WorldCat Identities

Perloff, Richard M.

Overview
Works: 29 works in 214 publications in 3 languages and 7,318 library holdings
Genres: History  Academic theses 
Roles: Author, Editor, Other
Classifications: BF637.P4, 153.852
Publication Timeline
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Most widely held works by Richard M Perloff
The dynamics of persuasion : communication and attitudes in the 21st century by Richard M Perloff( )

87 editions published between 2003 and 2021 in 3 languages and held by 2,196 WorldCat member libraries worldwide

"This text is appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy."--Jacket
The dynamics of persuasion by Richard M Perloff( )

12 editions published between 1993 and 2003 in English and held by 1,927 WorldCat member libraries worldwide

Persuasion is one of the oldest fields of academic study -- it dates back thousands of years. In our own era, persuasion has been studied primarily by means of the theories and methods of social science research. Numerous scholars have made contributions to our knowledge of persuasion, and the field has generated a wealth of intriguing concepts and an impressive body of knowledge on persuasion processes and effects. Persuasion is not simply a science, however -- it is also an art. Today there is a burgeoning persuasion industry that includes advertising, sales, public relations, political consulting firms, and a host of private and public companies that seek to change attitudes and influence social behaviors
Persuading people to have safer sex : applications of social science to the AIDS crisis by Richard M Perloff( )

13 editions published between 2000 and 2001 in English and held by 1,352 WorldCat member libraries worldwide

"This volume provides an engaging and comprehensive introduction to the psychology of AIDS preventive persuasion. Drawing on social science research, author Richard M. Perloff explains why people practice unsafe sex, suggests ways to use communication to promote safer sex attitudes, and discusses influences of AIDS prevention campaigns. As a resource for introducing students to the role that theory and research play in health communication and psychology, the volume is appropriate for use in communication, journalism, social psychology, and public health courses, and will be of value to scholars, researchers, and all who seek to understand the use of persuasion in changing behavior."--Jacket
Political communication : politics, press, and public in America by Richard M Perloff( Book )

16 editions published between 1997 and 2013 in English and held by 519 WorldCat member libraries worldwide

In this political communication text, Richard M. Perloff examines the various ways in which messages are constructed and communicated from public officials and politicians through the mass media to the ultimate receivers-the people. With a focus on the history of political communication, he provides an overview of the most significant issues in the study of politics and the media. In addition to synthesizing facts and theories, and highlighting the scholarly contributions made to the understanding of political communication effects, Political Communication addresses such factor
Mass media and political thought : an information-processing approach by Sidney Kraus( Book )

13 editions published between 1985 and 1986 in English and held by 488 WorldCat member libraries worldwide

The dynamics of political communication : media and politics in a digital age by Richard M Perloff( )

30 editions published between 2013 and 2022 in English and Spanish and held by 311 WorldCat member libraries worldwide

"What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do 21st-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age explores these issues and guides us through current political communication theories and beliefs."--
Mass media : processes and effects by Leo W Jeffres( Book )

5 editions published in 1986 in English and held by 206 WorldCat member libraries worldwide

Mass media effects by Leo W Jeffres( Book )

6 editions published in 1997 in English and held by 147 WorldCat member libraries worldwide

The dynamics of news : journalism in the 21st-century media milieu by Richard M Perloff( )

10 editions published between 2019 and 2020 in English and held by 105 WorldCat member libraries worldwide

"This new and highly readable textbook by Richard M. Perloff introduces students to the complex world of contemporary news and its theoretical underpinnings, engaging with debates and ethical quandaries. The book takes readers on a concept-guided tour of the contours, continuities, and changing features of news. It covers a huge breadth of topics including: the classic theories of what news should do, its colorful history in America and popular myths of news, the overarching forces involved in contemporary news gathering, critical economic determinants of news and social system influences, and innovative trends in the future of journalism. Drawing on scholarship in the fields of journalism studies and sociology of news, Perloff offers readers a critical, in-depth exploration of news filled with relevant examples from newspapers, newscasts, and social media. Students of journalism, communication, sociology, politics, and related courses, and inquisitive scholars, will find this book's intellectual focus enriching, the writing and examples engaging, and the thoroughness of its search of the contemporary media scene invigorating. Boxes summarizing theory and key concepts help students to deepen their understanding of both what news is now and its future"--
Communication and racial disparities in health care( Book )

