WorldCat Identities

Thomas, Richard K. 1944-

Overview
Works: 38 works in 234 publications in 2 languages and 10,933 library holdings
Genres: Bibliography  Case studies  Statistics‡vMedical  Textbooks  Methods (Music)  Handbooks and manuals 
Roles: Author, Editor, Contributor
Classifications: RA407, 362.10688
Publication Timeline
.
Most widely held works by Richard K Thomas
Marketing health services by Richard K Thomas( )

19 editions published between 2004 and 2015 in English and Undetermined and held by 2,770 WorldCat member libraries worldwide

Healthcare organizations are facing significant challenges as implementation of the Affordable Care Act brings about a number of paradigm shifts in the field. In the face of these challenges, healthcare marketers can implement a wide range of strategies, both traditional and contemporary, to help their organizations successfully navigate this period. This edition, featuring 27 new case studies, brings a fresh perspective to many tried-and-true marketing techniques but also discusses new opportunities, including social media, healthcare globalization, consumer engagement, and more. Topics include the latest healthcare marketing trends including database marketing, customer relationship management, and digital marketing, and a new chapter on social media reviews the various forms of digital communication and their impact on disseminating healthcare information within the field and to consumers. --
The demography of health and health care by Louis G Pol( )

56 editions published between 1992 and 2013 in 3 languages and held by 2,068 WorldCat member libraries worldwide

"In this 3rd edition of the definitive work on health demography, Pol and Thomas offer an updated view of the field and a current perspective on the applications of health demography to contemporary issues. The significance of health demography within the field of population studies has continued to increase and this work provides background on the healthcare arena and systematically presents the various aspects of demography as they relate to healthcare. This addition has been streamlined to focus on the important aspects of health demography and enhanced through the addition of charts, maps and other graphics. All statistics and tables have been updated and the most current references are included. A separate chapter on morbidity has been included and the final chapter focuses on the public policy interface with health demography. Case studies and sidebars are included throughout the book to illustrate the applications of demography within the healthcare arena. Recent developments in U.S. healthcare are highlighted to give the text a very contemporary presence. ""At last! ... a book on health demography which draws together these two important and useful disciplines ... and provides a central resource for students as well as professionals who need access to demographic methods, measures, and concepts. ... The authors demonstrate the relevance and applicability of demographic principles to health care in a clear, thorough manner.""(Applied Demography) ""A well-written, effectively organized work that clarifies the role of health demography""
Society and health : sociology for health professionals by Richard K Thomas( )

20 editions published between 2002 and 2007 in English and held by 926 WorldCat member libraries worldwide

"For the first time, a guide to the sociology of health and healthcare that addresses the needs of both sociologist and healthcare professionals is available. Written by a career health professional with a medical sociology background, Society and Health: Sociology for Health Professionals applies sociological concepts to current healthcare issues, incorporates the latest findings from health services research, and provides clear examples of the uses of sociology in understanding the U.S. healthcare system. Each chapter contains illustrative boxed material, exhibits highlighting key information, suggestions for further reading, and websites that provide more useful information."--Jacket
Health services planning by Richard K Thomas( )

24 editions published between 1998 and 2010 in English and Undetermined and held by 905 WorldCat member libraries worldwide

"Health Services Planning provides the reader with an understanding of the key concepts related to the planning process, and offers step-by-step guidelines for developing any type of plan for a community, a health system, or an organization. The author addresses the challenge of health planning at both the community level and within the healthcare organization. In addition, the book provides detailed guidance on the development of strategic plans, business plans, and marketing plans." "The book provides background on the sociocultural context for health planning and the nature of the demand for health services. Resource material is provided on the research process necessary to support planning activities and sources of data for health planning. Illustrative material is provided through boxes and exhibits throughout the text. An extensive appendix provides examples of various types of plans drawn from the experiences of the author. A glossary provides the reader with definitions of key terms." "Readers will gain an appreciation of the importance of planning for the orderly development of health services at the community or organization level. The necessary skills will be learned to allow the reader to formulate plans or, at the least, be able to intelligently discuss the planning process with other health professionals. Health Services Planning is a useful textbook in health administration programs, as well as a resource to health professionals in both public and private sector healthcare organizations who need to have an understanding of the planning process."--BOOK JACKET
Health communication by Richard K Thomas( )

4 editions published in 2006 in English and held by 626 WorldCat member libraries worldwide

"By combining comprehensive background with detailed applications, this uniquely practical reference serves professionals involved in health care marketing or administration, health communication specialists looking to adapt to emerging technologies or new audiences, and advocacy groups. It can also be a valuable classroom text for communications, public health, and related courses."--Jacket
Health services marketing : a practitioner's guide by Richard K Thomas( )

15 editions published between 2007 and 2008 in English and Undetermined and held by 610 WorldCat member libraries worldwide

"This book explains the range of marketing activities and techniques, from promotions to pricing, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas' step-by-step guide to developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game."--Jacket
Demography for business decision making by Louis G Pol( Book )

