WorldCat Identities

Tannenbaum, Stanley I.

Overview
Works: 15 works in 76 publications in 9 languages and 2,525 library holdings
Publication Timeline
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Most widely held works by Stanley I Tannenbaum
The radio & television commercial by Albert C Book( )

23 editions published between 1984 and 1996 in English and held by 1,181 WorldCat member libraries worldwide

Whether you are a beginning student or a seasoned veteran, you'll find fresh insights and tips for creating more effective commercials, including easy-to-use guidelines that show how to think about, how to develop, and how to write a solid creative strategy - and integrate it into your overall plan; creative checkpoints and principles for evaluating radio and TV writing; suggestions for picking the best format - from problem-solution, to slice-of-life, to demonstration and more - for selling your product; tips for choosing the specific medium - from a 15-second radio spot to a 30-minute infomercial; cost-effective guidelines that enable you to produce high-quality commercials on a limited budget; dozens of problem-solving exercises that help you challenge your skills and build a portfolio to showcase your creativity for prospective clients and employers; current examples of outstanding commercials; and practical guidelines for testing and evaluating finished commercials
Essentials of advertising strategy by Don E Schultz( )

16 editions published between 1981 and 1996 in 4 languages and held by 1,053 WorldCat member libraries worldwide

Get the strategic insights and tools you need to make your next advertising or marketing communications program more productive and profitable. Eight concise chapters, updated to include the newest approaches, show you how to: -- Understand your customer better-- Integrate promotion and communications strategies into an effective marketing plan-- Develop on-target creative approaches and executions-- Evaluate strategies and programs for the entire range of media
The new marketing paradigm by Don E Schultz( Book )

13 editions published between 1994 and 1997 in English and held by 203 WorldCat member libraries worldwide

Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer
Integrated marketing communications by Don E Schultz( Book )

6 editions published between 1992 and 2009 in 3 languages and held by 36 WorldCat member libraries worldwide

"Integrated Marketing Communications challenges business to confront a fundamental dilemma in today's marketing - the fact, that mass media advertising, by itself, no longer works. This landmark book reveals that strategies long used to deliver selling messages to a mass culture through a single medium are now obsolete - and shows marketers how to get back on track." "The answer lies in customer-focused marketing, a key planning tool that can - in today's diverse, fragmented marketplace - explain the lifestyles, attitudes, and motivations of distinct buyer groups and predict their likely buying behaviors in the future. Schultz, Tannenbaum, and Lauterborn explain how, by beginning with detailed consumer information, marketers can build a synchronized, multi-channel communications strategy that reaches every market segment with a single, unified message." "This book also shows how to put an integrated program into practice, with expert guidance on planning, coordinating, and controlling the entire communications process. Along the way, the authors tackle those critical questions that too often impede marketing decisions, such as who should control the communications program? How should resources be allocated to advertising, sales promotion, direct response, public relations, and other marketing communications options? How can companies resolve "turf battles" and combat fears of budget loss? How should the different players - agencies and suppliers - be compensated? And most importantly, how can the impact of an integrated strategy be measured and made accountable?" "Extensive-examples and two in-depth success stories detail how top organizations are sharpening their competitive edge through integrated communications programs." "An incisive study of the barriers that confound today's marketing, Integrated Marketing Communications breaks new ground for all business thinkers and strategists."--Jacket
Zheng he xing xiao chuan bo : 21 shi ji qi ye jue sheng guan jian by Don E Schultz( Book )

5 editions published between 1994 and 2004 in Chinese and held by 29 WorldCat member libraries worldwide

Ben shu shuo ming le zheng he xing xiao chuan bo de li shi bei jing,Fa zhan yi ji zheng he xing xiao chuan bo ce lüe de qi hua mo shi,You zhu yu wo men zhen zheng le jie zheng he xing xiao chuan bo de qi hua liu cheng he yi xie zhang ai,Yi shi wo men zai zuo ye shang jia yi fang zhi
Keperluan strategi pengiklanan by Don E Schultz( Book )

3 editions published in 1997 in Malay and English and held by 7 WorldCat member libraries worldwide

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1 edition published in 2001 in Thai and held by 5 WorldCat member libraries worldwide

Elementos esenciales de la estrategia publicitaria by Don E Schultz( Book )

1 edition published in 1992 in Spanish and held by 4 WorldCat member libraries worldwide

Zheng he ying xiao chuan bo = IMC, the next generation by Don E Schultz( Book )

2 editions published between 1997 and 1998 in Chinese and held by 3 WorldCat member libraries worldwide

Essentional of advertising strategy by Don E Schultz( Book )

2 editions published in 1989 in English and held by 1 WorldCat member library worldwide

The radio & (and) TV commercial by Albert C Book( Book )

1 edition published in 1989 in English and held by 1 WorldCat member library worldwide

The radio by Albert C Book( Book )

1 edition published in 1989 in English and held by 1 WorldCat member library worldwide

O novo paradigma do marketing : como obter resultados mensuraveis atraves, do uso do database e das comunicações integradas de Marketing by Don E Schultz( Book )

1 edition published in 1994 in Portuguese and held by 1 WorldCat member library worldwide

Kōkoku kakumei beikoku ni fukiareru aiemushī senpū( Book )

1 edition published in 1994 in Japanese and held by 0 WorldCat member libraries worldwide

 
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Essentials of advertising strategy
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The new marketing paradigmIntegrated marketing communications
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