WorldCat Identities

Root, H. Paul

Overview
Works: 13 works in 27 publications in 1 language and 86 library holdings
Genres: Conference papers and proceedings 
Roles: Author, Editor, Other
Classifications: HF5415.2, 658.022
Publication Timeline
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Most widely held works by H. Paul Root
The role of models in new product planning by Edgar A Pessemier( Book )

4 editions published in 1972 in English and held by 13 WorldCat member libraries worldwide

This paper examines the application of different planning models to the new product development process. Various models are discussed in relation to the four principal stages of the process: product search, project development, market structure analysis, and investment analysis. The authors emphasize that all useful planning models must address a manager's real decision-making problems and must be sufficiently understandable to inspire managerial confidence. And since different firms face different problems, the application of a particular model must be evaluated in light of each firm's specific needs. Throughout the paper, the authors describe a number of planning models that they feel meet these requirements. (Jg)
Improving advertising budgeting : insights from the MAX Program of Managing Advertising Expenditures for Financial Performance by MAX Conference( Book )

4 editions published in 1999 in English and held by 6 WorldCat member libraries worldwide

The analysis of new products a comparative study of the evaluation of product innovations by H. Paul Root( Book )

3 editions published in 1969 in English and Undetermined and held by 5 WorldCat member libraries worldwide

A study of the sources and uses of information in the development of minority enterprises; a proposal for research on entrepreneurship by Patricia L Braden( Book )

1 edition published in 1970 in English and held by 4 WorldCat member libraries worldwide

Profit comparisons and product mix in the automobile industry by Bernard A Girod( Book )

1 edition published in 1972 in English and held by 3 WorldCat member libraries worldwide

Implementation of risk analysis models for the management of product innovations by H. Paul Root( Book )

2 editions published in 1971 in English and held by 2 WorldCat member libraries worldwide

Market power, product planning, and motivation by H. Paul Root( Book )

1 edition published in 1971 in English and held by 1 WorldCat member library worldwide

Should product differentiation be restricted?( Book )

1 edition published in 1972 in Undetermined and held by 1 WorldCat member library worldwide

New product investment decisions : the process and procedures by H. Paul Root( Book )

1 edition published in 1971 in English and held by 1 WorldCat member library worldwide

Performance issues of the automobile industry( Book )

1 edition published in 1970 in English and held by 1 WorldCat member library worldwide

Competition and consumer alternatives in the automobile industry( Book )

1 edition published in 1971 in English and held by 0 WorldCat member libraries worldwide

A Microanalytic sales forecasting model for new industrial products( Book )

1 edition published in 1971 in English and held by 0 WorldCat member libraries worldwide

 
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Audience Level
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Audience Level
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  Kids General Special  
Audience level: 0.68 (from 0.62 for Improving ... to 1.00 for A Microana ...)

Alternative Names
Root, Harvey Paul

Languages
English (25)