WorldCat Identities

Chartered Institute of Marketing

Works: 659 works in 1,499 publications in 1 language and 24,061 library holdings
Genres: Periodicals  Case studies  Handbooks and manuals  Conference papers and proceedings  Study guides  Examinations 
Roles: Other, Originator
Publication Timeline
Most widely held works about Chartered Institute of Marketing
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Most widely held works by Chartered Institute of Marketing
Journal of marketing management( )

in English and held by 947 WorldCat member libraries worldwide

The Journal of Marketing Management - is concerned with all aspects of the management of the marketing mix and is intended to provide a forum for the exchange of the latest ideas and best practice in the field of marketing as a whole
Relationship marketing : bringing quality, customer service, and marketing together by Martin Christopher( Book )

15 editions published between 1991 and 1999 in English and held by 554 WorldCat member libraries worldwide

"Offering a cutting edge vision of relationship marketing, this is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, referral, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the key elements of a successful relationship strategy."--BOOK JACKET
Strategic marketing management : planning, implementation, and control by R. M. S Wilson( Book )

15 editions published between 1991 and 2002 in English and held by 442 WorldCat member libraries worldwide

Covering a number of new topics, this new edition focuses on relationship marketing, internal marketing, market research, and marketing logisitcs. In addition, greater emphasis has been placed on marketing implementation throughout
The marketing book by Michael J Baker( Book )

15 editions published between 1990 and 2002 in English and held by 376 WorldCat member libraries worldwide

Used by students and practitioners, this book gathers together the insights of the UK's most important and influential marketing thinkers. This fifth edition has been extensively updated to reflect changes and trends in current marketing thinking and practice
Relationship marketing for competitive advantage : winning and keeping customers( Book )

11 editions published between 1995 and 1998 in English and held by 252 WorldCat member libraries worldwide

The newly emerging area of relationship marketing has become a major focal point for leading-edge practitioners in their search for sustainable competitive advantage. This book, which complements the best-selling title Relationship Marketing, presents a selection of some of the best writing on the subject by experts from around the world. The editors have supplemented these articles with linking summaries and commentaries which together highlight the breadth of this important topic. Issues such as customer retention, employee satisfaction, supplier relations, and management of service quality are brought together to provide an integrated approach to the development of a relationship marketing strategy
Retail marketing plans : how to prepare them, how to use them by Malcolm McDonald( Book )

7 editions published between 1993 and 1996 in English and held by 239 WorldCat member libraries worldwide

Relationship marketing : strategy and implementation by Helen Peck( Book )

7 editions published in 1999 in English and held by 228 WorldCat member libraries worldwide

Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century. Major addition to relationship marketing literature Supports the relationship marketing titles that we already publish successfully Author team are amongst the UK's leading authorities in the sector
Strategic marketing : planning and control by Graeme Drummond( Book )

13 editions published between 1999 and 2007 in English and held by 222 WorldCat member libraries worldwide

This text cuts through the complexity and jargon surrounding the subject and provides readers with a clear and concise guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions
Internal marketing : tools and concepts for customer-focused management by Pervaiz K Ahmed( Book )

16 editions published between 2002 and 2004 in English and held by 211 WorldCat member libraries worldwide

A clear-sighted introduction to a complex subject, "Internal Marketing" provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: outlines state-of-the-art thinking and practice; demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management; highlights the techniques managers need to understand to use IM effectively within their organizations; and contains a range of international and up to the minute examples and cases of best practice from companies around the world. Throughout the book, the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization. This is the first UK title of substance to examine this area in depth. It gives a clear view of the latest thinking and techniques as employed by leading companies internationally.; It contains a wide base of up-to-date cases and examples taken from the authors' international consulting activities
Cybermarketing : how to use the Internet to market your goods and services by Pauline Bickerton( Book )

13 editions published between 2000 and 2001 in English and held by 211 WorldCat member libraries worldwide

This text is a guide to using the Internet for marketing covering intranets for Marcomms, electronic direct and one to one marketing. It includes chapters on marketing information systems, brand, price, strategies, issues and case studies
Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value by Roger Haywood( Book )

4 editions published in 2005 in English and held by 211 WorldCat member libraries worldwide

"Corporate Reputation, the Brand and the Bottom Line uses many global case studies and the viewpoints of top executives to provide constructive guidance on how to build a successful corporate reputation. Real-life disasters are featured, as are examples of companies where outstanding public relations policies have been implemented." "The underlying message throughout is that reputation management can enhance both the short- and long-term performance of a company. This book will be of great value not only to senior managers and directors but also to ambitious students of marketing and public relations."--Jacket
The Practice of advertising by Chartered institute of marketing (GB)( Book )

