WorldCat Identities

Kartajaya, Hermawan 1947-

Works: 171 works in 314 publications in 8 languages and 3,288 library holdings
Genres: Case studies 
Roles: Author, Other
Classifications: HF5415, 658.8
Publication Timeline
Most widely held works about Hermawan Kartajaya
Most widely held works by Hermawan Kartajaya
Attracting investors : a marketing approach to finding funds for your business by Philip Kotler( )

11 editions published in 2004 in English and held by 761 WorldCat member libraries worldwide

"In Attracting Investors, marketing guru Philip Kotler teams up with Hermawan Kartajaya and S. David Young to offer a practical, marketing-based approach to raising capital. Packed with crucial insight for everyone from CEOs and entrepreneurs to finance students, the book shows readers how to apply the fundamental techniques of modern marketing to the vital task of raising capital. The authors demonstrate how companies can target prospective investors and how best to highlight the strengths of the business as an investment."--Jacket
Marketing 4.0 : moving from traditional to digital by Philip Kotler( Book )

19 editions published between 2016 and 2017 in English and held by 432 WorldCat member libraries worldwide

Since Marketing 3.0 inspired the world to embrace and explore human-centric marketing, pioneers in the field have applied advanced technologies to open new insights into who our customers are and how they make decisions. The valuable paradox of big data analytics is that it can create more personalized products and personal services, and Marketing 4.0 maps out and authoritative approach to taking customers from awareness to advocacy. For this highly-anticipated guide, the father of modern marketing Philip Kotler rejoins thought leaders Hermawan Kartajaya and Iwan Setiawan from MarkPlus, Inc. to share tangible ways marketers can influence people and varied paths along the customer journey. In fact, the traditional path to purchase (aware, appeal, ask, and act) is expanded to include advocate because the opinions of our family and friends have enormous impact on buying decisions--through how it happens, the ways to encourage it, and strategies for growing one customized experience at a time using powerful metrics and Innovative best practices. Moving from a traditional to digital marketing mindset comes easy with the practical advice and intuitive explanations you can use and benefit from the very first day. Chapter summaries highlight covered topics to enable this guidebook to double as an everyday reference, and reflection questions jump start your personal discovery as well as focus meeting discussions when it comes time to bring the entire organization on board. --Dust jacket
Marketing 3.0 : from products to customers to the human spirit by Philip Kotler( Book )

21 editions published between 2010 and 2013 in English and held by 361 WorldCat member libraries worldwide

In 'Marketing 3.0', world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers
Repositioning Asia : from bubble to sustainable economy by Philip Kotler( Book )

10 editions published between 2000 and 2001 in English and Indonesian and held by 254 WorldCat member libraries worldwide

Provides guidelines for sustainable growth in an increasingly turbulent global environment
Marketing 4.0 : der Leitfaden für das Marketing der Zukunft by Philip Kotler( Book )

4 editions published in 2017 in German and held by 143 WorldCat member libraries worldwide

Geschrieben von den weltweit führenden Marketingkoryphäen, beantwortet dieses Buch alle Fragen zu gelingendem Marketing im Zeitalter von Vernetzung und Digitalisierung. Es zeigt unter anderem, wie man nach den neuen Regeln des Marketings spielt, wie man WOW-Momente kreiert, die positive Aufmerksamkeit erregen, wie man einen loyalen Kundenstamm aufbaut. Das unverzichtbare Rüstzeug für die Zukunft Ihres Unternehmens!
Marketing 4.0 : le passage au digital by Philip Kotler( Book )

3 editions published in 2017 in French and held by 130 WorldCat member libraries worldwide

« Depuis la parution de Marketing 3.0, l'ouvrage de référence qui a conduit de nombreux professionnels à s'engager sur le chemin du marketing axé sur l'humain, les spécialistes du marketing ont développé de nouvelles technologies pour mieux comprendre les décisions des consommateurs. Le Big Data - l'analyse des gros volumes de données - permet aujourd'hui de créer des produits et des services plus personnalisés. Marketing 4.0 explore cette approche et présente les innovations en matière de parcours client, de sa prise de conscience à la recommandation d'une marque. Dans cet ouvrage très attendu par les professionnels, Philip Kotler, le père du marketing moderne, s'associe à Hermawan Kartajaya, Iwan Setiawan et Marc Vandercammen pour proposer et analyser les techniques qui permettent d'orienter le consommateur tout au long de sa démarche d'achat. Ainsi, le parcours client traditionnel (conscience - appréciation - achat - rachat) se transforme-t-il en intégrant l'action des pairs, de la famille et des amis à travers les réseaux sociaux (conscience - séduction - questionnement - action - recommandation). Marketing 4.0 décrit ces innovations, leur impact sur les décisions d'achat, et présente les méthodes pour atteindre les consommateurs, les indicateurs pour mesurer leur performance et les pratiques pour offrir au consommateur une expérience personnalisée. Outil de référence quotidien, l'ouvrage propose de nombreux exemples et des conseils pratiques pour passer d'une stratégie marketing traditionnelle vers une stratégie digitale. »--
Marketing 3.0 : produits, clients, facteur humain by Philip Kotler( Book )

2 editions published between 2012 and 2013 in French and held by 122 WorldCat member libraries worldwide

"Cet ouvrage présente une approche du marketing centrée sur l'humain, s'appuyant sur les ordinateurs personnels, la téléphonie mobile et Internet. Ainsi, les clients peuvent collaborer, grâce aux réseaux sociaux, à la définition de nouveaux modèles d'échanges et devenir eux-mêmes source d'innovation"--[Memento]
Die neue Dimension des Marketings : vom Kunden zum Menschen by Philip Kotler( Book )

5 editions published in 2010 in German and held by 106 WorldCat member libraries worldwide

