WorldCat Identities

Dolan, Robert J.

Overview
Works: 101 works in 211 publications in 4 languages and 1,832 library holdings
Genres: Case studies  Academic theses  Documentary films 
Roles: Author, Compiler
Publication Timeline
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Most widely held works by Robert J Dolan
Power pricing : how managing price transforms the bottom line by Robert J Dolan( Book )

15 editions published between 1996 and 2010 in English and Chinese and held by 653 WorldCat member libraries worldwide

In today's hypercompetitive global marketplace, a company's pricing policy can make or break the bottom line. Yet a surprising number of firms attempt to increase profits without the aid of a carefully and creatively designed pricing strategy. Now, in this long-awaited book, the world's two leading price experts Robert J. Dolan and Hermann Simon take managers beyond conventional thinking to show how their breakthrough system of "power pricing" will improve the bottom line by an order of magnitude. They destroy popular but not necessarily financially savvy ideas on pricing, such as relying on a standard markup on cost rule. They expose as passive the "strategy" of letting the market or a competitor "set the price." But the key is in what they provide: the tools by which the pedestrian pricer can become a "power pricer" who achieves quantum leaps in financial performance by aggressively implementing sophisticated pricing strategies
Managing the new product development process : cases and notes by Robert J Dolan( Book )

14 editions published between 1992 and 1993 in English and held by 237 WorldCat member libraries worldwide

Marketing management by Benson P Shapiro( Book )

7 editions published in 1985 in English and Undetermined and held by 228 WorldCat member libraries worldwide

Marketing management : text and cases by John A Quelch( Book )

7 editions published in 1993 in English and held by 157 WorldCat member libraries worldwide

Profit durch power pricing : Strategien aktiver Preispolitik by Hermann Simon( Book )

3 editions published in 1997 in German and held by 103 WorldCat member libraries worldwide

Marketing management : text and cases by Robert J Dolan( Book )

13 editions published between 2001 and 2002 in English and held by 101 WorldCat member libraries worldwide

A Harvard casebook for marketing management courses. The framework of the text focuses more on strategy in covering the marketing process and less on research and implementation. Textual notes provide background and lead-in to Harvard cases
Marketing strategy( Book )

8 editions published in 2002 in English and held by 59 WorldCat member libraries worldwide

Understanding consumer behavior( Book )

1 edition published in 2002 in English and held by 57 WorldCat member libraries worldwide

Ding jia Sheng jing : rang ding jia cong xing xiao nan ti zhuan wei huo li li qi de zhong ji zhi shu by Dao long( Book )

2 editions published between 2000 and 2004 in Chinese and held by 25 WorldCat member libraries worldwide

Marketing management readings by Benson P Shapiro( Book )

4 editions published in 1985 in English and held by 21 WorldCat member libraries worldwide

La esencia del marketing( Book )

3 editions published in 1995 in Spanish and held by 21 WorldCat member libraries worldwide

Marketing management : principles, analysis and applications by Benson P Shapiro( Book )

8 editions published in 1985 in English and Undetermined and held by 18 WorldCat member libraries worldwide

Launching the BMW Z3 roadster( Visual )

5 editions published between 2000 and 2009 in English and held by 11 WorldCat member libraries worldwide

Mainly a compilation of advertisements and promotional footage from the mid 1990's
Dynamic pricing strategy for new consumer durables by Pil H Yoo( Book )

2 editions published in 1987 in German and English and held by 10 WorldCat member libraries worldwide

Marketing management by Benson P Shapiro( Book )

4 editions published in 1985 in English and held by 6 WorldCat member libraries worldwide

Shi chang ying xiao guan li : jiao cheng he an li = Marketing management : text and cases by John A Quelch( Book )

1 edition published in 2000 in Chinese and held by 6 WorldCat member libraries worldwide

Marketing management. graph. Darst. by Benson P Shapiro( Book )

5 editions published in 1985 in English and Undetermined and held by 5 WorldCat member libraries worldwide

Ying xiao zhan lüe( Book )

1 edition published in 2003 in Chinese and held by 5 WorldCat member libraries worldwide

Harvard Business Review on pricing( Book )

1 edition published in 2008 in English and held by 5 WorldCat member libraries worldwide

Marketing management by Benson P Shapiro( Book )

3 editions published in 1985 in English and held by 4 WorldCat member libraries worldwide

 
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Audience Level
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Audience level: 0.51 (from 0.38 for Power pric ... to 0.95 for Marketing ...)

Power pricing : how managing price transforms the bottom line
Covers
Managing the new product development process : cases and notesMarketing management : text and casesHarvard Business Review on pricing
Alternative Names
Долан, Роберт Дж.

ドーラン, ロバート・J

Languages