WorldCat Identities

Hassan, Salah S.

Overview
Works: 9 works in 32 publications in 1 language and 603 library holdings
Genres: Internet videos  Nonfiction television programs  Case studies 
Roles: Author, Other, Editor
Publication Timeline
.
Most widely held works by Salah S Hassan
Globalization of consumer markets : structures and strategies by Erdener Kaynak( Book )

12 editions published between 1994 and 2016 in English and held by 474 WorldCat member libraries worldwide

The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today's consumer markets, readers will find they have the key to success and survival in the global marketplace. The contributing authors present managerially oriented chapters, each of which is based on research or practical experience. These are designed to advance the reader's knowledge of the globa
Global marketing : perspectives and cases by Salah S Hassan( Book )

12 editions published in 1994 in English and held by 109 WorldCat member libraries worldwide

Marketing Management (Arab World Edition) by Philip Kotler( )

2 editions published in 2012 in English and held by 5 WorldCat member libraries worldwide

Marketing Management (Arab World Edition)
Gillette : stimulating primary demand in emerging economies( Visual )

1 edition published in 2016 in English and held by 4 WorldCat member libraries worldwide

Professor Salah Hassan presents a case study on product line extension by multinational brand Gillette in developing nations and emerging economies. How does a disposable product achieve success in a market dominated by a traditional long-life product?
Strategic brand management( Visual )

1 edition published in 2016 in English and held by 3 WorldCat member libraries worldwide

Dr Salah Hassan discusses strategic brand management and the best ways to use branding to connect with customers. An important part of branding is brand equity, which is the added value that customers perceive as the result of brand. Hassan discusses what a brand is, how to build a strong brand, and how to connect with the customer through the brand
The Ritz Carlton : ladies & gentlemen serving ladies & gentlemen( Visual )

1 edition published in 2016 in English and held by 3 WorldCat member libraries worldwide

Professor Salah S. Hassan discusses the Ritz-Carlton and how it has maintained its position as a world-class hotel. He reflects the company's focus on employee and customer satisfaction, as well as its consistent commitment to excellence
Global marketing strategy( Visual )

1 edition published in 2016 in English and held by 3 WorldCat member libraries worldwide

Professor Salah Hassan provides an outline for establishing an effective global marketing procedure. His presentation combines his own research with the successful practices of multinational organizations
Determinants of market competitiveness in an environmentally sustainable tourism industry by Salah S Hassan( Book )

1 edition published in 1999 in English and held by 1 WorldCat member library worldwide

Future trends in managerial beliefs : a comparative study by Salah S Hassan( Book )

1 edition published in 1995 in English and held by 1 WorldCat member library worldwide

 
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.46 (from 0.43 for Globalizat ... to 0.71 for Marketing ...)

Globalization of consumer markets : structures and strategies
Alternative Names
Ḥasan, Ṣalāḥ S.

Languages
English (32)

Covers
Global marketing : perspectives and cases