WorldCat Identities

McDonald, Malcolm

Overview
Works: 107 works in 987 publications in 7 languages and 21,651 library holdings
Roles: Author, Speaker, Editor, Other, Author of introduction
Classifications: HF5415.13, 658.802
Publication Timeline
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Most widely held works by Malcolm McDonald
Marketing plans : how to prepare them, how to use them by Malcolm McDonald( Book )

136 editions published between 1984 and 2016 in 3 languages and held by 2,276 WorldCat member libraries worldwide

"In this thoroughly updated fourth edition, McDonald has brought Marketing Plans: How to Prepare Them, How to Use Them, into the twenty-first century, including new material on key growth areas such as key account management and electronic marketing." "In this text, one of the world's leading marketing educators takes the reader through the whole process of marketing planning - from the initial assessment of a company's business plan, to the steps necessary to ensure a company achieves its profit targets."--Jacket
Marketing plans that work by Malcolm McDonald( Book )

11 editions published between 1997 and 2002 in English and held by 1,062 WorldCat member libraries worldwide

"Marketing Plans That Work is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan. The book combines the very best of current practice with necessary theoretical and technical background. Marketing managers and business executives developing marketing and e-business strategies, especially those integrating new marketing technologies, will profit tremendously from Marketing Plans That Work."--Jacket
Market segmentation : how to do it, how to profit from it by Malcolm McDonald( Book )

73 editions published between 1998 and 2013 in English and Undetermined and held by 607 WorldCat member libraries worldwide

"Marketing Segmentation: How to do it, how to profit from it provides a structured, no-nonsense approach to getting market segmentation right. It is an essential text for professionals and students based on a wealth of practical experience and packed with examples and easily used checklists."--BOOK JACKET
Creating powerful brands in consumer, service, and industrial markets by Leslie De Chernatony( Book )

31 editions published between 1998 and 2011 in English and Chinese and held by 432 WorldCat member libraries worldwide

"Creating Powerful Brands" covers areas such as e-branding and e- marketing, with some additions and updated advertisement/brand images
The complete marketer : 60 essential concepts for marketing excellence by Malcolm McDonald( Book )

14 editions published between 2013 and 2014 in 3 languages and held by 368 WorldCat member libraries worldwide

La 4è de couv. indique : "The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into 60 quick-to-read digestible topics each focusing on an essential area. Examples include : internet marketing ; understanding consumers ; market audits ; segmentation ; advertising and PR ; managing a sales team ; social media marketing ; strategy. Designed as the ultimate "dive-in" resource, this book applies the authors' marketing know-how to every aspect of marketing management and the marketing mix, making it an invaluable resource for general managers, non-qualified marketers and students taking a module in marketing as part of a broader degree course."
Marketing accountability : how to measure marketing effectiveness by Malcolm McDonald( Book )

19 editions published between 2009 and 2011 in English and Undetermined and held by 360 WorldCat member libraries worldwide

Provides a marketing metrics model to help measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability
Marketing planning for services by Malcolm McDonald( Book )

15 editions published between 1995 and 2012 in English and Chinese and held by 353 WorldCat member libraries worldwide

This text offers advice on creating successful marketing plans, and each chapter has examples of marketing planning in practice. The book highlights key misunderstandings about marketing and the nature of services and relationship marketing
Creating powerful brands : the strategic route to success in consumer, industrial, and service markets by Leslie De Chernatony( Book )

46 editions published between 1992 and 2013 in English and Spanish and held by 336 WorldCat member libraries worldwide

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: . Summarises the latest thinking and best practice in the domain of branding . All new real marketing campaigns show how branding theories are implemented in practice . Brought right up to date with a clear European and UK focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works. . Written by renowned specialists in brand management, marketing strategy and a rising star in the branding firmament . Extensive teaching aids accompany the book . In co-operation with Oxford Learning Lab, on-line streamed video supports this book
Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing by Malcolm McDonald( Book )

