WorldCat Identities

Gale, Bradley T.

Overview
Works: 26 works in 78 publications in 7 languages and 2,103 library holdings
Roles: Author, Speaker, Author of introduction
Publication Timeline
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Most widely held works by Bradley T Gale
Managing customer value : creating quality and service that customers can see by Bradley T Gale( Book )

16 editions published between 1994 and 2014 in English and held by 926 WorldCat member libraries worldwide

Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to "conformance to technical standards," according to quality expert Bradley Gale. While some have ventured a step farther to measure customer satisfaction, few of them, Gale demonstrates, have attempted to track market-perceived "quality"--How buyers select among competing suppliers, why orders are won or lost, and which competitors are succeeding in which market segments. Using cases including Milliken & Company; AT & T, United Van Lines, and Gillette, Gale shows how leading-edge companies have gone beyond the minimal achievements of conformance quality and customer satisfaction to focus on the third, higher stage, "market-perceived quality versus competitors" and aspire to an emerging fourth stage, "true strategic management." Drawing on his extensive research at AT & T, Johnson & Johnson, Parke-Davis, and other world-class companies, Gale provides new metrics for market-perceived quality that are straightforward and easy to interpret. His set of seven integrative tools for customer value analysis makes up the heart of the "war room wall" to help guide business-unit teams in their effort to outperform competitors in satisfying customers. The great value of these tools is that they are derived from a future-oriented strategic navigation system that tracks competitive information and market-perceived quality. Learning to master this system accelerates customer satisfaction from a slogan to a science and leads ultimately to true strategic management -- the fourth stage of Total Quality Management. The processes described in this book provide an insider's perspective on the criteria of the Baldrige Award. Bradley Gale's insights and innovative methods for defining, measuring, and improving market-perceived quality will create an entirely new thrust for the worldwide quality movement
The PIMS principles : linking strategy to performance by Robert D Buzzell( Book )

18 editions published between 1987 and 2000 in 4 languages and held by 925 WorldCat member libraries worldwide

The authors explain PIMS methodology and applications to help managers understand and predict how strategic choices and market conditions affect business performance
Das PIMS-Programm : Strategien und Unternehmenserfolg by Robert D Buzzell( Book )

7 editions published between 1987 and 2014 in German and held by 98 WorldCat member libraries worldwide

Erkenntnisse aus dem PIMS-Programm sind in den letzten Jahren zunehmend in die deutschsprachige betriebswirtschaftliche Literatur eingeflossen und werden an vielen deutschen Universit?ten gelehrt. Jedoch noch wenig bekannt ist die praktische An wendung des PIMS-Programms bei deutschen Unternehmen und Managern. Sicherlich werden Sie zustimmen, daB viele FOhrungskr?fte unternehmerische Ent scheidungsprozesse unter hoher Unsicherheit treffen. W?re es da nicht wOnschens wert, eine MOglichkeit zu haben, Entscheidungen abzusichern durch Erfahrungen, die andere bereits gemacht haben, die in?hnlichen Situationen waren? Diese Fragestel lung entspricht genau dem Grundsatz, den PIMS in der Praxis fOr Unternehmen ver tritt:,!. emen aus den Erfahrungen anderer, um eigene Fehler zu vermeiden"l Dank der vielf?ltigen empirischen Erfahrungen in den PIMS-Datenbanken kann PIMS einen wesentlichen (d. h. objektiven) Beitrag zur Absicherung von Entscheidun gen liefern, kann das Problem der Unsicherheit reduziert und eindeutig festlegen, worauf sich das Management konzentrieren sollte, d. h. was fOr das jeweilige Gesch?ft wichtige und weniger wichtige Erfolgsfaktoren fOr die Zukunft sind. Dank der Empi rie kOnnen eindeutig quantifizierte OrientierungsgrOBen (z. B. HOhe des Vorratsver mOgens, HOhe und Zusammensetzung des Marketings, AusmaB der Innovationsakti vit?ten) und realistische ZielgrOBen (z. B. HOhe der zu erwartenden Rentabilit?t oder erreichbare Umsatzzuw?chse) erarbeitet werden. Wie sieht dieses l. . ernen aus den Erfahrungen anderer konkret aus? Durch eine Mit gliedschaft erwirbt ein Unternehmen das Recht, das PIMS-Programm und damit sein Datenbanksystem, sei es durch PIMS-Mitarbeiter oder durch eigene Mitarbeiter in Form eines unternehmenseigenen Datenbankanschlusses, fOr seine spezifischen Fra gestellungen und Probleme zu nutzen
Market share, profitability and business strategy by Robert D Buzzell( Book )

