WorldCat Identities

Wiktor, Jan W.

Overview
Works: 127 works in 162 publications in 2 languages and 264 library holdings
Roles: Author, Editor, Honoree
Classifications: HD4215.7, 659.144
Publication Timeline
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Most widely held works by Jan W Wiktor
Information asymmetry in online advertising by Jan W Wiktor( )

3 editions published in 2021 in English and held by 74 WorldCat member libraries worldwide

"Advertising is a company's major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affecting consumer behaviour. Advertising may reflect information asymmetry between an advertiser and recipients. This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies. The theoretical framework presented is based on issues related to online advertising, information asymmetry and social manipulation. The book describes the ways in which these areas can be explored, and it presents the results of empirical studies. Empirical research allows for identifying companies' moral hazard strategies and their consequences - e-consumers' adverse selection. The research provides an empirical answer to the question: to what extent is advertising a transparent form of communication, and to what extent does it represent the world of manipulation? Based on an interdisciplinary theoretical approach, empirical studies conducted by the authors, and theoretical and managerial implication, the book encourages its readers to find their own answers. Given the interdisciplinary nature of this work, it will be of interest to scholars and researchers within the fields of marketing, media and communication, economics, psychology, sociology and ethics"--
Bariery prywatyzacji przedsiębiorstw by Jan W Wiktor( Book )

4 editions published in 1992 in Polish and held by 8 WorldCat member libraries worldwide

Prace z zakresu analizy rynku i badań marketingowych( Book )

6 editions published between 2002 and 2003 in Polish and held by 6 WorldCat member libraries worldwide

Prace z zakresu konsumpcji( Book )

4 editions published between 2002 and 2003 in Polish and held by 5 WorldCat member libraries worldwide

Wpływ prywatyzacji na funkcję socjalną przedsiębiorstw by Jan W Wiktor( Book )

2 editions published in 1993 in Polish and held by 4 WorldCat member libraries worldwide

Promocja : system komunikacji przedsiębiorstwa z rynkiem by Jan W Wiktor( Book )

3 editions published between 2001 and 2006 in Polish and held by 4 WorldCat member libraries worldwide

Wpływ prywatyzacji na rynek pracy : z doświadczeń regionu krakowskiego by Anna Czubała( Book )

4 editions published in 1997 in Polish and held by 4 WorldCat member libraries worldwide

Prace z zakresu marketingu( Book )

4 editions published in 2002 in Polish and held by 4 WorldCat member libraries worldwide

Zarządzanie przedsiębiorstwem międzynarodowym : integracja różnorodności( Book )

2 editions published in 2017 in Polish and held by 3 WorldCat member libraries worldwide

Prace z zakresu handlu i instytucji rynkowych( Book )

2 editions published in 2003 in Polish and held by 3 WorldCat member libraries worldwide

Marketing and globalization : papers of the third international marketing symposium by International Marketing Symposium( Book )

2 editions published in 2000 in English and held by 3 WorldCat member libraries worldwide

Koszty pracy w przedsiębiorstwach by Jan W Wiktor( Book )

3 editions published in 1991 in Polish and held by 3 WorldCat member libraries worldwide

Kierunki regionalnej polityki ograniczania bezrobocia w województwie krakowskim by Anna Czubała( Book )

3 editions published in 1994 in Polish and held by 3 WorldCat member libraries worldwide

Zarządzanie marketingiem : trendy, strategie, instrumenty : księga jubileuszowa dedykowana Profesorowi Romanowi Niestrojowi( Book )

1 edition published in 2014 in Polish and held by 2 WorldCat member libraries worldwide

Marketing w erze technologii cyfrowych : nowoczesne koncepcje i wyzwania by Bogdan Gregor( Book )

2 editions published between 2018 and 2019 in Polish and held by 2 WorldCat member libraries worldwide

Marketing międzynarodowy : uwarunkowania i kierunki rozwoju( Book )

1 edition published in 2010 in Polish and held by 2 WorldCat member libraries worldwide

Techniki organizowania pracy w przedsiębiorstwie handlowym by Roman Niestrój( Book )

1 edition published in 1986 in Polish and held by 2 WorldCat member libraries worldwide

Kierunki rozwoju marketingu usług : teoria i praktyka( Book )

2 editions published in 2002 in Polish and held by 2 WorldCat member libraries worldwide

Kierunki rozwoju współczesnego marketingu : praca zbiorowa( Book )

1 edition published in 2012 in Polish and held by 2 WorldCat member libraries worldwide

Marketing międzynarodowy : zarys problematyki by Jan W Wiktor( Book )

1 edition published in 2008 in Polish and held by 2 WorldCat member libraries worldwide

 
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Audience Level
0
Audience Level
1
  General Special  
Audience level: 0.68 (from 0.48 for Wpływ pryw ... to 0.97 for Promocja : ...)

Information asymmetry in online advertising
Covers
Alternative Names
Viktor, Ân V.

Wiktor, J. W.

Wiktor, Jan.

Wiktor, Jan Władysław.

Languages
Polish (46)

English (5)