WorldCat Identities

Rivkin, Steve 1947-

Overview
Works: 97 works in 291 publications in 10 languages and 8,891 library holdings
Genres: Abstracts 
Roles: Author, Collector, Contributor, Author of introduction
Classifications: HF5415, 658.8
Publication Timeline
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Most widely held works by Steve Rivkin
Differentiate or die : survival in our era of killer competition by Jack Trout( )

42 editions published between 1998 and 2010 in English and Spanish and held by 2,116 WorldCat member libraries worldwide

Publisher Fact Sheet
The power of simplicity : a management guide to cutting through the nonsense and doing things right by Jack Trout( )

15 editions published between 1997 and 2000 in English and held by 1,895 WorldCat member libraries worldwide

Presents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing, long-term planning, and motivation
The new positioning : the latest on the world's #1 business strategy by Jack Trout( )

23 editions published between 1995 and 1996 in English and held by 1,351 WorldCat member libraries worldwide

"It's the most famous, most quoted, most misunderstood business strategy of all time." "Positioning is not what you do to the product. It's what you do to the mind. But how do you get into a crowded 1990s mind? What if somebody already owns your concept?" "And what has an era of tumultuous change done to positioning?" "The New Positioning is the first new body of thought in more than a decade on the world's most famous business strategy - written by Jack Trout, the author and marketing strategist who started it all, and Steve Rivkin." "The breakthrough 1981 book Positioning: The Battle for Your Mind became a global best-seller in 19 languages." "Now its provocative sequel promises to open even more eyes. Packed with keen insight, penetrating analysis, and irreverent advice, The New Positioning delivers hundreds of examples, anecdotes, and case studies - on computers, oil companies, television shows, soft ice cream, even political candidates."--Jacket
IdeaWise : how to transform your ideas into tomorrow's innovations by Steve Rivkin( )

5 editions published in 2002 in English and held by 998 WorldCat member libraries worldwide

'Since marketing is basically a battle of ideas, coming up with a good one is paramount. In that respect, IdeaWise should help you enormously.' -- Jack Trout, President, Trout & Partners Ltd., author of Big Brands, Big Trouble: Lessons Learned the Hard Way 'Ideas and innovations are sometimes spontaneous, but more commonly they are the product of training and awareness. This practical book tells you how to turn your ideas into gold.' -- Richard D. Lamm, three-term Governor of Colorado
The making of a name : the inside story of the brands we buy by Steve Rivkin( Book )

14 editions published between 2004 and 2005 in English and held by 948 WorldCat member libraries worldwide

"The authors tell everything there is to tell about brand names. How they've indelibly stamped cultures around the world. Who makes them, why they're made, and how they're compiled, bought, sold, and protected. What kind of names exist - the initialized, descriptive, allusive, and coined. How namers surf on brain-waves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them."--Jacket
Repositioning : marketing in an era of competition, change, and crisis by Jack Trout( )

22 editions published between 2000 and 2017 in 4 languages and held by 857 WorldCat member libraries worldwide

Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors
Differentiate or die : survival in our era of killer competition by Jack Trout( )

12 editions published between 2000 and 2010 in English and held by 144 WorldCat member libraries worldwide

Jack Trout takes marketers to task for taking the easy route of high-tech razzle-dazzle and sleight of hand instead of marketing their product's uniquely valuable qualities. He examines successful differentiation initiatives--from giants like Wal-Mart to tiny Trinity College--to determine why some succeed and some fail. The author outlines the many ways to achieve differentiation, while also warning of how difficult it is to achieve differentiation by being creative, cheap, customer oriented, or quality driven, things that your competitor can do as well
Les Nouvelles lois du positionnement : au coeur de la stratégie marketing avec l'inventeur du concept by Jack Trout( Book )

24 editions published between 1995 and 2014 in 8 languages and held by 133 WorldCat member libraries worldwide

