WorldCat Identities

Swasy, Alecia

Overview
Works: 11 works in 50 publications in 4 languages and 2,046 library holdings
Genres: Academic theses 
Roles: Author
Classifications: HD9999.S74, 338.767
Publication Timeline
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Most widely held works by Alecia Swasy
Soap opera : the inside story of Procter & Gamble by Alecia Swasy( Book )

19 editions published between 1993 and 2013 in English and Chinese and held by 1,170 WorldCat member libraries worldwide

An explosive expose drawn from interviews and court and company documents. It reveals the dirty tricks and draconian mind-set of the company. Includes the real story behind Rely brand tampons and their link to women's deaths; Taylor County, Florida residents drinking bottled water because of toxic waste from P & G's paper mill; cutthroat nature of the company; and unethical seizure of Cincinnati phone records, etc
Changing focus : Kodak and the battle to save a great American company by Alecia Swasy( Book )

8 editions published in 1997 in English and held by 466 WorldCat member libraries worldwide

Later, a new CEO, George Fisher, was wooed from Motorola with a huge, controversial contract to lead a last-ditch turn-around effort. Swasy vividly recounts Kodak's roller-coaster history - including a string of failed product launches and management blunders (such as the time a Kodak CEO fell asleep during a meeting with Bill Gates). And she surveys Kodak's "morning after"--The laid-off workers in Kodak's devastated hometown of Rochester, New York, who are learning
How journalists use Twitter : the changing landscape of U.S. newsrooms by Alecia Swasy( Book )

8 editions published between 2016 and 2018 in English and held by 373 WorldCat member libraries worldwide

"How Journalists Use Twitter: The Changing Landscape of U.S. Newsrooms shows how leading reporters and editors at four major metropolitan newspapers are embracing Twitter as a key tool in their daily routines and how the social media platform influences coverage. This book builds on social media research by analyzing newsroom work through the lens of four different communications theories--diffusion of innovation, boundary, social capital and agenda-setting theories."--Back cover
Der Procter- & -Gamble-Report : Praktiken und Managementmethoden eines der grössten Markenartikler der Welt by Alecia Swasy( Book )

1 edition published in 1995 in German and held by 19 WorldCat member libraries worldwide

Schwarze Flecken auf weißer Weste der Procter- & -Gamble-Report ; Praktiken und Managementmethoden eines der größten Markenartikler der Welt by Alecia Swasy( Book )

3 editions published between 1995 and 1997 in German and held by 8 WorldCat member libraries worldwide

Bian jiao : zheng jiu Keda zhi zhan by Alecia Swasy( Book )

2 editions published in 1999 in Chinese and held by 3 WorldCat member libraries worldwide

Jūichibanme no kairitsu : kegasareta amerikan dorīmu( Book )

3 editions published in 1995 in Japanese and held by 2 WorldCat member libraries worldwide

Jūichibanme no kairitsu : kegasareta amerikan dorīmu( Book )

3 editions published in 1995 in Japanese and held by 2 WorldCat member libraries worldwide

Overlooked in America : a framing analysis of U.S. newspapers' coverage of rural poverty, 2000-2010 by Alecia Swasy( )

1 edition published in 2011 in English and held by 1 WorldCat member library worldwide

Scholars have found that news organizations tend to frame American poverty as an urban problem, largely ignoring the plight of the rural poor. To gauge the coverage of rural American poverty, a content analysis was conducted on 184 articles from the New York Times, the Washington Post and 17 Southeastern regional newspapers from 2000 to 2010. The objective was to identify frames selected by journalists in covering rural poverty. The study revealed five dominant frames, including the gridlock and failure of state and federal programs and the unhealthy lifestyles and lack of medical care facing the rural poor. The most comprehensive coverage was found in the Times and the Post, while the smaller regional newspapers relied heavily on the Associated Press for content on rural poverty
Future of work in america : hearing before the committee on education and the by Alecia Swasy( Book )

1 edition published in 1997 in English and held by 1 WorldCat member library worldwide

Rely tampons and toxic shock syndrome : Procter & Gamble's responses by Alecia Swasy( )

1 edition published in 1996 in English and held by 1 WorldCat member library worldwide

 
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Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.30 (from 0.27 for Soap opera ... to 0.98 for Rely tampo ...)

Changing focus : Kodak and the battle to save a great American company
Covers
Changing focus : Kodak and the battle to save a great American company
Alternative Names
スウェージー, アレシア

Languages