WorldCat Identities

Samli, A. Coskun

Overview
Works: 61 works in 303 publications in 2 languages and 15,299 library holdings
Roles: Author, Editor, Other
Classifications: HF5415.13, 658.802
Publication Timeline
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Most widely held works by A. Coskun Samli
Social responsibility in marketing : a proactive and profitable marketing management strategy by A. Coskun Samli( Book )

6 editions published in 1992 in English and held by 687 WorldCat member libraries worldwide

In this book the author contrasts Adam Smith's market to the prevailing American market. He then states that in order to achieve the same results that Adam Smith's perfectly competitive market could have created, in the prevailing American market, a socially responsible and proactive behavior on the part of marketing is necessary. Marketing can achieve greater profits and higher quality of life for the whole society by being consumer-oriented and proactive and by considering consumers' well-being as the highest priority. Marketing must reach out and cater, not only to the mainstream core markets, but also to those who are less than equal-opportunity consumers. These are special market segments such as the poor, the elderly, minorities, and those who are particularly vulnerable. Marketing must also develop environment- and consumer-friendly products and services. The prevailing market conditions in the United States are in favor of certain select groups. Furthermore, many conditions in the existing market are borderline pathological and need to be corrected. In addition to these, there are those consumers who are very vulnerable such as the elderly, the poor, the undereducated, and the frail. These groups cannot make the best purchase decisions nor do they have access to many facets of the market. Marketing must make a special effort to provide education, information, and protection for them and must bring as many people as possible into the mainstream of the economy. Because of the increasing complexity of our society, unless marketing can take a proactive position and bring about products and services which are good, functional, and non-hazardous, consumers will not be able to optimize their purchase decisions
Empowering the American consumer : corporate responsiveness and market profitability by A. Coskun Samli( Book )

14 editions published between 2000 and 2001 in English and held by 648 WorldCat member libraries worldwide

Oligopolistic and indifferent to their markets, companies today are terrorizing the customers they depend on for survival. One result is that the American market system performs far below optimum and farther below its potential. Samli argues that the system must do more than it is doing to encourage competition and create consumer value--things it neglects, he says, because of a mistaken notion that laissez-fairism is working nicely, and that in today's free economy customers and corporations are getting along fine. Not so, says Samli, but by creating true consumer value and stopping their headlong rush to merge, wrongs can be righted and corporations can achieve high, and higher, profit goals
International consumer behavior : its impact on marketing strategy development by A. Coskun Samli( Book )

9 editions published in 1995 in English and held by 554 WorldCat member libraries worldwide

Social class, hierarchy of needs, and formal and informal group memberships play quite different roles within the given constraints of culture. As a result, involvement, learning, and experiences of the individual form differently in different world markets. This process needs to be deciphered and understood so that adequate communication is established with consumers everywhere. Both marketing scholars and marketing practitioners need to understand that marketing plans around the world should be keyed to consumer needs and behavior patterns. These are the essence of competitive advantage
Retail marketing strategy : planning, implementation, and control by A. Coskun Samli( Book )

10 editions published in 1989 in English and Spanish and held by 493 WorldCat member libraries worldwide

Up against the retail giants : targeting weakness, gaining an edge by A. Coskun Samli( Book )

6 editions published in 2004 in English and held by 483 WorldCat member libraries worldwide

"As large-scale discounters and national or international chains are handling more retail sales volume, the very existence of small- and medium-sized retailers is being threatened. Online retailing has brought many more competitors into the retail space. To even hope to compete you must have a strategy that establishes your business with a solid place in the market. Up Against the Retail Giants presents a strategy, not just to survive, but also to prosper."--Jacket
Chaotic markets : thriving in a world of unpredictability by A. Coskun Samli( Book )

8 editions published in 2007 in English and Undetermined and held by 409 WorldCat member libraries worldwide

"Drawing from decades of research, teaching, and consulting in the fields of marketing and strategy, the author demystifies chaotic forces, identifying the pressures on business that create uncertainty, but also the potential for innovation for those who recognize opportunities to strengthen their competitive position. Featuring dozens of illustrative examples of both winners and losers, Samli shows readers how to turn market chaos and uncertainty to their advantage. Concluding each chapter with a series of questions designed to help readers apply the book's principles in their own organizations, Samli demonstrates how to detect changes in market conditions early, uncover latent customer needs, create new products and services, and maintain a competitive edge."--Jacket
Information-driven marketing decisions : development of strategic information systems by A. Coskun Samli( Book )

7 editions published in 1996 in English and held by 408 WorldCat member libraries worldwide

Technology transfer : geographic, economic, cultural, and technical dimensions by A. Coskun Samli( Book )

9 editions published between 1984 and 1985 in English and held by 393 WorldCat member libraries worldwide

Marketing and the quality-of-life interface( Book )

8 editions published in 1987 in English and held by 386 WorldCat member libraries worldwide

Entering & succeeding in emerging countries : marketing to the forgotten majority by A. Coskun Samli( Book )

6 editions published between 2003 and 2004 in English and held by 376 WorldCat member libraries worldwide

