WorldCat Identities

Keller, Kevin Lane 1956-

Overview
Works: 192 works in 805 publications in 10 languages and 7,627 library holdings
Genres: Case studies  Textbooks  Internet videos  Biography  Criticism, interpretation, etc  Interviews  Documentary films  Nonfiction films  Nonfiction television programs 
Roles: Author, Speaker, Other, Contributor, Performer, win, Composer, Editor, Creator
Classifications: HF5415.13, 658.8
Publication Timeline
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Most widely held works about Kevin Lane Keller
 
Most widely held works by Kevin Lane Keller
Marketing management by Philip Kotler( Book )

182 editions published between 2005 and 2017 in 7 languages and held by 2,561 WorldCat member libraries worldwide

This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning
Strategic brand management : building, measuring, and managing brand equity by Kevin Lane Keller( Book )

92 editions published between 1997 and 2019 in 4 languages and held by 1,457 WorldCat member libraries worldwide

Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions, thus improving the long-term profitability of specific brand strategies
A framework for marketing management by Philip Kotler( Book )

66 editions published between 2006 and 2016 in English and Chinese and held by 527 WorldCat member libraries worldwide

The Internet is changing the way consumers buy, and the way companies buy from each other. This text represents a guide to these news ways of buying and selling, showing how marketers can make the most of the new technology
Best practice cases in branding : lessons from the world's strongest brands by Kevin Lane Keller( Book )

17 editions published between 2002 and 2008 in English and held by 349 WorldCat member libraries worldwide

Marketing-Management : Strategien für wertschaffendes Handeln by Philip Kotler( Book )

10 editions published between 2007 and 2010 in German and held by 281 WorldCat member libraries worldwide

Mit dieser neuen, vollständig aktualisierten vierfarbigen 12. Auflage von Marketing-Management gelingt es Philip Kotler, Kevin L. Keller und Friedhelm Bliemel, das gesamte Spektrum des Marketing umfassend, handlungsorientiert und branchenübergreifend darzustellen. Die Autoren präsentieren Neu- und Weiterentwicklungen der Marketingtheorie sowie zahlreiche Beispiele aus der Unternehmenspraxis
Strategic brand management : a European perspective by Kevin Lane Keller( Book )

30 editions published between 2008 and 2012 in English and held by 258 WorldCat member libraries worldwide

Brand equity is the main focus of this book, which provides readers with a valuable perspective and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving students the foundation, the textbook allows for a broad exploration of a complicated subject
Marketing-Management Konzepte - Instrumente - Unternehmensfallstudien by Philip Kotler( Book )

11 editions published between 2015 and 2018 in German and held by 255 WorldCat member libraries worldwide

Der Bestseller "Marketing-Management" von Philip Kotler ist das weltweit erfolgreichste Standardwerk im Marketing und wird weithin als die "Bibel des Marketing" bezeichnet. Die 15. Auflage von Marketing-Management ist ein Meilenstein in der langen und erfolgreichen Geschichte des Marktführers. (Quelle: buch.ch)
Management stratégique de la marque by Kevin Lane Keller( Book )

41 editions published between 1998 and 2016 in 9 languages and held by 221 WorldCat member libraries worldwide

Strategic Brand Management 2e provides a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand management. Strategic brand management involves the design and implementation of marketing programmes and activities to build, measure, and manage brand equity. The book aims to provide managers with concepts and techniques to improve the long-term profitability of their brand strategies. It incorporates current thinking and developments on these topics from both academics and industry participants. It also combines a comprehensive theoretical foundation
Marketing management by Philip Kotler( Visual )

2 editions published between 2009 and 2012 in French and held by 139 WorldCat member libraries worldwide

Toujours plus à jour : la communication de masse ou personnalisée (fini la distinction médial hors média !) ; les pratiques émergentes fondées sur les nouvelles technologies (marketing interactif, sur mobile...) ; le pouvoir accru des consommateurs et le marketing participatif ; la force des stratégies low colt dans le contexte de crise ; le rôle du marketing dans la responsabilité sociale de l'entreprise. Toujours plus pédagogique : une parfaite adaptation au contexte français et européen ; de multiples exemples réels et inédits (Vélib', Facebook, Naturalia, la Wii, Red Bull, Tata, Innocent, l'iPhone, Wikipédia, Xerox, etc.) ; en images et en couleurs, les dernières campagnes marquantes ; des exercices et une étude de cas dans chaque chapitre. Toujours plus innovante : Un CD-ROM avec : Inédit ! Les Flashcards, un outil de révision interactif des notions et définitions ; Des quiz d'autoévaluation (QCM, Vrai/Faux, questions de réflexion ou d'application) ; Un lexique français-anglais du marketing. Sur www.marketing-management.pearson.fr : Inédit ! Pearson Mytest, un formidable outil de création et de personnalisation de tests, avec une banque de 50 questions corrigées par chapitre. Inédit ! Des cas vidéos ; Les corrigés des exercices et études de cas du livre.[Source : 4e de couv.]
Marketing management by Philip Kotler( Book )

9 editions published between 2006 and 2017 in 3 languages and held by 134 WorldCat member libraries worldwide

Description: The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all the case studies and exercises newly re-written for European students
Gospel According to Philip K. Dick( Visual )

1 edition published in 2000 in English and held by 92 WorldCat member libraries worldwide

