WorldCat Identities

Chartered Institute of Marketing

Works: 591 works in 1,435 publications in 2 languages and 22,934 library holdings
Genres: Case studies  Study guides  Conference papers and proceedings  Handbooks and manuals  Textbooks  Periodicals  Programmed instructional materials  Examinations 
Roles: Other, Editor, Originator, Publisher
Classifications: HF5415.13, 658.802
Publication Timeline
Most widely held works about Chartered Institute of Marketing
moreShow More Titles
fewerShow Fewer Titles
Most widely held works by Chartered Institute of Marketing
Relationship marketing : bringing quality, customer service, and marketing together by Martin Christopher( Book )

11 editions published between 1991 and 1997 in English and held by 566 WorldCat member libraries worldwide

Strategic marketing management : planning, implementation, and control by R. M. S Wilson( Book )

10 editions published between 1991 and 1998 in English and held by 443 WorldCat member libraries worldwide

Covering a number of new topics, this new edition focuses on relationship marketing, internal marketing, market research, and marketing logisitcs. In addition, greater emphasis has been placed on marketing implementation throughout
The marketing book by Michael J Baker( Book )

16 editions published between 1990 and 2002 in English and held by 382 WorldCat member libraries worldwide

Used by students and practitioners, this book gathers together the insights of the UK's most important and influential marketing thinkers. This fifth edition has been extensively updated to reflect changes and trends in current marketing thinking and practice
Marketing plans that work by Malcolm McDonald( Book )

16 editions published between 1989 and 1999 in English and held by 343 WorldCat member libraries worldwide

"Marketing Plans That Work is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan. The book combines the very best of current practice with necessary theoretical and technical background. Marketing managers and business executives developing marketing and e-business strategies, especially those integrating new marketing technologies, will profit tremendously from Marketing Plans That Work."--Jacket
Emarketing excellence : the heart of ebusiness by Dave Chaffey( Book )

12 editions published between 2002 and 2009 in English and held by 324 WorldCat member libraries worldwide

Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.--[Source inconnue]
Strategic marketing : planning and control by Graeme Drummond( Book )

25 editions published between 1995 and 2007 in English and held by 308 WorldCat member libraries worldwide

This text cuts through the complexity and jargon surrounding the subject and provides readers with a clear and concise guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions
Relationship marketing for competitive advantage : winning and keeping customers( Book )

9 editions published between 1995 and 1998 in English and held by 256 WorldCat member libraries worldwide

The newly emerging area of relationship marketing has become a major focal point for leading-edge practitioners in their search for sustainable competitive advantage. This book, which complements the best-selling title Relationship Marketing, presents a selection of some of the best writing on the subject by experts from around the world. The editors have supplemented these articles with linking summaries and commentaries which together highlight the breadth of this important topic. Issues such as customer retention, employee satisfaction, supplier relations, and management of service quality are brought together to provide an integrated approach to the development of a relationship marketing strategy
Handbook of relationship marketing by Martin Christopher( Book )

9 editions published between 1994 and 1999 in English and Spanish and held by 241 WorldCat member libraries worldwide

Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century. Major addition to relationship marketing literature Supports the relationship marketing titles that we already publish successfully Author team are amongst the UK's leading authorities in the sector
Cybermarketing : how to use the Internet to market your goods and services by Pauline Bickerton( Book )

12 editions published between 2000 and 2001 in English and held by 217 WorldCat member libraries worldwide

This text is a guide to using the Internet for marketing covering intranets for Marcomms, electronic direct and one to one marketing. It includes chapters on marketing information systems, brand, price, strategies, issues and case studies
Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value by Roger Haywood( Book )

4 editions published in 2005 in English and held by 211 WorldCat member libraries worldwide

