WorldCat Identities

Dozier, David M.

Overview
Works: 35 works in 87 publications in 2 languages and 1,427 library holdings
Genres: Academic theses 
Roles: Author, Other, Collector
Classifications: HD59, 659.2
Publication Timeline
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Most widely held works by David M Dozier
Excellent public relations and effective organizations : a study of communication management in three countries by Larissa A Grunig( Book )

14 editions published between 2002 and 2009 in English and held by 564 WorldCat member libraries worldwide

"This volume is intended for public relations scholars, applied researchers, students, and informed professionals who know the value of research in developing the public relations profession. It will be appropriate for advanced undergraduate and graduate courses in public relations management and communication management."--Jacket
Manager's guide to excellence in public relations and communication management by David M Dozier( Book )

17 editions published between 1995 and 2013 in English and held by 460 WorldCat member libraries worldwide

This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that ne
Using research in public relations : applications to program management by Glen M Broom( Book )

9 editions published between 1989 and 1990 in English and held by 322 WorldCat member libraries worldwide

Excellence in public relations and communication management by James E Grunig( Book )

11 editions published between 1992 and 2008 in English and held by 25 WorldCat member libraries worldwide

This book is the initial volume coming out of the ""excellence project""--A comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and relate
Halkla ilişkilerde ve iletişim yönetiminde mükemmellik( Book )

1 edition published in 2005 in Turkish and held by 7 WorldCat member libraries worldwide

The diffusion of electronic text among university students and faculty : a strategy for laboratory studies by David M Dozier( Book )

1 edition published in 1985 in English and held by 4 WorldCat member libraries worldwide

Communication networks and the role of thresholds in the adoption of innovations by David M Dozier( )

3 editions published between 1977 and 1978 in English and held by 3 WorldCat member libraries worldwide

Excellent Public Relations and Effective Organizations : a Study of Communication Management in Three Countries by James E Grunig( )

2 editions published in 2002 in English and held by 3 WorldCat member libraries worldwide

The Diffusion of Evaluation Methods Among Public Relations Practitioners by David M Dozier( Book )

1 edition published in 1981 in English and held by 2 WorldCat member libraries worldwide

A study explored the relationships between public relations practitioners' organizational roles and the type of evaluation methods they used on the job. Based on factor analysis of role data obtained from an earlier study, four organizational roles were defined and ranked: communication manager, media relations specialist, communication liaison, and communication technician. Twelve measures of evaluation activities were developed from a conceptual model involving scientific (systematic, quantitative) versus "seat-of-the-pants" (subjective, individualistic) evaluation methodologies. Data were then collected on the organizational roles and evaluation activities of 169 public relations practitioners in San Diego, California. The communication manager, media relations, and communication liaison role scores correlated signficiantly with both scientific and "seat-of-the-pants" evaluation method scores. The communication technician role score, however, correlated with neither the scientific nor the seat-of-the-pants evaluation method scores. The correlation between income and evaluation activities was significant. It was interpreted that the media relations specialists, who were at the middle management rank, used both evaluation methodologies, but tended to confine scientific evaluation methods to dissemination evaluation. (Rl)
The Environmental Scanning Function of Public Relations Practitioners and Participation in Management Decision Making by David M Dozier( Book )

1 edition published in 1986 in English and held by 2 WorldCat member libraries worldwide

Focusing on the concepts of scanning (gathering information about segments of the public, their reactions to the organization, and their opinions about issues important to the organization), decision making, and roles, a study examined the relationship between environmental scanning and the participation of public relations practitioners in management decision making. The 1985 membership directories for the Public Relations Society of America and the International Association of Business Communicators formed the sample frame and a questionnaire was mailed to 400 members, with a 34.8% response rate. Factor scales for environmental scanning indicated how frequently the practitioner engaged in each environmental scanning activity. An index for participation in management decision making outlined the variables and the hypotheses tested. Findings showed that both scientific and informal scanning were positively and significantly correlated with the practitioner's managerial role activities, while neither type of scanning was correlated with the practitioner's technical role activities. Some correlation existed between the technical role scale and scientific scanning. Data showed the relationship between scientific and informal scanning and management decision making to be strong, even after the influence of managerial role playing by the practitioner was controlled. (Rival models for scanning, roles, and decision making are discussed, and tables of data are included.) (Jd)
Consumer Age as a Predictor of Videotex Adoption by David M Dozier( Book )

