WorldCat Identities

Barnes, Beth E.

Overview
Works: 30 works in 54 publications in 3 languages and 609 library holdings
Genres: Handbooks and manuals  Criticism, interpretation, etc 
Roles: Thesis advisor, Author
Publication Timeline
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Most widely held works by Beth E Barnes
Strategic advertising campaigns by Don E Schultz( Book )

8 editions published between 1994 and 1995 in English and held by 289 WorldCat member libraries worldwide

Strategic brand communication campaigns by Don E Schultz( Book )

10 editions published between 1995 and 2000 in English and Undetermined and held by 232 WorldCat member libraries worldwide

Pin pai ce lue by Zi Shu( Book )

1 edition published in 2003 in Chinese and held by 27 WorldCat member libraries worldwide

Building customer-brand relationships by Don E Schultz( Book )

2 editions published between 2009 and 2015 in English and held by 8 WorldCat member libraries worldwide

"Building Customer-Brand Relationships takes the view that the marketer and the customer build on-going brand value together. Rather than the marketer trying to "sell," the role of the marketer is to help customers buy. Customer insights allow the marketer to understand which audiences are important for his or her product, what delivery forms are appropriate, and what type of content is beneficial. It is the outside-in approach that truly differentiates this text from all other campaigns and promotional marketing texts. Emphasis on accountability and measurement, not commonly stressed in campaigns or communication texts
Pin pai ce lüe by Don E Schultz( Book )

1 edition published in 2003 in Chinese and held by 5 WorldCat member libraries worldwide

Campanhas estratégicas de comunicação de marca by Don E Schultz( Book )

3 editions published between 2001 and 2006 in Portuguese and held by 3 WorldCat member libraries worldwide

Advertising Curriculum Review Case Studies of Two Alternative Approaches by Beth E Barnes( Book )

2 editions published in 1996 in English and held by 3 WorldCat member libraries worldwide

As the advertising industry has undergone many changes recently, advertising faculty may be wondering whether the set of courses they have been offering provides adequate preparation for the marketplace. A study examined two different approaches to curriculum review and explored their usefulness in two case studies. The first approach, Zero-Based Curriculum Review (ZBCR), is a 3-phase process. Phase 1 involves developing a review structure, which requires identifying a series of goals and objectives (overall curriculum goals, knowledge bases needed by students, desirable professional practices and skills) and then constructing a curriculum matrix that maps out the specific knowledge bases, professional practices, and student skills required to achieve those objectives. The actual curriculum review takes place in phase 2, where current courses are assessed in terms of their fit in the curriculum matrix. In Phase 3, the review results in implementation through course revisions. The second approach, benchmarking, is more focused. It involves comparing the curriculum to those of the best-in-the-class competitors. There are 3 major phases: (1) developing a plan; (2) collecting and analyzing the data; and (3) implementing the recommendations that emerge from the process. The two case studies show that ZBCR was a relative success and benchmarking was a relative failure. Analysis suggests that the failure of benchmarking, however, was not due to inherent flaws in the method. (TB)
Beyond the commerce of birth control : an examination of the content of web-based DTC and user-created messages about oral contraceptives by Erin E Gilles( )

1 edition published in 2009 in English and held by 2 WorldCat member libraries worldwide

Zhong su xiao fei zhe pin pai guan xi by Don E Schultz( Book )

1 edition published in 2015 in Chinese and held by 2 WorldCat member libraries worldwide

Ben shu cong xiao fei zhe chu fa, Zhi chu le ying xiao chuan bo shi chang zhong de si ge ji ben yao su:xiao fei zhe, Pin pai, Chuan shu xi tong yu nei rong;Bing shi zhi zuo wei yi zhong xin de si kao fang shi qu zhi dao ying xiao chuan bo huo dong. Ju ti nei rong bao kuo:kai fa xiao fei zhe de dong cha li, Xiao fei zhe ru he si kao, Xun zhao xiao fei zhe yu pin pai de lian jie, Wei xiao fei zhe ti gong gou tong fang shi deng
Assessing media education : a resource handbook for educators and administrators by William G Christ( Book )

1 edition published in 2013 in English and held by 2 WorldCat member libraries worldwide

"Assessing Media Education provides guidelines for media educators and administrators in higher education media programs who are creating or improving student-learning assessment strategies. Covering the topics and categories established by the Accrediting Council on Education in Journalism and Mass Communications, this resource guides readers through the steps of developing an assessment plan, establishing student-learning outcomes in the various areas of the curriculum, and measuring those outcomes." "As assessment gains importance throughout the curriculum, Assessing Media Education will be a useful and practical resource for media educators and administrators as they grapple with the challenges of assessment."--Jacket
Too little and too lately known : the satiric poetry of John Oldham by Beth E Barnes( )

2 editions published in 1981 in English and held by 2 WorldCat member libraries worldwide

Student and Professional Attitudes Regarding Advertising Influence on Broadcast News Content A Comparative Study by Hubert W Brown( Book )

1 edition published in 1999 in English and held by 2 WorldCat member libraries worldwide

Students studying Broadcast Journalism or Advertising and professionals working in those fields were surveyed on their attitudes regarding advertising influence on broadcast news content. This study compares the attitudes of the students and practitioners in the respective professions. While students and professionals agreed on a majority of opinion statements, the areas where there was significant disagreement hold important implications for preparing students in both disciplines for the realities of the marketplace. Contains 27 references and 3 tables of data. (Author/RS)
Mom to mom : online breastfeeding advice by Jennifer Dudley Furkin( )

1 edition published in 2018 in English and held by 1 WorldCat member library worldwide

A case study of the status of community newspapers in a 22-county region of eastern Kentucky by Deborah Taylor Givens( )

1 edition published in 2012 in English and held by 1 WorldCat member library worldwide

The sweet life of Zach & Cody : a content analysis of the food related messages in Disney television programming by Morgan Ann Poor( )

1 edition published in 2007 in English and held by 1 WorldCat member library worldwide

How cable television network programming strategies affect time spent viewing by Beth E Barnes( Book )

1 edition published in 1992 in English and held by 1 WorldCat member library worldwide

More than meets the eye : a look into representational issues in advertising by Elizabeth Ann Langlois( )

1 edition published in 2019 in English and held by 1 WorldCat member library worldwide

Analysis of workers' compensation vocational assistance programs( Book )

1 edition published in 1980 in English and held by 1 WorldCat member library worldwide

Introducing introductory advertising students to the World Wide Web by Beth E Barnes( Book )

1 edition published in 1995 in English and held by 1 WorldCat member library worldwide

ADVERTISING ACCOUNT PLANNING : new strategies in the digital landscape by Carol J Pardun( Book )

2 editions published in 2020 in English and held by 1 WorldCat member library worldwide

 
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Audience Level
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  Kids General Special  
Audience level: 0.31 (from 0.13 for Strategic ... to 0.93 for Zhong su x ...)

Strategic advertising campaigns
Covers
Strategic brand communication campaignsBuilding customer-brand relationships
Alternative Names
Barnes, Beth

Languages