Marketing hat heute nicht mehr nur den Kunden als Käufer, sondern den Menschen als Ganzes im Blick. Kunden sind Menschen, die soziale Verantwortung übernehmen und einen Beitrag leisten wollen. Genau das erwarten sie auch von Unternehmen, deren Produkte sie kaufen. Erstmals beschreibt der Marketingpapst Kotler in einer selten erreichten Praxisnähe, wie Unternehmen dieser Erwartung gerecht werden können. Konkrete Handlungsanweisungen und viele Praxisbeispiele veranschaulichen, wie der Unternehmenserfolg mit dem "human spirit"--Marketing langfristig gesichert werden kann
Marketing for competitiveness : Asia to the world! in the age of digital consumers by Philip Kotler( Book )

4 editions published between 2016 and 2017 in English and held by 92 WorldCat member libraries worldwide

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025. All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world. One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior. Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World -- In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and frameworks, this book includes a plethora of real-world examples from various countries in Asia, which will help to shed light on how companies, both Asian and global, compete in Asia. Useful lessons can be drawn by all businesses in the world on how to win the mind, heart and spirit of the Asian consumer -- digital and non-digital.`
Think ASEAN! : rethinking marketing toward ASEAN community 2015 by Philip Kotler( Book )

3 editions published in 2007 in English and held by 71 WorldCat member libraries worldwide

Marketing 3.0 by Philip Kotler( Book )

13 editions published between 2010 and 2017 in 4 languages and held by 66 WorldCat member libraries worldwide

La civilización humana puede dividirse en tres oleadas claramente diferenciadas: la era de la agricultura, la era industrial y la era de la información, donde la alta tecnología es clave. Ahora estamos entrando en una cuarta era orientada hacia la creatividad, la cultura y el entorno. El marketing se está moviendo en la misma dirección. Durante los últimos 60 años, el marketing ha pasado de estar centrado en el producto, dando lugar al marketing 1.0. Más tarde, cuando las compañías se percataron de la importancia del cliente, el marketing se inclinó por hacer de esta nueva fuerza el centro de sus estrategias y decisiones, creándose el marketing 2.0. Actualmente, el marketing se ha transformado una vez más en respuesta de la nueva dinámica del mercado, y ahora vemos cómo las empresas amplían su foco de negocio hacia asuntos más humanos, donde la rentabilidad debe estar equilibrada con la responsabilidad corporativa y los valores de los consumidores
Ya zhou xin wei lai : jian li yong xu fa zhan de jing ji ti = Repositioning Asia:from bubble to sustainable economy by Tele Ke( Book )

2 editions published in 2001 in Chinese and held by 52 WorldCat member libraries worldwide

Marketing 4.0 : van traditioneel naar digitaal by Philip Kotler( Book )

4 editions published between 2017 and 2018 in Dutch and Spanish and held by 41 WorldCat member libraries worldwide

Praktische handleiding voor marketing in de digitale wereld
Marketing 3.0 : vind de klik met je klant by Philip Kotler( Book )

3 editions published between 2010 and 2011 in Dutch and held by 33 WorldCat member libraries worldwide

Volgens de auteurs was men in de tijd van Marketing 1.0 gericht op het product. Bij Marketing 2.0 stond de klant centraal en wilden marketers de klant aanspreken op hun emoties. Inmiddels zijn we bij Marketing 3.0 aanbeland en zijn we terecht gekomen bij een door "waarden" gedreven consumptiegedrag waarin bedrijven proberen een relatie op te bouwen met hun klanten. Transparantie, verantwoord ondernemen en sociale verantwoordelijkheid staan hierbij voorop
Think new ASEAN! : rethinking marketing towards ASEAN economic community by Philip Kotler( Book )

2 editions published between 2014 and 2015 in English and held by 29 WorldCat member libraries worldwide

Marketing 3.0 : from products to customers to the human spirit by Philip Kotler( )

2 editions published in 2010 in English and held by 28 WorldCat member libraries worldwide

Rethinking marketing : sustainable market-ing enterprise in Asia by Philip Kotler( Book )

2 editions published between 2008 and 2009 in English and held by 26 WorldCat member libraries worldwide

Ubud, the spirit of Bali by Hermawan Kartajaya( Book )

2 editions published in 2009 in English and held by 22 WorldCat member libraries worldwide

36 kasus pemasaran asli Indonesia : bermain dengan persepsi by Ari Satriyo Wibowo( Book )

4 editions published in 1996 in Indonesian and Undetermined and held by 18 WorldCat member libraries worldwide

Thirty six marketing cases in Indonesia; previously published in Swasembada
Marketing plus : jalur sukses untuk bisnis, jalur bisnis untuk sukses by Hermawan Kartajaya( Book )

in Indonesian and held by 17 WorldCat member libraries worldwide

Marketing planning and strategy related to the value and life style of Indonesian people
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Audience Level
Audience Level
  Kids General Special  
Audience level: 0.52 (from 0.22 for Attracting ... to 0.88 for Marketing ...)

WorldCat IdentitiesRelated Identities
Attracting investors : a marketing approach to finding funds for your business
Marketing 3.0 : from products to customers to the human spiritRepositioning Asia : from bubble to sustainable economyThink ASEAN! : rethinking marketing toward ASEAN community 2015Marketing 3.0Marketing 3.0 : from products to customers to the human spirit
Alternative Names
Hemawan Katachaya 1947-

Hermawan Kartajaya.

Hermawan Kartajaya 1947-

Hermawan Kartajaya Indonesian marketing guru

Katachaya, Hemawan.

Katachaya, Hemawan 1947-

K'at'ajaya, Hŏmawŏn 1947-

Хермаван Картаджайя

카타자야, 허마완

카타자야, 허마원

カルタジャヤ, ヘルマワン