WorldCat Identities

Jones, John Philip

Overview
Works: 26 works in 229 publications in 6 languages and 11,541 library holdings
Genres: Case studies  Biography  Military history  History 
Roles: Author, Editor, Other
Classifications: HF5823, 659.1
Publication Timeline
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Most widely held works by John Philip Jones
What's in a name? : advertising and the concept of brands by John Philip Jones( Book )

36 editions published between 1986 and 2015 in English and held by 1,319 WorldCat member libraries worldwide

"This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising -- once described as "pure gold" by advertising guru David Ogilvy. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building, and maintaining strong brands -- the lifeblood of any long-term marketing campaign. The work is empirically based and is supported by the best research from both the professional and academic fields. The authors describe the birth and maturity of brands and dissect the patterns of consumer purchasing of repeat-purchase goods. This new edition of What's in a Name? besides including all-new research findings and examples, adds new coverage of the short-term, medium-term, and long-term effects of advertising on sales of brands. The book concludes with new recommendations on how to develop and expose better advertising. Book jacket."--Jacket
When ads work : new proof that advertising triggers sales by John Philip Jones( Book )

32 editions published between 1995 and 2015 in 3 languages and held by 1,146 WorldCat member libraries worldwide

The "accepted wisdom" in advertising is that ad campaigns are good for building long-term good will and exposure, but not for immediate sales impact. In When Ads Work, John Philip Jones argues the opposite--that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. With a devise he calls STAS (short-term advertising strength), a measure of the immediate effect of advertising on sales, Jones demonstrates that the strongest campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent
The advertising business : operations, creativity, media planning, integrated communications by John Philip Jones( Book )

16 editions published in 1999 in English and Undetermined and held by 843 WorldCat member libraries worldwide

The contributors to this volume are a mixture of academics and professionals from around the world. They address agency operation, creativity, media planning, operations and speciality advertising
Does it pay to advertise? : cases illustrating successful brand advertising by John Philip Jones( Book )

11 editions published between 1989 and 1990 in English and held by 827 WorldCat member libraries worldwide

How advertising works : the role of research by John Philip Jones( Book )

15 editions published in 1998 in English and Undetermined and held by 776 WorldCat member libraries worldwide

Bringing together the theory and practice of advertising, this is an authoritative handbook of the research procedures which determine effective advertising
International advertising : realities and myths by John Philip Jones( Book )

16 editions published between 1999 and 2003 in English and held by 610 WorldCat member libraries worldwide

This is a comprehensive handbook of the theory and practice of international advertising linked to overall trends in business globalisation
How to use advertising to build strong brands by John Philip Jones( Book )

12 editions published in 1999 in English and Undetermined and held by 531 WorldCat member libraries worldwide

This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts
Fables, fashions, and facts about advertising : a study of 28 enduring myths by John Philip Jones( Book )

13 editions published between 2003 and 2004 in English and Undetermined and held by 527 WorldCat member libraries worldwide

"Fables, Fashions, and Facts About Advertising is ideal as a core or supplemental text for courses in marketing communication, journalism, and related disciplines. This volume should also be useful to the tens-of-thousands of business people whose careers are directly or indirectly concerned with advertising."--Jacket
The ultimate secrets of advertising by John Philip Jones( Book )

16 editions published between 2000 and 2002 in English and Undetermined and held by 521 WorldCat member libraries worldwide

This book is based on state-of-the-art research, including pure single-source research, consumer panel research, a predictive technique to pre-test television commercials, econometric evaluation, and studies of market and brand aggregates. Although the data in the book is based on sound samples and proven measurement techniques, they are explained with the simplest mathematics and the clearest prose
How much is enough? : getting the most from your advertising dollar by John Philip Jones( Book )

8 editions published between 1992 and 1994 in English and Japanese and held by 243 WorldCat member libraries worldwide

Advertising organizations and publications : a resource guide by John Philip Jones( Book )

12 editions published in 2000 in English and Undetermined and held by 232 WorldCat member libraries worldwide

This is a comprehensive guide to the 77 key organisations and publications in the field of advertising and marketing communications. Entries include a thorough description of each organisation's purpose, activity and contact information
Keynes's vision : why the Great Depression did not return by John Philip Jones( Book )

16 editions published between 2007 and 2010 in English and held by 171 WorldCat member libraries worldwide

This new book by John Philip Jones describes the main features of Keynes's work, including the fiscal and monetary policies he recommended, together with a detailed tracking of how his theories played out in the American economy
Macht sich Werbung bezahlt? : Die Praxis erfolgreicher Kommunikation: 19 beispielhafte Kampagnen by John Philip Jones( Book )

3 editions published in 1991 in German and held by 69 WorldCat member libraries worldwide

The successes and sacrifices of the British Army in 1914 : soldiers marching, all to die by John Philip Jones( Book )

4 editions published in 2009 in English and held by 33 WorldCat member libraries worldwide

Provides an essential guide to understanding how the British Army was organized and how it fought. The author provides essential information on weapons and weapons systems as he places the 19th Brigade, an important element in the British Expeditionary Force (BEF) at the onset of the war, into context in the larger BEF and the decision to go to war
Johnny : the legend and tragedy of General Sir Ian Hamilton by John Philip Jones( Book )

1 edition published in 2012 in English and held by 31 WorldCat member libraries worldwide

The Gallipoli campaign was launched in April 1915 in an effort to knock Turkey out of the war but the force that was deployed was too small to achieve its aim. Moreover, the commander, General Sir Ian Hamilton was at fault in the way he conducted his campaign. Never happier than when he was in the thick of action, Hamilton was an excellent tactician but, by 1915, and in a situation like Gallipoli, his style of leadership was outdated. This book examines why Hamilton failed at Gallipoli and shows how, in spite of that failure and it being his last command, he became a well-respected military pr
Getting it right the first time : can we eliminate ineffective advertising before it is run? by John Philip Jones( Book )

4 editions published between 1996 and 2000 in English and held by 22 WorldCat member libraries worldwide

Behind powerful brands : from strategy to campaign by John Philip Jones( Book )

1 edition published in 2000 in English and held by 16 WorldCat member libraries worldwide

In the Indian context
What's in a brand? : building brand equity through advertising by John Philip Jones( Book )

2 editions published between 1998 and 2001 in English and held by 8 WorldCat member libraries worldwide

Qiang shi pin pai de bei hou : cong guang gao zhan lüe dao guang gao gong shi = Behind powerful brands : from strategy to campaign by John Philip Jones( Book )

3 editions published in 2002 in Chinese and held by 3 WorldCat member libraries worldwide

Kōkoku ga kiku toki : Kōkoku ga uriage ni kiyosuru tashikana shōmei( Book )

2 editions published in 1997 in Japanese and held by 3 WorldCat member libraries worldwide

 
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The advertising business : operations, creativity, media planning, integrated communications
Alternative Names
Jones, John P.

جون فيليب جونز، 1930-

존스, 존 필립

ジョーンズ, ジョン・フィリップ

Languages
Covers
When ads work : new proof that advertising triggers salesThe advertising business : operations, creativity, media planning, integrated communicationsDoes it pay to advertise? : cases illustrating successful brand advertisingHow advertising works : the role of researchInternational advertising : realities and mythsHow to use advertising to build strong brandsFables, fashions, and facts about advertising : a study of 28 enduring mythsThe ultimate secrets of advertising