İÇİNDEKİLER<br> Giriş <br>1. Kısım Zihni Anlamak <br>1. Zihin Başa Çıkamaz <br>2. Zihin Kısıtlıdır <br>3. Zihin Kafa Karışıklığından Nefret Eder <br>4. Zihin Kendinden Emin Değildir <br>5. Zihin Değişmez <br>6. Zihin Odak Noktasını Yitirebilir <br>2. Kısım Değişimle Başa Çıkmak İçin <br>7. Yeniden Konumlandırma:<br> Konumlandırma Hangi Noktada? <br>8. Bir Yazılım Şirketini<br> Yeniden Konumlandırırken <br>9. Bir Dondurma Şirketini<br> Yeniden Konumlandırırken <br>10. Bir Mali Müşavirlik Firmasını<br> Yeniden Konumlandırırken <br>11. Siyasi Adayları<br> Yeniden Konumlandırmak <br>12. Bir Televizyon Şovunu<br> Yeniden Konumlandırmak <br>13. Bir Petrol Şirketini<br> Yeniden Konumlandırmak <br>3. Kısım İşin Püf Noktaları <br>14. Zihin Kulak Üzerinden İşler <br>15. İyi Bir Ad Bulmanın Sırları <br>16. Kötü Bir Addan Kurtulmanın Yollan <br>17. Bir Kategoriyi Adlandırma <br>18. Araştırmalar Kafanızı Karıştırabilir <br>19. Halkla İlişkilerin Konumlandırma Gücü <br>20. Konumlandırmada Altı Tuzak <br>21. Odada Doğru İnsanların<br> Bulunmasını Sağlamak <br>
Die Macht des Einfachen : warum komplexe Konzepte scheitern und einfache Ideen überzeugen by Jack Trout( Book )

2 editions published between 1999 and 2000 in German and held by 44 WorldCat member libraries worldwide

Xin cha yi hua xing xiao : sha shou jing zheng ji yuan de sheng cun zhi dao by Qu Te( Book )

1 edition published in 2002 in Chinese and held by 30 WorldCat member libraries worldwide

Differenzierung im Hyperwettbewerb : der Schlüssel für das Überleben von Marken by Jack Trout( Book )

3 editions published between 2003 and 2009 in German and held by 29 WorldCat member libraries worldwide

Guan li, yi xiang bu dao di jian dan by Qu te( Book )

3 editions published between 1998 and 2000 in English and Chinese and held by 27 WorldCat member libraries worldwide

Annotation In sports, when things go wrong, the best coaches say. "go back to the basics". Renowned marketing expert Jack Trout has a similar message for managers who are struggling to keep up with today's everchanging business climate: "Keep it Simple". Trout advocates the importance of paying attention to the basics and simplifying the processes in order to stay focused on the core business issues at hand. Through case studies and interviews with successful executives, he shows managers how to cut through the jargon, articulate their vision, and regain control of the vital elements of their business in order to make it thrive
El poder de lo simple : una guía empresarial para eliminar lo absurdo y ser más racional by Jack Trout( Book )

9 editions published between 1999 and 2005 in Spanish and held by 24 WorldCat member libraries worldwide

El poder de lo simple: teoría simplista o una óptica sabia? Este libro ejecutivo empieza con la dedicación que resume su 'razón de ser': Dedicado a los que están agobiados y perplejos, y que sienten que debe haber un modo más simple de hacer las cosas. Nos presenta la idea de que la complejidad nos entorpece el hacer lo correcto y que nos ciega a lo esencial de nuestro negocio. El poder de lo simple deberá ser de interés a cualquier ejecutivo, sea del Departamento de Marketing, Finanzas, Producción o Recursos Humanos y hay capítulos cortos que tratan de todas las áreas funcionales de nuestras empresas. Se ha escrito en un estilo muy divertido, es fácil de leer y comprender, es instructivo y práctico y nos recuerda que a veces tenemos que pensar en lo esencial antes de intentar, siempre, buscar soluciones en lo nuevo y complejo: hay que regresar a las leyes de la gravedad. Los consejos son aplicables y se presentan muchos ejemplos actualizados: Chupa-Chups, General Electric, Palm Pilot, el Banco Bilbao Vizcaya, KPMB Peat Marwick, Repsol, Xerox, la cervecería argentina Quilmes, Ericsson y muchos más. El poder de lo simple es un libro que trata de estimular al ejecutivo a pensar dos veces antes de complicar las operaciones tradicionales a un nivel no operable. Como ha dicho el filósofo Ralph Emerson: Nada puede ser más simple que la grandeza; de hecho, ser simple es ser grande. Este es el mensaje principal de Trout y el lector puede decidir si es sabio o simplista
You yi yi de chuang zao li : ru he ba dian zi zhuan hua cheng ming ri de chuang yi by Rui Fu Jin( Book )

