WorldCat Identities

Hart, Susan J.

Overview
Works: 32 works in 112 publications in 1 language and 1,033 library holdings
Genres: Case studies  Periodicals 
Roles: Editor, Author
Classifications: HF5415, 658.8
Publication Timeline
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Most widely held works by Susan J Hart
The marketing book by Michael J Baker( )

35 editions published between 2007 and 2016 in English and Undetermined and held by 501 WorldCat member libraries worldwide

Divided into 30 chapters, each written by an expert in their field, this is a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises, this classic reference from renowned professor Michael Baker was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach
Marketing and competitive success by Michael J Baker( Book )

10 editions published in 1989 in English and held by 221 WorldCat member libraries worldwide

New product development : a reader( Book )

11 editions published between 1996 and 2004 in English and held by 100 WorldCat member libraries worldwide

Marketing changes( Book )

1 edition published in 2003 in English and held by 73 WorldCat member libraries worldwide

Product strategy and management by Michael J Baker( Book )

8 editions published between 1998 and 2011 in English and held by 27 WorldCat member libraries worldwide

Presents a review and analysis of the issues involved in managing products through their life cycle. The text takes an integrated approach, emphasizing the importance of involving all business functions within the product life cycle
Profit by design by Linda M Service( Book )

3 editions published in 1989 in English and Undetermined and held by 19 WorldCat member libraries worldwide

Marketing and management interfaces in the enactment of strategic management accounting practices : an exploratory investigation by Robin Roslender( Book )

2 editions published in 2002 in English and held by 16 WorldCat member libraries worldwide

Where to now in new product development research? by Angie Craig( Book )

5 editions published between 1991 and 1992 in English and Undetermined and held by 10 WorldCat member libraries worldwide

Launch strategies and product advantage by Erik Jan Hultink( Book )

3 editions published between 1994 and 1995 in English and held by 7 WorldCat member libraries worldwide

Working with the enemy : target cost management and the search for market orientation by Susan J Hart( Book )

2 editions published in 1999 in English and held by 7 WorldCat member libraries worldwide

Commodifying the law : marketing corporate legal services by Gillian Hogg( Book )

1 edition published in 1999 in English and held by 5 WorldCat member libraries worldwide

Dimensions of success in new product development by Angie Craig( Book )

2 editions published in 1992 in English and held by 3 WorldCat member libraries worldwide

How do UK exporters differ in their international marketing research activities by Dave Crick( Book )

1 edition published in 1992 in English and held by 3 WorldCat member libraries worldwide

The role of product management in Japanese marketing strategy by Michael J Baker( Book )

1 edition published in 1992 in English and held by 2 WorldCat member libraries worldwide

Entering Adulthood: Planning Life Directions. a Curriculum for Grades9-12. Contemporary Health Series by Susan J Hart( Book )

2 editions published in 1990 in English and held by 2 WorldCat member libraries worldwide

The "Contemporary Health Series" covers critical health and family life topics in a sequence of modules with two curricular divisions: "Into Adolescence" for middle school teachers and "Entering Adulthood" for high school teachers. This module provides high school students with specific tools to plan for their futures beyond high school. The module begins with the creation of a life- planning notebook that is used as an organizing theme throughout the lessons and that, when completed, becomes a valuable resource for students. Lesson 1, Becoming Independent, helps students to understand why life-planning skills are valuable. Lesson 2, Looking Ahead, asks students to consider the challenges of moving beyond high school and into adulthood. The activities in lesson 3, Discovering Me, encourage students to increase their self-knowledge as the first step in planning for the future. In lesson 4, Creating a Vision, students explore options for the future as the second step in the life-planning process. In lesson 5, Achieving Dreams, students move on to the critical third step in the process--learning and practicing goal-setting skills. In the sixth and final lesson, Thinking for Success, students consider the relationship of positive attitudes to personal success and examine the characteristics of successful people. (Nb)
The managerial setting of product deletion by Susan J Hart( Book )

1 edition published in 1988 in English and held by 1 WorldCat member library worldwide

Establishing the value of community care services in achieving quality of life for older people : a critique of research undertaken to achieve this by Susan J Hart( )

1 edition published in 2001 in English and held by 1 WorldCat member library worldwide

An empirical investigation of the product elimination decision-making process in British manufacturing industry by Susan J Hart( )

1 edition published in 1987 in English and held by 1 WorldCat member library worldwide

A first-time user's guide to the collection and analysis of interview data from senior managers by Susan J Hart( Book )

1 edition published in 1988 in English and held by 1 WorldCat member library worldwide

Project MACS : marketing and competitive success by Michael Baker( Book )

1 edition published in 1987 in English and held by 1 WorldCat member library worldwide

 
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Audience Level
1
  Kids General Special  
Audience level: 0.47 (from 0.29 for The market ... to 0.84 for Where to n ...)

The marketing book
Covers
New product development : a readerMarketing changesProduct strategy and managementMarketing and management interfaces in the enactment of strategic management accounting practices : an exploratory investigation
Alternative Names
Hart, Susan

Hart, Susan, profesor

Languages
English (89)