8 editions published in 1974 in English and Undetermined and held by 69 WorldCat member libraries worldwide

Customer value analysis for product positioning & value-based pricing : creating value for customers and profitable growth for your business by Bradley T Gale( Visual )

1 edition published in 2008 in English and held by 19 WorldCat member libraries worldwide

Descubra el valor de su cliente : produzca la calidad y el servicio que el cliente pueda ver by Bradley T Gale( Book )

4 editions published between 1994 and 1996 in Spanish and held by 18 WorldCat member libraries worldwide

CONTENIDO: La calidad como arma estratégica - Como manejar algunas cuestiones importantes mediante la administración del valor para el cliente - Empresas modelo : algunas compañías que ofrecieron calidad y valor percibidos por el mercado - Los frutos de ofrecer calidad y valor superiores - Los instrumentos y las medidas del análisis del valor para el cliente
Customer value assessment for value-based pricing : developing successful product strategies by Bradley T Gale( Visual )

1 edition published in 2011 in English and held by 18 WorldCat member libraries worldwide

The Pims principles by Robert D Burrell( Book )

1 edition published in 1987 in English and held by 7 WorldCat member libraries worldwide

The strategic management of service quality by Phillip Thompson( Book )

2 editions published in 1985 in English and held by 2 WorldCat member libraries worldwide

El análisis del flujo de efectivo : más importante que nunca by Bradley T Gale( Book )

1 edition published in 1982 in Spanish and held by 2 WorldCat member libraries worldwide

The limited information report : a strategic planning tool for business decision making when information is difficult to obtain by Bradley T Gale( Book )

2 editions published between 1977 and 1980 in English and held by 2 WorldCat member libraries worldwide

Customer Value Measurement : Gaining Strategic Advantage by Jamie D'augustine( Book )

3 editions published in 1999 in English and held by 2 WorldCat member libraries worldwide

Gerenciando o valor do cliente : criando qualidade e serviços que os clientes pode ver by Bradley T Gale( Book )

1 edition published in 1996 in Portuguese and held by 2 WorldCat member libraries worldwide

Participación en el mercado : clave para la rentabilidad by Robert D Buzzell( Book )

1 edition published in 1977 in Spanish and held by 2 WorldCat member libraries worldwide

The wizardry of customer value : an action guide to measuring & managing loyalty by R. Eric Reidenbach( Book )

1 edition published in 1998 in English and held by 1 WorldCat member library worldwide

Cash flow analysis : more important than ever by Bradley T Gale( )

1 edition published in 1981 in English and held by 1 WorldCat member library worldwide

Market share : a key to profitability by Robert D Buzzell( Book )

1 edition published in 2003 in English and held by 1 WorldCat member library worldwide

¿A mayor capital mayor productividad? by Bradley T Gale( Book )

1 edition published in 1981 in Spanish and held by 1 WorldCat member library worldwide

Advanced trauma life support course by Bradley T Gale( Book )

1 edition published in 1988 in English and held by 1 WorldCat member library worldwide

O futuro da empresa em funçao de seu passado by George David Smith( Book )

1 edition published in 1987 in Portuguese and held by 1 WorldCat member library worldwide

 
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The PIMS principles : linking strategy to performance
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The PIMS principles : linking strategy to performance
Alternative Names
Gale, Bradley T.

ゲイル, ブラドレイ・T

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