8 editions published between 1900 and 2001 in English and held by 203 WorldCat member libraries worldwide

The fourth edition of The Practice of Advertising is fully updated and revised including chapters by twelve new authors who are all top professionals in their own fields. The Practice of Advertising starts by answering the question 'how' rather than 'why' in relation to advertising. It then introduces the background and growth of each of its major components, stating their present position and forecasting new developments
From brand vision to brand evaluation : strategically building and sustaining brands by Leslie De Chernatony( Book )

6 editions published between 2001 and 2010 in English and held by 189 WorldCat member libraries worldwide

"The second edition of From Brand Vision to Brand Evaluation presents the reader with practical applications for brand enhancement that build upon the theoretical background outlined in Creating Powerful Brands, a hugely successful text co-written by the author. The first edition has been used by marketing and brand practitioners, as well as students of marketing, around the world to help them understand and implement strategies to strengthen brands. The powerful model at the core of the book is based on wide consultancy and research with companies and provides a unique framework for brand management." "It provides a flowchart for progressing the brand building process from strategy through tactics to implementation. Each stage in the flow process is examined to demonstrate how it can be applied in a real business context. The book provides an authoritative template for understanding the steps to maintaining, building and maximizing brand value."--BOOK JACKET
Marketing revolution! : the radical new approach to transforming the business, the brand & the bottom line by Merlin Stone( Book )

3 editions published in 2005 in English and held by 159 WorldCat member libraries worldwide

"How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more by drawing on international research and analysis from leading consultants, academics and practitioners, and from the authors' insight into the revolutionary marketing practices of the global giant, IBM. This book encourages managers to think about their marketing environment in a totally new and revolutionary way and shows readers how to transform their marketing techniques."--Jacket
Market-led strategic change : a guide to transforming the process of going to market by Nigel Piercy( Book )

7 editions published between 2001 and 2002 in English and held by 147 WorldCat member libraries worldwide

The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen!In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, an
Understanding customers by Chris Rice( Book )

7 editions published between 1997 and 2011 in English and Undetermined and held by 135 WorldCat member libraries worldwide

This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background * exercises * issues to consider * current examples * implications for marketing * recent examination questions. Chris Rice is Senior Lecturer in the Nottingham Business School at Nottingham Trent University. He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector. Recommended by Ted Johns, CIM Senior Examiner for the Understanding Customers paper Updated in line with the latest developments in the investigation of consumer behaviour and with the new CIM syllabus
Successful marketing communications : a practical guide to planning and implementation by Cathy Ace( Book )

6 editions published between 2001 and 2011 in English and held by 135 WorldCat member libraries worldwide

Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation. Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers. The book is backed up by a companion website containing the most up-to-date resources and examples
Direct marketing in practice by Brian Thomas( Book )

5 editions published in 2002 in English and held by 128 WorldCat member libraries worldwide

With over 700 direct marketing campaigns to his credit, Brian Thomas is one of the most experienced direct marketers in Europe. With this book, he offers a practical DIY manual for those wishing to get to grips with direct marketing techniques
International Conference on Information Technology in the Workplace : 12-13 November 1991 by International Conference on Information Technology in the Workplace( Book )

3 editions published in 1991 in English and held by 100 WorldCat member libraries worldwide

Up close and personal? : customer relationship marketing @ work by Paul R Gamble( Book )

2 editions published in 2006 in English and held by 90 WorldCat member libraries worldwide

Provides practical insights into effective customer relationship marketing. This book explores a variety of issues, including: strategies, policies and plans; measuring the impact; segmentation; the implementation programme; customer loyalty and continuity; transparent marketing, customer value and process management; and more
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Audience level: 0.36 (from 0.04 for Up close a ... to 0.87 for Report and ...)

The marketing book
Alternative Names

controlled identityInstitute of Marketing


CIM (Chartered Institute of Marketing)

CIM (Chartered Institute of Marketing ; Maidenhead)

Institute of marketing

Institute of marketing GB

The Chartered Institute of Marketing


English (223)

Strategic marketing management : planning, implementation, and controlThe marketing bookRelationship marketing for competitive advantage : winning and keeping customersRetail marketing plans : how to prepare them, how to use themRelationship marketing : strategy and implementationStrategic marketing : planning and controlInternal marketing : tools and concepts for customer-focused managementCybermarketing : how to use the Internet to market your goods and services