WorldCat Identities

Rivkin, Steve 1947-

Overview
Works: 78 works in 273 publications in 11 languages and 8,877 library holdings
Genres: Abstracts 
Roles: Author, Collector, Contributor, Author of introduction
Publication Timeline
.
Most widely held works by Steve Rivkin
Differentiate or die : survival in our era of killer competition by Jack Trout( )

46 editions published between 1998 and 2017 in 3 languages and held by 2,099 WorldCat member libraries worldwide

Publisher Fact Sheet
The power of simplicity : a management guide to cutting through the nonsense and doing things right by Jack Trout( )

15 editions published between 1998 and 2000 in English and held by 1,939 WorldCat member libraries worldwide

Presents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing, long-term planning, and motivation
The new positioning : the latest on the world's #1 business strategy by Jack Trout( )

22 editions published between 1995 and 1996 in English and held by 1,380 WorldCat member libraries worldwide

"It's the most famous, most quoted, most misunderstood business strategy of all time." "Positioning is not what you do to the product. It's what you do to the mind. But how do you get into a crowded 1990s mind? What if somebody already owns your concept?" "And what has an era of tumultuous change done to positioning?" "The New Positioning is the first new body of thought in more than a decade on the world's most famous business strategy - written by Jack Trout, the author and marketing strategist who started it all, and Steve Rivkin." "The breakthrough 1981 book Positioning: The Battle for Your Mind became a global best-seller in 19 languages." "Now its provocative sequel promises to open even more eyes. Packed with keen insight, penetrating analysis, and irreverent advice, The New Positioning delivers hundreds of examples, anecdotes, and case studies - on computers, oil companies, television shows, soft ice cream, even political candidates."--Jacket
IdeaWise : how to transform your ideas into tomorrow's innovations by Steve Rivkin( )

5 editions published in 2002 in English and held by 1,022 WorldCat member libraries worldwide

'Since marketing is basically a battle of ideas, coming up with a good one is paramount. In that respect, IdeaWise should help you enormously.' -- Jack Trout, President, Trout & Partners Ltd., author of Big Brands, Big Trouble: Lessons Learned the Hard Way 'Ideas and innovations are sometimes spontaneous, but more commonly they are the product of training and awareness. This practical book tells you how to turn your ideas into gold.' -- Richard D. Lamm, three-term Governor of Colorado
The making of a name : the inside story of the brands we buy by Steve Rivkin( Book )

11 editions published in 2004 in English and held by 936 WorldCat member libraries worldwide

"The authors tell everything there is to tell about brand names. How they've indelibly stamped cultures around the world. Who makes them, why they're made, and how they're compiled, bought, sold, and protected. What kind of names exist - the initialized, descriptive, allusive, and coined. How namers surf on brain-waves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them."--Jacket
Repositioning : marketing in an era of competition, change, and crisis by Jack Trout( )

19 editions published between 2000 and 2017 in 3 languages and held by 774 WorldCat member libraries worldwide

Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors
Differentiate or die : survival in our era of killer competition by Jack Trout( )

14 editions published between 2000 and 2010 in English and held by 151 WorldCat member libraries worldwide

Jack Trout takes marketers to task for taking the easy route of high-tech razzle-dazzle and sleight of hand instead of marketing their product's uniquely valuable qualities. He examines successful differentiation initiatives--from giants like Wal-Mart to tiny Trinity College--to determine why some succeed and some fail. The author outlines the many ways to achieve differentiation, while also warning of how difficult it is to achieve differentiation by being creative, cheap, customer oriented, or quality driven, things that your competitor can do as well
Les Nouvelles lois du positionnement : au coeur de la stratégie marketing avec l'inventeur du concept by Jack Trout( Book )

25 editions published between 1995 and 2014 in 6 languages and held by 136 WorldCat member libraries worldwide

Ben shu fen wei san bu fen,Bao kuo:yan jiu da nao,Dui dai bian hua,Shang ye jue qiao
Die Macht des Einfachen : warum komplexe Konzepte scheitern und einfache Ideen überzeugen by Jack Trout( Book )

2 editions published between 1999 and 2000 in German and held by 40 WorldCat member libraries worldwide

Xin cha yi hua xing xiao : sha shou jing zheng ji yuan de sheng cun zhi dao by Jack Trout( Book )

9 editions published between 2001 and 2016 in 4 languages and held by 40 WorldCat member libraries worldwide

Ben shu wei mei guo zhu ming ying xiao zhuan jia te lao te de dai biao zuo zhi yi.Quan shu zhu yao jie shao yi xia nei rong:zai jin ri de quan qiu shi chang zhong,Bian hua shi ri xin yue yi de,Xiao fei zhe mian lin zhe wu shu de xuan ze,Yin ci shang jia yao zhan shi de bu dan dan shi chan pin ben shen,Hai you zi ji de yu zhong bu tong zhi chu.Yin ci wu lun shi chan pin hai shi fu wu dou yao you yu zhong bu tong zhi chu,Fou ze nan yi sheng cun
Differenzierung im Hyperwettbewerb : der Schlüssel für das Überleben von Marken by Jack Trout( Book )

3 editions published between 2003 and 2009 in German and held by 33 WorldCat member libraries worldwide

Guan li, yi xiang bu dao di jian dan by Jack Trout( Book )

