WorldCat Identities

Higgins, Richard S.

Overview
Works: 20 works in 35 publications in 1 language and 969 library holdings
Classifications: HE7781, 384.63
Publication Timeline
Key
Publications about  Richard S Higgins Publications about Richard S Higgins
Publications by  Richard S Higgins Publications by Richard S Higgins
Most widely held works by Richard S Higgins
Deregulating telecommunications the Baby Bells case for competition ( )
5 editions published in 1995 in English and held by 523 WorldCat member libraries worldwide
Competition and concentration : the economics of the carbonated soft drink industry by Robert D Tollison ( Book )
8 editions published between 1986 and 1991 in English and held by 406 WorldCat member libraries worldwide
Adversarial decision making by Richard S Higgins ( Book )
1 edition published in 1984 in English and held by 6 WorldCat member libraries worldwide
Products liability insurance, moral hazard, and contributory negligence by Richard S Higgins ( Book )
2 editions published between 1979 and 1980 in English and held by 5 WorldCat member libraries worldwide
Warranties, tie-ins, and efficient insurance contracts : a theory and three case studies by Jeffrey A Eisenach ( Book )
1 edition published in 1983 in English and held by 5 WorldCat member libraries worldwide
Capital-goods market definition by Richard S Higgins ( Book )
2 editions published in 1987 in English and held by 4 WorldCat member libraries worldwide
Bureaucracy and politics in FTC merger challenges by Malcolm B Coate ( Book )
2 editions published between 1990 and 1995 in English and held by 4 WorldCat member libraries worldwide
Price leadership with incomplete information by Richard S Higgins ( Book )
2 editions published in 1987 in English and held by 4 WorldCat member libraries worldwide
Benefit and costs of the FTC's Line of business program : recommendations of by Robert D Tollison ( Book )
1 edition published in 1983 in English and held by 2 WorldCat member libraries worldwide
The competitive-neighbors approach to analyzing differentiated product mergers ( )
1 edition published in 2004 in English and held by 1 WorldCat member library worldwide
Why wonder bread lost no dough : materiality, settlements and the FTC's ad sustantiation program ( )
1 edition published in 2004 in English and held by 1 WorldCat member library worldwide
Previous studies (e.g., by Sam Peltzman) reveal powerful share-value effects of Federal Trade Commission (FTC) actions against firms for allegedly false advertising. Curiously, however, when the FTC announces an investigation but simultaneous settlement of the case with the advertiser, no adverse impact results, an empirical finding thus far unexplained. This article uses a recent FTC action, in which the accused advertiser suffered no adverse equity impact, to explain that result. The article focuses on the empirical issue of materiality. Many advertising messages challenged by the FTC are not material to consumers. If not -- and especially when, as in the case discussed here, the advertiser had much earlier discontinued the advertising challenged -- the advertiser predictably would not suffer. Econometric evidence strongly indicates that the messages the FTC challenged were immaterial to consumers
Truth and consequences: the federal trade commission' s ad substantiation program by Richard S Higgins ( )
in English and held by 1 WorldCat member library worldwide
Life among the triangles and trapezoids by Richard S Higgins ( )
in English and held by 1 WorldCat member library worldwide
Why Wonder Bread Lost No Dough Materiality, Settlements and the FTC's Ad Substantiation Program by Richard S Higgins ( )
1 edition published in 2003 in English and held by 1 WorldCat member library worldwide
Free entry and efficient rent-seeking by Richard S Higgins ( )
in English and held by 1 WorldCat member library worldwide
Dual enforcement of the antitrust laws by Richard S Higgins ( )
in English and held by 1 WorldCat member library worldwide
The political economy of merger between regulated firms by Richard S Higgins ( )
in English and held by 1 WorldCat member library worldwide
Managerial rents and outside recruitment in the coasian firm by Roger L Faith ( )
in English and held by 1 WorldCat member library worldwide
Free entry and efficient rent seeking : efficient rents 2 by Richard S Higgins ( )
1 edition published in 1985 in English and held by 1 WorldCat member library worldwide
Why wonder bread lost no dough: Materiality, settlements and the FTC's ad sustantiation program by Richard S Higgins ( )
1 edition published in 2004 in English and held by 0 WorldCat member libraries worldwide
Previous studies (e.g., by Sam Peltzman) reveal powerful share-value effects of Federal Trade Commission (FTC) actions against firms for allegedly false advertising. Curiously, however, when the FTC announces an investigation but simultaneous settlement of the case with the advertiser, no adverse impact results, an empirical finding thus far unexplained. This article uses a recent FTC action, in which the accused advertiser suffered no adverse equity impact, to explain that result. The article focuses on the empirical issue of materiality. Many advertising messages challenged by the FTC are not material to consumers. If not
 
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Audience Level
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Audience level: 0.58 (from 0.00 for Benefit an ... to 1.00 for Warranties ...)
Languages
English (35)
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