2 editions published in 2006 in English and held by 24 WorldCat member libraries worldwide

Special issue : communication and racial disparities in health care( Book )

1 edition published in 2006 in English and held by 20 WorldCat member libraries worldwide

Mass media : process and effects by Leo W Jeffres( Book )

1 edition published in 1986 in Spanish and held by 3 WorldCat member libraries worldwide

ABC's Amerika : Perception, reception, and effects by Richard M Perloff( Book )

1 edition published in 1989 in English and held by 2 WorldCat member libraries worldwide

An attributional and cognitive response approach to personality and persuasibility by Richard M Perloff( )

2 editions published in 1978 in English and held by 2 WorldCat member libraries worldwide

Partisans and the Press Perceptions of Third Persons and Third Person Effects of News Coverage of the Middle East by Richard M Perloff( Book )

1 edition published in 1987 in English and held by 2 WorldCat member libraries worldwide

Two experiments investigated the role of ego-involvement in perceived media effects. Subjects, 34 pro-Israeli, 34 pro-Palestinian, and 34 neutral college students, viewed a specially constructed videotape of footage of the 1982 war between Israel and the Palestine Liberation Organization (PLO) that portrayed both sides equally as aggressors and victims. Participants, who were not told the real purpose of the study, were then asked questions designed to elicit their personal opinions of the tape. In the second experiment, 24 communications students viewed the videotape on the Middle East war, while 24 others assigned to a control group watched an excerpt from a PBS program on political advertising. The groups were then surveyed about attitudes toward Arabs and Jews. Results of the first study indicated that ego-involvement exerts strong and pervasive effects on perceived media effects. Ego-involved partisans believed that neutral persons would see their side as the aggressor and their antagonists as the victim, and that viewers would feel more positive toward the out-group's ethnic identity. Partisans even believed that viewers would recall facts casting their side as the aggressor and their antagonists as the victim. In contrast to these perceptions, the second experiment demonstrated that news coverage did not change attitudes toward Israel or the PLO, and that viewers primarily remembered random incidents of violence and inhumanity--incidents that they did not associate with either Israel or the PLO. (Tables of data and references are appended.) (NKA)
Massmedia and sex typing : research perspectives and policy implications by Richard M Perloff( )

1 edition published in 1982 in English and held by 1 WorldCat member library worldwide

The development of gender roles : an integrative life span perspective by Richard M Perloff( Book )

1 edition published in 1981 in English and held by 1 WorldCat member library worldwide

The dynamics of persuasion : communication and attitudes in the 21st century. 3rd ed.(9780805863604) by Richard M Perloff( Book )

1 edition published in 2008 in English and held by 1 WorldCat member library worldwide

Communication and racial disparities in health care( Book )

1 edition published in 2006 in English and held by 1 WorldCat member library worldwide

Progress, Paradigms, and a Discipline Engaged: A Response to Lang and Reflections on Media Effects Research( )

1 edition published in 2013 in English and held by 1 WorldCat member library worldwide

Abstract : In 2013, Annie Lang argued that the field of mass communication faces a Kuhnian crisis, born from the inability of its dominant paradigm to make progress in answering questions about media effects. The present article takes issue with her analysis, arguing that the field is not in crisis, but has made impressive strides in answering media effects questions and explaining influences of media on different levels. Elaborating on how the Kuhnian paradigm-in-crisis model does not accurately describe the current state of mass communication research, this article discusses the role that the time-honored media effects narrative plays in the discipline, positive aspects of Lang's vision, and conceptual issues to consider in efforts to theorize about the constantly-changing communication environment
 
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The dynamics of persuasion
Covers
The dynamics of persuasionPersuading people to have safer sex : applications of social science to the AIDS crisisPolitical communication : politics, press, and public in AmericaMass media effectsCommunication and racial disparities in health careThe dynamics of persuasion : communication and attitudes in the 21st century. 3rd ed.(9780805863604)
Alternative Names
Richard M. Perloff American academic

Languages
English (201)

Spanish (2)

French (1)