15 editions published between 1992 and 1996 in English and Dutch and held by 292 WorldCat member libraries worldwide

Benadering van marketing waarbij de samenhang tussen de verschillende elementen wordt uitgedrukt in matrices
How to sell a service : guidelines for effective selling in a service business by Malcolm McDonald( Book )

32 editions published between 1986 and 2005 in 3 languages and held by 286 WorldCat member libraries worldwide

Intended for students of business management and marketing who are interested in organizations that market services, this work examines the whole sales process and contains accompanying case studies and exercises designed to enable the reader to develop the skills needed for successful selling
Retail marketing plans : how to prepare them, how to use them by Malcolm McDonald( Book )

16 editions published between 1993 and 1997 in English and Undetermined and held by 258 WorldCat member libraries worldwide

Marketing due diligence : reconnecting strategy to share price by Malcolm McDonald( Book )

26 editions published between 2005 and 2013 in 3 languages and held by 249 WorldCat member libraries worldwide

At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation of shareholder value. Many marketing directors, obsessed with branding and other promotional tactics, miss this fundamental truth of modern business and so destroy the wealth of their company's ultimate owners. By failing to consider and manage the business risk associated with their strategies, they deliver returns below the cost of capital and neglect the firm's raison d'etre. The board needs a way of holding these marketers to account. Marketing Due Diligence is a new process, which has emerged from years of research at Cranfield, one of Europe's leading business schools. It blends proven ideas from strategic and financial management with new concepts about organisational effectiveness to create a process that directly connects marketing strategy to shareholder value. CEOs and CFOs cannot afford to operate without Marketing Due Diligence. Bad marketing directors cannot afford to work with it
Marketing in a nutshell : key concepts for non-specialists by Malcolm McDonald( Book )

6 editions published in 2007 in English and held by 236 WorldCat member libraries worldwide

Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a nutshell makes the authors' marketing know-how and expert insights accessible to all. *Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment's notice*Concise, easy-to-read standalone sum
Marketing plans for service businesses : a complete guide by Malcolm McDonald( Book )

14 editions published between 2005 and 2006 in English and held by 235 WorldCat member libraries worldwide

"Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing." "With revised cases and new content covering gap analysis, market mapping, CRM and integrated marketing communications it will be an essential guide for professional marketers in the service sector as well as upper level students."--Jacket
Key account management : the definitive guide by Diana Woodburn( Book )

28 editions published between 2006 and 2013 in English and held by 218 WorldCat member libraries worldwide

"This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Topics include why key account management has become so critical to commercial success; the role of key management in strategic planning; how companies build profitable relationships with their customers; and what it takes to be a successful key account manager."--
The new marketing : transforming the corporate future by Malcolm McDonald( Book )

9 editions published in 2002 in English and held by 174 WorldCat member libraries worldwide

Marketing plans for services : a complete guide by Malcolm McDonald( Book )

13 editions published in 2011 in English and Undetermined and held by 149 WorldCat member libraries worldwide

Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organizational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organization development stages; marketing orientation. Marketing Plans for Services is for marketers in the service sector and students of marketing. "Marketing Plans for Services is clearly the premier text in the field. From an explanation of 'why' services are driving all marketing activities to 'measuring the results', and all things in between, this new and updated text explains why and how 'services' are the key elements for most all 21st century organizations. Follow the masters of service marketing to marketplace success." Professor Don Schultz, Northwestern University "McDonald, Frow and Payne have worked extensively with a wide range of service businesses across the globe in successfully realising their growth opportunities. This experience shows in this practical text which contains all one needs to know in developing and implementing successful marketing plans for service organizations. This book represents a tested roadmap for planning services marketing success and combines an excellent balance of key concepts, frameworks and tools with practical advice. Their proven step-by-step marketing planning system for services and the examples of marketing plans make this a 'must have' book that should be on the desk of any forward-thinking services marketer." Mark Veyret, Global Business Development Leader, PricewaterhouseCoopers "Marketing planning is crucial today where increased competition, complexity and the internet forces you to redefine your marketing strategy and focus more clearly on what is required to achieve improved results. If not, you will not succeed in meeting these challenges. McDonald, Frow and Payne are internationally recognized authorities in marketing planning and services marketing. Based on their extensive experience across in helping organizations from a wide range of service sectors, this book gives you the practical 'how to' skills to successfully implement strategic marketing plans." Bob Barker, Vice President of Corporate Marketing and Digital Engagement, Alterian
Malcolm McDonald on marketing planning : understanding marketing plans and strategy by Malcolm McDonald( Book )