1 edition published in 1984 in English and held by 2 WorldCat member libraries worldwide

Two studies are reported that tested the effects of age with the predisposition to adopt videotex services. The first study, conducted in April 1982, consisted of 478 telephone interviews of Cox Cable subscribers in San Diego. The second study, conducted in summer 1982, consisted of face-to-face interviews with 107 respondents, selected through random digit dials of households in the San Diego Standard Metropolitan Statistical Area. Interviews for the second study were conducted after respondents were exposed to a half-hour demonstration of a working videotex system in a laboratory. The potential effects of three potential intervening variables--automated teller machine usage, prior "hands-on" computer experiences, and Home Box Office subscription status--were controlled. A strong, linear, negative relationship between consumer age and predisposition to adopt videotex services in both studies was found which was independent of the three variables. (Author/LMM)
Evening the score in prime time: the relationship between behind-the-scenes women and on-screen portrayals in the 2002-2003 season by Martha M Lauzen( )

2 editions published in 2004 in English and held by 2 WorldCat member libraries worldwide

Rival Theories of Newsreading in the Electronic Newspaper Arena by David M Dozier( Book )

1 edition published in 1982 in English and held by 2 WorldCat member libraries worldwide

Emerging videotex news services--systems for distributing textual information on television screens that permit direct competition with pulp newspapers--are presently rooted in a limited theory of newsreading. The first of two rival theories of newsreading applicable to electronic newspapers is "uses and gratifications" research--the belief that the audience is active and that an important part of mass media use is goal directed. Such research, however, ignores the possibility that newspapers are read for pleasure and for no ulterior purpose and suggests that the adaption of work-related, task-oriented storage and retrieval systems to videotex newspapers is theoretically appropriate. A second newsreading theory, the ludenic theory, asserts that the process of newsreading is intrinsically pleasurable, and that pleasure is at the root of both mature, highly ritualized newsreading as well as more casual, unstructured newsreading. On the surface, an electronic newspaper with countless information retrieval options would seem to embrace the concepts of selectivity and apperception inherent to pleasure reading, but the "true" ludenic electronic newspaper would consist of a number of information items strung together electronically in a manner that enhances the newsreading of an audience segment. The key to successful development of electronic newspapers is development of forms consistent with the type of play that characterizes such newsreading. True ludenic newsreading cannot be transformed into a task-oriented drudgery of data base manipulation and intricate information-recovery protocols. (Hth)
A Comparative Analysis of Internal Communication and Public Relations Audits. State of the Art by David M Dozier( Book )

1 edition published in 1985 in English and held by 2 WorldCat member libraries worldwide

A review of current literature regarding the state of the art in the conduct of internal communication and public relations audits by public relations practitioners reveals that these two related measurement activities are of considerable importance to the practice of public relations. Public relations audits are concerned with exploratory research on relations between an organization and its public. Internal communications audits describe and assess the process and structure of communication within an organization. Both types of audits are used by public relations practitioners in managing communication activities of organizations, but they serve distinctly different functions, reflecting divergent origins and perspectives. Open systems theory is used to distinguish the two different functions of the audits. A public relations audit is a boundary spanning activity that measures the public's attitudes, levels, and behaviors affecting an organization's survival and growth. An internal communication audit is concerned with the structure and function of the system. Because an organization has less control over its external environment than its internal systems, the public relations audit is of greater importance than the internal communication audit. (Df)
Subjective Dimensions of Organizational Roles Among Public Relations Practitioners by David M Dozier( Book )

1 edition published in 1982 in English and held by 2 WorldCat member libraries worldwide

To explore the subjective dimensions of public relations practitioner orientations toward their profession in the context of the organizational roles they play, this study combined characteristics of both large-sample survey research and indepth, intensive inquiry. Membership lists of the Public Relations Society of America, the International Association of Business Communicators, the Public Relations Club of San Diego, and Women in Communications were used to survey public relations practitioners in the San Diego, California, area by mail. From the 172 respondents, 28 subjects were selected for intensive study. Analysis of the findings identified four public relations practitioner types: the upwardly mobile practitioner, the creative artistic practitioner, the committed proactive practitioner, and the literary scientific practitioner. Individuals of the upwardly mobile type expressed positive opinions about their profession and fellow practitioners. They viewed themselves as sensitive supervisors who practiced good public relations and moved up the organizational ladder. The creative artistic type wanted more say in decisions, but not at the expense of the spontaneity and emotional involvement in the public relations process. The committed proactive practitioner felt that public relations was more than just a technique and saw a need for improvement in the profession. Finally, the literary scientific type also felt that the profession should be evaluated, but held no special regard for the organization nor saw ethics as particularly relevant to the practice of public relations. They regarded public relations as an applied social science. (Hod)
The Diffusion of Electronic Text among University Students and Faculty A Strategy for Laboratory Research. Monograph Number One of the Electronic Text Monograph Series by David M Dozier( Book )

