WorldCat Identities

Sterne, Jim 1955-

Overview
Works: 36 works in 192 publications in 8 languages and 7,294 library holdings
Roles: Author, Speaker, Other, Author of introduction
Publication Timeline
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Most widely held works by Jim Sterne
World Wide Web marketing : integrating the web into your marketing strategy by Jim Sterne( )

47 editions published between 1995 and 2002 in English and Undetermined and held by 3,346 WorldCat member libraries worldwide

Explains how the World Wide Web can be used to develop customer relations, and shows how to create and publicize effective Web sites
Web metrics : proven methods for measuring Web site success by Jim Sterne( )

17 editions published between 2002 and 2010 in English and held by 1,026 WorldCat member libraries worldwide

Annotation
Social media metrics : how to measure and optimize your marketing investment by Jim Sterne( )

20 editions published between 2010 and 2013 in English and Undetermined and held by 805 WorldCat member libraries worldwide

A guide devoted exclusively to social media metrics. Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts
Customer service on the Internet : building relationships, increasing loyalty, and staying competitive by Jim Sterne( Book )

21 editions published between 1996 and 2000 in English and held by 776 WorldCat member libraries worldwide

This text aims to provide an understanding of what email marketing is, why it is here to stay, and the reasons behind its explosive growth. Readers should learn the ins-and-outs of creating an effective email marketing strategy and why it plays such a significant role in building customer relationships. They will also find templates that will jump-start them into a step-by-step execution of an email marketing campaign. The book covers how to: craft an email campaign; write an email message effectively, including technical information to get the message to its targeted audience; enhance a campaign with newsletters and promotions such as contests, discounts, and giveaways; measure the success of email marketing strategies; advertise in others people's email; and host your own discussion
Email marketing : using email to reach your tarket audience and build customer relationships by Jim Sterne( Book )

15 editions published between 1998 and 2000 in English and Undetermined and held by 472 WorldCat member libraries worldwide

Artificial intelligence for marketing : practical applications by Jim Sterne( )

8 editions published in 2017 in English and held by 282 WorldCat member libraries worldwide

Big data, the Internet of Things, and social media have all forever changed the art and science of marketing - and that's already old news. To even remain relevant in the near future, marketers need to provide personalized experiences at the speed and scale only automation can fulfill. Artificial Intelligence for Marketing provides marketers with a comprehensive introduction to the field of data science without requiring a background in advanced programming and mathematics. Today's marketing decision-making happens in real time, every day, and artifical intelligence (AI) and machine learning (ML) gives marketers a hands-free way to quickly and effectively respond to data from a customer or potential buyer and tailor fit a product and buying experience. Buyers on the fence can automatically receive special incentives to buy, and other customers can be directed to related products and services based on data-driven insight. This single resource brings you up to speed and fully prepares you to talk about and develop strategies for using AI and ML to increase revenue, lower costs, boost customer satisfaction, and expand the possibilities of how your organization engages its customers. Author Jim Sterne is a world-recognized expert dedicated to showing marketers how to put data to work, and in this immediately useful guidebook, he brings sophisticated concepts in computer science within grasp. Through highly illustrative explanations specifically written for marketing applications, he takes you inside state-of-the-art solutions for econometrics, web analytics, social media, and search engine optimization - complete with rare case studies from the handful of companies operating today with tomorrow's competitive edge. This single resource changes the game by enabling you to: Gain a practical understanding of how AI and ML can skyrocket results of attracting, influencing, and retaining customers ; Bridge the gap between marketers and data scientists in a way that simplifies and encourages productive collaboration ; Position your organization to continuously learn more about its customers and potential buyers and use that knowledge to serve them better. Artificial Intelligence for Marketing puts the future of the industry at your fingertips. -- from dust jacket
What makes people click : advertising on the Web by Jim Sterne( Book )

10 editions published between 1997 and 1999 in English and held by 253 WorldCat member libraries worldwide

Social Media Monitoring by Jim Sterne( Book )

3 editions published in 2011 in German and English and held by 84 WorldCat member libraries worldwide

Actionable web analytics : using data to make smart business decisions by Jason Burby( )

3 editions published in 2007 in English and held by 45 WorldCat member libraries worldwide

Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization
Shang wang xing xiao any time : wang lu xing xiao cheng gong zhi dao by Shi Deng( Book )

2 editions published between 1996 and 2000 in Chinese and held by 30 WorldCat member libraries worldwide

Marketing sur Internet by Jim Sterne( Book )

7 editions published between 1996 and 1997 in 3 languages and held by 29 WorldCat member libraries worldwide

La publicidad en Web : atraiga a sus clientes! by Jim Sterne( Book )

4 editions published between 1997 and 1998 in Spanish and held by 23 WorldCat member libraries worldwide

Wang ji wang lu ke hu fu wu by Shi Deng( Book )

1 edition published in 1998 in Chinese and held by 16 WorldCat member libraries worldwide

Advanced email marketing : using email to achieve sales and marketing goals by Jim Sterne( Book )

2 editions published in 2003 in English and held by 15 WorldCat member libraries worldwide

Dian zi you jian xing xiao DIY by Shi Deng( Book )

1 edition published in 2001 in Chinese and held by 13 WorldCat member libraries worldwide

How do you measure the performance and effectiveness of web marketing? by Jim Sterne( Visual )

1 edition published in 2009 in English and held by 13 WorldCat member libraries worldwide

Artificial intelligence for marketing : practical applications by Jim Sterne( )

2 editions published in 2018 in English and held by 8 WorldCat member libraries worldwide

This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this audiobook will help you:Speak intelligently about Artificial Intelligence and its advantages in marketingUnderstand how marketers without a Data Science degree can make use of machine learning technologyCollaborate with data scientists as a subject matter expert to help develop focused-use applicationsHelp your company gain a competitive advantage by leveraging leading-edge technology in marketingArtificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve
E-mail marketing : elaborare messaggi mirati e costruire un rapporto con i clienti by Jim Sterne( Book )

2 editions published in 2001 in Italian and held by 7 WorldCat member libraries worldwide

World wide web marketing : integratie van het Internet in uw marketingstrategie by Jim Sterne( Book )

1 edition published in 1996 in Dutch and held by 7 WorldCat member libraries worldwide

Customer service con Internet : costruire relazioni, fidelizzare il cliente, rimanere competitivi by Jim Sterne( Book )

1 edition published in 2001 in Italian and held by 7 WorldCat member libraries worldwide

 
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Audience Level
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Audience level: 0.27 (from 0.03 for Actionable ... to 0.98 for Customer s ...)

World Wide Web marketing : integrating the web into your marketing strategy
Covers
Web metrics : proven methods for measuring Web site successSocial media metrics : how to measure and optimize your marketing investmentCustomer service on the Internet : building relationships, increasing loyalty, and staying competitiveEmail marketing : using email to reach your tarket audience and build customer relationshipsWhat makes people click : advertising on the WebActionable web analytics : using data to make smart business decisionsAdvanced email marketing : using email to achieve sales and marketing goals
Alternative Names
Jim, Sterne 1955-

스턴, 짐 1955-

짐, 스턴 1955-

スターン, ジム

Languages