1 edition published in 2004 in Chinese and held by 22 WorldCat member libraries worldwide

The marketing gurus : lessons from the best marketing books of all time by Chris Murray( Book )

1 edition published in 2013 in English and held by 17 WorldCat member libraries worldwide

"Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET
Reposicionamiento : la estrategia competitiva en una era de hipercompetencia, cambio y crisis by Jack Trout( Book )

4 editions published between 2010 and 2011 in Spanish and held by 17 WorldCat member libraries worldwide

Hace treinta años, Jack Trout habló por primera vez, en la revista Industrial Marketing, del concepto que ha revolucionado la filosofía de la estrategia empresarial: el posicionamiento. Su libro Posicionamiento: La batalla por su mente, con la colaboración de Al Ries, publicado en español y en otros dieciocho idiomas, es considerado uno de los cien mejores libros de negocios de todos los tiempos. Mientras que posicionamiento es un concepto que ha llegado a ser un referente clave, su complementario, que ahora presentamos a bombo y platillo y del que hablaba el libro original, ha recibido muy poca atención. Se trata del reposicionamiento, y ahora no sólo es necesario, sino que es imprescindible que aflore y asuma el protagonismo que debe tener, y tres son las razones que obligan a hacerlo: la competencia, el cambio y la crisis. El entorno está cambiando, ¿y usted?Tal vez ya sepa mucho de estrategia competitiva. Quizá ya haya logrado un posicionamiento estratégico para su empresa, haya creado una marca para su producto o servicio y haya caracterizado perfectamente el segmento de mercado al que debe dirigir sus esfuerzos. Lamentablemente, ahora todo esto no es suficiente. Usted necesita el reposicionamiento. Este libro describe una nueva forma de entender la psicología del consumidor y la identidad corporativa, es una guía innovadora que cambia las reglas y explica cómo ... REPLANTEAR su estrategia. REENFOCAR su branding. REVALORAR sus fortalezas. REPOSICIONAR su identidad corporativa. REIVINDICAR sus ventajas
Quan xin ding wei xing xiao by J. Qute( Book )

2 editions published in 1996 in Chinese and held by 16 WorldCat member libraries worldwide

El poder de la simplicidad en los negocios : una guía de manejo de negocios para eliminar lo absurdo y hacer las cosas bien by Jack Trout( Book )

2 editions published in 1999 in Spanish and held by 13 WorldCat member libraries worldwide

Differentiëren moet je leren : overleven in een tijd van moordende concurrentie by Jack Trout( Book )

1 edition published in 2003 in Dutch and held by 12 WorldCat member libraries worldwide

Praktische adviezen aan ondernemers met betrekking tot concurrentiestrategie
Audio-tech business book summaries : the new positioning : transforming the organization( Recording )

1 edition published in 1995 in English and held by 12 WorldCat member libraries worldwide

Today's best business books summarized on tape
 
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The new positioning : the latest on the world's #1 business strategy Les Nouvelles lois du positionnement : au coeur de la stratégie marketing avec l'inventeur du concept
Covers
The power of simplicity : a management guide to cutting through the nonsense and doing things rightThe new positioning : the latest on the world's #1 business strategyIdeaWise : how to transform your ideas into tomorrow's innovationsThe making of a name : the inside story of the brands we buyRepositioning : marketing in an era of competition, change, and crisisDifferentiate or die : survival in our era of killer competitionLes Nouvelles lois du positionnement : au coeur de la stratégie marketing avec l'inventeur du conceptDifferenzierung im Hyperwettbewerb : der Schlüssel für das Überleben von Marken
Alternative Names
Rivkin, Stephen.

Rivkin Stephen M.

Rivkin, Stephen M. 1947-

Steve Rivkin American marketing theorist

Steve Rivkin Amerikaans auteur

Steve Rivkin autor estadounidense

Steve Rivkin autor estauxunidense (1947–2016)

Ривкин Стив

Ривкин, Стив 1947-

Стив Ривкин

Стів Рівкін

리브킨, 스티브 1947-2016

リヴキン, スティーブ

リブキン, スチーブ

Languages
English (121)

Spanish (35)

Chinese (11)

German (7)

French (4)

Italian (3)

Turkish (2)

Polish (1)

Dutch (1)

Thai (1)