WorldCat Identities

De Chernatony, L. (Leslie)

Overview
Works: 89 works in 174 publications in 3 languages and 1,623 library holdings
Roles: Author, Editor, Other
Publication Timeline
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Most widely held works by L De Chernatony
Brand management by Leslie De Chernatony( )

8 editions published between 1998 and 2008 in English and held by 479 WorldCat member libraries worldwide

This e-book on Brand Management presents papers from two branding events in 2006; both the Thought Leaders International Conference on Brand Management, and The 2nd Academy of Marketing International Brand and Corporate Reputation Special Interest Group Colloquium. The papers aim to provoke new ideas on brand, corporate identity and reputation and to stimulate views on the epistemological foundations, the interpretations of the interrelationships and other substantial issues in this area
From brand vision to brand evaluation : strategically building and sustaining brands by Leslie De Chernatony( )

44 editions published between 2001 and 2015 in 3 languages and held by 428 WorldCat member libraries worldwide

"The second edition of From Brand Vision to Brand Evaluation presents the reader with practical applications for brand enhancement that build upon the theoretical background outlined in Creating Powerful Brands, a hugely successful text co-written by the author. The first edition has been used by marketing and brand practitioners, as well as students of marketing, around the world to help them understand and implement strategies to strengthen brands. The powerful model at the core of the book is based on wide consultancy and research with companies and provides a unique framework for brand management." "It provides a flowchart for progressing the brand building process from strategy through tactics to implementation. Each stage in the flow process is examined to demonstrate how it can be applied in a real business context. The book provides an authoritative template for understanding the steps to maintaining, building and maximizing brand value."--Jacket
Creating powerful brands in consumer, service and industrial markets by Leslie De Chernatony( )

10 editions published between 1998 and 2010 in English and held by 307 WorldCat member libraries worldwide

'Creating Powerful Brands' cuts through the mystery surrounding branding and the confusion regarding it as a promotional tool. The authors show how to develop brand strategies for long-term corporate growth
A user guide to the VAX/VMS system by L De Chernatony( Book )

4 editions published in 1991 in English and held by 93 WorldCat member libraries worldwide

Creating powerful brands by Leslie De Chernatony( Book )

11 editions published between 1998 and 2017 in English and held by 63 WorldCat member libraries worldwide

"Students on MBA, BA and Professional Development programmes as well as serious professional marketers will find this an essential guide for developing more effective brand strategies."--BOOK JACKET
Services branding : the role of leadership during the internal brand building process in multicultural organisations by Christine Vallaster( Book )

1 edition published in 2003 in English and held by 7 WorldCat member libraries worldwide

The contribution of adaptive brand value communication to the development of business-to-business relationships by Joanne Lynch( Book )

1 edition published in 2004 in English and held by 6 WorldCat member libraries worldwide

Dimensionalising the equity of bricks and clicks brands by George Christodoulides( Book )

1 edition published in 2003 in English and held by 6 WorldCat member libraries worldwide

Interrelationships and interactions between brands : a conceptual taxonomy by Colin Jevons( Book )

1 edition published in 2002 in English and held by 6 WorldCat member libraries worldwide

Brand building on the Internet by L De Chernatony( Book )

1 edition published in 2003 in English and held by 6 WorldCat member libraries worldwide

Modelling social discourse as a route to internal brand building by Christine Vallaster( Book )

1 edition published in 2005 in English and held by 6 WorldCat member libraries worldwide

Service brands' values : internal and external corporate communication by L De Chernatony( Book )

1 edition published in 2004 in English and held by 6 WorldCat member libraries worldwide

Modelling the impact of services brand extensions on corporate image by Jose M Pina( Book )

1 edition published in 2004 in English and held by 6 WorldCat member libraries worldwide

The effect of brand extension strategies upon brand image by Eva Martínez( Book )

1 edition published in 2002 in English and held by 6 WorldCat member libraries worldwide

How organisations identify and preserve services' brands values by L De Chernatony( Book )

1 edition published in 2002 in English and held by 6 WorldCat member libraries worldwide

How much do leaders matter in internal brand building? : an international perspective by Christine Vallaster( Book )

1 edition published in 2003 in English and held by 6 WorldCat member libraries worldwide

Building a services brand : stages, people and orientations by L De Chernatony( Book )

1 edition published in 2002 in English and held by 6 WorldCat member libraries worldwide

The nature and marketing opportunities for trusted brands by Susan Drury( Book )

1 edition published in 2002 in English and held by 6 WorldCat member libraries worldwide

The power of emotion : brand communication in business-to-business markets by Joanne Lynch( Book )

1 edition published in 2003 in English and held by 6 WorldCat member libraries worldwide

A taxonomy of brand linkages : the brands-relationship-interaction (BRI) matrix by Colin Jevons( Book )

1 edition published in 2001 in English and held by 6 WorldCat member libraries worldwide

 
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Audience level: 0.43 (from 0.26 for Creating p ... to 0.83 for Services b ...)

From brand vision to brand evaluation : strategically building and sustaining brands
Covers
From brand vision to brand evaluation : strategically building and sustaining brandsCreating powerful brands in consumer, service and industrial marketsCreating powerful brandsThe effect of brand extension strategies upon brand image
Alternative Names
Chernatony, L. de

Chernatony, L. de (Leslie)

Chernatony, Leslie de

De Chernatony, L.

De Chernatony, Leslie

Languages