A profile of the life of the influential science fiction writer, Philip K. Dick presented through interviews with contemporaries and excerpts from his writings. Dick's writing and ideas on reality, humanity and technology which blend West Coast utopianism, counterculture paranoia and mystical experience have been adapted into films, including Blade Runner and Total Recall. Since very little interview footage exists of Philip K. Dick, this documentary relies on audio taped interviews with Dick, allowing him to comment in his own words
Dirección de marketing by Philip Kotler( Book )

24 editions published between 2006 and 2016 in Spanish and English and held by 87 WorldCat member libraries worldwide

Actualmente, las empresas venden bienes y servicios a través de una amplia variedad de canales directos e indirectos y los especialistas de marketing están explorando nuevas formas de comunicación. Los clientes están diciendo a las empresas qué tipo de productos o servicios desean y cuándo, dónde y cómo quieren comprarlos. Cada vez más ellos informan a otros consumidores lo que piensan sobre empresas y productos específicos, utilizando el correo electrónico, los blogs, los podcasts y otros medios digitales para hacerlo. Esta nueva edición refleja los cambios en la disciplina del marketing que se han producido en los últimos años. Dirección de marketing se basa en las fortalezas fundamentales de las ediciones anteriores, que en conjunto lo distinguen de todos los demás libros de la materia: - Orientación empresarial. El libro se centra en las decisiones más importantes que enfrentan los gerentes de marketing y la alta dirección en sus esfuerzos por armonizar los objetivos, las capacidades y los recursos de la organización con las necesidades y las oportunidades del mercado. - Enfoque analítico. Dirección de marketing presenta herramientas y marcos conceptuales para analizar los problemas recurrentes en la dirección de marketing. Los casos y ejemplos ilustran los principios, las estrategias y las prácticas de marketing eficaces. - Perspectiva multidisciplinaria. El libro se basa en los ricos hallazgos de varias disciplinas científicas (economía, ciencias de la conducta, teoría de la administración y matemáticas) para crear los conceptos y herramientas fundamentales que se aplican directamente a los desafíos del marketing. - Aplicaciones universales. El libro aplica el pensamiento estratégico al espectro completo del marketing: productos, servicios, personas, lugares, información, ideas y causas; mercados de consumo e industriales; organizaciones con y sin fines de lucro; empresas nacionales y extranjeras; empresas grandes y pequeñas; fabricantes e intermediarios; e industrias de alta y baja tecnología. - Cobertura amplia y equilibrada. Dirección de marketing cubre todos los temas que un gerente de marketing bien informado necesita comprender para llevar a cabo un marketing estratégico, táctico y administrativo
Marketing management in China by Philip Kotler( Book )

7 editions published in 2009 in English and held by 80 WorldCat member libraries worldwide

This adaptation provides hard-to-find and well-researched China cases that offer insights while covering a wide variety of contexts, spanning international companies operating in China to Chinese companies that are beginning to venture overseas
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions by Kevin Lane Keller( Book )

5 editions published in 1997 in English and held by 69 WorldCat member libraries worldwide

A framework for marketing management : integrated with PharmaSim by Philip Kotler( Book )

6 editions published between 2007 and 2016 in English and Chinese and held by 67 WorldCat member libraries worldwide

"Using the most current concepts, up-to-date data, and a wide range of examples, this authoritative text illustrates how excellent management strategies lead to unsurpassed marketing success."--Page 4 of cover
The effects of sequential introduction of brand extensions : technical working paper by Kevin Lane Keller( Book )

6 editions published between 1990 and 1991 in English and held by 59 WorldCat member libraries worldwide

Analyzing media interactions : the effects of coordinated TV-print advertising campaigns by Julie A Edell( Book )

5 editions published in 1999 in English and held by 57 WorldCat member libraries worldwide

Consumer evaluations of brand extensions by David A Aaker( Book )

4 editions published between 1989 and 1990 in English and held by 56 WorldCat member libraries worldwide

Conceptualizing, measuring, and managing customer-based brand equity by Kevin Lane Keller( Book )

6 editions published in 1991 in English and Undetermined and held by 56 WorldCat member libraries worldwide

Branding and brand equity by Kevin Lane Keller( Book )

7 editions published in 2002 in English and German and held by 53 WorldCat member libraries worldwide

 
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Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.65 (from 0.28 for Gospel Acc ... to 0.87 for Marketing ...)

Marketing management Dirección de marketing
Covers
Strategic brand management : building, measuring, and managing brand equityA framework for marketing managementBest practice cases in branding : lessons from the world's strongest brandsStrategic brand management : a European perspectiveManagement stratégique de la marqueDirección de marketingMarketing management in ChinaA framework for marketing management : integrated with PharmaSim
Alternative Names
Keleris Kevinas Leinas

Keller, Kevin

Keller Kevin 1956-....

Keller, Kevin L.

Keller, Kevin L. 1956-

Keller, Kevin Lane

Lane Keller, Kevin 1956-

Келлер К.Л.

Келлер Кевин Лейн

Келлер, Кевин Лейн 1956-

קלר, קווין ליין, 1956-

קלר, קוין

كيفين كيلير

켈러, 케빈 레인 1956-

ケビン・レーン・ケラー

ケラー, ケビン・レーン

Languages
English (413)

Spanish (31)

French (23)

German (22)

Chinese (15)

Italian (9)

Japanese (5)

Polish (4)

Portuguese (3)

Czech (3)