Strategic marketing for success in retailing by A. Coskun Samli( Book )

7 editions published in 1998 in English and Undetermined and held by 346 WorldCat member libraries worldwide

This text offers a foundation in what marketing theory is and how it can be linked to retailing practice. It emphasizes small retail decision-making processes, and discusses human resource development, information technology, control mechanisms and the international aspects of retailing
Counterturbulence marketing : a proactive strategy for volatile economic times by A. Coskun Samli( Book )

5 editions published in 1993 in English and held by 305 WorldCat member libraries worldwide

"Since the U.S. economy has been plagued recently by a deep and long recession, this unique book has a particularly important message. It takes the position that a proactive marketing strategy can protect the firm from the adverse impact of market turbulence. The author makes the case that the firm must revise its orientation toward being more marketing oriented, and then must develop a counterturbulence marketing strategy that is coined in this book as "value marketing." Since turbulence in the American market is expected to intensify, it is expected that this book's contribution will be specific and significant. In order to implement a successful value marketing plan, the firm must be extremely sensitive to market changes and must be able to counteract these within a very short period of time. If the firm can detect changes early and can swiftly counteract these changes with a value marketing plan, then its chances to survive and prosper are enhanced." "After reviewing briefly the causes and nature of turbulence in U.S. markets, the author establishes the importance of marketing as a counterturbulence weapon. In fact, the book implies that success in the market place is dependent on the firm's ability to manage itself against turbulence. The author posits that unless the firm takes the position that the customer is not only king but is everything, it will be impossible to survive constantly occurring and strengthening market turbulence. This position revision provides the firm with the opportunity to establish a proactive marketing program that is the blueprint for revising its product, price, and promotion strategies quickly and effectively. Furthermore, the value marketing plan thrives on value-added distribution and logistics processes. Adopting a counterturbulence marketing strategy begins with an attitude change on the part of the firm's executives. These executives must run the firm not by a bottom line but for a bottom line. This orientation change is primarily facilitated by opportunity budgeting. Ideal as supplemental reading in advanced marketing classes, this book will make an important impact on the thinking and orientation of business decision makers."--BOOK JACKET
Marketing and distribution systems in Eastern Europe by A. Coskun Samli( Book )

10 editions published between 1978 and 1986 in English and Undetermined and held by 260 WorldCat member libraries worldwide

In search of an equitable, sustainable globalization : the bittersweet dilemma by A. Coskun Samli( Book )

10 editions published in 2002 in English and held by 259 WorldCat member libraries worldwide

Annotation Globalization is often described as "Darwinism on steroids" and is a force to be reckoned with. Its goal to improve the economic status of underdeveloped areas of the world is noble enough, but left unchecked, globalization is not always fair and equitable in its practices and outcomes. This widens the gap between rich and poor nations. Samli argues that Third World countries must learn to take advantage of globalization and learn to protect themselves against its darker forces. This book presents what Samli calls "countermarginalization," a process that includes such strategies and tactics as partnering, networking, and entrepreneurship. Samli explains how emerging countries of the world can develop their own means of growth to counter the risk of marginalization, arguing that entrepreneurship is essential and needs to be nurtured. This book provides a thoughtful source of discussion and learning, offering a new perspective on the big questions that won't just go away, despite certain efforts to ignore them
Globalization from the bottom up : a blueprint for modern capitalism by A. Coskun Samli( Book )

17 editions published between 2008 and 2009 in English and held by 186 WorldCat member libraries worldwide

"In Globalization from the Bottom Up, Josh Samli notes that as the profit pictures of the fuel, arms, medical services, and financial services industries reach unbelievable levels, by definition, most consumers get poorer because they have fewer resources to devote to other essentials, such as food, education, and housing. Adding insult to injury, of the 100 largest budgets in the world, 52 belong to private corporations. This accumulation of wealth (and the political influence that it bestows) is what Samli calls the "greed factor"; left unchecked and unguided, it could spell economic, environmental, and cultural disaster. While acknowledging that power will continue to be concentrated at the lop level of the pyramid, Samli offers an alternative model, a philosophy and practice of "social capitalism" that is grounded in a bottom-up approach to wealth creation. Drawing from examples around the world, Samli argues that wherever the entrepreneurial spirit is tapped, financial, social, and political change will inevitably take place, as other actors in the system recognize opportunities to reap the benefits (for example, through the creation of more consumers and collection of more taxes). Making the direct links among entrepreneurship, economic development, environmental protection, and political freedom, and offering practical recommendations for enlarging the pie, rather than slicing it into smaller pieces, Samli presents a provocative, and ultimately hopeful, view of a more inclusive, wealthier, and sustainable future."--Jacket
International entrepreneurship : innovative solutions for a fragile planet by A. Coskun Samli( Book )

16 editions published between 2009 and 2010 in English and held by 124 WorldCat member libraries worldwide

