Alderson, WroeOverview
Publication Timeline
Most widely held works about
Wroe Alderson
Most widely held works by
Wroe Alderson
A twenty-first century guide to Aldersonian marketing thought
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Book
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12 editions published in 2006 in English and held by 451 libraries worldwide Introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. This work features Alderson's seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics.
Planning and problem solving in marketing
by Wroe Alderson
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Book
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11 editions published between 1964 and 1979 in English and held by 429 libraries worldwide
Marketing and the computer
by Wroe Alderson
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Book
)
6 editions published between 1963 and 1973 in English and held by 413 libraries worldwide
Men, motives, and markets
by Wroe Alderson
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Book
)
4 editions published between 1968 and 1971 in English and Spanish and held by 409 libraries worldwide
Marketing behavior and executive action; a functionalist approach to marketing theory
by Wroe Alderson
(
Book
)
12 editions published between 1957 and 2009 in English and held by 387 libraries worldwide
Dynamic marketing behavior, a functionalist theory of marketing
by Wroe Alderson
(
Book
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9 editions published between 1965 and 1981 in English and held by 351 libraries worldwide
Patents and progress; the sources and impact of advancing technology
by Wroe Alderson
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Book
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2 editions published in 1965 in English and held by 290 libraries worldwide
Marketing
by Ralph Samuel Alexander
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Book
)
9 editions published between 1940 and 1953 in English and held by 225 libraries worldwide
Theory in marketing; selected essays
by Reavis Cox
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Book
)
5 editions published between 1949 and 1969 in English and held by 222 libraries worldwide
Marketing behavior and executive action
by Wroe Alderson
(
Book
)
4 editions published in 1978 in English and held by 89 libraries worldwide
Meeting the Russians : American Quakers visit the Soviet Union : a report
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Book
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2 editions published in 1956 in English and held by 71 libraries worldwide
Drug store arrangement
by Wroe Alderson
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Book
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2 editions published in 1932 in English and held by 43 libraries worldwide
Costs, sales, and profits in the retail drug store
by Wroe Alderson
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Book
)
3 editions published in 1934 in English and held by 41 libraries worldwide
Merchandising requirements of the drug store package
by Wroe Alderson
(
Book
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3 editions published in 1932 in English and held by 34 libraries worldwide
Advertising for community promotion
by Wroe Alderson
(
Book
)
3 editions published in 1928 in English and held by 32 libraries worldwide
Unjustly discriminatory or promotive of monopoly", defined and applied to tire distribution : an economic study of tire marketing
by Wroe Alderson
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Book
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2 editions published in 1950 in English and held by 20 libraries worldwide
Problems of wholesale dry goods distribution
by Wroe Alderson
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Book
)
3 editions published in 1930 in English and held by 18 libraries worldwide
Problems of wholesale electrical goods distribution
by Wroe Alderson
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Book
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2 editions published in 1931 in English and held by 18 libraries worldwide
Theory in marketing : selected essays
(
Book
)
5 editions published between 1950 and 1975 in English and Undetermined and held by 16 libraries worldwide
Dynamic marketing behavior
by Wroe Alderson
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Book
)
2 editions published in 1965 in English and held by 11 libraries worldwide more
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Related IdentitiesAssociated Subjects
Advertising Alderson, Wroe Competition Computers Conference proceedings Consolidation and merger of corporations Consumer behavior Delaware Delaware--Wilmington Metropolitan Area Drugstores Dry-goods Economic history Economic history--Information services Economic policy Electric apparatus and appliances Feed industry Flour industry Information services Information services--Planning Inventions Marketing Marketing--Decision making Marketing research Monopolies New Jersey New Jersey--Trenton Metropolitan Area Operations research Paradigm (Theory of knowledge) Patents Pennsylvania Pennsylvania--Haverford Pennsylvania--Philadelphia Metropolitan Area Pharmaceutical industry Poetry Price discrimination Pricing Quakers Retail trade Robinson-Patman Act (United States) Social history Sonnets, American Soviet Union Statistics Technological innovations Tire industry Travel United States
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Alternative Names
Alderson, W. (Wroe)
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Related Identities