WorldCat Identities

Hogg, Gillian

Overview
Works: 12 works in 53 publications in 1 language and 624 library holdings
Genres: Case studies  Academic theses 
Roles: Author, Editor, Other, Speaker
Publication Timeline
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Most widely held works by Gillian Hogg
Consumers and services by Mark Gabbott( Book )

12 editions published between 1998 and 1999 in English and held by 237 WorldCat member libraries worldwide

This text aims to approach service marketing from a consumer perspective and to draw together current understanding of service consumption from both an academic and a practitioner point of view. In the first part of this book the authors establish the effect of the characteristics of services upon consumer behaviour. The second part contains five detailed sectoral cases of consumer behaviour in service industries
Service industries marketing by Mark Gabbott( Book )

13 editions published between 1998 and 2014 in English and held by 151 WorldCat member libraries worldwide

"This collection examines a wide range of topics and methodologies in a variety of services including the legal and health care industries, education and the financial services. It provides an eclectic overview of services marketing which demonstrates the depth and breadth of current innovative research."--Jacket
Contemporary services marketing management : a reader by Mark Gabbott( Book )

8 editions published in 1997 in English and held by 106 WorldCat member libraries worldwide

This collection of seminal readings covers all aspects of services marketing, including both quality and management
Sports marketing Europe : the legal and tax aspects by Ian S Blackshaw( Book )

8 editions published in 1993 in English and held by 91 WorldCat member libraries worldwide

Analyse: Aborde l'aspect juridique et fiscal du marketing du sport en Europe, les différentes législations nationales sont examinées. Pour des spécialistes du droit du sport et du droit
Consumer behaviour by Gillian Hogg( Visual )

2 editions published in 2012 in English and held by 17 WorldCat member libraries worldwide

Covers the theory and practice of marketing. A case study in consumer behaviour. Looks at how the choice of a car is determined by a consumer's needs. An American production
Managing identity at the crossroads of the national highroad and the corporate lowroad by Richard J Varey( Book )

1 edition published in 1999 in English and held by 6 WorldCat member libraries worldwide

The impact of non verbal communication upon service evaluation by Gillian Hogg( Book )

2 editions published in 1998 in English and held by 6 WorldCat member libraries worldwide

Commodifying the law : marketing corporate legal services by Gillian Hogg( Book )

1 edition published in 1999 in English and held by 5 WorldCat member libraries worldwide

Service quality in business advisory services : the case of the public relation industry in Scotland by Gillian Hogg( )

3 editions published between 1995 and 1996 in English and held by 2 WorldCat member libraries worldwide

The thesis concerns quality of service in the context of business advisory services. The economic rationale for improving any quality standard is based on the theory thatby creating customer satisfaction and a perception of service quality, an organisation can retain its existing customers and attract new business, thus improving market share. This argument is based on the assumption that by improving the quality of the service delivered to customers, product offerings can be differentiated in such a way as to improve customer value. This is a customer defined approach to quality and assumes that the provider has understood and responded to customer requirements. In order to achieve this it is necessary to understand the particular situational characteristics of this market and the criteria customers use to assess the service they receive. In order to investigate service quality in business advisory services, the publicrelations industry in Scotland is considered as a specific case. Public relations is abusiness advisory service concerned with the management of image or reputation. However it is not a homogeneous product and is made up of a number of specific functions that equate to two main product variants. Based on these product variants, the research identifies three main purchaser groups in Scotland. However, although outcome expectations are consistent across purchaser groups, there are different expectations of the process of delivering the service according to the product variant purchased. The research concludes that whenpurchasers are buying a task level service their perceptions of quality are based upontangible, measurable service features, whilst purchasers of a managerial productvariant are concerned with process factors that lead to developing a relationship oftrust. There are also a number of 'bottom-line' expectations, common across purchaser groups, which are essential to a perception of quality. Service quality, in the business advisory service context, is dependant on recognising what constitutes the core product and tailoring the process of delivery to satisfy purchaser expectations. The implications of this research are that an understanding of context is essentialwhen considering service quality, in order that customer expectations and providerdelivery combine to achieve added value. Secondly, that product definitions arerequired in determining the expectations associated with performance quality; andthirdly, that customer segmentation based upon product variant is a viable propositionin business advisory services
Contemporary services marketing : a reader( Book )

1 edition published in 1997 in English and held by 1 WorldCat member library worldwide

Factors affecting the adoption of online auctions by internet users in Hong Kong by Adam Ka Lok Wong( )

1 edition published in 2014 in English and held by 1 WorldCat member library worldwide

Consuming the experience : the effect of experimental stimuli on the contextual self by Andrew Richard Davis( )

1 edition published in 2014 in English and held by 1 WorldCat member library worldwide

 
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Audience level: 0.66 (from 0.58 for Consumer b ... to 0.96 for Contempora ...)

Consumers and services
Covers
Service industries marketingContemporary services marketing management : a readerSports marketing Europe : the legal and tax aspects
Languages
English (53)