WorldCat Identities

Wardlow, Daniel L.

Overview
Works: 12 works in 30 publications in 1 language and 581 library holdings
Genres: Interactive multimedia 
Roles: Author, Other, Editor
Publication Timeline
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Most widely held works by Daniel L Wardlow
Gays, lesbians, and consumer behavior : theory, practice, and research issues in marketing( Book )

9 editions published in 1996 in English and held by 224 WorldCat member libraries worldwide

Contemporary logistics by Paul Regis Murphy( Book )

4 editions published between 1998 and 1999 in English and held by 24 WorldCat member libraries worldwide

Exploring contemporary logistics, this book describes the supply channel system - from inbound movement of freight through materials management to physical distribution to customers. This book highlights topics that affect logistics channels management - including customer service, packaging, inventory management, and traffic management
Principles of marketing : an interactive approach by Daniel L Wardlow( )

4 editions published in 1998 in English and held by 5 WorldCat member libraries worldwide

Principles of marketing : an interactive approach on-line by Daniel L Wardlow( )

1 edition published in 1997 in English and held by 5 WorldCat member libraries worldwide

Provides a unique multimedia-based approach to learning introductory marketing concepts which are representative of the four marketing perspectives: micromarketing, macromarketing, buyer behavior and strategy
Strategic dimensions of integrated services providers by Daniel L Wardlow( )

3 editions published between 1991 and 1992 in English and held by 3 WorldCat member libraries worldwide

Principles of marketing : an interactive approach by Daniel L Wardlow( Book )

1 edition published in 1998 in English and held by 2 WorldCat member libraries worldwide

Essentials of marketing by Charles W Lamb( Book )

1 edition published in 1999 in English and held by 1 WorldCat member library worldwide

This book continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. It is ideal for those who wish to incorporate outside projects or readings into their course
[Spot announcement of the Peoples' Bi-Centennial Commission contrasted with the spot announcements made by the U.S. government agencies. With Dan Wardlow] by Jeremy Rifkin( Recording )

1 edition published in 1975 in English and held by 1 WorldCat member library worldwide

Proceedings of the fourth conference on gender, marketing and consumer behavior( Book )

1 edition published in 1998 in English and held by 1 WorldCat member library worldwide

International logistics by Donald F Wood( Book )

3 editions published between 1995 and 2002 in English and held by 1 WorldCat member library worldwide

Both academia and the real world are showing a vastly increased interest in international logistics. Although this book covers the entire topic, it may not contain sufficient detail to answer all questions. The topic-and the challenge is much larger than any single book can cover! A number of people helped us, and their assistance should be recognized. They include Robert L. Argentieri, Eunice Coleman, Patricia J. Daugherty, Robert Derbin, Robert Hannus, Ken Knox, Douglas Long, Eugene L. Magad, Dale S. Rogers, Robert Rouse, John Silvey, and Clyde Kenneth Walter. This book is designed for both the business world and the classroom. A separate Instructor's Manual has been prepared and may be requested on school letterhead from Chapman & Hall. International Logistics 1 Introduction This book is about international logistics and the international logistics system. International means that it will deal with transactions involving indi viduals or firms in more than one nation. Logistics means the organized movement of goods, ser vices, and, sometimes, people. Logistics was originally a military term. For exam ple, in author Tom Clancy's novel, Red Storm Rising, Russian General Alekseyev thought to himself about a battlefield situation: "The tactics ... no, amateurs dis cuss tactics. Professional soldiers study logistics.,1 When one speaks of the intema tionallogistics system, he means that huge array of carriers, forwarders, bankers, traders, and so on that facilitate international transactions, trades, and movements of goods and services. Communications are important, and a logistics system in cludes whatever communication capability it needs
Principles of marketing, an interactive approach Windows version to accompany Zikmund, d'Amico, Marketing, 6e by Daniel L Wardlow( )

1 edition published in 1999 in English and held by 0 WorldCat member libraries worldwide

GAYS, LESBIANS, AND CONSUMER BEHAVI : Theory, Practice, and Research Issues in Marketing by Daniel L Wardlow( )

1 edition published in 2014 in English and held by 0 WorldCat member libraries worldwide

Marketing practitioners have begun to target gays and lesbians as consumers, although little is known about their buying behavior, expectations in consumption, or of their treatment in the marketplace. Gays, Lesbians, and Consumer Behavior is the first attempt at presenting the roles, treatment, and expectations of gays and lesbians as consumers in the marketplace. It asserts that homosexuality often entails a fully elaborated lifestyle, many details of which revolve around, and reflect differences from, mainstream society. These findings are of practical value since consumers, businesses, cha
 
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Audience Level
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  Kids General Special  
Audience level: 0.51 (from 0.09 for Internatio ... to 1.00 for Principles ...)

Gays, lesbians, and consumer behavior : theory, practice, and research issues in marketing
Languages
English (30)

Covers
Contemporary logisticsPrinciples of marketing : an interactive approachPrinciples of marketing : an interactive approach on-linePrinciples of marketing : an interactive approachEssentials of marketingInternational logistics