2 editions published in 1997 in English and held by 451 WorldCat member libraries worldwide

Marketing matters : a guide for health care executives by Richard K Thomas( )

8 editions published in 2007 in English and held by 447 WorldCat member libraries worldwide

Three-dimensional design; a cellular approach by Richard K Thomas( Book )

7 editions published in 1969 in English and held by 387 WorldCat member libraries worldwide

Health care consumers in the 1990s by Richard K Thomas( Book )

4 editions published in 1993 in English and held by 271 WorldCat member libraries worldwide

In sickness and in health : disease and disability in contemporary America by Richard K Thomas( )

10 editions published between 2015 and 2016 in English and held by 223 WorldCat member libraries worldwide

"The increasing importance of sickness and disability data across health-related disciplines is the focus of this concise but comprehensive resource. It reviews the basics of morbidity at the population level by defining core concepts, analyzing why morbidity has overtaken mortality as central to demographic study, and surveying ways these data are generated, accessed, and measured. Subsequent chapters demonstrate how this knowledge can be used to better understand--and potentially solve--critical public health issues, benefitting not only populations served, but also areas such as health services planning, resource allocation, and health policy-setting."--
The sociology of mental illness : an annotated bibliography by Richard K Thomas( Book )

7 editions published in 1989 in English and held by 222 WorldCat member libraries worldwide

Desktop marketing : lessons from America's best by Richard K Thomas( Book )

2 editions published in 1991 in English and held by 200 WorldCat member libraries worldwide

Healthcare market research : tools and techniques for analyzing and understanding today's healthcare environment by Eric N Berkowitz( Book )

4 editions published between 1996 and 1997 in English and held by 188 WorldCat member libraries worldwide

Healthcare Marketing Research is a "how-to" guide for professionals who want practical tools to create a successful market research project. Writing from the healthcare researcher's perspective, the authors provide guidelines for understanding and performing market research through a broad range of analytical techniques and numerous examples of how to apply these techniques. Let Healtcare Marketing Research be your guide, showing you how to identify, evaluate and compare your market; how to use primary and secondary data; how to conduct market research using samples from today's health care environment; how to analyze your market's demographics; and how to measure demand and create utilization estimates
Health care book of lists by Richard K Thomas( Book )

2 editions published in 1994 in English and held by 143 WorldCat member libraries worldwide

Health and healthcare in the United States : county and metro area data( Book )

1 edition published in 1999 in English and held by 117 WorldCat member libraries worldwide

Compendium of health-related statistics presented for each county and metropolitan area in the United States. Includes data on demographics, vital statistics, healthcare resources, and Medicare
Health and healthcare in the United States : county and metro area data( Book )

3 editions published between 2000 and 2001 in English and held by 107 WorldCat member libraries worldwide

Compendium of health-related statistics presented for each county and metropolitan area in the United States. Includes data on demographics, vital statistics, healthcare resources, and Medicare
Concepts, Methods and Practical Applications in Applied Demography : An Introductory Textbook by Richard K Thomas( )

6 editions published in 2018 in English and Undetermined and held by 80 WorldCat member libraries worldwide

"This textbook offers a comprehensive overview of applied demography by presenting both basic concepts and methodological techniques. It allows students from the social and human sciences, demographers, consultants and anyone interested in applied demography to gain an understanding of a wide range of practical applications of demographic concepts, methods and techniques to real- world problems. Featured sidebars highlight relevant terms and concepts and case studies and exercises throughout the book offer first-hand exposure to demographic applications. Charts and graphs supplement the presentation of demographic concepts and a glossary provides an inventory of relevant terms. The first section reviews basic components of applied demography as a context for understanding and addressing societal issues. It details the methods, techniques and data sources applied by demographers in a variety of areas. Coverage includes cohort analysis, data standardization, population estimation, and the use of geographic in- formation systems (GIS). The second section focuses on the substantive areas in which demography is currently applied. The topics covered include business demography, health demography, political demography, educational demography, and applications to urban and regional planning. The book illustrates the many ways in which demographers contribute to the formulation of public policy and the resolution of societal issues"-Page 4 of cover
Health communication by Richard K Thomas( )

13 editions published between 2006 and 2010 in English and held by 59 WorldCat member libraries worldwide

By combining comprehensive background with detailed applications, this uniquely practical reference serves professionals involved i health care marketing or administration, health communication specialists looking to adapt to emerging technologies or new audiences, and advocacy groups. -- provided by publisher
Health care book of lists( )

in English and held by 48 WorldCat member libraries worldwide

 
moreShow More Titles
fewerShow Fewer Titles
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.25 (from 0.01 for Marketing ... to 0.81 for Health com ...)

The demography of health and health care
Covers
The demography of health and health careSociety and health : sociology for health professionalsHealth services planningHealth communicationHealth services marketing : a practitioner's guideDemography for business decision makingMarketing matters : a guide for health care executivesHealth care consumers in the 1990s
Alternative Names
Thomas, R. K.

Thomas, Richard K.

Languages
English (200)

Chinese (1)