WorldCat Identities

Rivkin, Steve 1947-

Overview
Works: 56 works in 244 publications in 13 languages and 8,872 library holdings
Genres: Abstracts 
Roles: Author, Collector, Contributor, Author of introduction
Classifications: HF5415, 658.8
Publication Timeline
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Most widely held works by Steve Rivkin
The making of a name : the inside story of the brands we buy by Steve Rivkin( Book )

11 editions published in 2004 in English and held by 898 WorldCat member libraries worldwide

"The authors tell everything there is to tell about brand names. How they've indelibly stamped cultures around the world. Who makes them, why they're made, and how they're compiled, bought, sold, and protected. What kind of names exist - the initialized, descriptive, allusive, and coined. How namers surf on brain-waves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them."--Jacket
Differentiate or die : survival in our era of killer competition by Jack Trout( Book )

32 editions published between 1998 and 2010 in 4 languages and held by 893 WorldCat member libraries worldwide

Publisher Fact Sheet
The power of simplicity : a management guide to cutting through the nonsense and doing things right by Jack Trout( Book )

12 editions published between 1998 and 1999 in English and held by 656 WorldCat member libraries worldwide

Presents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing, long-term planning, and motivation
The new positioning : the latest on the world's #1 business strategy by Jack Trout( Book )

22 editions published between 1995 and 1996 in English and Dutch and held by 643 WorldCat member libraries worldwide

In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload
Repositioning : marketing in an era of competition, change, and crisis by Jack Trout( Book )

14 editions published between 2009 and 2011 in English and Undetermined and held by 343 WorldCat member libraries worldwide

Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors
Differentiate or die : survival in our era of killer competition by Jack Trout( )

12 editions published between 2000 and 2010 in English and held by 143 WorldCat member libraries worldwide

Jack Trout takes marketers to task for taking the easy route of high-tech razzle-dazzle and sleight of hand instead of marketing their product's uniquely valuable qualities. He examines successful differentiation initiatives--from giants like Wal-Mart to tiny Trinity College--to determine why some succeed and some fail. The author outlines the many ways to achieve differentiation, while also warning of how difficult it is to achieve differentiation by being creative, cheap, customer oriented, or quality driven, things that your competitor can do as well
IdeaWise : how to transform your ideas into tomorrow's innovations by Steve Rivkin( Book )

5 editions published in 2002 in English and held by 142 WorldCat member libraries worldwide

'Since marketing is basically a battle of ideas, coming up with a good one is paramount. In that respect, IdeaWise should help you enormously.' -- Jack Trout, President, Trout & Partners Ltd., author of Big Brands, Big Trouble: Lessons Learned the Hard Way 'Ideas and innovations are sometimes spontaneous, but more commonly they are the product of training and awareness. This practical book tells you how to turn your ideas into gold.' -- Richard D. Lamm, three-term Governor of Colorado
Les Nouvelles lois du positionnement : au coeur de la stratégie marketing avec l'inventeur du concept by Jack Trout( Book )

23 editions published between 1996 and 2014 in 6 languages and held by 132 WorldCat member libraries worldwide

Ben shu fen wei san bu fen,Bao kuo:yan jiu da nao,Dui dai bian hua,Shang ye jue qiao
Reposicionamiento : la estrategia competitiva en una era de hipercompetencia, cambio y crisis by Jack Trout( Book )

16 editions published between 2000 and 2011 in 6 languages and held by 49 WorldCat member libraries worldwide

Ben shu fen wei jing zheng,Bian hua,Wei ji san bu fen,Nei rong bao kuo:jing zheng shi dai de dao lai,Zhong xin ding wei jing zheng dui shou,He shi bu gai yan bian,Jia zhi shi guan jian,Zhong xin ding wei xu yao yong qi,Zhong xin ding wei shi xian er yi jian de deng
Diferenciarse o morir : cómo sobrevivir en un entorno competitivo de alto riesgo by Jack Trout( Book )

11 editions published between 2001 and 2009 in Spanish and held by 48 WorldCat member libraries worldwide

Xin cha yi hua xing xiao : sha shou jing zheng ji yuan de sheng cun zhi dao by Jack Trout( Book )

9 editions published between 2001 and 2016 in 4 languages and held by 41 WorldCat member libraries worldwide

Die Macht des Einfachen : warum komplexe Konzepte scheitern und einfache Ideen überzeugen by Jack Trout( Book )

2 editions published between 1999 and 2000 in German and held by 40 WorldCat member libraries worldwide

Guan li, yi xiang bu dao di jian dan by Jack Trout( Book )

1 edition published in 2000 in Chinese and held by 27 WorldCat member libraries worldwide

You yi yi de chuang zao li : ru he ba dian zi zhuan hua cheng ming ri de chuang yi by Rui Fu Jin( Book )

1 edition published in 2004 in Chinese and held by 22 WorldCat member libraries worldwide

Differenzierung im Hyperwettbewerb : der Schlüssel für das Überleben von Marken by Jack Trout( Book )

1 edition published in 2009 in German and held by 19 WorldCat member libraries worldwide

The marketing gurus : lessons from the best marketing books of all time by Chris Murray( Book )

1 edition published in 2013 in English and held by 18 WorldCat member libraries worldwide

"Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET
Audio-tech business book summaries : the new positioning : transforming the organization( Recording )

1 edition published in 1995 in English and held by 13 WorldCat member libraries worldwide

Today's best business books summarized on tape
El poder de la simplicidad en los negocios : una guía de manejo de negocios para eliminar lo absurdo y hacer las cosas bien by Jack Trout( Book )

1 edition published in 1999 in Spanish and held by 12 WorldCat member libraries worldwide

To the point : effective communications for the medical staff by Steve Rivkin( Book )

1 edition published in 1996 in English and held by 12 WorldCat member libraries worldwide

 
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Audience Level
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  Kids General Special  
Audience level: 0.25 (from 0.08 for IdeaWise : ... to 0.89 for Die Macht ...)

The making of a name : the inside story of the brands we buy
Alternative Names
Rivkin, Stephen.

Rivkin, Stephen M. 1947-

Steve Rivkin American marketing theorist

Steve Rivkin Amerikaans auteur

Ривкин, Стив 1947-

리브킨, 스티브 1947-

リヴキン, スティーブ

リブキン, スチーブ

Languages
Covers
Differentiate or die : survival in our era of killer competitionThe power of simplicity : a management guide to cutting through the nonsense and doing things rightThe new positioning : the latest on the world's #1 business strategyRepositioning : marketing in an era of competition, change, and crisisDifferentiate or die : survival in our era of killer competitionIdeaWise : how to transform your ideas into tomorrow's innovationsLes Nouvelles lois du positionnement : au coeur de la stratégie marketing avec l'inventeur du conceptDiferenciarse o morir : cómo sobrevivir en un entorno competitivo de alto riesgoDifferenzierung im Hyperwettbewerb : der Schlüssel für das Überleben von Marken