WorldCat Identities

Montaña, Jordi

Overview
Works: 37 works in 107 publications in 4 languages and 900 library holdings
Genres: Case studies 
Roles: Author, Editor, Other, Contributor
Classifications: HF5415.12.E8, 658.80094
Publication Timeline
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Most widely held works by Jordi Montaña
Universal design : the HUMBLES method for user-centred business by Francesc Aragall( )

18 editions published between 2009 and 2016 in English and held by 461 WorldCat member libraries worldwide

"As a customer, have you ever felt dissatisfied with a product or service? Is it possible that customers may be similarly unhappy with your company? Being aware of and exploring your consumers' diversity constitutes the best source of information available if you are to lead the way in design innovation, marketing orientation and service provision. "Universal Design: The HUMBLES Method for User-Centred Business" offers every type of organisation a clear understanding of the role and value of Design for All/Universal Design (the intervention in environments, products and services to enable everyone, regardless of age, gender, capabilities or cultural background, to enjoy them on an equal basis). The seven-phase model integrates the users' point of view, enabling you to assess your current business strategy and design practices, and make your product or service appealing to all your potential customers, thus creating a better, more consumer-oriented experience. This book is a must-read for organisations who wish to consider their products and services from the customer point of view and so gain an advantage over their competitors."--Publisher description
Marketing in Europe( Book )

3 editions published in 1994 in English and held by 165 WorldCat member libraries worldwide

Illustrates different aspects of marketing by European-based companies, who market their products in Europe and elsewhere. The work covers issues such as international market segmentation, advertising, branding and pricing, distribution and new product development
Marketing in Europe : case studies( Book )

17 editions published between 1993 and 1995 in English and held by 93 WorldCat member libraries worldwide

El poder de la marca : el papel del diseño en su creación by Jordi Montaña( Book )

2 editions published in 2013 in Spanish and held by 23 WorldCat member libraries worldwide

Aporta los elementos necesarios para gestionar correctamente la marca, dando gran importancia al papel que tiene el diseño en su creación. Tiene dos partes claramente diferenciadas, pero interconectadas entre sí. La primera expone los principios que rigen la gestión de la marca para obtener notoriedad y renombre, así como una imagen de marca valorada por los consumidores y destaca la aportación del diseño y de su gestión para crear los elementos de identidad de la marca. En la segunda parte los autores aportan 54 ejemplos vividos personalmente de empresas e instituciones de toda clase. La interrelación clara entre teoría y práctica (aunque no hay mejor práctica que una buena teoría) hacen este libro único en su especialidad.-Es un libro eminentemente práctico, aunque con importantes aportaciones teóricas.-Libro dirigido a un público muy amplio formado por todas las personas que en cualquier organización tienen motivación para crear una marca sólida y fuerte de su institución.-Aporta una visión general de la estrategia de la marca
Estrategias y tácticas de marketing : interpretando al consumidor en su kilómetro cero by Josep-Francesc Valls( Book )

4 editions published in 2014 in Spanish and held by 21 WorldCat member libraries worldwide

"El consumidor ya puede ser abordado en su kilómetro cero. Directamente, sobre todo de forma internáutica. Co-crear con él. Construir conjuntamente la propuesta de valor. Ajustarla al precio que desea pagar en cada momento, al canal y al tiempo. Este es la gran revolución del marketing interactivo y social que ya resulta posible ahora frente a otros enfoques más indirectos del pasado.Tal lo concebimos en esta obra. Se trata de identificar primero el entorno del cliente y de sus redes. Y para desarrollar la relación con él, tejer posteriormente la propuesta estratégica y la operativa. Reivindicamos aquí la parte estratégica del marketing, un poco vapuleada en los últimos tiempos, si se desea alcanzar el éxito en la operativa. El libro se complementa con una introducción a las relaciones entre el management general y el marketing. De este modo, se revisan las aportaciones más interesantes de los grandes pensadores desde Schumpeter a Kotler pasando por Porter, Minzberg, Drucker o Hamel, entre otros. Igualmente, en el capítulo final se trata de la planificación, del liderazgo y del control del plan como única vía de alcanzar los resultados fijados". -- En la cubierta
Universal Design : the HUMBLES Method for User-Centred Business by Francesc Aragall( )

3 editions published between 2012 and 2016 in English and held by 16 WorldCat member libraries worldwide

