WorldCat Identities

Rivkin, Steve 1947-

Overview
Works: 57 works in 238 publications in 13 languages and 8,856 library holdings
Genres: Abstracts 
Roles: Author, Collector, Contributor, Author of introduction
Classifications: HF5415, 658.8
Publication Timeline
.
Most widely held works by Steve Rivkin
The making of a name : the inside story of the brands we buy by Steve Rivkin( Book )

11 editions published in 2004 in English and held by 899 WorldCat member libraries worldwide

"The authors tell everything there is to tell about brand names. How they've indelibly stamped cultures around the world. Who makes them, why they're made, and how they're compiled, bought, sold, and protected. What kind of names exist - the initialized, descriptive, allusive, and coined. How namers surf on brain-waves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them."--Jacket
Differentiate or die : survival in our era of killer competition by Jack Trout( Book )

31 editions published between 1998 and 2010 in 4 languages and held by 896 WorldCat member libraries worldwide

Publisher Fact Sheet
The power of simplicity : a management guide to cutting through the nonsense and doing things right by Jack Trout( Book )

12 editions published between 1998 and 1999 in English and held by 656 WorldCat member libraries worldwide

Presents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing, long-term planning, and motivation
The new positioning : the latest on the world's #1 business strategy by Jack Trout( Book )

21 editions published between 1995 and 1996 in English and Dutch and held by 641 WorldCat member libraries worldwide

In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload
Repositioning : marketing in an era of competition, change, and crisis by Jack Trout( Book )

14 editions published between 2009 and 2011 in English and Undetermined and held by 344 WorldCat member libraries worldwide

Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors
Differentiate or die : survival in our era of killer competition by Jack Trout( )

12 editions published between 2000 and 2010 in English and held by 144 WorldCat member libraries worldwide

Jack Trout takes marketers to task for taking the easy route of high-tech razzle-dazzle and sleight of hand instead of marketing their product's uniquely valuable qualities. He examines successful differentiation initiatives--from giants like Wal-Mart to tiny Trinity College--to determine why some succeed and some fail. The author outlines the many ways to achieve differentiation, while also warning of how difficult it is to achieve differentiation by being creative, cheap, customer oriented, or quality driven, things that your competitor can do as well
IdeaWise : how to transform your ideas into tomorrow's innovations by Steve Rivkin( Book )

5 editions published in 2002 in English and held by 142 WorldCat member libraries worldwide

'Since marketing is basically a battle of ideas, coming up with a good one is paramount. In that respect, IdeaWise should help you enormously.' -- Jack Trout, President, Trout & Partners Ltd., author of Big Brands, Big Trouble: Lessons Learned the Hard Way 'Ideas and innovations are sometimes spontaneous, but more commonly they are the product of training and awareness. This practical book tells you how to turn your ideas into gold.' -- Richard D. Lamm, three-term Governor of Colorado
Les Nouvelles lois du positionnement : au coeur de la stratégie marketing avec l'inventeur du concept by Jack Trout( Book )

23 editions published between 1996 and 2014 in 6 languages and held by 132 WorldCat member libraries worldwide

Ben shu fen wei san bu fen,Bao kuo:yan jiu da nao,Dui dai bian hua,Shang ye jue qiao
Die Macht des Einfachen : warum komplexe Konzepte scheitern und einfache Ideen überzeugen by Jack Trout( Book )

17 editions published between 1998 and 2011 in 5 languages and held by 66 WorldCat member libraries worldwide

El poder de lo simple: teoría simplista o una óptica sabia? Este libro ejecutivo empieza con la dedicación que resume su 'razón de ser': Dedicado a los que están agobiados y perplejos, y que sienten que debe haber un modo más simple de hacer las cosas. Nos presenta la idea de que la complejidad nos entorpece el hacer lo correcto y que nos ciega a lo esencial de nuestro negocio. El poder de lo simple deberá ser de interés a cualquier ejecutivo, sea del Departamento de Marketing, Finanzas, Producción o Recursos Humanos y hay capítulos cortos que tratan de todas las áreas funcionales de nuestras empresas. Se ha escrito en un estilo muy divertido, es fácil de leer y comprender, es instructivo y práctico y nos recuerda que a veces tenemos que pensar en lo esencial antes de intentar, siempre, buscar soluciones en lo nuevo y complejo: hay que regresar a las leyes de la gravedad. Los consejos son aplicables y se presentan muchos ejemplos actualizados: Chupa-Chups, General Electric, Palm Pilot, el Banco Bilbao Vizcaya, KPMB Peat Marwick, Repsol, Xerox, la cervecería argentina Quilmes, Ericsson y muchos más. El poder de lo simple es un libro que trata de estimular al ejecutivo a pensar dos veces antes de complicar las operaciones tradicionales a un nivel no operable. Como ha dicho el filósofo Ralph Emerson: Nada puede ser más simple que la grandeza; de hecho, ser simple es ser grande. Este es el mensaje principal de Trout y el lector puede decidir si es sabio o simplista
Reposicionamiento : la estrategia competitiva en una era de hipercompetencia, cambio y crisis by Jack Trout( Book )

