WorldCat Identities

Heath, Robert L. (Robert Lawrence) 1941-

Overview
Works: 67 works in 376 publications in 1 language and 11,930 library holdings
Genres: Encyclopedias  Handbooks and manuals  Criticism, interpretation, etc  History  Case studies 
Roles: Author, Editor, Other, Contributor
Classifications: HD59, 659.2
Publication Timeline
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Most widely held works by Robert L Heath
Strategic issues management : organizations and public policy challenges by Robert L Heath( )

26 editions published between 1997 and 2014 in English and held by 1,702 WorldCat member libraries worldwide

Strategic Issues Management is designed to position issues management in the strategic planning and management efforts conducted by staff and executives in large organizations. This book argues that issues management is not just one of the many communication functions, but a management function that can entail use of public policy resources to achieve harmony with key publics. Issues management is vital to organizations' strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to and acknowledging the soundness of the opinions of key publics. The book explores the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making
Responding to crisis : a rhetorical approach to crisis communication by Dan Pyle Millar( )

23 editions published between 2003 and 2013 in English and held by 1,613 WorldCat member libraries worldwide

The consequences of being unprepared to respond quickly, appropriately, and ethically to a crisis are dramatic and well documented. For this reason, crisis consulting and the development of crisis response plans and protocols have become more than a cottage industry. Taking a rhetorical view of crisis events and utterances, this book is devoted to adding new insights to the discussion, and to describing a rhetorical approach to crisis communication
Encyclopedia of public relations( )

10 editions published between 2005 and 2014 in English and held by 1,556 WorldCat member libraries worldwide

The Encyclopedia of Public Relations explores the evolution of the PR field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession. This two-volume set is the first and most authoritative compilation of the subject, and is a must-have for any library serving patrons in business, communication, and journalism
Human communication theory and research : concepts, contexts, and challenges by Robert L Heath( )

31 editions published between 1992 and 2013 in English and held by 1,393 WorldCat member libraries worldwide

"Human Communication Theory and Research introduces students to the growing body of theory and research in communication demonstrating the integration between the communication efforts of interpersonal organizations and mediated settings. This second edition builds from the foundation of the original volume to demonstrate the rich array of theories, theoretical connections, and research findings that drive the communication discipline. Authors Robert L. Heath and Jennings Bryant have added a chapter on new communication technologies and have increased depth throughout the volume, particularly in the areas of social meaning, critical theory and cultural studies, and organizational communication." "Appropriate for use in communication theory courses at the advanced undergraduate and graduate level, this text offers students insights to understanding the issues and possible answers to the question of what communication is in all forms and contexts."--Jacket
Handbook of public relations by Robert L Heath( Book )

24 editions published between 2000 and 2012 in English and held by 1,091 WorldCat member libraries worldwide

This is a comprehensive and detailed examination of the field which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public
Today's public relations : an introduction by Robert L Heath( )

11 editions published in 2006 in English and Undetermined and held by 554 WorldCat member libraries worldwide

Working to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage, this text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion/publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success. "Today's Public Relations" also examines the challenges of creating a solid foundation in the field of public relations while working to become a professional in a global society
Strategic issues management : how organizations influence and respond to public interests and policies by Robert L Heath( Book )

12 editions published in 1988 in English and held by 534 WorldCat member libraries worldwide

Issues management : corporate public policymaking in an information society by Robert L Heath( Book )

16 editions published between 1985 and 1992 in English and Undetermined and held by 449 WorldCat member libraries worldwide

Management of corporate communication : from interpersonal contacts to external affairs by Robert L Heath( Book )

12 editions published between 1994 and 2008 in English and held by 447 WorldCat member libraries worldwide

Handbook of risk and crisis communication by Robert L Heath( Book )

24 editions published between 2008 and 2015 in English and held by 389 WorldCat member libraries worldwide

The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, organizations, governments, the environment, and a wide variety of interactions, contributors to this volume explore such questions as "What is likely to happen, to whom, and with what consequences?" "To what extent can science and
The SAGE handbook of public relations( Book )

11 editions published in 2010 in English and held by 367 WorldCat member libraries worldwide

