WorldCat Identities

Lucas, Darrell Blaine 1902-1995

Overview
Works: 34 works in 119 publications in 6 languages and 2,136 library holdings
Genres: History 
Roles: Author
Publication Timeline
.
Most widely held works by Darrell Blaine Lucas
Measuring advertising effectiveness by Darrell Blaine Lucas( Book )

23 editions published between 1963 and 2011 in English and Undetermined and held by 707 WorldCat member libraries worldwide

"This book brings together the most up-to-date information about: 1. Measurement of advertising messages (Part One) 2. Measurement of advertising media (Part Two) In other words, this is a book about creative research and media in the advertising industry of today and with emphasis on practical details. Part One explains both the planning of advertising measurement and the techniques of measuring advertising messages. There are separate chapters on recognition tests, recall and association tests, opinion and attitude ratings, projective methods, laboratory testing and analyses of content, and inquiries and sales measures. Part Two explains the basic media concepts. There are separate chapters on printed-media audiences, television and radio audiences, exposure of advertisements, audiences of advertisements, kinds of people in media audiences, and attitudes of media audiences; the book ends with a discussion of audience accumulations and combinations and the implications of mathematical programming. The text represents the combined efforts of two psychologists, who between them have spent over fifty years in advertising work. To produce this volume, they have drawn upon their psychological knowledge, experience as teachers, their own research studies, and their work as advertising consultants. It is their hope that Measuring Advertising Effectiveness will be useful to students in the classroom and useful also to those people in business who are concerned with the evaluation and improvement in methods of measuring advertising effectiveness"--Book
Advertising psychology and research; an introductory book by Darrell Blaine Lucas( Book )

20 editions published between 1950 and 2011 in English and Undetermined and held by 540 WorldCat member libraries worldwide

"This volume is intended for students and practitioners of advertising and of psychology. It is designed as a text for use in colleges, schools of commerce and business, and other technical schools. It is also written for those people in advertising agencies and in industrial concerns who are interested in the principles of advertising psychology and research. This is not just another book on advertising, for it combines psychological principles of advertising with extensive application of practical research methods. However, this volume is not intended to be all-embracing of every aspect and viewpoint of the field of advertising. For example, it does not include detailed facts on marketing, merchandising, media, and public relations. Neither is this a general textbook of advertising procedure. Instead, the purpose has been to select those materials which will be most useful in gaining an understanding of the psychology of advertising"--Preface. (PsycINFO Database Record (c) 2010 APA, all rights reserved)
The American market of the future by Arno H Johnson( Book )

8 editions published between 1966 and 1967 in English and held by 371 WorldCat member libraries worldwide

Psychology for advertisers by Darrell Blaine Lucas( Book )

19 editions published between 1930 and 2011 in English and held by 337 WorldCat member libraries worldwide

"This is a book on psychology for advertisers. It is written with due consideration for the needs of the student and practical reader who is searching for information to be used in advertising practice or in any phase of business. The aim of the book is to present the theoretical, though scientifically supported, psychological aspects of advertising. An understanding of the elementary principles of psychology will add much to the appreciation of such a study. Magazine advertising has made great gains in public approval and prestige. The advertisements have been improved in appearance, content and in their wholesome frankness. For this reason, the magazine advertisement has been used as the standard for consideration in making the applications of psychology presented in this book. A sincere attempt has been made to present the more established interpretations of psychology in advertising in a language which would not confuse the practical person. First consideration has been given to the large group who are not primarily interested in controversial questions. Terms have been used and principles applied wholly in the interests of the psychology of advertising"--Preface. (PsycINFO Database Record (c) 2009 APA, all rights reserved)
Messung der Werbewirkung by Darrell Blaine Lucas( Book )

6 editions published in 1966 in German and held by 53 WorldCat member libraries worldwide

La misura dell'efficacia della pubblicità by Darrell Blaine Lucas( Book )

4 editions published between 1964 and 1965 in Italian and held by 18 WorldCat member libraries worldwide

La efectividad publicitaria by Darrell Blaine Lucas( Book )

3 editions published in 1969 in Spanish and held by 17 WorldCat member libraries worldwide

Het effect van de reclame by Darrell Blaine Lucas( Book )

2 editions published in 1966 in Dutch and English and held by 15 WorldCat member libraries worldwide

Advertising psychology and research by Darrell Blaine Lucas( Book )

2 editions published in 1950 in English and held by 13 WorldCat member libraries worldwide

Sprinkling irrigation on vegetable farms in New Jersey by Howard F Huber( Book )

2 editions published in 1927 in English and held by 10 WorldCat member libraries worldwide

A study of the market characteristics and the magazine reading habits of Cleveland housewives by Dougall and Associates Stewart( Book )

2 editions published in 1943 in English and held by 6 WorldCat member libraries worldwide

Can the clinical techniques be validated? by Darrell Blaine Lucas( Book )

1 edition published in 1955 in English and held by 5 WorldCat member libraries worldwide

The role of the trunk in stability of the spine by J. M Morris( Book )

3 editions published in 1961 in English and held by 4 WorldCat member libraries worldwide

Kōkoku kōka sokutei no gihō( Book )

2 editions published in 1966 in Japanese and held by 4 WorldCat member libraries worldwide

Het effect van de reclame by Darrell Blaine Lucas( Book )

1 edition published in 1966 in Dutch and held by 4 WorldCat member libraries worldwide

The American Market of the future by Arno H Johnson( Book )

1 edition published in 1966 in English and held by 3 WorldCat member libraries worldwide

The American market of the future. The Charles C. Moskowitz lectures. [By Arno H. Johnson, Gilbert E. Jones and Darrell B. Lucas.] by AMERICAN MARKET( Book )

2 editions published in 1966 in English and held by 3 WorldCat member libraries worldwide

The Politz papers : science and truth in marketing research by Alfred Politz( Book )

1 edition published in 1990 in English and held by 3 WorldCat member libraries worldwide

Advertising psychology and research An introductory book by Lucas( )

1 edition published in 1950 in Undetermined and held by 2 WorldCat member libraries worldwide

The American market of the future [by] Arno H. Johnson, Gilbert E. Jones [and] Darrell B. Lucas by Arno H Johnson( Book )

1 edition published in 1966 in English and held by 2 WorldCat member libraries worldwide

 
moreShow More Titles
fewerShow Fewer Titles
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.46 (from 0.39 for The Americ ... to 0.95 for La misura ...)

Alternative Names
Blaine Lucas, Darrell 1902-1995

Darrell Blaine Lucas born:1902-09-26 ied:1995-09-29 Lucas, Darrell Blaine; Lucas, Darrell Blaine, 1902-

Lucas, D. B.

Lucas, D. B. 1902-1995

Lucas, D. B. (Darrell Blaine)

Lucas, D. B. (Darrell Blaine), 1902-1995

Rucasu, D. B.

Rucasu, D. B. 1902-1995

ルカス, D

Languages