"Corporate Reputation, the Brand and the Bottom Line uses many global case studies and the viewpoints of top executives to provide constructive guidance on how to build a successful corporate reputation. Real-life disasters are featured, as are examples of companies where outstanding public relations policies have been implemented." "The underlying message throughout is that reputation management can enhance both the short- and long-term performance of a company. This book will be of great value not only to senior managers and directors but also to ambitious students of marketing and public relations."--Jacket
Internal marketing : tools and concepts for customer-focused management by Pervaiz K Ahmed( Book )

14 editions published between 2002 and 2004 in English and held by 205 WorldCat member libraries worldwide

A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization. The first UK title of substance to examine this area in depth Gives a clear view of the latest thinking and techniques as employed by leading companies internationally Contains a wide base of up-to-date cases and examples taken from the authors' international consulting activities
Integrated marketing communications : the holistic approach by Chris Fill( Book )

11 editions published between 1998 and 2009 in English and held by 176 WorldCat member libraries worldwide

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.'Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing'Here in Dubai, we have
Marketing revolution! : the radical new approach to transforming the business, the brand & the bottom line by Merlin Stone( Book )

3 editions published in 2005 in English and held by 151 WorldCat member libraries worldwide

"How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more by drawing on international research and analysis from leading consultants, academics and practitioners, and from the authors' insight into the revolutionary marketing practices of the global giant, IBM. This book encourages managers to think about their marketing environment in a totally new and revolutionary way and shows readers how to transform their marketing techniques."--Jacket
Market-led strategic change : a guide to transforming the process of going to market by Nigel Piercy( Book )

6 editions published between 2001 and 2002 in English and held by 148 WorldCat member libraries worldwide

With the use of case studies this book will help the reader go back to basics by confronting critical questions in the organisation of marketing and how the critical processes of marketing, planning and budgeting are managed
Successful marketing communications : a practical guide to planning and implementation by Cathy Ace( Book )

5 editions published in 2001 in English and held by 141 WorldCat member libraries worldwide

'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation. Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers. The book is backed up by a compa
Direct marketing in practice by Brian Thomas( Book )

5 editions published in 2002 in English and held by 136 WorldCat member libraries worldwide

With over 700 direct marketing campaigns to his credit, Brian Thomas is one of the most experienced direct marketers in Europe. With this book, he offers a practical DIY manual for those wishing to get to grips with direct marketing techniques
International Conference on Information Technology in the Workplace : 12-13 November 1991 by London> International Conference on Information Technology in the Workplace. <1991( Book )

4 editions published in 1991 in English and held by 107 WorldCat member libraries worldwide

Up close and personal? : customer relationship marketing @ work by Paul R Gamble( Book )

2 editions published in 2006 in English and held by 89 WorldCat member libraries worldwide

Provides practical insights into effective customer relationship marketing. This book explores a variety of issues, including: strategies, policies and plans; measuring the impact; segmentation; the implementation programme; customer loyalty and continuity; transparent marketing, customer value and process management; and more
Marketing fundamentals by Maggie Jones( Book )

17 editions published between 1997 and 2014 in English and held by 39 WorldCat member libraries worldwide

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. <BR id="CRLF"><BR id="CRLF">Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised
Marketing planning by Karen Beamish( Book )

2 editions published in 2006 in English and held by 10 WorldCat member libraries worldwide

moreShow More Titles
fewerShow Fewer Titles
Audience Level
Audience Level
  Kids General Special  
Audience level: 0.39 (from 0.04 for Up close a ... to 0.87 for Report and ...)

The marketing book
Alternative Names

controlled identityInstitute of Marketing


CIM (Chartered Institute of Marketing)

CIM (Chartered Institute of Marketing ; Maidenhead)

Institute of marketing

Institute of marketing GB


English (229)

Spanish (1)

The marketing bookMarketing plans that workEmarketing excellence : the heart of ebusinessStrategic marketing : planning and controlRelationship marketing for competitive advantage : winning and keeping customersHandbook of relationship marketingCybermarketing : how to use the Internet to market your goods and servicesCorporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value