Alderson, Wroe

A twenty-first century guide to Aldersonian marketing thought ( Book )
12 editions published in 2006 in English and held by 451 libraries worldwide
Introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. This work features Alderson's seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics.

Planning and problem solving in marketing by Wroe Alderson ( Book )
11 editions published between 1964 and 1979 in English and held by 429 libraries worldwide

Marketing and the computer by Wroe Alderson ( Book )
6 editions published between 1963 and 1973 in English and held by 413 libraries worldwide

Men, motives, and markets by Wroe Alderson ( Book )
4 editions published between 1968 and 1971 in English and Spanish and held by 409 libraries worldwide

Marketing behavior and executive action; a functionalist approach to marketing theory by Wroe Alderson ( Book )
12 editions published between 1957 and 2009 in English and held by 387 libraries worldwide

Dynamic marketing behavior, a functionalist theory of marketing by Wroe Alderson ( Book )
9 editions published between 1965 and 1981 in English and held by 351 libraries worldwide

Patents and progress; the sources and impact of advancing technology by Wroe Alderson ( Book )
2 editions published in 1965 in English and held by 290 libraries worldwide

Marketing by Ralph Samuel Alexander ( Book )
9 editions published between 1940 and 1953 in English and held by 225 libraries worldwide

Theory in marketing; selected essays by Reavis Cox ( Book )
5 editions published between 1949 and 1969 in English and held by 222 libraries worldwide

Marketing behavior and executive action by Wroe Alderson ( Book )
4 editions published in 1978 in English and held by 89 libraries worldwide