1 edition published in 2000 in Chinese and held by 27 WorldCat member libraries worldwide

El poder de lo simple : una guía empresarial para eliminar lo absurdo y ser más racional by Jack Trout( Book )

11 editions published between 1999 and 2005 in Spanish and held by 23 WorldCat member libraries worldwide

El poder de lo simple: teoría simplista o una óptica sabia? Este libro ejecutivo empieza con la dedicación que resume su 'razón de ser': Dedicado a los que están agobiados y perplejos, y que sienten que debe haber un modo más simple de hacer las cosas. Nos presenta la idea de que la complejidad nos entorpece el hacer lo correcto y que nos ciega a lo esencial de nuestro negocio. El poder de lo simple deberá ser de interés a cualquier ejecutivo, sea del Departamento de Marketing, Finanzas, Producción o Recursos Humanos y hay capítulos cortos que tratan de todas las áreas funcionales de nuestras empresas. Se ha escrito en un estilo muy divertido, es fácil de leer y comprender, es instructivo y práctico y nos recuerda que a veces tenemos que pensar en lo esencial antes de intentar, siempre, buscar soluciones en lo nuevo y complejo: hay que regresar a las leyes de la gravedad. Los consejos son aplicables y se presentan muchos ejemplos actualizados: Chupa-Chups, General Electric, Palm Pilot, el Banco Bilbao Vizcaya, KPMB Peat Marwick, Repsol, Xerox, la cervecería argentina Quilmes, Ericsson y muchos más. El poder de lo simple es un libro que trata de estimular al ejecutivo a pensar dos veces antes de complicar las operaciones tradicionales a un nivel no operable. Como ha dicho el filósofo Ralph Emerson: Nada puede ser más simple que la grandeza; de hecho, ser simple es ser grande. Este es el mensaje principal de Trout y el lector puede decidir si es sabio o simplista
You yi yi de chuang zao li : ru he ba dian zi zhuan hua cheng ming ri de chuang yi by Rui Fu Jin( Book )

1 edition published in 2004 in Chinese and held by 22 WorldCat member libraries worldwide

Reposicionamiento : la estrategia competitiva en una era de hipercompetencia, cambio y crisis by Jack Trout( Book )

4 editions published between 2010 and 2011 in Spanish and held by 17 WorldCat member libraries worldwide

Hace treinta años, Jack Trout habló por primera vez, en la revista "Industrial Marketing", del concepto que ha revolucionado la filosofía de la estrategia empresarial: el posicionamiento. Mientras que posicionamiento es un concepto que ha llegado a ser un referente clave, su complementario, ha recibido muy poca atención. Se trata del reposicionamiento, y ahora no sólo es necesario, sino que es imprescindible que aflore y asuma el protagonismo que debe tener, y tres son las razones que obligan a hacerlo: la competencia, el cambio y la crisis. El entorno está cambiando. Este libro describe una nueva forma de entender la psicología del consumidor y la identidad corporativa
The marketing gurus : lessons from the best marketing books of all time by Chris Murray( Book )

1 edition published in 2013 in English and held by 17 WorldCat member libraries worldwide

"Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET
Quan xin ding wei xing xiao by Qu te( Book )

2 editions published in 1996 in Chinese and held by 16 WorldCat member libraries worldwide

Making of a Name, The by Steve Rivkin( )

1 edition published in 2004 in English and held by 14 WorldCat member libraries worldwide

How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names-how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected. The book outlines what kind of names exist-the initialized, descriptive, allusive, and coined. How namers surf on brainwaves. The do's, don'ts, and nevers of naming, how the s
Audio-tech business book summaries : the new positioning : transforming the organization( Recording )

1 edition published in 1995 in English and held by 13 WorldCat member libraries worldwide

Today's best business books summarized on tape
El poder de la simplicidad en los negocios : una guía de manejo de negocios para eliminar lo absurdo y hacer las cosas bien by Jack Trout( Book )

2 editions published in 1999 in Spanish and held by 13 WorldCat member libraries worldwide

 
moreShow More Titles
fewerShow Fewer Titles
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.19 (from 0.08 for IdeaWise : ... to 0.89 for Quan xin d ...)

The new positioning : the latest on the world's #1 business strategy Les Nouvelles lois du positionnement : au coeur de la stratégie marketing avec l'inventeur du concept
Covers
The power of simplicity : a management guide to cutting through the nonsense and doing things rightThe new positioning : the latest on the world's #1 business strategyIdeaWise : how to transform your ideas into tomorrow's innovationsThe making of a name : the inside story of the brands we buyRepositioning : marketing in an era of competition, change, and crisisDifferentiate or die : survival in our era of killer competitionLes Nouvelles lois du positionnement : au coeur de la stratégie marketing avec l'inventeur du conceptDifferenzierung im Hyperwettbewerb : der Schlüssel für das Überleben von MarkenMaking of a Name, The
Alternative Names
Rivkin, Stephen.

Rivkin, Stephen M. 1947-

Steve Rivkin American marketing theorist

Steve Rivkin Amerikaans auteur

Ривкин, Стив 1947-

리브킨, 스티브 1947-

リヴキン, スティーブ

リブキン, スチーブ

Languages
English (118)

Spanish (40)

Chinese (14)

German (7)

Italian (6)

French (4)

Czech (2)

Turkish (1)

Japanese (1)

Polish (1)

Thai (1)