WorldCat Identities

Hodgson, Richard S.

Overview
Works: 17 works in 54 publications in 1 language and 1,172 library holdings
Genres: Handbooks and manuals  Case studies 
Roles: Author
Classifications: HF5861, 658.872
Publication Timeline
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Most widely held works by Richard S Hodgson
The Dartnell direct mail and mail order handbook by Richard S Hodgson( Book )

29 editions published between 1964 and 1993 in English and held by 841 WorldCat member libraries worldwide

The greatest direct mail sales letters of all time : how they were created, why they succeeded, how you can create great sales letters, too! by Richard S Hodgson( Book )

6 editions published between 1986 and 1995 in English and held by 142 WorldCat member libraries worldwide

Includes sample letters in Microsoft Word 2.0 format on accompanying disk
Successful catalog marketing : how to plan, create, merchandise and market to sell more products by Richard S Hodgson( Book )

2 editions published in 1991 in English and held by 88 WorldCat member libraries worldwide

Dick Hodgson's Complete guide to catalog marketing : includes text, the catalog portfolio and the catalog marketing workshop by Richard S Hodgson( Book )

1 edition published in 1991 in English and held by 23 WorldCat member libraries worldwide

How to work with mailing lists : an intensive exploration of direct marketing techniques from the Direct Mail/Marketing Association by Richard S Hodgson( Book )

1 edition published in 1976 in English and held by 17 WorldCat member libraries worldwide

The Basics of direct marketing( Visual )

4 editions published in 1990 in English and held by 14 WorldCat member libraries worldwide

A teaching package developed for use in introductory marketing and advertising classes. These three programs introduce direct marketing, describe the media that are used, and show the role of testing in direct marketing
Direct mail in the political process by Richard S Hodgson( )

in English and held by 12 WorldCat member libraries worldwide

The Direct mail package( Visual )

1 edition published in 1986 in English and held by 7 WorldCat member libraries worldwide

Hodgson discusses all the components of the direct mail package (envelope, letter, BRE/order device) and enclosures. Includes detailed information on cost factors, effective copy, personalization, length, formats, testing, and more
The Mailing list( Visual )

1 edition published in 1986 in English and held by 6 WorldCat member libraries worldwide

Includes information on how direct marketing mailing lists are compiled; the importance of a company's list as a major source of immediate and future profits; factors for changes on mailing lists; basic ways to get mailing lists; average costs of list rentals; and more
The Dartnell direct mail and mail order handbook by Richard S Hodgson( )

in English and held by 6 WorldCat member libraries worldwide

The Dartnell direct mail and mail order handbook by Richard S Hodgson( Recording )

2 editions published in 1980 in English and held by 3 WorldCat member libraries worldwide

America the beautiful( Book )

1 edition published in 1974 in English and held by 3 WorldCat member libraries worldwide

The Media of direct marketing( Visual )

1 edition published in 1990 in English and held by 2 WorldCat member libraries worldwide

A teaching package developed for use in introductory marketing and advertising classes. This program describes the media that are used
Direct marketing testing( Visual )

1 edition published in 1990 in English and held by 1 WorldCat member library worldwide

A teaching package developed for use in introductory marketing and advertising classes. This program shows the role of testing in direct marketing
Direct mail showmanship : 101 "little extras" to add excitement to your direct mail advertising by Richard S Hodgson( Book )

1 edition published in 1961 in English and held by 1 WorldCat member library worldwide

Introduction to direct marketing( Visual )

1 edition published in 1990 in English and held by 0 WorldCat member libraries worldwide

A teaching package developed for use in introductory marketing and advertising classes. This program is an introduction to direct marketing
 
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Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.40 (from 0.27 for The Dartne ... to 1.00 for Introducti ...)

Languages
English (54)