WorldCat Identities

Alderson, Wroe

Overview
Works: 65 works in 232 publications in 2 languages and 4,122 library holdings
Roles: Editor, Other
Classifications: HF5415, 658.8
Publication Timeline
Key
Publications about  Wroe Alderson Publications about Wroe Alderson
Publications by  Wroe Alderson Publications by Wroe Alderson
posthumous Publications by Wroe Alderson, published posthumously.
Most widely held works by Wroe Alderson
A twenty-first century guide to Aldersonian marketing thought by Ben Wooliscroft ( )
6 editions published in 2006 in English and held by 593 WorldCat member libraries worldwide
Introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. This work features Alderson's seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics
Marketing behavior and executive action; a functionalist approach to marketing theory by Wroe Alderson ( Book )
22 editions published between 1957 and 2009 in English and held by 476 WorldCat member libraries worldwide
Planning and problem solving in marketing by Wroe Alderson ( Book )
17 editions published between 1964 and 1979 in English and held by 421 WorldCat member libraries worldwide
Marketing and the computer by Wroe Alderson ( Book )
17 editions published between 1962 and 1973 in English and held by 409 WorldCat member libraries worldwide
Men, motives, and markets by Wroe Alderson ( Book )
7 editions published in 1968 in English and held by 387 WorldCat member libraries worldwide
Dynamic marketing behavior, a functionalist theory of marketing by Wroe Alderson ( Book )
17 editions published between 1865 and 1981 in English and held by 367 WorldCat member libraries worldwide
Marketing by Ralph S Alexander ( Book )
13 editions published between 1940 and 1953 in English and held by 297 WorldCat member libraries worldwide
Patents and progress; the sources and impact of advancing technology by Wroe Alderson ( Book )
10 editions published in 1965 in English and Undetermined and held by 292 WorldCat member libraries worldwide
Theory in marketing; selected essays by Reavis Cox ( Book )
27 editions published between 1949 and 1975 in English and Undetermined and held by 259 WorldCat member libraries worldwide
Meeting the Russians : American Quakers visit the Soviet Union : a report ( Book )
2 editions published in 1956 in English and held by 73 WorldCat member libraries worldwide
Costs, sales, and profits in the retail drug store by Wroe Alderson ( Book )
5 editions published in 1934 in English and held by 47 WorldCat member libraries worldwide
Drug store arrangement by Wroe Alderson ( Book )
2 editions published in 1932 in English and held by 43 WorldCat member libraries worldwide
Merchandising requirements of the drug store package by Wroe Alderson ( Book )
2 editions published in 1932 in English and held by 33 WorldCat member libraries worldwide
Advertising for community promotion by Wroe Alderson ( Book )
2 editions published in 1928 in English and held by 32 WorldCat member libraries worldwide
Problems of wholesale electrical goods distribution by Wroe Alderson ( Book )
3 editions published in 1931 in English and held by 25 WorldCat member libraries worldwide
"Unjustly discriminatory or promotive of monopoly", defined and applied to tire distribution : an economic study of tire marketing by Wroe Alderson ( Book )
2 editions published in 1950 in English and held by 21 WorldCat member libraries worldwide
Problems of wholesale dry goods distribution by Wroe Alderson ( Book )
2 editions published in 1930 in English and held by 19 WorldCat member libraries worldwide
Theory in marketing : 2d. series by Reavis Cox ( Book )
3 editions published between 1964 and 1980 in English and Undetermined and held by 8 WorldCat member libraries worldwide
Advertising for community promotion by Wroe Alderson ( Book )
4 editions published between 1927 and 1928 in Undetermined and English and held by 7 WorldCat member libraries worldwide
Merchandising requirements of the drug store package by Wroe Alderson ( Book )
4 editions published in 1932 in English and held by 6 WorldCat member libraries worldwide
 
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Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.70 (from 0.33 for Assessing ... to 0.97 for Merchandis ...)
Alternative Names
オルダースン
オルダースン, ロー
Languages
English (166)
Japanese (2)
Covers