKenna( )

2 editions published in 1988 in Spanish and held by 13 WorldCat member libraries worldwide

Real time : prepararsi all'era del consumatore mai soddisfatto by Regis McKenna( Book )

1 edition published in 1999 in Italian and held by 13 WorldCat member libraries worldwide

 
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Audience Level
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  Kids General Special  
Audience level: 0.31 (from 0.14 for Total acce ... to 0.98 for Real time ...)

Real time : preparing for the age of the never satisfied customer
Alternative Names
Mac Kenna Regis

MacKenna Regis

Mc Kenna Regis

Regis McKenna

Regis McKenna American marketer

Реджис МакКенна

マッケンナ, レジス

Languages
Covers
Total access : giving customers what they want in an anytime, anywhere worldRelationship marketing : successful strategies for the age of the customerAccess-Marketing : mit technologiegesteuertem Marketing Kunden überall und jederzeit erreichenCrossing the chasmCrossing the chasm : marketing and selling high-tech products to mainstream customers