WorldCat Identities

Alderson, Wroe

Overview
Works: 61 works in 234 publications in 5 languages and 3,965 library holdings
Roles: Author, Editor, Other
Classifications: HF5415, 658.8
Publication Timeline
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Most widely held works by Wroe Alderson
Planning and problem solving in marketing by Wroe Alderson( Book )

21 editions published between 1964 and 1979 in English and Indonesian and held by 403 WorldCat member libraries worldwide

Marketing and the computer by Wroe Alderson( Book )

17 editions published between 1962 and 1973 in English and held by 386 WorldCat member libraries worldwide

Men, motives, and markets by Wroe Alderson( Book )

9 editions published in 1968 in English and held by 371 WorldCat member libraries worldwide

Dynamic marketing behavior, a functionalist theory of marketing by Wroe Alderson( Book )

20 editions published between 1965 and 1981 in English and Japanese and held by 351 WorldCat member libraries worldwide

Marketing by Ralph S Alexander( Book )

17 editions published between 1940 and 1953 in English and held by 283 WorldCat member libraries worldwide

Patents and progress; the sources and impact of advancing technology by Wroe Alderson( Book )

12 editions published in 1965 in English and Undetermined and held by 283 WorldCat member libraries worldwide

Theory in marketing; selected essays by Reavis Cox( Book )

13 editions published between 1949 and 1975 in English and Undetermined and held by 221 WorldCat member libraries worldwide

A twenty-first century guide to Aldersonian marketing thought by Ben Wooliscroft( Book )

5 editions published in 2006 in English and held by 111 WorldCat member libraries worldwide

"A Twenty-First Century Guide to Aldersonian Marketing Thought familiarizes a new generation of marketing students and scholars with the life, the writings and the intellectual legacy of Wroe Alderson, unquestionably the most influential marketing thinker of the mid-twentieth century. Half of the material in this volume was written by Alderson between 1948 and 1965, the year he died. Most of it presents Alderson's seminal contributions to marketing theory but what was then "best practices" material written by him in the areas of marketing management and ethics is also presented."--Jacket
Marketing behavior and executive action by Wroe Alderson( Book )

7 editions published between 1978 and 2015 in 3 languages and held by 87 WorldCat member libraries worldwide

Meeting the Russians : American Quakers visit the Soviet Union : a report by American Friends Service Committee( Book )

6 editions published in 1956 in English and held by 81 WorldCat member libraries worldwide

Drug store arrangement by Wroe Alderson( Book )

4 editions published in 1932 in English and held by 47 WorldCat member libraries worldwide

Costs, sales, and profits in the retail drug store by Wroe Alderson( Book )

5 editions published in 1934 in English and held by 46 WorldCat member libraries worldwide

Merchandising requirements of the drug store package by Wroe Alderson( Book )

6 editions published in 1932 in English and held by 38 WorldCat member libraries worldwide

Advertising for community promotion by Wroe Alderson( Book )

6 editions published between 1927 and 1928 in English and Undetermined and held by 37 WorldCat member libraries worldwide

Theory in marketing: by Reavis Cox( Book )

21 editions published between 1964 and 1980 in English and Undetermined and held by 34 WorldCat member libraries worldwide

Problems of wholesale electrical goods distribution by Wroe Alderson( Book )

3 editions published in 1931 in English and held by 25 WorldCat member libraries worldwide

Problems of wholesale dry goods distribution by Wroe Alderson( Book )

4 editions published in 1930 in English and held by 22 WorldCat member libraries worldwide

"Unjustly discriminatory or promotive of monopoly", defined and applied to tire distribution : an economic study of tire marketing by Wroe Alderson( Book )

2 editions published in 1950 in English and held by 16 WorldCat member libraries worldwide

El hombre, motivaciones y mercados by Wroe Alderson( Book )

4 editions published in 1971 in Spanish and held by 9 WorldCat member libraries worldwide

Patents and progress by Wroe Alderson( Book )

2 editions published in 1965 in English and held by 4 WorldCat member libraries worldwide

 
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Audience level: 0.52 (from 0.18 for European b ... to 0.91 for Orudāsun ...)

A twenty-first century guide to Aldersonian marketing thought
Alternative Names
Wroe Alderson Theorist

オルダースン

オルダースン, ロー

ロー・オルダーソン

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