16 editions published between 2007 and 2017 in English and held by 112 WorldCat member libraries worldwide

"A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning focuseson the practical application of marketing planning. Chapters explainadvertising and sales promotion strategies,price and sales strategies, how to define markets and segments, andhow to set marketing objectives and strategies. This fullyrevised second edition has not only been updated to contain the latest research, but also includes an extensive appendix covering topics such asdigital marketing, advertising, developing new products, and international product planning"--
Marketing value metrics : a new metrics model to measure marketing effectiveness by Malcolm McDonald( Book )

15 editions published in 2014 in English and Undetermined and held by 76 WorldCat member libraries worldwide

"It's often said that people cannot manage what they cannot measure. Marketing Value Metrics shows not only how marketing systematically contributes to shareholder value, but also provides a framework for developing and implementing marketing strategies that are measurable and accountable. Building on the concepts and research found in Marketing Accountability written the same authors, Marketing Value Metrics is fully up-to-date to include analytics pertinent for today's marketers such as social media metrics. The key steps in the modeling process are described in detail, as are the procedures for applying it in practice. Marketing Value Metrics enables senior executives to effectively measure the impact of marketing activity against organizational goals, and will empower marketing teams and their managers to justify and defend their plans and strategies to their CEOs and CFOs"
Marketing and finance : creating shareholder value by Malcolm McDonald( Book )

13 editions published in 2013 in English and held by 58 WorldCat member libraries worldwide

"Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers."--The publisher
 
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Marketing plans that work
Alternative Names
Donald, Malcolm Mc 1938-

Mac Donald, M. H. B. 1938-

Mac Donald, M. H. B. (Malcolm H. B.), 1938-

Mac Donald Malcolm 1938-....

Mac Donald, Malcolm H. B.

Mac Donald Malcolm H. B. 1938-....

MacDonald, M. H. B. 1938-

MacDonald, M. H. B. (Malcolm H. B.), 1938-

MacDonald Malcolm 1938-....

MacDonald, Malcolm H. B.

MacDonald Malcolm H. B. 1938-....

Malcolm McDonald British academic

Mc Donald Malcolm 1938-....

Mc Donald, Malcolm H. B.

Mc Donald Malcolm H. B. 1938-....

McDonald M.

McDonald, M. H. B.

McDonald, M. H. B. 1938-

McDonald, M. H. B. (Malcolm H. B.)

McDonald, M. H. B. (Malcolm H. B.), 1938-

McDonald, Malcolm

McDonald, Malcolm 1938-

McDonald, Malcolm B.

McDonald, Malcolm H.

McDonald, Malcolm H. 1938-

McDonald, Malcolm H. B.

McDonald Malcolm H. B. 1938-....

Mcdonald, Malcolm Henry Burke

Мак-Дональд, Малколм

맥도널드, 말콤

マクドナルド, マーカム

Languages
English (518)

Spanish (12)

Chinese (2)

Italian (2)

Hebrew (2)

Arabic (1)

Dutch (1)

Covers
Marketing plans that workMarket segmentation : how to do it, how to profit from itCreating powerful brands in consumer, service, and industrial marketsMarketing accountability : how to measure marketing effectivenessMarketing planning for servicesCreating powerful brands : the strategic route to success in consumer, industrial, and service marketsMarketing by matrix : 100 practical ways to improve your strategic and tactical marketingRetail marketing plans : how to prepare them, how to use them