"The SAGE Handbook of Public Relations" offers a comprehensive and detailed examination of the field. It gives academics, practitioners and students a solid review of the status of the academic literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences and publics. The Handbook is divided into five parts: defining the field, seeking to explain the role public relations plays in society; examining the state of the practice by delving into the cutting-edge issues of management, ethics, gender, evaluation, public relations, education and media ; challenging academics and practitioners to identify best practices that shape their daily activities; examining the fascinating and daunting challenges the new communication technology poses for scholars and practitioners; and, a global view of the theories in international public relations as well as the trends in practice that will shape the field in the coming years. No other book in public relations is as comprehensive in its authorship and coverage of academic research, theory and best practices. Global in scope, the book's contributors constitute an academic 'who's who' of the public relations discipline. The Handbook offers a definitive source of the best insights into the definition of the field of public relations, the practice and best practices. It analyzes the impact of new communication technologies and the global challenges of international public relations
Rhetorical and critical approaches to public relations by Robert L Heath( Book )

12 editions published between 1992 and 2009 in English and held by 349 WorldCat member libraries worldwide

Illustrating the application of rhetorical theory and critical perspectives to explain PR practices, this book provides the guidelines and philosophical underpinnings of PR, and uses a rhetorical lens to give practitioners a sense of how their PR campaigns contribute to the organisational bottom line
Social media and public relations : fake friends and powerful publics by Judy Motion( Book )

12 editions published between 2015 and 2019 in English and held by 286 WorldCat member libraries worldwide

"Social media has had a profound, and as yet not fully understood impact on public relations. In the 24/7 world of perpetually-connected publics, will public relations function as a dark art that spins (or tweets) the truth for credulous publics? Or must public relations be reconceptualized under the full glare of the internet and the expectations of increasingly powerful publics? The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping its core concepts and activities. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful. It also examines the key transgressions committed by practitioners: the paucity of digital literacy, a widespread lack of understanding of the norms of social media, a naivety about the corporate identity risks, and a prevalent emphasis on spin and persuasion rather than on authentic engagement. This challenging and fascinating book will be of interest to all students, researchers and practitioners in Public Relations, Media and Communication Studies"--
Realism and relativism : a perspective on Kenneth Burke by Robert L Heath( Book )

6 editions published in 1986 in English and held by 277 WorldCat member libraries worldwide

Rhetorical and critical approaches to public relations II by Robert L Heath( Book )

16 editions published between 2008 and 2013 in English and held by 246 WorldCat member libraries worldwide

Illustrating the application of rhetorical theory and critical perspectives to explain PR practices, this book provides the guidelines and philosophical underpinnings of PR, and uses a rhetorical lens to give practitioners a sense of how their PR campaigns contribute to the organisational bottom line
The handbook of organizational rhetoric and communication by Øyvind Ihlen( )

11 editions published in 2018 in English and Undetermined and held by 194 WorldCat member libraries worldwide

While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric
Crisis management for managers and executives : business crises, the definitive handbook to reduction, readiness, response, and recovery by Robert L Heath( Book )

10 editions published in 1998 in English and held by 104 WorldCat member libraries worldwide

"Crisis Management for Managers and Executives is a unique book that integrates research, first principle design and experiential insight into a structured overview of crisis management skills."--BOOK JACKET
Encyclopedia of public relations by Dr. Robert L. L Heath( )

23 editions published between 2004 and 2013 in English and held by 76 WorldCat member libraries worldwide

With almost 450 entries, this encyclopedia spans all aspects of the public relations field, from theory and practice to history, and includes profiles of great, famous and infamous practitioners
Strategic communication( Book )

2 editions published in 2015 in English and held by 48 WorldCat member libraries worldwide

The roots of strategic communication lie in public relations, which has been a well-established concept in countries around the globe for more than 100 years. In the US, for instance, this concept has been associated with publicity, promotion, and public policy battles. At times, especially in the early years of the 20th century, it was seen as inseparable from propaganda and a means for promoting and protecting democracy. The field has developed immeasurably in the past few decades, but strategic communication is still a topic with strong, influential links to a variety of different disciplines, and increasingly relevant in both a professional and academic capacity. This work captures the definitions, key developments and future of the field through a carefully-selected collection of seminal papers on the topic
Encyclopedia of public relations by Robert L Heath( Book )

11 editions published between 2005 and 2013 in English and held by 34 WorldCat member libraries worldwide

 
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Audience level: 0.27 (from 0.05 for Strategic ... to 0.90 for Encycloped ...)

Strategic issues management : organizations and public policy challenges
Covers
Responding to crisis : a rhetorical approach to crisis communicationEncyclopedia of public relationsHuman communication theory and research : concepts, contexts, and challengesHandbook of public relationsToday's public relations : an introductionManagement of corporate communication : from interpersonal contacts to external affairsHandbook of risk and crisis communicationThe SAGE handbook of public relations
Alternative Names
Heath R.L.

Heath, Robert.

Heath Robert L.

Heath Robert Lawrence

Heath, Robert Lawrence 1941-

Languages
English (300)