WorldCat Identities

Heath, Robert L. (Robert Lawrence) 1941-

Overview
Works: 45 works in 313 publications in 1 language and 10,918 library holdings
Genres: Encyclopedias  Handbooks and manuals  Criticism, interpretation, etc  History  Case studies 
Roles: Author, Editor, Other, Contributor
Classifications: HD59, 659.2
Publication Timeline
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Most widely held works by Robert L Heath
Handbook of public relations by Robert L Heath( Book )

22 editions published between 2000 and 2008 in English and Undetermined and held by 912 WorldCat member libraries worldwide

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics
Encyclopedia of public relations by Robert L Heath( Book )

22 editions published between 2004 and 2013 in English and held by 605 WorldCat member libraries worldwide

The Encyclopedia of Public Relations explores the evolution of the PR field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession. The encyclopedia explores key challenges facing the profession of public relations and its practitioners, such as earning the trust and respect of critics and the general public. Opinions about PR are as diverse as the issues addressed by the people and organizations in the field. One good example is ethics (decision-making, creations of meaning, etc.), and the popular notion that many PR practitioners use their skills to deliberately misinform the public. In contrast, public relations professionals also have an integral role in social responsibility, such as notifying the public of climate or public health concerns. These volumes go into great depth about such ethical policies and challenges. In fact, the Public Relations Society of America (PRSA) operates under a specific code of ethics---full details of which are included in an appendix. The encyclopedia has also been put together with the knowledge that PR does not exclusively reside in the United States. Major international figures, research, and organizations play a key part in the project
Strategic issues management : how organizations influence and respond to public interests and policies by Robert L Heath( Book )

11 editions published in 1988 in English and held by 549 WorldCat member libraries worldwide

Human communication theory and research : concepts, contexts, and challenges by Robert L Heath( Book )

29 editions published between 1992 and 2013 in English and held by 542 WorldCat member libraries worldwide

"Human Communication Theory and Research introduces students to the growing body of theory and research in communication demonstrating the integration between the communication efforts of interpersonal organizations and mediated settings. This second edition builds from the foundation of the original volume to demonstrate the rich array of theories, theoretical connections, and research findings that drive the communication discipline. Authors Robert L. Heath and Jennings Bryant have added a chapter on new communication technologies and have increased depth throughout the volume, particularly in the areas of social meaning, critical theory and cultural studies, and organizational communication." "Appropriate for use in communication theory courses at the advanced undergraduate and graduate level, this text offers students insights to understanding the issues and possible answers to the question of what communication is in all forms and contexts."--Jacket
Strategic issues management : organizations and public policy challenges by Robert L Heath( Book )

24 editions published between 1997 and 2009 in English and Undetermined and held by 508 WorldCat member libraries worldwide

Strategic Issues Management is designed to position issues management in the strategic planning and management efforts conducted by staff and executives in large organizations. This book argues that issues management is not just one of the many communication functions, but a management function that can entail use of public policy resources to achieve harmony with key publics. Issues management is vital to organizations' strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to and acknowledging the soundness of the opinions of key publics. The book explores the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making
Issues management : corporate public policymaking in an information society by Robert L Heath( Book )

16 editions published between 1985 and 1992 in English and Undetermined and held by 449 WorldCat member libraries worldwide

Management of corporate communication : from interpersonal contacts to external affairs by Robert L Heath( Book )

12 editions published between 1994 and 2008 in English and held by 449 WorldCat member libraries worldwide

Responding to crisis : a rhetorical approach to crisis communication by Dan Pyle Millar( Book )

16 editions published between 2003 and 2013 in English and held by 381 WorldCat member libraries worldwide

Describing a rhetorical approach to crisis communication, this text reviews rhetorical perspective on organizational crisis, raising questions and provoking issues. It aims to add depth and a breadth of understanding to the analysis of the rhetorical implications of a crisis
The SAGE handbook of public relations( Book )

12 editions published in 2010 in English and Undetermined and held by 332 WorldCat member libraries worldwide

"The SAGE Handbook of Public Relations" offers a comprehensive and detailed examination of the field. It gives academics, practitioners and students a solid review of the status of the academic literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences and publics. The Handbook is divided into five parts: defining the field, seeking to explain the role public relations plays in society; examining the state of the practice by delving into the cutting-edge issues of management, ethics, gender, evaluation, public relations, education and media ; challenging academics and practitioners to identify best practices that shape their daily activities; examining the fascinating and daunting challenges the new communication technology poses for scholars and practitioners; and, a global view of the theories in international public relations as well as the trends in practice that will shape the field in the coming years. No other book in public relations is as comprehensive in its authorship and coverage of academic research, theory and best practices. Global in scope, the book's contributors constitute an academic 'who's who' of the public relations discipline. The Handbook offers a definitive source of the best insights into the definition of the field of public relations, the practice and best practices. It analyzes the impact of new communication technologies and the global challenges of international public relations
Rhetorical and critical approaches to public relations by Robert L Heath( Book )

