Root, H. Paul

Improving advertising budgeting : insights from the MAX Program of Managing Advertising Expenditures for Financial Performance : conference report of the MAX conference, November 19-20, 1998, New York City by MAX Conference ( Book )
1 edition published in 1999 in English and held by 43 libraries worldwide

The role of models in new product planning by Edgar A Pessemier ( Book )
3 editions published in 1972 in English and held by 11 libraries worldwide

Improving advertising budgeting : insights from the MAX Program of Managing Advertising Expenditures for Financial Performance ( Book )
2 editions published in 1999 in English and held by 6 libraries worldwide

Improving advertising budgeting : insights from the MAX Program of Managing Advertising Expenditures for Financial Performance : conference report of the MAX Conference November 19-20, 1998 New York City ( Book )
2 editions published in 1999 in English and held by 3 libraries worldwide

A study of the sources and uses of information in the development of minority enterprises; a proposal for research on entrepreneurship by Patricia L Braden ( Book )
1 edition published in 1970 in English and held by 3 libraries worldwide

Implementation of risk analysis models for the management of product innovations by H. Paul Root ( Book )
2 editions published in 1971 in English and held by 2 libraries worldwide

Profit comparisons and product mix in the automobile industry by Bernard A Girod ( Book )
1 edition published in 1972 in English and held by 2 libraries worldwide

Market power, product planning, and motivation by H. Paul Root ( Book )
2 editions published in 1971 in English and held by 1 library worldwide

New product investment decisions : the process and procedures by H. Paul Root ( Book )
1 edition published in 1971 in English and held by 1 library worldwide

Performance issues of the automobile industry ( Book )
1 edition published in 1970 in Undetermined and held by 1 library worldwide