WorldCat Identities

Hoffman, Donna L.

Overview
Works: 25 works in 32 publications in 2 languages and 63 library holdings
Genres: Conference papers and proceedings 
Roles: Author
Classifications: P96.T42, 302.2
Publication Timeline
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Most widely held works by Donna L Hoffman
Mass communicaton vs. mass media( Visual )

1 edition published in 1996 in English and held by 18 WorldCat member libraries worldwide

Panel discussion of the effects the new electronic media, such as the Internet, wil have on existing media. Also discussed are political and legal concerns about the new media
Beyond the basics : research-based rules for Internet retailing advantage( Book )

2 editions published in 2005 in English and held by 9 WorldCat member libraries worldwide

A multivariate analysis of audience attitudes and behaviors during television viewing by Donna L Hoffman( )

4 editions published between 1984 and 1987 in English and held by 5 WorldCat member libraries worldwide

Bridging the Digital Divide The Impact of Race on Computer Access and Internet Use by Donna L Hoffman( Book )

2 editions published in 1998 in English and held by 4 WorldCat member libraries worldwide

The differences between Whites and African Americans in the United States with respect to computer access, which is the current prerequisite for Internet access and World Wide Web use, were studied. The question was whether observed race differences in access and use can be accounted for by differences in income and education, how access impacts use, and when race matters in the calculation of equal access. Whites are more likely than African Americans to have a computer in their homes (44.2% compared to 29.0%), but African Americans are more likely to state that they would like to acquire access to a computer. Whites are more likely to have used the Web (26% versus 22%). Increasing levels of household income corresponding to increased likelihood of owning a home computer, regardless of race. Increasing levels of education correspond to an increased likelihood of work computer access, regardless of race. People who owned a home computer and had access to a work computer were much more likely than others to have used the World Wide Web in the past 6 months. When students are considered, race almost always makes a difference. White students lacking a home computer, but not African American students, appear to find an alternative means of accessing the Internet. These results have certain implications for policy with regard to computer access. African American students need multiple points of computer access. To ensure the participation of African Americans in the information revolution, it is critical to improve the educational opportunities of African Americans. Results also indicate that if access is ensured, use will follow. (Contains 5 figures and 20 references.) (SLD)
Special issue on marketing science and the Internet( Book )

1 edition published in 2000 in English and held by 3 WorldCat member libraries worldwide

Advertising pricing models fro the World wide web by Donna L Hoffman( )

1 edition published in 2000 in English and held by 2 WorldCat member libraries worldwide

The growing digital divide: implications for an open research agenda by Donna L Hoffman( )

1 edition published in 2000 in English and held by 2 WorldCat member libraries worldwide

Quantitative analysis of qualitative data : applications in food research by Donna L Hoffman( Book )

2 editions published in 1982 in English and held by 2 WorldCat member libraries worldwide

The "right" consumers for the best concepts : identifying and using emergent consumers in developing new products by Donna L Hoffman( Book )

2 editions published in 2009 in English and held by 2 WorldCat member libraries worldwide

CDnow's approach to marketing by Donna L Hoffman( )

1 edition published in 2000 in English and held by 1 WorldCat member library worldwide

Program impact : the key measure of audience response by Donna L Hoffman( Book )

1 edition published in 1984 in English and held by 1 WorldCat member library worldwide

A Monte Carlo simulation of external unfolding by Donna L Hoffman( )

1 edition published in 1982 in English and held by 1 WorldCat member library worldwide

Project 2000 : research program on marketing in computer mediated environments( )

in English and held by 1 WorldCat member library worldwide

Project 2000 is a five year sponsored research effort devoted to the scholarly and rigorous investigation of the marketing implications of commercializing hypermedia computer-mediated environments like the World Wide Web; this site contains research papers on the World Wide Web
Exploring influence and bias in household purchasing decisions by Donna L Hoffman( Book )

1 edition published in 1993 in Undetermined and held by 1 WorldCat member library worldwide

Constructing MDS joint spaces from binary choice data : a new multidimensional unfolding threshold model for marketing research by Wayne S DeSarbo( Book )

1 edition published in 1986 in English and held by 1 WorldCat member library worldwide

Internet and Web use in the United States by Donna L Hoffman( )

1 edition published in 1996 in English and held by 1 WorldCat member library worldwide

Diversity on the Internet : the relationship of race to access and ussage. by Thomas P Novak( )

1 edition published in 1997 in English and held by 1 WorldCat member library worldwide

Abstract: This paper asks the question: does race matter in the use of the Internat and Internet-based technolohgies, in computer ownership, and in the degree to which the cyber-revolution has touched all racial groups, particularly African Americans
Can you measure the ROI of your social media marketing? by Donna L Hoffman( )

1 edition published in 1999 in English and held by 1 WorldCat member library worldwide

Building consumer trust online p80-85 by Donna L Hoffman( )

1 edition published in 1999 in English and held by 1 WorldCat member library worldwide

Ein neues Marketing-Paradigma für den elektronischen Handel by Donna L Hoffman( )

1 edition published in 1997 in German and held by 1 WorldCat member library worldwide

Das WorldWideWeb als Plattform der many-to-many-Kommunikation / Transformation der Marketingaktivitäten / die Evolution des Marketingkonzepts / Neugestaltung des Marketing für Neue Medien / Marketingsegmentierung und Preisstrategien
 
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Beyond the basics : research-based rules for Internet retailing advantage
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Languages
English (25)

German (1)