16 editions published between 2000 and 2011 in 6 languages and held by 49 WorldCat member libraries worldwide

Ben shu fen wei jing zheng,Bian hua,Wei ji san bu fen,Nei rong bao kuo:jing zheng shi dai de dao lai,Zhong xin ding wei jing zheng dui shou,He shi bu gai yan bian,Jia zhi shi guan jian,Zhong xin ding wei xu yao yong qi,Zhong xin ding wei shi xian er yi jian de deng
Diferenciarse o morir : cómo sobrevivir en un entorno competitivo de alto riesgo by Jack Trout( Book )

11 editions published between 2001 and 2009 in Spanish and held by 48 WorldCat member libraries worldwide

Xin cha yi hua xing xiao : sha shou jing zheng ji yuan de sheng cun zhi dao by Jack Trout( Book )

9 editions published between 2001 and 2016 in 4 languages and held by 41 WorldCat member libraries worldwide

Guan li, yi xiang bu dao di jian dan by Jack Trout( Book )

1 edition published in 2000 in Chinese and held by 27 WorldCat member libraries worldwide

You yi yi de chuang zao li : ru he ba dian zi zhuan hua cheng ming ri de chuang yi by Rui Fu Jin( Book )

1 edition published in 2004 in Chinese and held by 22 WorldCat member libraries worldwide

Differenzierung im Hyperwettbewerb : der Schlüssel für das Überleben von Marken by Jack Trout( Book )

1 edition published in 2009 in German and held by 19 WorldCat member libraries worldwide

The marketing gurus : lessons from the best marketing books of all time by Chris Murray( Book )

1 edition published in 2013 in English and held by 18 WorldCat member libraries worldwide

"Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET
Quan xin ding wei xing xiao by Qu te( Book )

2 editions published in 1996 in Chinese and held by 16 WorldCat member libraries worldwide

Audio-tech business book summaries : the new positioning : transforming the organization( Recording )

1 edition published in 1995 in English and held by 13 WorldCat member libraries worldwide

Today's best business books summarized on tape
El poder de la simplicidad en los negocios : una guía de manejo de negocios para eliminar lo absurdo y hacer las cosas bien by Jack Trout( Book )

1 edition published in 1999 in Spanish and held by 12 WorldCat member libraries worldwide

To the point : effective communications for the medical staff by Steve Rivkin( Book )

1 edition published in 1996 in English and held by 12 WorldCat member libraries worldwide

 
moreShow More Titles
fewerShow Fewer Titles
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.26 (from 0.08 for IdeaWise : ... to 0.90 for Quan xin d ...)

The making of a name : the inside story of the brands we buy
Alternative Names
Rivkin, Stephen.

Rivkin, Stephen M. 1947-

Steve Rivkin American marketing theorist

Steve Rivkin Amerikaans auteur

Ривкин, Стив 1947-

리브킨, 스티브 1947-

リヴキン, スティーブ

リブキン, スチーブ

Languages
Covers
Differentiate or die : survival in our era of killer competitionThe power of simplicity : a management guide to cutting through the nonsense and doing things rightThe new positioning : the latest on the world's #1 business strategyRepositioning : marketing in an era of competition, change, and crisisDifferentiate or die : survival in our era of killer competitionIdeaWise : how to transform your ideas into tomorrow's innovationsLes Nouvelles lois du positionnement : au coeur de la stratégie marketing avec l'inventeur du conceptDie Macht des Einfachen : warum komplexe Konzepte scheitern und einfache Ideen überzeugen