12 editions published between 1992 and 2009 in English and held by 314 WorldCat member libraries worldwide

Illustrating the application of rhetorical theory and critical perspectives to explain PR practices, this book provides the guidelines and philosophical underpinnings of PR, and uses a rhetorical lens to give practitioners a sense of how their PR campaigns contribute to the organisational bottom line
Handbook of risk and crisis communication by Robert L Heath( Book )

20 editions published between 2008 and 2015 in English and held by 294 WorldCat member libraries worldwide

The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, organizations, governments, the environment, and a wide variety of interactions, contributors to this volume explore such questions as "What is likely to happen, to whom, and with what consequences?" "To what extent can science and
Realism and relativism : a perspective on Kenneth Burke by Robert L Heath( Book )

6 editions published in 1986 in English and held by 277 WorldCat member libraries worldwide

Rhetorical and critical approaches to public relations II by Robert L Heath( Book )

16 editions published between 2008 and 2013 in English and held by 189 WorldCat member libraries worldwide

Illustrating the application of rhetorical theory and critical perspectives to explain PR practices, this book provides the guidelines and philosophical underpinnings of PR, and uses a rhetorical lens to give practitioners a sense of how their PR campaigns contribute to the organisational bottom line
Today's public relations : an introduction by Robert L Heath( Book )

11 editions published in 2006 in English and Undetermined and held by 188 WorldCat member libraries worldwide

Working to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage, this text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion/publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success. "Today's Public Relations" also examines the challenges of creating a solid foundation in the field of public relations while working to become a professional in a global society
Social media and public relations : fake friends and powerful publics by Judy Motion( Book )

7 editions published between 2015 and 2016 in English and held by 147 WorldCat member libraries worldwide

"Social media has had a profound, and as yet not fully understood impact on public relations. In the 24/7 world of perpetually-connected publics, will public relations function as a dark art that spins (or tweets) the truth for credulous publics? Or must public relations be reconceptualized under the full glare of the internet and the expectations of increasingly powerful publics? The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping its core concepts and activities. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful. It also examines the key transgressions committed by practitioners: the paucity of digital literacy, a widespread lack of understanding of the norms of social media, a naivety about the corporate identity risks, and a prevalent emphasis on spin and persuasion rather than on authentic engagement. This challenging and fascinating book will be of interest to all students, researchers and practitioners in Public Relations, Media and Communication Studies"--
Encyclopedia of public relations( Book )

11 editions published between 2013 and 2014 in English and held by 136 WorldCat member libraries worldwide

When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader's Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix
Crisis management for managers and executives : business crises, the definitive handbook to reduction, readiness, response, and recovery by Robert L Heath( Book )

8 editions published in 1998 in English and held by 97 WorldCat member libraries worldwide

Strategic communication( Book )

4 editions published in 2015 in English and held by 49 WorldCat member libraries worldwide

The roots of strategic communication lie in public relations, which has been a well-established concept in countries around the globe for more than 100 years. In the US, for instance, this concept has been associated with publicity, promotion, and public policy battles. At times, especially in the early years of the 20th century, it was seen as inseparable from propaganda and a means for promoting and protecting democracy. The field has developed immeasurably in the past few decades, but strategic communication is still a topic with strong, influential links to a variety of different disciplines, and increasingly relevant in both a professional and academic capacity. This work captures the definitions, key developments and future of the field through a carefully-selected collection of seminal papers on the topic
Public relations : critical concepts in media and cultural studies( Book )

2 editions published in 2013 in English and held by 29 WorldCat member libraries worldwide

Public Relations is increasingly recognized as a well-established communication and management science. Indeed, the discipline has now generated an abundance of serious scholarly research which is very wide-ranging and which continues to flourish as never before. But much of the relevant literature remains inaccessible or is highly specialized and compartmentalized, so that it is difficult for many of those who are interested in the subject to obtain an informed, balanced, and comprehensive overview. This new four-volume collection from Routledge's acclaimed 'Critical Concepts in Media and Cultural Studies' series answers the need for an accessible, one-stop reference work to make sense of the subject's vast and dispersed literature, and the ongoing explosion in research output. Edited by Robert L. Heath, a leading scholar in the field, the four volumes of the collection bring together classic and contemporary contributions to provide a 'mini library' of the best and most important research
Encyclopedia of public relations( Book )

7 editions published between 2005 and 2013 in English and held by 28 WorldCat member libraries worldwide

 
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Handbook of public relations
Alternative Names
Heath, Robert.

Heath, Robert L.

Heath, Robert Lawrence 1941-

Languages
English (262)

Covers
Encyclopedia of public relationsHuman communication theory and research : concepts, contexts, and challengesStrategic issues management : organizations and public policy challengesManagement of corporate communication : from interpersonal contacts to external affairsResponding to crisis : a rhetorical approach to crisis communicationThe SAGE handbook of public relationsRhetorical and critical approaches to public relationsHandbook of risk and crisis communication