Despite the accelerating pace of globalization, it is impossible to ignore the marginalization of the developing world, as billions of people continue to slip deeper into poverty. While many theories, policies, and practices have been proposed to help redress the disparities between the "haves" and the "have-nots," only recently have proponents of sustainable economic development and entrepreneurship discovered each other. In this provocative and timely book, A. Coskun Samli fills the gap by making the connections explicit and arguing that entrepreneurship may be the best hope for countries that have fallen into the trap of relying on foreign aid and bowing to the pressures of multinational conglomerates driven by short-term profit-maximizing goals. Samli builds the case that some cultures are, indeed, more entrepreneurial than others, and demonstrates the importance of creating the right conditions, infrastructure, policies, and educational systems that inspire and support new business creation. Outlining the qualities that entrepreneurs possess, he argues that entrepreneurial mindset can be nurtured and developed, and channeled into enterprises that create value for the many and not for just the few at the top. Favoring internal (or "endogenous") strategies to stimulate growth over external (or "exogenous") quick fixes, Samli shows that sustainable development is dependent upon a commitment of government and citizens alike to recognize and create opportunities. Among the potential solutions he advocates are Silicon Valley "facsimiles," where research and educational institutions, private industry, and venture capital are concentrated to facilitate innovation, technology transfer, and knowledge sharing. Employing examples from around the world, Samli is hopeful that entrepreneurship will take root, thrive, and contribute to global prosperity.--Publisher's website
Infrastructuring : the key to achieving economic growth, productivity, and quality of life by A. Coskun Samli( Book )

16 editions published between 2011 and 2014 in English and held by 79 WorldCat member libraries worldwide

The recent global financial crisis has intensified concerns over how nations"both developed and developing"can revitalize economic growth and ensure opportunity for prosperity to all citizens. Many analysts and policymakers alike are looking to new business creation and the promotion of entrepreneurial practices as a panacea, or at least as a partial solution. A. Coskun Samli has argued in his two most recent books that the current model of globalization tends to marginalize the poor and that developing countries must rely on local business development, rather than exogenous forces, such as aid, loans, and trade, to catalyze growth. This third book in his trilogy argues that a "bottom-up" approach is necessary for developing countries to participate in globalization"but is not sufficient. He proposes that the economic goals of a country, a region, or a company are fulfilled first and foremost by a properly designed and maintained infrastructure, encompassing both physical elements, such as transportation and communication systems, and qualitative elements, such as functioning educational, legal, and governing institutions. In Infrastructuring, Samli analyzes the experiences of a variety of countries, including China, India, Ireland, and South Africa, to highlight the role that infrastructure plays in economic development, and considers its implications for such timely issues as new business creation, productivity, and supply chain logistics. Moreover, he outlines practical approaches to infrastructure management and policy oversight
International consumer behavior in the 21st century : impact on marketing strategy development by A. Coskun Samli( Book )

11 editions published between 2012 and 2013 in English and held by 57 WorldCat member libraries worldwide

"Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century." -- Library of Congress
From imagination to innovation : new product development for quality of life by A. Coskun Samli( Book )

13 editions published between 2011 and 2015 in English and held by 55 WorldCat member libraries worldwide

It is impossible to measure the full economic and psychological benefits of the sewing machine, the polio vaccine, or the Internet. What we know is that these products have changed our lives for the better, generating net benefits well beyond the metric of corporate profits. As forces such as financial market volatility and fragmented markets demonstrate the fragility of the global economy, the imperative to develop products and services that contribute to the well-being of the many-rather than the few-is more pronounced than ever. In this book, A. Coskun Samli explores this imperative of an &
Empowering the market economy through innovation and entrepreneurship by A. Coskun Samli( Book )

4 editions published in 2016 in English and held by 50 WorldCat member libraries worldwide

This book argues that the strength of our dynamic society is a market economy, which functions well only if positive and constructive marketing practices are performed. It offers innovative alternatives for achieving economic progress and outlines strategies to create conditions for equal opportunity. The American economy has transitioned from a "survival of the fittest" to "survival of the fattest" mentality, focusing less on the people and quality of life and more on the amount of dollars to be gained. The divide between the 1% and 99% leaves lower-income individuals at a significant disadvantage and threatens both economic and societal advancement. The author offers clear, intelligible solutions to accomplish this such as eliminating discrimination, providing opportunities for new ideas and industries, enhancing quality of life, and encouraging more competition so that radical innovations can emerge and make a positive difference. This book will appeal to leaders and researchers across marketing, economics, management, and accounting looking for answers on how to get the American economy back on track
 
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Social responsibility in marketing : a proactive and profitable marketing management strategy
Alternative Names
Coskun Samli, A.

Samli, A. C.

Samli, Coskun

Samli, Josh

サムリ, A. コスカン

Languages
English (188)

Spanish (1)

Covers
Empowering the American consumer : corporate responsiveness and market profitabilityInternational consumer behavior : its impact on marketing strategy developmentRetail marketing strategy : planning, implementation, and controlUp against the retail giants : targeting weakness, gaining an edgeChaotic markets : thriving in a world of unpredictabilityTechnology transfer : geographic, economic, cultural, and technical dimensionsMarketing and the quality-of-life interfaceEntering & succeeding in emerging countries : marketing to the forgotten majority