Hodgson, Richard S.

The Dartnell direct mail and mail order handbook by Richard S Hodgson ( Book )
19 editions published between 1964 and 1988 in English and held by 773 libraries worldwide

Successful catalog marketing : how to plan, create, merchandise and market to sell more products by Richard S Hodgson ( Book )
2 editions published in 1991 in English and held by 100 libraries worldwide

The greatest direct mail sales letters of all time : how they were created, why they succeeded, how you can create great sales letters, too by Richard S Hodgson ( Book )
2 editions published between 1986 and 1988 in English and held by 94 libraries worldwide

The greatest direct mail sales letters of all time : why they succeed, how they're created, how you can create great sales letters too by Richard S Hodgson ( Book )
1 edition published in 1995 in English and held by 80 libraries worldwide

Dick Hodgson's Complete guide to catalog marketing : includes text, the catalog portfolio and the catalog marketing workshop by Richard S Hodgson ( Book )
1 edition published in 1991 in English and held by 30 libraries worldwide

How to work with mailing lists: an intensive exploration of direct marketing techniques from the Direct Mail/Marketing Association by Richard S Hodgson ( Book )
1 edition published in 1976 in English and held by 18 libraries worldwide

The Basics of direct marketing ( Visual )
3 editions published in 1990 in English and held by 17 libraries worldwide
A teaching package developed for use in introductory marketing and advertising classes. These three programs introduce direct marketing, describe the media that are used, and show the role of testing in direct marketing.

Direct mail in the political process by Richard S Hodgson ( Book )
in English and held by 13 libraries worldwide

The Mailing list ( Visual )
1 edition published in 1986 in English and held by 12 libraries worldwide
Includes information on how direct marketing mailing lists are compiled; the importance of a company's list as a major source of immediate and future profits; factors for changes on mailing lists; basic ways to get mailing lists; average costs of list rentals; and more.

The Direct mail package ( Visual )
1 edition published in 1986 in English and held by 12 libraries worldwide
Hodgson discusses all the components of the direct mail package (envelope, letter, BRE/order device) and enclosures. Includes detailed information on cost factors, effective copy, personalization, length, formats, testing, and more.