WorldCat Identities

Sterne, Jim 1955-

Overview
Works: 27 works in 168 publications in 10 languages and 7,063 library holdings
Roles: Author, Speaker, Other, Author of introduction
Classifications: HF5415.5, 658.84
Publication Timeline
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Most widely held works by Jim Sterne
World Wide Web marketing : integrating the web into your marketing strategy by Jim Sterne( Book )

49 editions published between 1995 and 2002 in English and Dutch and held by 1,463 WorldCat member libraries worldwide

Explains how the World Wide Web can be used to develop customer relations, and shows how to create and publicize effective Web sites
Customer service on the Internet : building relationships, increasing loyalty, and staying competitive by Jim Sterne( Book )

21 editions published between 1996 and 2000 in English and Undetermined and held by 744 WorldCat member libraries worldwide

This text aims to provide an understanding of what email marketing is, why it is here to stay, and the reasons behind its explosive growth. Readers should learn the ins-and-outs of creating an effective email marketing strategy and why it plays such a significant role in building customer relationships. They will also find templates that will jump-start them into a step-by-step execution of an email marketing campaign. The book covers how to: craft an email campaign; write an email message effectively, including technical information to get the message to its targeted audience; enhance a campaign with newsletters and promotions such as contests, discounts, and giveaways; measure the success of email marketing strategies; advertise in others people's email; and host your own discussion
Email marketing : using email to reach your tarket audience and build customer relationships by Jim Sterne( Book )

12 editions published between 1998 and 2000 in English and Undetermined and held by 433 WorldCat member libraries worldwide

Social media metrics : how to measure and optimize your marketing investment by Jim Sterne( Book )

16 editions published between 2010 and 2013 in English and held by 325 WorldCat member libraries worldwide

A guide devoted exclusively to social media metrics. Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts
Web metrics : proven methods for measuring Web site success by Jim Sterne( Book )

17 editions published between 2002 and 2010 in English and Undetermined and held by 304 WorldCat member libraries worldwide

Annotation
What makes people click : advertising on the Web by Jim Sterne( Book )

10 editions published between 1997 and 1999 in English and held by 254 WorldCat member libraries worldwide

Social Media Monitoring by Jim Sterne( Book )

3 editions published in 2011 in German and English and held by 83 WorldCat member libraries worldwide

Shang wang xing xiao any time : wang lu xing xiao cheng gong zhi dao by Shi Deng( Book )

8 editions published between 1996 and 2000 in 4 languages and held by 59 WorldCat member libraries worldwide

La publicidad en Web : atraiga a sus clientes! by Jim Sterne( Book )

4 editions published between 1997 and 1998 in Spanish and held by 24 WorldCat member libraries worldwide

How do you measure the performance and effectiveness of web marketing? by Jim Sterne( Visual )

1 edition published in 2009 in English and held by 16 WorldCat member libraries worldwide

Wang ji wang lu ke hu fu wu by Shi Deng( Book )

1 edition published in 1998 in Chinese and held by 16 WorldCat member libraries worldwide

Advanced email marketing : using email to achieve sales and marketing goals by Jim Sterne( Book )

1 edition published in 2003 in English and held by 15 WorldCat member libraries worldwide

Dian zi you jian xing xiao DIY by Shi Deng( Book )

1 edition published in 2001 in Chinese and held by 13 WorldCat member libraries worldwide

E-mail marketing : elaborare messaggi mirati e costruire un rapporto con i clienti by Jim Sterne( Book )

2 editions published in 2001 in Italian and held by 8 WorldCat member libraries worldwide

Customer service con Internet : costruire relazioni, fidelizzare il cliente, rimanere competitivi by Jim Sterne( Book )

1 edition published in 2001 in Italian and held by 8 WorldCat member libraries worldwide

Actionable web analytics : using data to make smart business decisions by Jason Burby( Book )

3 editions published in 2007 in English and held by 6 WorldCat member libraries worldwide

Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization
Building customer relationships with email marketing by Jim Sterne( Book )

1 edition published in 2000 in English and held by 6 WorldCat member libraries worldwide

Jissen sōsharu media māketingu : Senryaku senjutsu kōka sokutei no shinhōsoku by Jim Sterne( Book )

2 editions published in 2011 in Japanese and held by 5 WorldCat member libraries worldwide

Web analytics : an hour a day by Avinash Kaushik( Book )

2 editions published in 2007 in English and held by 3 WorldCat member libraries worldwide

Synopsis: Develop a Successful Web Analytics Strategy. A Step-by-Step Guide. Learn web analytics the right way with this unique, thoroughly modern guide to today's web analytics challenges and opportunities. Written by an in-the-trenches practitioner, this book goes beyond concepts and definitions to challenge prevalent thinking about the field and provide a step-by-step guide to implementing a successful web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line. Learn the pros and cons of data collection methodologies; Find out how you can stop counting page views and still get a rich understanding of your customers; Discover how to identify valuable metrics with the "three layers of so what" test; Optimize your organizational structure and choose the right analytics tool; Understand and apply advanced analytics concepts, including SEM/PPC analysis, the power of segmentation, conversion-rate best practices, and others; Leverage quick-start solutions for blogs and e-commerce, support, and small business websites; Learn the key ingredients of a great experimentation and testing platform; Use competitive-intelligence analysis to glean insights and drive actions. You'll also find: Ten steps to turbocharge your web analytics; Seven steps for creating a data-driven culture in your organization; Six ways to measure the success of a blog; Three secrets behind making web analytics actionable; Ten signs of a great web analyst. Valuable CD included. The innovative CD includes more than three hours of insightful audio podcasts, a 45-minute video, PowerPoint presentations that mirror key topics in the book, and other useful analytics resources
Serviço ao cliente na Internet by Jim Sterne( Book )

2 editions published in 2001 in Portuguese and held by 3 WorldCat member libraries worldwide

 
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Audience Level
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  Kids General Special  
Audience level: 0.32 (from 0.04 for Actionable ... to 0.98 for E-mail mar ...)

World Wide Web marketing : integrating the web into your marketing strategy
Alternative Names
스턴, 짐 1955-

スターン, ジム

Languages
Covers
Customer service on the Internet : building relationships, increasing loyalty, and staying competitiveEmail marketing : using email to reach your tarket audience and build customer relationshipsSocial media metrics : how to measure and optimize your marketing investmentWeb metrics : proven methods for measuring Web site successWhat makes people click : advertising on the WebAdvanced email marketing : using email to achieve sales and marketing goalsActionable web analytics : using data to make smart business decisionsBuilding customer relationships with email marketingWeb analytics : an hour a day