Luntz, Frank I.

Words that work : it's not what you say, it's what people hear by Frank I Luntz ( Book )
11 editions published between 2007 and 2008 in English and held by 1,338 libraries worldwide
Communications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Luntz has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because "satellite" was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book is for you.--From publisher description.

What Americans really want . . . really : the truth about our hopes, dreams, and fears by Frank I Luntz ( Book )
4 editions published between 2009 and 2010 in English and held by 732 libraries worldwide
The author of the bestselling "Words That Work" examines what Americans say they want, how their actions often contradict those claims, and what that means for businesses.

Win : the key principles to take your business from ordinary to extraordinary by Frank I Luntz ( Book )
5 editions published in 2011 in English and held by 646 libraries worldwide
Based on a premise that effective communication skills are at the heart of business excellence, the author cites examples of leading companies and individuals while sharing counsel on how to conduct one-on-one meetings and public presentations.

Candidates, consultants, and campaigns : the style and substance of American electioneering by Frank I Luntz ( Book )
3 editions published in 1988 in English and held by 537 libraries worldwide

What Americans really want-- really by Frank I Luntz ( Recording )
2 editions published in 2009 in English and held by 108 libraries worldwide
The author of the bestselling "Words That Work" examines what Americans say they want, how their actions often contradict those claims, and what that means for businesses.

Words that work by Frank I Luntz ( Recording )
2 editions published in 2007 in Chinese and English and held by 52 libraries worldwide
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country. In "Words that work", Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow.

Win [Abridged by Frank I Luntz ( Recording )
1 edition published in 2011 in English and held by 5 libraries worldwide
Based on a premise that effective communication skills are at the heart of business excellence, the author cites examples of leading companies and individuals while sharing counsel on how to conduct one-on-one meetings and public presentations.

The state of the American dream, 1997 by Frank I Luntz ( Book )
1 edition published in 1997 in English and held by 3 libraries worldwide

The American dream : renewing the promise : a survey research analysis by Frank I Luntz ( Book )
2 editions published in 1994 in English and held by 2 libraries worldwide

Language of political candidates ( Visual )
1 edition published in 2007 in English and held by 2 libraries worldwide
Panel discussion on the manipulation by political candidates and their staff of language and images for successful candidacy.