WorldCat Identities

Jocz, Katherine E.

Overview
Works: 12 works in 45 publications in 4 languages and 1,228 library holdings
Genres: Case studies 
Roles: Editor, Other
Publication Timeline
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Most widely held works by Katherine E Jocz
All business is local : why place matters more than ever in a global, virtual world by John A Quelch( Book )

10 editions published in 2012 in English and held by 498 WorldCat member libraries worldwide

Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time
Greater good : how good marketing makes for better democracy by John A Quelch( Book )

9 editions published between 2007 and 2008 in English and held by 454 WorldCat member libraries worldwide

"Because marketing is move democratic than politics. In Greater Good, John A. Quelch and Katherine E. Jocz argue that democracy, like a marketplace, should be driven by a healthy dialogue that benefits all parties." "When governments treat citizens more like consumers - studying their needs, encouraging their feedback, and developing long-term relationships - then democracy becomes more democratic. Managers and marketers, in turn, can learn from democracy's focus on fairness and concern for the greater good." "In a sweeping portrait of business, government, and society, the authors challenge the belief that modern marketing somehow contaminates the political process. In fact, democracy and marketing share six fundamental characteristics: value is exchanged; goods and services are consumed; decisions involve free choice; information must flow freely; a majority of the population actively engages in the process; and they seek to involve as many people as possible." "Isn't it dangerous to treat a politician or social program like a product or a service? In fact, the authors cite compelling examples to show how marketers from Coca-Cola to eBay succeed by supplying not products, but solutions - not functions, but benefits."--Jacket
Reflections on the futures of marketing : practice and education( Book )

8 editions published in 1997 in English and held by 112 WorldCat member libraries worldwide

Research on sales promotion : collected papers( Book )

6 editions published in 1984 in English and held by 108 WorldCat member libraries worldwide

Google wei he da bu jin zhong guo : quan qiu zai di hua de 5 da xin tong lu by Kuierqi( Book )

3 editions published in 2012 in Chinese and held by 19 WorldCat member libraries worldwide

All business is local : why place matters more than ever in a global, virtual world by John A Quelch( )

3 editions published in 2012 in English and held by 15 WorldCat member libraries worldwide

Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time. The best global brands, from IBM to McDonald's, are by design also the leading local brands. For instance, your decision to patronize Starbucks will depend on whether it's the best local coffee shop in your neighborhood, not on how many thousands of global locations it has. Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision-from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a ble
Hafo da shi de si tang ying xiao ke by John A Quelch( Book )

1 edition published in 2009 in Chinese and held by 12 WorldCat member libraries worldwide

P ying xiao : shang ye tui guang zhong de di dian ying xiang li by John A Quelch( Book )

1 edition published in 2012 in Chinese and held by 4 WorldCat member libraries worldwide

Ying xiao de li liang : you xiu ying xiao ru he tui dong min zhi jin cheng by John A Quelch( Book )

1 edition published in 2011 in Chinese and held by 3 WorldCat member libraries worldwide

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1 edition published in 2012 in Korean and held by 1 WorldCat member library worldwide

Marketing w czasie kryzysu by John A Quelch( )

1 edition published in 2009 in Polish and held by 1 WorldCat member library worldwide

Google in China by John A Quelch( Book )

1 edition published in 2010 in English and held by 1 WorldCat member library worldwide

 
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Audience level: 0.42 (from 0.25 for Google in ... to 0.99 for <> ...)

All business is local : why place matters more than ever in a global, virtual world
Covers
Greater good : how good marketing makes for better democracy
Alternative Names
Jocz, Katherine

Languages