WorldCat Identities

Peppers, Don

Overview
Works: 87 works in 355 publications in 9 languages and 10,500 library holdings
Genres: Case studies 
Roles: Author, Narrator, Author of introduction
Classifications: HF5415.5, 658.812
Publication Timeline
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Most widely held works by Don Peppers
The one to one future : building relationships one customer at a time by Don Peppers( Book )

24 editions published between 1993 and 2001 in English and held by 791 WorldCat member libraries worldwide

A guide to pitching products and services to one customer at a time shows business people how to find the twenty percent of their loyal customer base and how to find out what those customers want
Enterprise one to one : tools for competing in the interactive age by Don Peppers( Book )

16 editions published between 1997 and 1999 in English and held by 706 WorldCat member libraries worldwide

Explains how businesses can use interactive information gathering to get a better idea of what their customers want and serve them better by anticipating their needs
Managing customer relationships : a strategic framework by Don Peppers( Book )

26 editions published between 2004 and 2016 in English and Undetermined and held by 474 WorldCat member libraries worldwide

Customer Relationship Management (CRM) is now critical to the profitability and long-term success of companies across all industries. This title examines such topics as: customer needs and value differentiation, customer acquisition versus retention and more
The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program by Don Peppers( Book )

32 editions published between 1998 and 2013 in 6 languages and held by 434 WorldCat member libraries worldwide

This guide to the application of the one to one marketing strategy created by the authors contains checklists, analysis tools and questionnaires to evaluate a firm's progress, as well as instructions for planning, implementing, and upgrading a marketing programme
One to one, B2B : customer development strategies for the business to business world by Don Peppers( Book )

18 editions published between 1993 and 2001 in 3 languages and held by 429 WorldCat member libraries worldwide

Don Peppers and Martha Rogers pioneered the one to one customer movement that has swept corporate America, their books have sold more than 400,000 copies. In "One to One B2B," they laser in on the challenges and opportunities involved in implementing a one to one marketing program within companies that sell to other businesses, drawing on the experiences of executives on the front lines of the B2B sector. It's more essential than ever for companies to gain a competitive edge and build profits through strong customer relationships. Analyzing the experiences of seven companies in various industries, Peppers and Rogers shed light on such critical issues as hiring and training, structure, sales, channel conflicts, multiple product lines, and much more. Peppers and Rogers skillfully distill their lessons into proven, reliable guidelines -- from the recommendation that sales forces concentrate on increasing their share of customer rather than on increasing market share to invaluable advice on the art of selling to specific business customers. The result is an indispensable handbook for successful business-to-business sales and marketing techniques
The one to one manager : real-world lessons in customer relationship management by Don Peppers( Book )

24 editions published between 1998 and 2002 in 3 languages and held by 404 WorldCat member libraries worldwide

"In The One to One Manager, Don Peppers and Martha Rogers, Ph. D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts at organizations such as Xerox, General Electric, Oracle, First Union, Hewlett-Packard, USAA, Levi Strauss, and British Airways. Filled with in-depth interviews with executives on the front lines of the 1 to 1 revolution, and based on more than two dozen case histories from companies around the world, The One to One Manager examines the actual day-to-day issues involved in setting up and running 1 to 1 initiatives."--Jacket
Return on customer : creating maximum value from your scarcest resource by Don Peppers( Book )

17 editions published in 2005 in English and held by 357 WorldCat member libraries worldwide

Managers agree that a company's most vital asset is its customer base--the lifetime values of all its current and future customers. Yet when companies track their financial results, they rarely take into account any change in the value of this critical asset. As a result, managers remain blind to one of the most significant factors driving genuine, lasting business success, and instead become preoccupied with achieving short-term financial goals. This book focuses on how firms create value, not just by driving current profits, but by preserving and increasing customer lifetime value.--From publisher description
Life's a pitch : then you buy by Don Peppers( Book )

6 editions published between 1995 and 2010 in English and Chinese and held by 199 WorldCat member libraries worldwide

Extreme trust : honesty as a competitive advantage by Don Peppers( Book )

9 editions published between 2012 and 2014 in 3 languages and held by 174 WorldCat member libraries worldwide

Shares strategies for maintaining business competitiveness in an increasingly transparent world, revealing the importance of professional honesty, solution-driven practices, and integrity-based customer support
Do you want to keep your customers forever? by B. Joseph Pine( Book )

6 editions published between 1995 and 2010 in English and held by 93 WorldCat member libraries worldwide

"This classic article shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a "learning relationship." Over time, this ongoing relationship allows your company to meet customers' changing needs, develop learning relationships with them, and retain their business forever."--Provided by publisher
Die 1:1-Zukunft : Strategien für ein individuelles Kundenmarketing by Don Peppers( Book )

18 editions published between 1994 and 2013 in 7 languages and held by 92 WorldCat member libraries worldwide

The One to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Now finally available in paperback, this completely revised and updated edition--with an all-new User's Guide--takes readers step-by-step through the latest strategies needed for any business to compete, and succeed, in the Interactive Age. Most businesses follow time-honored mass-marketing rules of pitching their products to the greatest number of people. However, selling more goods to fewer people is not only more efficient but far more profitable. The One to One Future is a radically innovative business paradigm focusing on the share of customer--one customer at a time--rather than just the share of market. Authors Don Peppers and Martha Rogers reveal one to one strategies to: * Find the 20 percent--or 2 percent--of your own customers and prospects who are the most loyal and who offer the biggest opportunities for future profit; * Collaborate with each customer, one at a time, just as you now work with individual suppliers or marketing partners; * Nurture your relationships with each customer by relying on new one to one media vehicles--not just the mail, but the fax machine, the touch-tone phone, voice mail, cell phones, and interactive television. Leading-edge companies such as MCI, Lexus, Levi Strauss, and Nissan Canada, and thousands of smaller enterprises, have already adopted the one-to-one perspective. The strategies outlined in this book work just as well--often even better--for small companies, from two-person accounting firms to flower shops to furniture stores. From the Trade Paperback edition
Clicks, bricks & brands by Martin Lindström( Book )