1 edition published in 1985 in English and held by 2 WorldCat member libraries worldwide

This monograph defines and describes research in the study of adoption of electronic text services in higher education institutions. Electronic text here includes text and graphic information encoded and transmitted via broadcast, signal, or cable, under user control. It places the diffusion of electronic text in higher education within the context of prior diffusion research; examines the perceived attributes of electronic text and the impact of these factors on the adoption process; and describes a series of discrete electronic text services specific to higher education. Characteristics of adopters are discussed, as well as perceived attributes of innovations that can affect their adoption, including their relative advantages and risk, compatibility, complexity, trialability, and observability. Applications of electronic text in higher education that are described include computer-aided instruction, computer-assisted registration, and electronic versions of discussion groups, "office hours," student advising, catalogs, course scheduling, course syllabi, bookstores, libraries, campus box offices, student record services, admissions screening services, "invisible colleges," and conventions and journals. A causal model is explained that allows, through laboratory simulations, the study of the relationship between perceptions that affect the adoption or the rejection of electronic text as an innovation. Eighteen references are listed. (LMM)
Initial analysis, interim report : cases of excellence : Phase II, qualitative study( Book )

2 editions published in 1995 in English and held by 2 WorldCat member libraries worldwide

Using research in public relations by Glen M Broom( Recording )

1 edition published in 1995 in English and held by 2 WorldCat member libraries worldwide

Public Relations Behavior as a Function of Organizational Type A Comparison of Manufacturing versus Service Organizations by Martha M Lauzen( Book )

1 edition published in 1989 in English and held by 2 WorldCat member libraries worldwide

A study was conducted to examine the model of public relations practiced and level of research utilization in service versus manufacturing organizations. The study was a secondary analysis of a survey of the International Association of Business Communicators conducted in August 1987. Questionnaires were mailed to 760 people from the 1987 membership directory of the International Association of Business Communicators (IABC). Of the 760 persons in the valid sample, 211 returned useable questionnaires, a 27.8% response rate. Respondents were asked to categorize their organization according to a 12-item typology. Of the total sample, about 18% of the organizations were classified as service and 17% were classified as manufacturing. Findings indicated that service organizations use both scientific research and content-based mixed research to scan the environment and evaluate public relations programs. Service and manufacturing organizations do not differ significantly in their use of informal research. Future studies should consider differences in the information and non-information subsectors of the service sector as they relate to program research. (Two tables of data are included and 18 references are attached.) (MG)
Sex and the Bottom Line Income Differences among Women and Men in Public Relations by David M Dozier( Book )

1 edition published in 1983 in English and held by 2 WorldCat member libraries worldwide

Two studies tested the hypothesis that the annual salaries of women in public relations are significantly less than those of men of equal education, professional experience, and length of employment with their current organization. A second hypothesis included organizational role status as a variable. The first study surveyed members of four communications and publications associations, in San Diego, California, including the Public Relations Society of America (PRSA), and the second study surveyed members of only the PRSA. Both studies confirmed the first hypothesis: women practitioners earned lower salaries than men, even when the influence of education, professional experience, and tenure with current employer were equalized. When organizational role segregation was added, it was confirmed that women are segregated in the organizational role of communications technician, a position that earns a lower income than other organizational roles. The two surveys of public relations practictioners provide evidence that differences in male practitioner and female practitioner salaries cannot be entirely explained in terms of preparation for advancement. The two surveys also provide strong evidence that organizational role segregation is a useful construct in a theory of salary difference among women and men in public relations. Differences in incomes are significantly reduced when organizational roles are equalized. (HTH)
 
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Manager's guide to excellence in public relations and communication management
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Manager's guide to excellence in public relations and communication managementUsing research in public relations : applications to program managementExcellence in public relations and communication management
Alternative Names
Dozier, David M.

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