WorldCat Identities

Enrico, Roger

Overview
Works: 28 works in 69 publications in 12 languages and 1,195 library holdings
Roles: Author, Other
Classifications: HD9349.S634, 338.7663620973
Publication Timeline
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Most widely held works by Roger Enrico
The other guy blinked : how Pepsi won the cola wars by Roger Enrico( Book )

13 editions published in 1986 in English and held by 963 WorldCat member libraries worldwide

The inside story of the business war that shook the soft-drink industry--the battle between Coca-Cola and Pepsi. Roger Enrico, the president of the Pepsi-Cola Company, attributes the beginning of the battle to the "Pepsi Challenge," an advertising campaign by Coca-Cola's chief rival featuring comparison tests in which consumers expressed a preference for the taste of Pepsi over Coke. The Coca-Cola Company responded with New Coke, which was a marketing debacle. For Enrico, that was terrific. A marketer to the core, his preoccupation is with the advertising campaigns he employed in the war against Coca-Cola. Enrico has no doubts -- an effective marketing campaign is more important than the product it sells, which makes him the quintessential entrepreneur for the age of advertising. This is a case study of how market-research, imagery, and advertising have taken over American business
Talent force : a new manifesto for the human side of business by Hank Stringer( )

3 editions published in 2006 in English and held by 78 WorldCat member libraries worldwide

Only one thing really differentiates your business from your competitor: your people. Do you have the right talent in the right place at the right time? It's no longer enough to have a 'workforce': you need a high-impact Talent Force. It's not a subtle difference, but a huge competitive edge. The authors, recruitment leaders in the world's most competitive industries, first identify the massive social, cultural, and economic shifts that are transforming hiring as we know it. We are a smaller, closer, and more competitive world, as Baby Boomers are retiring in the US, India is flourishing due t
La guerra de las colas : vista por el presidente de Pepsi by Roger Enrico( Book )

13 editions published between 1980 and 2007 in Spanish and held by 48 WorldCat member libraries worldwide

The other guy blinked, and other dispatches from the Cola wars by Roger Enrico( Book )

5 editions published between 1986 and 1988 in English and held by 36 WorldCat member libraries worldwide

La guerre des colas by Roger Enrico( Book )

5 editions published between 1986 and 1987 in French and Undetermined and held by 27 WorldCat member libraries worldwide

Ke le da jue zhan : bai shi ke le jue zhan ke kou ke le shi lu by Roger Enrico( Book )

3 editions published between 1987 and 1991 in Chinese and held by 7 WorldCat member libraries worldwide

La guerra delle Cola by Roger Enrico( Book )

3 editions published between 1987 and 1988 in Italian and held by 6 WorldCat member libraries worldwide

Wie het laatst lacht : hoe Pepsi de Cola-oorlog won by Roger Enrico( Book )

1 edition published in 1987 in Dutch and held by 5 WorldCat member libraries worldwide

Beschrijving van de ruim 80-jarige oorlog tussen de multi-nationals Pepsi en Coca-Cola
Den stora Cola-matchen : fördel Pepsi by Roger Enrico( Book )

2 editions published between 1986 and 1987 in Swedish and held by 3 WorldCat member libraries worldwide

Hoe Pepsi de cola-oorlog won by Roger Enrico( Book )

1 edition published in 1989 in Dutch and held by 3 WorldCat member libraries worldwide

Beschrijving van de ruim 80-jarige oorlog tussen de multi-nationals Pepsi- Cola en Coca-Cola
Den anden slog øjnene ned by Roger Enrico( Book )

2 editions published in 1987 in Danish and Undetermined and held by 2 WorldCat member libraries worldwide

[Bai shi ke le da jin ji = How Pepsi won the cola wars by Roger Enrico( Book )

2 editions published in 1987 in Chinese and held by 2 WorldCat member libraries worldwide

Kola savaşı nasıl kazanıldı?= The other guy blinked how Pepsi won the Cola wars by Roger Enrico( Book )

1 edition published in 1989 in Turkish and held by 2 WorldCat member libraries worldwide

Kora senso ni katta( Book )

1 edition published in 1987 in Japanese and held by 2 WorldCat member libraries worldwide

ha-Ḳerav ʻal ha-Ḳolah : ṿe-khetsad Pepsi Ḳoleh nitsḥah bo ... by Roger Enrico( Book )

1 edition published in 1987 in Hebrew and held by 1 WorldCat member library worldwide

Den stora Cola-matchen fördel Pepsi by Roger Enrico( Recording )

1 edition published in 2008 in Swedish and held by 1 WorldCat member library worldwide

Bai shi ke le da jin@@ by Ruike En( Book )

1 edition published in 1987 in Chinese and held by 1 WorldCat member library worldwide

K'olla chŏngjaeng : P'epsi nŭn ŏttŏk'e igyŏnna by Roger Enrico( Book )

1 edition published in 1987 in Korean and held by 1 WorldCat member library worldwide

Philip Morris : Marlboro Friday (A) by William Campbell( Book )

1 edition published in 1997 in English and held by 1 WorldCat member library worldwide

La guerra de las colas : sepa cómo Pepsi ganó la guerra de las Colas en EE. UU. by Roger Enrico( Book )

1 edition published in 1988 in Spanish and held by 1 WorldCat member library worldwide

 
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Audience level: 0.30 (from 0.20 for Talent for ... to 0.97 for Den stora ...)

Talent force : a new manifesto for the human side of business
Covers
La guerra de las colas : vista por el presidente de Pepsi
Alternative Names
Roger, Enrico 1944-2016

Roger Enrico American businessman

로저, 엔리코 1944-2016

엔리코, 로저 1944-2016

エンリコ, ロジャー

Languages