11 editions published between 2001 and 2002 in English and held by 88 WorldCat member libraries worldwide

Featuring a mix of theory, case study, and practical advice, this text provides retailers and dot.com companies with a clear picture of how to make successful the marriage of traditional offline retailing with the new world of e-tailers
The one-to-one future : building business relationships one customer at a time by Don Peppers( Book )

8 editions published between 1993 and 2001 in English and held by 83 WorldCat member libraries worldwide

Rules to break and laws to follow : [how your business can beat the crisis of short-termism] by Don Peppers( Recording )

8 editions published in 2008 in English and held by 75 WorldCat member libraries worldwide

With customers sharing their experiences electronically with millions of other customers, the technology of business has changed so radically that the old accepted wisdoms just don't work any more. Don Peppers and Martha Rogers challenge you to break the rules and propose a whole new way of thinking about how to create real shareholder value in today's competitive environment, operating with today's technologies
Le One to one : valorisez votre capital-client by Don Peppers( Book )

4 editions published between 1998 and 2001 in French and held by 73 WorldCat member libraries worldwide

301 great ideas for selling smarter : from America's most innovative small companies( Book )

6 editions published between 1998 and 2000 in English and Chinese and held by 71 WorldCat member libraries worldwide

Ben tao cong shu gong fen san ce, suo jiang shu de jing ying miao ji, jun zhi jie yuan yu mei guo zui ju you chuang xin jing shen he sheng cun huo li de zhong xiao qi ye, jie shao de mei yi zhao, dou lai zi qi ye de jing ying shi li, mei yi zhao de chan shu, dou you yi ju yong hei ti zi biao chu de guan jian yu
Enterprise one-to-one : tools for building unbreakable customer relationships in the interactive age by Don Peppers( Book )

10 editions published between 1997 and 2000 in English and held by 49 WorldCat member libraries worldwide

In this guide to one-to-one selling, the authors argue that with increasingly interactive media, it now makes more sense to sell as many products and services as possible to one customer, than to just sell one product to as many customers as possible. Chapters cover such subjects as: how to identify and capitalize on customer differences; how to increase the share of valuable "lifetime" customers; how to treat different customers differently; how to anticipate what your customer wants; how to get customer feedback; how to remove distribution barriers; and how to implement the one-to-one marketing philosophy in your company
Extreme trust : honesty as a competitive advantage by Don Peppers( )

7 editions published between 2013 and 2014 in English and held by 31 WorldCat member libraries worldwide

With a wealth of fascinating research as well as practical applications, this book will show you how to earn-- and keep-- the extreme trust of everyone your company interacts with
Managing customer experience and relationships : a strategic framework by Don Peppers( Book )

8 editions published between 2016 and 2017 in English and held by 21 WorldCat member libraries worldwide

Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a deep understanding of this critical dynamic, you'll become better able to build and manage the customer base that drives revenue and generates higher margins. A practical framework for implementing the IDIC model merges theory, case studies, and strategic analysis to provide a ready blueprint for execution, and in-depth discussion of communication, metrics, analytics, and more allows you to optimize the relationship on both sides of the table. This new third edition includes updated examples, case studies, and references, alongside insightful contributions from global industry leaders to give you a well-rounded, broadly-applicable knowledge base and a more effective CRM strategy. Ancillary materials include a sample syllabus, PowerPoints, chapter questions, and a test bank, facilitating use in any classroom or training session. The increased reliance on customer relationship management has revealed a strong need for knowledgeable practitioners who can deploy effective initiatives. This book provides a robust foundation in CRM principles and practices, to help any business achieve higher customer satisfaction.-Understand the fundamental principles of the customer relationship -Implement the IDIC model to improve CRM ROI -Identify essential metrics for CRM evaluation and optimization -Increase customer loyalty to drive profits and boost margins Sustainable success comes from the customer. If your company is to meet performance and profitability goals, effective customer relationship management is the biggest weapon in your arsenal-but it must be used appropriately. Managing Customer Experience and Relationships, Third Edition provides the information, practical framework, and expert insight you need to implement winning CRM strategy
Rules to break and laws to follow : how your business can beat the crisis of short-termism by Don Peppers( )

1 edition published in 2008 in English and held by 0 WorldCat member libraries worldwide

Describes how empowered customers and employees can be great for a business
 
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Audience level: 0.35 (from 0.05 for Rules to b ... to 0.87 for Le One to ...)

The one to one future : building relationships one customer at a timeDie 1:1-Zukunft : Strategien für ein individuelles Kundenmarketing
Alternative Names
페퍼스, 돈

ペパーズ, ドン

Languages
Covers
Enterprise one to one : tools for competing in the interactive ageManaging customer relationships : a strategic frameworkThe one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing programOne to one, B2B : customer development strategies for the business to business worldThe one to one manager : real-world lessons in customer relationship managementReturn on customer : creating maximum value from your scarcest resourceLife's a pitch : then you buyExtreme trust : honesty as a competitive advantage