WorldCat Identities

Luntz, Frank I.

Overview
Works: 26 works in 65 publications in 3 languages and 4,042 library holdings
Roles: Author, Speaker
Classifications: PE1431, 808.042
Publication Timeline
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Most widely held works by Frank I Luntz
Words that work : it's not what you say, it's what people hear by Frank I Luntz( Book )

14 editions published between 2007 and 2015 in English and held by 1,439 WorldCat member libraries worldwide

Communications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Luntz has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because "satellite" was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book is for you.--From publisher description
Win : the key principles to take your business from ordinary to extraordinary by Frank I Luntz( Book )

8 editions published between 2011 and 2014 in English and Chinese and held by 761 WorldCat member libraries worldwide

Based on a premise that effective communication skills are at the heart of business excellence, the author cites examples of leading companies and individuals while sharing counsel on how to conduct one-on-one meetings and public presentations
What Americans really want ... really : the truth about our hopes, dreams, and fears by Frank I Luntz( Book )

7 editions published between 2009 and 2014 in English and held by 746 WorldCat member libraries worldwide

The author of the bestselling "Words That Work" examines what Americans say they want, how their actions often contradict those claims, and what that means for businesses
Candidates, consultants, and campaigns : the style and substance of American electioneering by Frank I Luntz( Book )

6 editions published in 1988 in English and held by 531 WorldCat member libraries worldwide

Words that work it's not what you say, it's what people hear by Frank I Luntz( Recording )

3 editions published in 2007 in English and held by 232 WorldCat member libraries worldwide

Communications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Luntz has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because "satellite" was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book is for you.--From publisher description
What Americans really want-- really by Frank I Luntz( Recording )

3 editions published in 2009 in English and held by 88 WorldCat member libraries worldwide

The author of the bestselling "Words That Work" examines what Americans say they want, how their actions often contradict those claims, and what that means for businesses
HouseQuake( Visual )

1 edition published in 2009 in English and held by 55 WorldCat member libraries worldwide

Takes an in-depth, behind-the-scenes look at the strategy employed by Rahm Emanuel and the Democrats in their bid to take over the House of Representatives in the 2006 elections. The film goes inside seven of the key contests around the country, following national players on both sides of the aisle, giving a view of the political process rarely revealed in the media. Featuring: Rahm Emanuel, Nancy Pelosi, James Carville, Newt Gingrich, Heath Shuler, Tammy Duckworth, Peter Roskam, Baron Hill, Brad Ellsworth, Christopher Shays, Diane Farrell, Jerry McNerney, John Hostettler, Tom Reynolds, Steny Hoyer, Chris Van Hollen, Charles Rangel, George W. Bush, Bill Clinton, John McCain, Wesley Clark, Mike Sodrel, Tim Mahoney, Richard Pombo, Naftali Bendavid, Stanley Greenberg, Norman Ornstein, Josh Kurtz, Richard Viguerie, Frank Luntz, Earl Blumenauer, Charlie Cook, Donna Brazile, Emanuel Cleaver, Phyllis Schlafly
Win the key principles to take your business from ordinary to extraordinary by Frank I Luntz( )

2 editions published in 2011 in English and held by 19 WorldCat member libraries worldwide

From the New York Times bestselling author and top pollster Dr. Frank Luntz comes an unprecedented examination of communication excellence and how top performers win in all areas of human endeavor by utilizing superb communication skills. From Mike Bloomberg and Arnold Schwarzenegger to business icons Rupert Murdoch, Steve Wynn, and Fred Smith to the CEOs of MGM Resorts, J
Meet the press( Visual )

1 edition published in 1995 in English and held by 8 WorldCat member libraries worldwide

On this edition of Meet the Press: Haley Barbour and Christopher Dodd discuss Newt Gingrich's book contract; Frank Luntz and Geoff Garin discuss poll results
Win [Abridged] by Frank I Luntz( Recording )

1 edition published in 2011 in English and held by 6 WorldCat member libraries worldwide

Based on a premise that effective communication skills are at the heart of business excellence, the author cites examples of leading companies and individuals while sharing counsel on how to conduct one-on-one meetings and public presentations
La Palabra es poder : lo importante no es lo que dices sino lo que la gente entiende by Frank I Luntz( Book )

1 edition published in 2011 in Spanish and held by 5 WorldCat member libraries worldwide

It's not what you say, it's what people hear by Frank I Luntz( Book )

1 edition published in 2008 in English and held by 5 WorldCat member libraries worldwide

Candidates, consultants and modern campaign technology by Frank I Luntz( Book )

3 editions published in 1987 in English and held by 3 WorldCat member libraries worldwide

The state of the American dream, 1997 by Frank I Luntz( Book )

1 edition published in 1997 in English and held by 3 WorldCat member libraries worldwide

Shuo hua de li liang / Words that work / Frank Luntz by Frank I Luntz( Book )

1 edition published in 2007 in Chinese and held by 3 WorldCat member libraries worldwide

Language of political candidates( Visual )

1 edition published in 2007 in English and held by 2 WorldCat member libraries worldwide

Panel discussion on the manipulation by political candidates and their staff of language and images for successful candidacy
Ganar : los principios fundamentales para elevar su negocio de lo ordinario a lo extraordinario by Frank I Luntz( Book )

1 edition published in 2012 in Spanish and held by 2 WorldCat member libraries worldwide

The American dream : renewing the promise : a survey research analysis by Frank I Luntz( Book )

2 editions published in 1994 in English and held by 1 WorldCat member library worldwide

The makings of a good focus group by Frank I Luntz( )

1 edition published in 1994 in English and held by 1 WorldCat member library worldwide

Republicans and Perot voters speech by political pollster Frank Luntz( Visual )

1 edition published in 1993 in English and held by 1 WorldCat member library worldwide

Former pollster for both Ross Perot and Pat Buchanan analyzes the Perot campaign and makes suggestions how the Republican Party could win back the votes they lost to Perot in the 1992 Elections. He discusses Perot and the people who voted for him. Includes film footage from campaign commercials
 
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Audience Level
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Audience Level
1
  Kids General Special  
Audience level: 0.22 (from 0.15 for Win : the ... to 0.92 for La Palabra ...)

Alternative Names
Frank Luntz American political consultant, author, and pollster

Frank Luntz US-amerikanischer Meinungsforscher und politischer Berater

Languages
Covers
Win : the key principles to take your business from ordinary to extraordinaryWhat Americans really want ... really : the truth about our hopes, dreams, and fearsWords that work it's not what you say, it's what people hearWhat Americans really want-- really