Universal Design offers every organization, whether a provider of services or of products, a clear understanding of the role and value of Design for All/Universal Design. It provides a model for assessing current design practices and making the changes that will make your product or service accessible to all your potential customers to create a better, consumer-oriented experience. Each chapter contains examples and case studies plus a set of tools to help organisations who wish to consider their products and services from the customer point of view and so gain an advantage over their competito
Marketing de nuevos productos : diseño, desarrollo y lanzamiento by Jordi Montaña( Book )

4 editions published in 1990 in Spanish and held by 16 WorldCat member libraries worldwide

Diseño y estrategia de producto by Jordi Montaña( Book )

5 editions published in 1985 in 3 languages and held by 14 WorldCat member libraries worldwide

Cómo diseñar un producto by Jordi Montaña( Book )

5 editions published in 1989 in Spanish and held by 10 WorldCat member libraries worldwide

Desenvolupament de producte : la gestió del disseny by Jordi Montaña( Book )

3 editions published between 2003 and 2007 in Catalan and held by 8 WorldCat member libraries worldwide

Evaluación del renombre y la notoriedad de marcas by Eusebi Nomen Calvet( Book )

1 edition published in 2007 in Spanish and held by 7 WorldCat member libraries worldwide

Política de marketing by Josep Chias( Book )

3 editions published in 1983 in Spanish and held by 7 WorldCat member libraries worldwide

The marketing plan workbook by James C Makens( Book )

2 editions published in 1990 in Spanish and held by 6 WorldCat member libraries worldwide

HUMBLES wan mei chan pin she ji fa : Yi yong hu wei zhong xin de chan pin she ji = Universal design the HUMBLES method for user-centred business by Francesc Aragall( Book )

2 editions published in 2014 in Chinese and held by 5 WorldCat member libraries worldwide

Ben shu cong qi ge fang mian jie shao le chan pin she ji de fang fa, HUMBLES ji wei zhei qi ge fang mian de ying wen shou zi mu, Ta men fen bie shi zhua zhu quan mian she ji ji hui, Yong hu shi bie, Jian ce hu dong, Tu po xing fang an, Ti chu fang an, You xiao gou tong, Cheng gong du ping gu. Shu zhong yong yi jia tang guo gong si de xiao gu shi guan chuan HUMBLES qi bu zhou shi zhong, Cong ke hu jiao du ren shi zi ji de chan pin yu fu wu, Le jie ju you xi yin li de chan pin she ji shi shi de quan guo cheng
El diseño de la empresa : Antares, Gandía Blasco, Sanico, Viccarbe : casos de éxito by Jordi Montaña( Book )

3 editions published in 2007 in Spanish and held by 4 WorldCat member libraries worldwide

En el presente estudio se han seleccionado cuatro empresas que utilizan el diseño como elemento fundamental de su estrategia, entendido como un conjunto de procesos dentro del proceso de innovación en la empresa. Todas ellas, Antares, Gandía Blasco, Sanico y Viccarbe, tienen en común haber seguido de un modo más o menos consciente un modelo similar que les ha llevado al éxito
Diseño : rentabilidad social y rentabilidad económica by Jordi Montaña( Book )

2 editions published in 2001 in Spanish and held by 4 WorldCat member libraries worldwide

Presente y futuro de la dirección de marcas líderes en España by Jordi Montaña( Book )

3 editions published in 2009 in Spanish and held by 4 WorldCat member libraries worldwide

Evaluación del renombre y la notoriedad de marcas by Juan Eusebio Nomen Calvet( Book )

1 edition published in 2007 in Spanish and held by 4 WorldCat member libraries worldwide

Acte d'investidura de Doctor Honoris Causa del Senyor Emili Teixidor i Viladecàs : Universitat de Vic. Aula Magna, 23 de febrer de 2012 by Emili Teixidor( Book )

1 edition published in 2012 in Catalan and held by 4 WorldCat member libraries worldwide

 
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Universal design : the HUMBLES method for user-centred business
Covers
Marketing in EuropeMarketing in Europe : case studiesUniversal Design : the HUMBLES Method for User-Centred Business
Alternative Names
Jordi Montaña i Matosas ingeniero y catedrático español

Jordi Montaña industrial designer

Jordi Montaña Matosas

Montaña i Matosas, Jordi

Montaña, Jordi

Montaña Matosas, Jordi

Languages